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DTSTART;TZID=America/Toronto:20231012T173000
DTEND;TZID=America/Toronto:20231012T190000
DTSTAMP:20231013T132150Z
CREATED:20230918T140205Z
LAST-MODIFIED:20231013T132150Z
UID:19802-1697131800-1697137200@toronto.iabc.to
SUMMARY:Go beyond ‘rainbow-washing’ to create an inclusive organization year-round
DESCRIPTION:Thursday\, October 12\, 5:30 p.m. to 7:00 p.m. via Zoom  \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, will share research\, business cases and best practices. You’ll learn practical strategies for authentic\, sustainable support for inclusion on the basis of gender and sexual diversity\, including: \n\n• Building processes to support your clients and organizations\n• Creating marketing and communications initiatives for greater impact\n• Going beyond pronouns\n• Rooting out systemic barriers related to privilege\n• Building strong internal teams\n\nOur Zoom format will allow time for Q&A and discussion\, but if you have specific questions you’d like addressed\, please send them ahead of time to toronto-sig@iabc.to. \nIf the timing doesn’t work\, register anyway. You’ll get access to the recording of this important discussion that will help your organizations or clients make solid plans rooted in consistent\, year-round support of the 2SLGTBQIA+ communities. \nDon’t miss this opportunity to learn how to take action to improve from Pride to Pride! \nAbout Pride at Work Canada \nThrough dialogue\, education and thought leadership\, Pride at Work Canada/Fierté au travail Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression\, gender identity and sexual orientation. The organization operates as a member services agency for employers\, offering institutional education and guidance to organizations that make a commitment to supporting 2SLGBTQIA+ inclusion. \nFees: \n\n• $15 for members ($16.95 with HST)\n• $25 for non-members ($28.25 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230919T180000
DTEND;TZID=America/Toronto:20230919T200000
DTSTAMP:20230915T214040Z
CREATED:20230815T193820Z
LAST-MODIFIED:20230915T214040Z
UID:19693-1695146400-1695153600@toronto.iabc.to
SUMMARY:PIC's Silver Social
DESCRIPTION:Tuesday\, September 19\, 2023\, 6 to 8 p.m. \nDuke of Cornwall\, 400 University Ave\, Toronto (University and Dundas) \nIABC/Toronto’s Professional Independent Communicators group turns 25 this year! Join the celebration\, meet some original members and hear about their challenges and successes over the years. \nLight appetizers will be served and drinks are on your own tab. \nFees: \nFree to IABC members \n$15: Non-members ($16.95 with HST) \nWe are at maximum capacity for this event. Registration is now closed. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pics-silver-social/
LOCATION:Duke of Cornwall\, 400 University Ave.\, Toronto\, Ontario\, M5G 1S5\, Canada
CATEGORIES:PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/08/PIC-SIG-Meetup-Website.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230525T173000
DTEND;TZID=America/Toronto:20230525T190000
DTSTAMP:20230524T184238Z
CREATED:20230505T192002Z
LAST-MODIFIED:20230524T184238Z
UID:19231-1685035800-1685041200@toronto.iabc.to
SUMMARY:Postponed: Beyond “pinkwashing” to organizational change
DESCRIPTION:This event has been postponed. Watch for details on a new date coming soon. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-beyond-pinkwashing-to-organizational-change/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=application/pdf:https://toronto.iabc.to/wp-content/uploads/2023/05/PIC_PINK_1500X535_D3.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230425T183000
DTEND;TZID=America/Toronto:20230425T200000
DTSTAMP:20230410T160137Z
CREATED:20230327T142531Z
LAST-MODIFIED:20230410T160137Z
UID:18970-1682447400-1682452800@toronto.iabc.to
SUMMARY:PIC Presents: Pricing Secrets from the Pros
DESCRIPTION:Tuesday\, April 25\, 6:30 p.m. to 8:00 p.m. via Zoom  \nIndependent professional communicators won’t want to miss this next professional development event.\nOur panel of successful independents will share their strategies for pricing services\, negotiating rates and communicating their value to clients. \nYou’ll learn more about: \n\n• Subtle techniques that can make a big difference thanks to the psychology of pricing\n• Hourly rates versus project prices versus retainers\, and everything in between\n• Value-based pricing and the bounty that lies beyond\n• How to handle tricky pricing scenarios\n\nThe evening includes Q&A and discussion. \nDon’t miss this opportunity to learn from the pros and take your pricing strategy to the next level. \nFees: \n\n• $15: IABC members ($16.95 with HST)\n• $25: Non-members ($28.25 with HST)\n\nThis event counts towards professional development credits to maintain the IABC Communications Management Professionals (CMPⓇ) or Strategic Communications Management Professionals (SCMPⓇ) certification. Learn more about these certifications. \nRegister Now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-pricing-secrets-from-the-pros/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/03/Pricing-Secret-From-the-Pros3_elert-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230321T180000
DTEND;TZID=America/Toronto:20230321T200000
DTSTAMP:20230213T185024Z
CREATED:20230210T151415Z
LAST-MODIFIED:20230213T185024Z
UID:18659-1679421600-1679428800@toronto.iabc.to
SUMMARY:PIC presents: Get social\, get your Problem Solved!
DESCRIPTION:Tuesday\, March 21\, 6 to 8 p.m. \nDuke of Cornwall\, 400 University Ave. (south of Dundas St.) \nThe next gathering of IABC/Toronto’s Professional Independent Communicators (PIC)\, on Tuesday\, March 21\, will be a combination of business and social. \nWe’re looking forward to an evening of conversation and collaboration with PIC members and friends. Over a drink\, appetizers or a meal at the Duke of Cornwall (at University Ave. and Dundas\, St. Patrick subway station)\, we’ll gather in small\, informal groups to talk through business problems or challenges and collaborate on solutions. \nMembers\, submit your challenges in advance and/or raise them informally during the evening. Challenges can be anything from addressing a tricky communications situation to sustainable business development to complex client strategy. \nThese drop-in-style conversations can take place throughout the evening\, so feel free to circulate\, chat and contribute as you wish. \nCome put the PIC hive-mind to work on a problem you need to solve\, and/or share your insights and showcase your expertise. \nThe consultations and collaboration are free\, but any drinks and snacks are on your own tab. \nThis event is free to all. \nRegister now and (optionally) submit a challenge \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-get-social-get-your-problem-solved/
LOCATION:Duke of Cornwall\, 400 University Ave.\, Toronto\, Ontario\, M5G 1S5\, Canada
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/02/Feb-PIC-social.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20221213T173000
DTEND;TZID=America/Toronto:20221213T193000
DTSTAMP:20221125T160048Z
CREATED:20221125T160048Z
LAST-MODIFIED:20221125T160048Z
UID:18236-1670952600-1670959800@toronto.iabc.to
SUMMARY:PIC presents: Holiday social at Hotel Ocho
DESCRIPTION:Tuesday\, December 13\, 2022\, 6:30 to 8:30 p.m.  \nCome out and toast the fabulous members and friends of IABC/Toronto’s Professional Independent Communicators at our holiday social! Join us on Tuesday\, December 13\, 6:30 to 8:30 p.m. at Hotel Ocho (Queen and Spadina). \nWe’re leaning hard into the festive season and invite you to wear your best (ugly or over-the-top) festive sweater to be entered in a holiday sweater contest. If you like\, opt in to a “white elephant” gift exchange by bringing a small\, unwrapped gift valued at less than $15. Everyone who brings a gift takes one home\, and the person who brings the most-coveted gift wins an extra prize. There will also be a door prize of a free ticket to a 2023 PIC professional development event. \nTickets are free and appetizers will be served. Cash bar. \nHope to see you there! \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-holiday-social-at-hotel-ocho/
LOCATION:Hotel Ocho\, 195 Spadina Ave.\, Toronto\, ON\, M5T 2C3\, Canada
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/11/PIC-Holiday-Social-elert-v3-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20221102T173000
DTEND;TZID=America/Toronto:20221102T190000
DTSTAMP:20221007T230739Z
CREATED:20221007T225542Z
LAST-MODIFIED:20221007T230739Z
UID:17974-1667410200-1667415600@toronto.iabc.to
SUMMARY:Understanding Six Change Personas™
DESCRIPTION:Presented by Professional Independent Communicators \nWednesday\, November 2\, 2022\, 5:30 to 7 p.m. on Zoom \nDuring times of change\, whether driving it or being affected by it\, we adopt one of six change personas. Learn the good and dark side of each and how to become more strategic as change makers in this engaging Zoom workshop with speaker Edmond Mellina. Edmond will be joined by a panel of PIC members who will share practical insights. \nYou’ll: \n\nExplore the “Six Change Personas™”: Campaigner\, Helper\, Skeptic\, Wind Watcher\, Foot Dragger and Torpedo.\nDevelop the perspective to increase your resilience.\nBecome more strategic as a change maker\, investing your time\, energy and influence where it matters most.\n\nThis session is for anyone working on transforming an organization\, including leaders\, project teams\, change agents\, intrapreneurs\, entrepreneurs\, innovation specialists\, strategic planners and business analysts. \nAbout our speaker: Edmond Mellina is President and Co-founder of Orchango\, a management consulting and learning agency established in 2002. Clients partner with the firm to transform their business strategically. \nFees: \n$15: IABC member rate on or before Oct. 26 ($16.95 with HST) \n$25: Non-members on or before Oct. 26 ($28.25 with HST) \n$20: IABC member rate after Oct. 26 ($22.60 with HST) \n$30: Non-member rate after Oct. 26 ($33.90 with HST) \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/understanding-six-change-personas/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/10/Understanding-Change-Personas-Final.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220922T180000
DTEND;TZID=America/Toronto:20220922T203000
DTSTAMP:20220908T211741Z
CREATED:20220826T133222Z
LAST-MODIFIED:20220908T211741Z
UID:17822-1663869600-1663878600@toronto.iabc.to
SUMMARY:Buzz off\, Corona – PIC members and friends are networking!
DESCRIPTION:Thursday\, September 22\, 2022\, 6 to 8:30 p.m. \nDuke of York\, 39 Prince Arthur Ave.\, Toronto \nAfter a long two years of lockdowns and restrictions and Zoom\, PIC is finally able to host an in-person event! \nJoin us on at 6 p.m. on Thursday\, September 22 for a night of fun and networking at the Duke of York pub\, just steps from the St. George subway station. Meet and mingle with fellow PIC members and friends. Fill your Pandemic Experience Bingo card by finding out who bought an air fryer\, saw a virtual concert\, cut their own hair or enjoyed other standard pandemic activities. You’ll catch up with existing friends and make new connections\, plus you might win a prize. \nAs usual\, the networking and camaraderie are free; drinks and snacks are on your own tab. \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/september-22-pic-members-save-the-date/
LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/08/Buzz-Off-Corona.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220623T173000
DTEND;TZID=America/Toronto:20220623T183000
DTSTAMP:20220613T130954Z
CREATED:20220613T130954Z
LAST-MODIFIED:20220613T130954Z
UID:17572-1656005400-1656009000@toronto.iabc.to
SUMMARY:Let’s grow together: PIC Mastermind Meetup June 23
DESCRIPTION:Thursday\, June 23\, 2022\, 5:30 to 6:30 p.m. ET on Zoom \nWe’re halfway through the year\, and summer is (almost) officially here. That means it’s time for another PIC social – this one\, with a twist. \nWe have an amazing group of members\, so we’re trying something a little different. Since we’re all independent communication professionals with our own business goals\, we thought an event to support those goals would be a great way to launch into the second half of the year. \nThe PIC Mastermind Meetup invites you to bring your business challenges and lean on the expertise of your fellow communicators. Bring your knowledge\, too\, and help us learn from each other. \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/lets-grow-together-pic-mastermind-meetup-june-23/
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/06/Mastermind-image-PIC-June-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220505T173000
DTEND;TZID=America/Toronto:20220505T190000
DTSTAMP:20220418T135810Z
CREATED:20220418T135728Z
LAST-MODIFIED:20220418T135810Z
UID:17052-1651771800-1651777200@toronto.iabc.to
SUMMARY:Senior Communicators Circle on May 5\, 2022
DESCRIPTION:Thursday\, May 5\, 5:30 to 7 p.m. EDT  \nWhat’s not to love about a roundtable with your peers\, with indispensable advice\, great ideas\, and the lighthearted moments that we all need right now. So\, mark your calendars and don’t miss this virtual session! \nThe Senior Communicators Circle is open to IABC/Toronto members with 20+ years’ experience to network\, share knowledge and discuss a topical communications issue in a relaxed format. It is a great opportunity to exchange ideas with comms professionals who share depth of expertise at the strategic level. Attendance is capped at 15 to encourage conversation. \nSign up now for this virtual networking and discussion session with your peers.   \nIf you have any questions in the meantime\, please contact Arlene Amitirigala\, Vice-President\, Special Interest Groups\, who oversees the Senior Communicators Circle. She can be reached at toronto-sig@iabc.to. \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/senior-communicators-circle-on-may-5-2022/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/01/80IABC_negative_black_horizontal.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220322T173000
DTEND;TZID=America/Toronto:20220322T184500
DTSTAMP:20220307T172033Z
CREATED:20220307T171757Z
LAST-MODIFIED:20220307T172033Z
UID:16843-1647970200-1647974700@toronto.iabc.to
SUMMARY:PIC presents: On The Move
DESCRIPTION:Tuesday\, March 22\, 2022\, 5:30 p.m. to 6:45 p.m. \nJoin PIC members and friends for a “moving” networking experience on Zoom March 22. \nIn recognition of International Women’s Month\, we’re featuring an all-female panel of PIC professionals. Each will share a short case study highlighting a successful project from her realm of expertise. Attendees will be “on the move\,” visiting a series of virtual breakout rooms to hear all panelists. \nCome experience the in-depth knowledge existing within PIC and hear how PIC members can and do partner together for success. You’ll understand the advantages of being – or hiring! – a PIC member. \nFree to all. \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-on-the-move/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/03/IABC-on-the-move-1500x535-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20220210T163000
DTEND;TZID=America/Toronto:20220210T173000
DTSTAMP:20220207T201511Z
CREATED:20220204T163830Z
LAST-MODIFIED:20220207T201511Z
UID:16624-1644510600-1644514200@toronto.iabc.to
SUMMARY:PIC presents: Let’s cross the AI bridge
DESCRIPTION:4 trends transforming marketing and PR in 2022 \nThursday\, February 10\, 2022\, 5:30 to 6:30 p.m. \nIf you work in marketing or communications\, your role is about to change dramatically as you welcome artificial intelligence (AI) to the team. \nAI will help you be more creative and remove some repetitive tasks. But it will also disrupt your workflow and require you to learn new skills. And it will become an intermediary between your organization and the people you’re trying to reach. \nWhat are the opportunities\, risks\, and ethical challenges you should consider? Find out as digital and social media strategist Martin Waxman\, MCM\, APR explores four trends – human-sounding voice AI\, synthetic images\, natural language generation\, and relational AI – to demonstrate how AI tools are about to transform the nature of marketing and PR. \nFree to all. \nREGISTER NOW \nNote: This is a virtual event. Watch for an email from IABC/Toronto with a link to access the event closer to the event date. Please check your spam folder and test the link well in advance of the start time. Emails from EventBrite will not contain the Zoom link. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-lets-cross-the-ai-bridge/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/02/Martin-Event-Feb-10.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20211214T120000
DTEND;TZID=America/Toronto:20211214T133000
DTSTAMP:20211129T224734Z
CREATED:20211129T223452Z
LAST-MODIFIED:20211129T224734Z
UID:16173-1639483200-1639488600@toronto.iabc.to
SUMMARY:PIC Holiday Social
DESCRIPTION:PIC members\, let’s get social on December 14 \nTuesday\, December 14\, 1 to 2:30 p.m. EST \nThe holiday season is here\, and you know what that means. It’s time for the PIC Holiday Social! \nAfter a long year\, we’re looking forward to bringing PIC members and friends together virtually for a little fun and connection. The social will be hosted on Zoom on December 14\, from 1 to 2:30 p.m. Come prepared to chat\, play some networking games\, and make sure you wear your most colourful festive attire (ugly sweaters are encouraged)! Free to all. \nREGISTER HERE \nNote: This is a virtual event. Watch for an email from IABC/Toronto with a link to access the event closer to the event date. Please check your spam folder and test the link well in advance of the start time.  \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-holiday-social/
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/11/Tuesday-Decembe-14-600-x-400-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20211123T113000
DTEND;TZID=America/Toronto:20211123T123000
DTSTAMP:20211112T150349Z
CREATED:20211112T150018Z
LAST-MODIFIED:20211112T150349Z
UID:15949-1637667000-1637670600@toronto.iabc.to
SUMMARY:Emerge Mindfully For Independent Business Communicators
DESCRIPTION:Tuesday\, November 23\, 12:30 to 1:30 p.m. EST \nIndie communicators: Let’s talk about thriving post-pandemic with the science of self-awareness and compassionate communication \nBringing together the latest research into trauma\, neuroscience\, and mindfulness\, this online workshop will teach you new evidence-based strategies to successfully: \n\nManage different client personalities and needs.\nDeal with any cognitive overload and overwhelm\, (so you can stay on top of things and work from your best self).\nOvercome isolation and collaborate with ease.\n\nParticipants will walk away with a toolkit of communication techniques. \nPlus: IABC members will walk away with a chapter of Nancy’s new book: Curiouser: The New Science of Insight and Innovation. \nFree to all \nREGISTER HERE \nNote: This event will be held virtually on Zoom. A link to access will be emailed to all registrants the morning of the event. Please check your spam/promotions folders. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/emerge-mindfully-for-independent-business-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/11/https___cdn.evbuc_.com_images_184336979_691207185583_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20210923T170000
DTEND;TZID=America/Toronto:20210923T180000
DTSTAMP:20210819T181847Z
CREATED:20210819T181744Z
LAST-MODIFIED:20210819T181847Z
UID:15527-1632416400-1632420000@toronto.iabc.to
SUMMARY:PIC presents our fall social: Still Zoomin’
DESCRIPTION:Thursday\, September 23\, 2021\, 5 to 6 p.m. EDT \nWe had hoped to be meeting in person for PIC’s kickoff fall social\, but it turns out…we’re Still Zoomin.’ But we won’t let that slow us down! \nJoin us for an hour of networking and socializing on Zoom. Catch up with old friends\, meet some new ones and find out what your indie peers have been up to. Bring a glass of your favourite beverage and your kookiest Zoom background\, and have some online fun with your pals from PIC. \nFree to all! \nREGISTER HERE \nNote: This is a virtual event. Watch for an email from IABC/Toronto with a link to access the event closer to the event date. Please check your spam folder and test the link well in advance of the start time. Emails from EventBrite will not contain the Zoom link. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-our-fall-social-still-zoomin/
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/08/sept-23-graphic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20210617T170000
DTEND;TZID=America/Toronto:20210617T180000
DTSTAMP:20210507T204320Z
CREATED:20210507T170832Z
LAST-MODIFIED:20210507T204320Z
UID:15053-1623949200-1623952800@toronto.iabc.to
SUMMARY:PIC’s last-ever Zoom social
DESCRIPTION:Thursday\, June 17 2021\, 5 to 6 p.m. EDT \nJoin us for what we hope will be PIC’s last Zoom social (because we are hopeful that we will be meeting in-person for our next round of events and socials\, starting up again in the fall!) \nAn hour of fun and games\, commiserating and sharing our hopes and plans for the post-pandemic future. Bring a glass of wine and your best Zoom background\, and hang with your indie peeps for this hour of socializing. \nREGISTER NOW \nNote: This is a Zoom social. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-our-last-ever-zoom-social-we-hope/
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/05/PIC-Presents-June-17-Social-V4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20210415T173000
DTEND;TZID=America/Toronto:20210415T183000
DTSTAMP:20210326T204940Z
CREATED:20210326T204940Z
LAST-MODIFIED:20210326T204940Z
UID:14621-1618507800-1618511400@toronto.iabc.to
SUMMARY:PIC presents: Mind the gap
DESCRIPTION:Thursday\, April 15\, 2021\, 5:30 to 6:30 p.m. EST \nJoin PIC members and friends for a mindful meetup to practice present\, patient and peaceful business communications. \nThis hour of experiential learning will enhance your capacity to communicate calmly\, clearly and compassionately. The session will be led by Dr. Nancy Ellen Miller\, director of InsightEd\, certified NeuroCoach and PIC’s director of communications. \nThis event is free to all. \nREGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-mind-the-gap/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/03/Mind-the-Gap-PIC-April-15-event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20210324T173000
DTEND;TZID=America/Toronto:20210324T183000
DTSTAMP:20210315T135401Z
CREATED:20210226T201630Z
LAST-MODIFIED:20210315T135401Z
UID:14439-1616607000-1616610600@toronto.iabc.to
SUMMARY:NEW: Innovations in communications and relationship marketing: The JourneyWoman story
DESCRIPTION:Wednesday\, March 24\, 2021\, 5:30 to 6:30 p.m. EST \nSuccessful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar\, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership of established online magazine and travellers network JourneyWoman. \nIn this session\, Carolyn will discuss: \n\n• Assessing and preserving the legacy of the JourneyWoman brand\n• Using innovative communication strategies to build new relationships with an established and loyal target audience\n• Evolving an online brand by offering new services\, including virtual events\n• Learning from mistakes made along the way.\n\nFees: \nFree: IABC member rate \n$20: Non-member rate ($22.60 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/new-innovations-in-communications-and-relationship-marketing-the-journeywoman-story/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/02/PIC_PD_March2021_v3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20210211T160000
DTEND;TZID=America/Toronto:20210211T170000
DTSTAMP:20210128T202808Z
CREATED:20210128T202808Z
LAST-MODIFIED:20210128T202808Z
UID:14336-1613059200-1613062800@toronto.iabc.to
SUMMARY:PIC's Staying Sane Social
DESCRIPTION:Thursday\, February 11\, 5 to 6 p.m. EST \nStarting to feel like the walls are closing in? If you’ve been feeling the effects of this long\, cold winter\, it’s time to connect with other indies at PIC’s Staying Sane Zoom social. Your PIC peers are here to check in and cheer you up\, with a casual chat on ways to beat isolation\, maintain motivation and stay positive. We’ll convene on Zoom\, over a glass of wine\, and share our best coping strategies and mental health tips.   \nFees: Free to all \nREGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the event start time. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pics-staying-sane-social/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/01/Pic_Social_Feb2021.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20210119T163000
DTEND;TZID=America/Toronto:20210119T173000
DTSTAMP:20201207T161045Z
CREATED:20201130T201757Z
LAST-MODIFIED:20201207T161045Z
UID:13731-1611073800-1611077400@toronto.iabc.to
SUMMARY:PIC Presents: Attract Clients with DIY Video for LinkedIn
DESCRIPTION:Hands-on session with corporate video producer Vanessa Holding  \nTuesday\, January 19\, 5:30 to 6:30 p.m. \nWe all know that video is the best way to boost engagement online\, generating more comments\, likes and shares than any other content format. But did you know that you can use your phone to create quality\, compelling videos to post on LinkedIn and your other social platforms? \nIf you’re looking for a way to raise your profile or simply join in the conversation\, DIY videos offer a great option to spark a discussion\, share news or promote a cause. In this one-hour webinar\, corporate video producer Vanessa Holding will teach us how to create our own videos for LinkedIn\, sharing technical advice as well as suggestions on drafting video content. \nYou’ll learn: \n\n\n• content ideas and formula for your scripts\n• technical tips for filming on a smartphone\n• how to get attention for your videos\n\n\nVanessa will also walk participants though her own content template\, that she uses to develop video content that really resonates with LinkedIn audiences. \nFeaturing: \nVanessa is a Corporate Video Producer and Video Coach who helps businesses stay top-of-mind and attract more clients with the power of video. Over the past five years she’s led her award-winning production company Arc + Crown Media to help clients get across their important information in a way that gets attention and compels action. She’s more recently focused her attention on helping independents and small business owners create their own video content to attract prospects and stay top-of-mind on the increasingly important LinkedIn platform. \n  \n  \nFees: \nFree: IABC member rate \n$20: Non-member rate ($22.60 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be provided to all registrants in your registration confirmation email. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-attract-clients-with-diy-video-for-linkedin/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/11/PIC_PD_Jan-19-Vanessa-Holding.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20201209T160000
DTEND;TZID=America/Toronto:20201209T170000
DTSTAMP:20201106T200750Z
CREATED:20201106T182835Z
LAST-MODIFIED:20201106T200750Z
UID:13607-1607529600-1607533200@toronto.iabc.to
SUMMARY:PIC’s Holly Jolly social
DESCRIPTION:Wednesday\, December 9\, 5 to 6 p.m. EST \n’Tis the season to join with other indies in PIC’s online holiday social. Wear your best festive hat\, nosh on a candy cane\, and share in games\, trivia and more. Bring your own eggnog\, and get ready for an hour of fun and socializing with PIC members and friends. \nFree to all! \nREGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. We encourage all registrants to check their spam folder and test the link well in advance of the event start time. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pics-holly-jolly-social/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/11/PIC_HolidaySocial2020.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20201118T163000
DTEND;TZID=America/Toronto:20201118T173000
DTSTAMP:20201016T172739Z
CREATED:20201009T164350Z
LAST-MODIFIED:20201016T172739Z
UID:13386-1605717000-1605720600@toronto.iabc.to
SUMMARY:PIC Roundtable Discussion: How are shifting markets\, social change and the COVID-19 pandemic affecting independent communicators?
DESCRIPTION:Wednesday\, November 18\, 5:30 to 6:30 p.m. \nMembers of IABC/Toronto’s Professional Independent Communicators\, you’re invited to our first roundtable discussion. We’ll talk about how current major issues – including the pandemic\, social change and shifting markets – are affecting our businesses and work/life priorities\, and what we can do about it. \nFees: \nFree: IABC member rate\n$20: Non-member rate ($22.60 with HST) \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the event start time. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-roundtable-discussion-how-are-shifting-markets-social-change-and-the-covid-19-pandemic-affecting-independent-communicators/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/10/PIC_PD_Nov_v2-01.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20201015T183000
DTEND;TZID=America/Toronto:20201015T193000
DTSTAMP:20200928T180500Z
CREATED:20200911T125949Z
LAST-MODIFIED:20200928T180500Z
UID:13209-1602786600-1602790200@toronto.iabc.to
SUMMARY:PIC Presents: Creative and Inventive Ways to Market During a Pandemic
DESCRIPTION:Learn how to effectively adjust your marketing strategy to meet the changing priorities and behaviours of customers and clients during these unprecedented times. \nThursday\, October 15\, 6:30 to 7:30 p.m. EST \nThe restrictions in place to help curb the spread of the COVID-19 pandemic have contributed to significant behavioural and lifestyle changes throughout our country and world. How does this alter our marketing strategies? \nHow does the social and economic upheaval of this global pandemic change the content or tone of our messages/marketing content? \nPopular IABC – PIC presenter Alison Garwood Jones will examine these questions and explore the creative marketing tactics that can help independent communicators today. \nA Toronto-based writer\, illustrator\, and University of Toronto (SCS) instructor\, Garwood-Jones has been freelancing since 2007. Through two economic crashes and one global pandemic she has taught herself to adapt to change and to carefully choose and market only the skills that best meet the moment. \n  \nFees: \nFree to IABC members \n$20: Non-member rate ($22.60 with HST) \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-creative-and-inventive-ways-to-market-during-a-pandemic/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/09/PIC_PD_Oct15_v3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200917T180000
DTEND;TZID=America/Toronto:20200917T190000
DTSTAMP:20200814T181920Z
CREATED:20200814T181920Z
LAST-MODIFIED:20200814T181920Z
UID:12839-1600365600-1600369200@toronto.iabc.to
SUMMARY:PIC’s September social: A mindful meet-up for mind-boggling times
DESCRIPTION:Thursday\, September 17\, 6 to 7 p.m.\, Zoom.  \nThese past five months have been challenging\, to put it mildly. But staying in touch helps nourish our connection and keep us all sane. PIC welcomes you to the next online social that is one part meet up and one-part mindfulness retreat. You’ll learn strategies to slow down\, tap into your intuition\, counter the effects of stress and connect in mindful ways to the community\, all guided by PIC’s Co-Director of Communications\, Certified NeuroCoach and former yoga teacher\, Nancy Miller\, PhD. \nRegister Now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pics-september-social-a-mindful-meet-up-for-mind-boggling-times/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/08/PIC_Social_Aug_2020.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200610T170000
DTEND;TZID=America/Toronto:20200610T180000
DTSTAMP:20200910T195013Z
CREATED:20200511T185352Z
LAST-MODIFIED:20200910T195013Z
UID:12421-1591808400-1591812000@toronto.iabc.to
SUMMARY:The branding journey: A case study for independent communicators
DESCRIPTION:Wednesday\, June 10\, 2020\, 5 to 6 p.m.\, Zoom \nYour brand is the foundation of your communications business\, framing and supporting all aspects of your operations. The right brand can open doors to more clients\, projects and partners; the wrong one can seriously hamper your momentum. \nIn this one-hour webinar\, Nathalie Noël\, Strategy and Brand Coach\, and Sharon Aschaiek\, principal of Higher Ed Communications\, will share how they collaborated to refine and develop Sharon’s rebranded communications business. Covering Sharon’s brand journey from start to finish\, they’ll reveal how they created an original and distinct brand identity that best reflects her expertise and connects with her prospective clients. \nThrough Nathalie’s expertise on the strategic process and Sharon’s first-hand experience with strategically redeveloping her company’s brand\, you’ll learn the why and how of defining your purpose\, clients and unique value\, and bringing your brand to life. \nREGISTER NOW \nFees: \nFree to IABC/Toronto members\n$15: Non-member rate ($16.95 with HST) \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/the-branding-journey-a-case-study-for-independent-communicators/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/03/PIC-PD-JUNE-2020-GRAPHIC.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200521T170000
DTEND;TZID=America/Toronto:20200521T180000
DTSTAMP:20200910T195013Z
CREATED:20200508T162720Z
LAST-MODIFIED:20200910T195013Z
UID:12376-1590080400-1590084000@toronto.iabc.to
SUMMARY:PIC Online Social
DESCRIPTION:Thursday\, May 21\, 5 to 6 p.m. EDT\, Zoom \n  \nMissing your indie peers and networking with friends\, both old and new? Join us for an online PIC social!  \n  \nWe’ll share our experiences working in a lockdown and how to handle all the new “colleagues” in your home office\, and have some fun while connecting with other indies. \n  \nThis event is free for all IABC/Toronto members and friends. \n  \nNote: This is a Zoom meeting. Register now and you’ll receive a link to join the event the morning of May 21.  \n  \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-online-social/
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/05/PIC_Social_May_2020.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200305T173000
DTEND;TZID=America/Toronto:20200305T193000
DTSTAMP:20200910T195014Z
CREATED:20200203T232405Z
LAST-MODIFIED:20200910T195014Z
UID:11487-1583429400-1583436600@toronto.iabc.to
SUMMARY:PIC’s Bust the Winter Blues Social
DESCRIPTION:Thursday\, March 5\, 2020\, 6:30 p.m onward\, Duke of York Pub\, 39 Prince Arthur Ave.\, Toronto \nDo you need a break from this long\, grey winter? Come on out to PIC’s “Bust the Winter Blues” social at the Duke of York on Thursday\, March 5 and find out what your indie peers have been up to. Network and catch up with members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) at this casual get-together in a cozy (and central) location. \nHave a drink and a bite to eat while you make new connections and check in with the colleagues you already know. Hear about the experiences of fellow indies\, compare notes about how small communications businesses can succeed and thrive\, and make valuable contacts. \nWe’ll be meeting at 6:30 p.m. on Thursday\, March 5 at the Duke of York pub\, located at 39 Prince Arthur Ave. (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nAs usual\, drinks and food are on your own tab. \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pics-bust-the-winter-blues-social/
LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/02/PIC_Social_Mar_2020-GRAPHIC.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200219T173000
DTEND;TZID=America/Toronto:20200219T200000
DTSTAMP:20200910T195015Z
CREATED:20191216T200741Z
LAST-MODIFIED:20200910T195015Z
UID:10998-1582133400-1582142400@toronto.iabc.to
SUMMARY:PIC PD Event: Getting Business by Getting Found
DESCRIPTION:How to raise your online profile and grow your business using Google and LinkedIn. \nWednesday\, February 19\, 6:30 to 9 p.m.\, Central YMCA – Community Room\, 20 Grosvenor St.\, Toronto \nProspective clients are looking online for the services you offer. Do you know how to position your business to be found online? \nIn this seminar\, Tricia Belmonte\, owner of LikeUs Communications\, and marketing and reputation management expert Kristine Leadbetter will discuss the popular free and paid tools available online to develop and increase the visibility of businesses seeking clients and customers online. \nThrough real-life case studies and online demonstrations\, you’ll learn how to use Google’s easy and accessible online business marketing tools. You’ll also find out how to use LinkedIn’s free and paid options to increase your business profile and connect you more directly with prospective clients. \nThis PIC seminar offers insight into some of the most cost-effective online marketing strategies for independent communicators. Register early before this event sells out! \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \nRegistration fees: \n$20: IABC member rate ($22.60 with HST) \n$30: IABC non-member rate ($33.90 with HST) \n  \n6:30 – 7:00 p.m.  Registration and networking \n7:00 – 8:00 p.m.  Presentation \n8:00 – 8:30 p.m.   Q&A \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-pd-event-getting-business-by-getting-found/
LOCATION:Central YMCA – Community Room\, 20 Grosvenor St.\, Toronto
CATEGORIES:PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2019/12/PIC-PD-FEB-FINAL-PROMO-GRAPHIC-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20190704T183000
DTEND;TZID=America/Toronto:20190704T210000
DTSTAMP:20200910T195229Z
CREATED:20190607T144617Z
LAST-MODIFIED:20200910T195229Z
UID:10021-1562265000-1562274000@toronto.iabc.to
SUMMARY:Network at the PIC summer social
DESCRIPTION:Celebrate the summer in style with members and friends of IABC/Toronto’s Professional Independent Communicators at the PIC Summer Social. \nGrab a drink and a bite\, and network and catch up at this casual get-together. Socialize and make new connections\, and check in with the colleagues you already know. Hear about the experiences of fellow indies\, compare notes about how small communications businesses can succeed and thrive\, and make valuable contacts. \nJoin us at 6:30 p.m. on Thursday\, July 4 at the Duke of York. The pub is located at\n39 Prince Arthur Ave.\, just steps from the St. George subway station. \nAs usual\, drinks and food are on your own tab. See you there! \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/network-at-the-pic-summer-social/
LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2019/06/PIC-Summer-Social-2019-e1559918314393.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20190508T190000
DTEND;TZID=America/Toronto:20190508T210000
DTSTAMP:20200910T195230Z
CREATED:20190404T160831Z
LAST-MODIFIED:20200910T195230Z
UID:9604-1557342000-1557349200@toronto.iabc.to
SUMMARY:PIC Spring Social
DESCRIPTION:Spring is here\, and it’s time to socialize! Join us at the Duke of York on Wednesday\, May 8 for the PIC Spring Social and find out what your indie peers have been up to. Network and catch up with members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) at this casual get-together in a cozy (and central) location. \nHave a drink and a bite to eat while you make new connections and check in with the colleagues you already know. Hear about the experiences of fellow indies\, compare notes about how small communications businesses can succeed and thrive\, and make valuable contacts. \nWe’ll be meeting at 7:00 p.m. on Wednesday\, May 8 at the Duke of York pub\, located at 39 Prince Arthur Ave. (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nAs usual\, drinks and food are on your own tab. \nWe look forward to seeing you! \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-spring-social/
LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada
CATEGORIES:Networking,PIC
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2019/04/PIC-Spring-Social-2019-v2.jpg
END:VEVENT
END:VCALENDAR