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2023 OVATION Award Winners

Congratulations to our award-winning professionals!

For 38 years, the prestigious IABC/Toronto OVATION Awards has celebrated excellence in communications in the Greater Toronto Area.

With more than 175 entries submitted this year, we are proud to celebrate the award winners whose work has been evaluated against the Global Standard of the Communications Profession using IABC’s Global Seven-Point Scale of Excellence.


Best of the Best Judges Choice Award

  • Campaign: The Professional Women’s Hockey Players Association: #StickInTheGround
  • Organization: Strategic Objectives

Awards of Distinction

  • Boutique Agency of the Year (five or fewer employees)
    Advantis Communications
  • Small Agency of the Year (six to 20 employees)
    LABOUR
  • Mid-size Agency of the Year (21 to 50 employees)
    Strategic Objectives
  • Large Agency of the Year (51 or more employees)
    Edelman
  • Corporate Communication Department of the Year
    Regional Municipality of York
  • Not-for-Profit Communication Department of the Year
    National Payroll Institute

Awards of Excellence

Division 1: Communication Management

Internal Communication

  • The Regional Municipality of York: York@Work

Change Communication

  • Toronto Metropolitan University: The Next Chapter – Naming Toronto Metropolitan University

Marketing, Advertising & Brand Communication

  • Zeno Group Canada: Barilla Presents Imagine the Pastabilities with Orzo
  • Zeno Group Canada: SiriusXM Music Town
  • National Payroll Institute: Small Business – Payroll Checkups
  • Edelman: Dove Keep the Grey
  • Craft Public Relations: Tim Hortons: The Launch of Biebs Brew
  • APEX Public Relations: DoorDash Courageous Conversations
  • Craft Public Relations: The Launch of Ghost Pepper Nuggets in Canada
  • Edelman: Dove Self-Esteem Project: Detox Your Feed
  • Edelman: Dove Men+Care Sponsorship for Sportsmanship

Media Relations

  • The Regional Municipality of York: Media Event for Canada’s Wonderland Drive-Thru Vaccine Clinic

Media Relations (budget more than $100,000)

  • Strategic Objectives: A&W – Burgers to Beat MS
  • Strategic Objectives: The Canadian Centre to End Human Trafficking; You Are Loved
  • Strategic Objectives: Maple Leaf Foods: “Little Changes, Big Impact”

Community Relations

  • National Payroll Institute: Portraits of Payroll

Government Communication Programs

  • Argyle: Argyle leads communication for Marine Protected Area Network to protect BC’s Northern Shelf

Corporate Social Responsibility

  • Strategic Objectives: A&W – Burgers to Beat MS

Inclusivity, Diversity, Equity & Accessibility (IDEA) | Marketing & Communication

  • National Payroll Institute: Financial Literacy

Division 4: Communication Skills

Special & Experiential Events

  • Craft Public Relations: Serenity with Bearaby Event
  • Citizen Relations: Hop Valley Smash for a Bubble Stash
  • Canadian Tire Corporation: The Canadian Tire Christmas Trail
  • Sheridan College: International Student Summit
  • Strategic Objectives: #KiaSustainableStyle Event

Social Media

  • Craft Public Relations: Tim Hortons: ValenTims
  • University of Toronto, Faculty of Arts & Science: Arts & Science College Reels

Writing

  • University of Toronto: A Student Hero Earns Red Cross Award
  • National Payroll Institute: Portraits of Payroll

Publications

  • The Regional Municipality of York: 2022 International Women’s Day Magazine – Celebrating the Women of York Region
  • York Region Rapid Transit Corporation: transforming connections together – 2021 annual report

Audio/Visual

  • University of Toronto: Joe’s Basketball Diaries
  • Strategic Objectives: The Professional Women’s Hockey Players Association: #StickInTheGround

Awards of Merit

Division 1: Communication Management

Internal Communication

  • National Payroll Institute: Portraits of Payroll

Marketing, Advertising & Brand Communication

  • Paradigm: IBC Cyber Savvy Campaign
  • Edery & Lord Communications: Canadian Lung Association “Lungs in the Air”
  • The PR Department: Al’Fez Flavour of the Souks in Your Kitchen

Media Relations

  • University of Toronto, Faculty of Arts & Science: Rising star: U of T astronomer’s out-of-this-world research

Media Relations (budget up to $50,000)

  • BlueSky Communications: Candido Consulting Group + The Future of Work
  • Strategic Objectives: Marcelle 10% Vitamin C + Probiotic Serum Launch
  • Swerve Public Relations: Mattel Introduces Bruno the Brake Car, First Autistic Character in Iconic Thomas & Friends Franchise
  • LABOUR: WeRPN The State of Nursing in Ontario

Media Relations (budget of more than $50,000 & up to $100,000)

  • Kaiser & Partners: Institutional Investor Awareness Campaign
  • National Payroll Institute: Financial Literacy
  • Craft Public Relations: DEI Thought Leadership
  • BlueSky Communications: Canadian Ophthalmological Society – Public Relations
  • LABOUR Creative + Select Wines: 1924 Brand Launch

Media Relations (budget more than $100,000)

  • Kaiser & Partners: Mental Health Index
  • Ketchum: Wendy’s Canada Breakfast Launch

Community Relations

  • Sheridan College: Co-creating a community charter for international student success
  • National Payroll Institute: Financial Literacy
  • National Payroll Institute: Payroll Checkups
  • RTOERO: 2022 Vibrant Voices advocacy for Canadian seniors

COVID-19 Response & Recovery Management & Communication

  • The Regional Municipality of York: York Region COVID-19 Voluntary Isolation Centre
  • LABOUR: WeRPN The State of Nursing in Ontario

Corporate Social Responsibility

  • Strategic Objectives: Maple Leaf Foods: “Little Changes, Big Impact”
  • Craft Public Relations: Sharing Halal

Non-Profit Campaigns

  • Strategic Objectives: The Canadian Centre to End Human Trafficking; You Are Loved
  • National Payroll Institute: Portraits of Payroll
  • National Payroll Institute: Small Business – Payroll Checkups
  • Edery & Lord Communications: Canadian Lung Association “Lungs in the Air”

Inclusivity, Diversity, Equity & Accessibility (IDEA) | Reconciliation

  • Veritas Communications: 4000 Cover Stories

Inclusivity, Diversity, Equity & Accessibility (IDEA) | Marketing Communication

  • Strategic Objectives: Marcelle 10% Vitamin C + Probiotic Serum Launch
  • National Payroll Institute: Small Business – Payroll Checkups

Division 3: Communication Training and Education

Communication Training & Education

  • RTOERO: Marketing & Communications Committee Liaison Zoom Sessions

Division 4: Communication Skills

Special & Experiential Events

  • LABOUR: 1924 Brand Launch
  • Craft Public Relations: Nintendo Switch ‘Summer of Sports’ Event

Digital Communication & Communication for the Web

  • University of Toronto: The Daily Update
  • National Payroll Institute: Small Business – Payroll Checkups
  • RTOERO: Vibrant Voices Advocacy Webinar Series 2022
  • Royal Bank of Canada: RBCnet Rethink 1.0 – a revolution in employee experience

Audio/Visual

  • York University: York University’s 2022 President’s Welcome Back Video
  • Craft Public Relations: The Launch of Pokéman Scarlet and Pokéman Violet
  • The Regional Municipality of York: York Region’s 2022 Remembrance Day Services
  • Advantis Communications: Hey Markham, Vote Online Now!
  • Paradigm: IBC Cyber Savvy Campaign

Social Media

  • Craft Public Relations: Moosehead Lager: Beer With Your Name On It
  • University of Toronto: UTSC Convocation Street Fashion Video
  • Strategic Objectives: The Professional Women’s Hockey Players Association: #StickInTheGround
  • Strategic Objectives: 50 Years of Watier
  • Strategic Objectives: #KiaSustainableStyle Event

Publications

  • University of Toronto: University of Toronto Magazine, Spring 2022
  • National Payroll Institute: Small Business – Payroll Checkups
  • York University: 2022 President’s Annual Report: Driving Positive Change

Writing

  • The Ideas Collective: Montréal Exchange Asia Extended Hours Thought Leadership
  • University of Toronto: COVID-19: Demonstrating U of T’s Research Impact
  • University of Toronto: Resilience: Supporting Students Mental Health during COVID-19
  • University of Toronto: GLUE Urban Evolution

 

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Upcoming Events

  1. RECORDING: Putting the “A” in IDEA: Accessible Communications for PR & Comms Pros

    November 14, 2022 @ 8:00 am - November 30, 2023 @ 5:00 pm
  2. RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion

    January 11, 2023 @ 8:00 am - January 11, 2024 @ 5:00 pm
  3. IABC/Toronto’s Virtual Annual General Meeting

    June 22 @ 12:00 pm - 1:00 pm

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Contact Us

IABC/Toronto
189 Queen St E, Suite 1
Toronto, ON M5A 1S2
Tel: 416-968-0264
Fax: 416-968-6818
Email: toronto-info@iabc.to
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