BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IABC/Toronto - ECPv6.18.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://toronto.iabc.to X-WR-CALDESC:Events for IABC/Toronto REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20150308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20151101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20160313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20161106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20170312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20171105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20180311T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20181104T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20190411T183000 DTEND;TZID=America/Toronto:20190411T210000 DTSTAMP:20200910T195230Z CREATED:20190213T212200Z LAST-MODIFIED:20200910T195230Z UID:9190-1555007400-1555016400@toronto.iabc.to SUMMARY:How to outsource and expand your communication business DESCRIPTION:Are you ready to take on larger or more financially lucrative work in your communications practice\, but concerned about your ability to manage such projects? \nA great option exists between hiring staff and keeping your practice small. Working with subcontractors to get the skills or support you need for larger projects is an ideal way to grow your business at a pace you can manage. \nJoin IABC/Toronto’s Professional Independent Communicators (PIC) to learn how a panel of accomplished communicators have been able to expand their business through outsourcing. \nAbout our speakers: \nJodi Echakowitz is CEO of Boulevard PR\, the public relations agency she founded in 2001 to help startups\, emerging growth companies and VC firms focused on tech achieve their goals. Under her leadership\, Boulevard has grown consistently through referral\, is recognized as one of the top B2B tech-focused agencies and is valued as a strategic partner by clients throughout North America. \nCyrus Mavalwala\, ABC\, MC\, is a communication strategist\, trainer and speaker who has been helping organizations achieve business results for more than two decades. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of 60 people in Canada who have been awarded IABC Canada’s highest honour and lifetime achievement designation\, Master Communicator. Cyrus is founder of Advantis Communications\, a boutique communication agency focused on content strategy\, creation and activation. \nCarolyn Camilleri has been an editor\, writer\, and copywriter since 1996. Her portfolio runs from magazine writing and editing (including launching several publications and a long list of articles for consumer and trade magazines) to corporate copywriting\, annual reports\, proposals\, white papers\, promotional materials\, ghostwriting\, social media\, and websites. Over the years\, she has worked in a variety of ways\, including as an in-house employee\, on contract\, and as part of three collaborative groups. \nRegistration fees: \n• $20: IABC member rate ($22.60 with HST)\n• $30: Non-member rate ($33.90 with HST) \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/how-to-outsource-and-expand-your-communication-business-2/ LOCATION:Central YMCA\, 20 Grosvenor St.\, Toronto\, ON\, M4Y 2V5\, Canada CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2019/02/IABC-PIC-April11-Seminar.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20190207T173000 DTEND;TZID=America/Toronto:20190207T193000 DTSTAMP:20200910T195231Z CREATED:20190114T200011Z LAST-MODIFIED:20200910T195231Z UID:9057-1549560600-1549567800@toronto.iabc.to SUMMARY:PIC Winter Social DESCRIPTION:Ready to shake off those winter blues? Join us at the PIC Winter Social and warm up with your indie peers. Network and catch up with members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) at this free casual get-together in a cozy (and central) location. \nHave a drink and a bite to eat while you make new friends and get to know others better. Get advice from your fellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Thursday\, Feb. 7 at the Duke of York pub\, located at 39 Prince Arthur Ave. (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nDrinks and food will be on your own tab\, but there’s no charge for the fun and camaraderie! \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-winter-social-2/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2019/01/PIC-winter-social-Feb.-7-2019-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20181107T173000 DTEND;TZID=America/Toronto:20181107T200000 DTSTAMP:20200910T195240Z CREATED:20180917T161226Z LAST-MODIFIED:20200910T195240Z UID:8476-1541611800-1541620800@toronto.iabc.to SUMMARY:From Tactician to Strategist: The trends shaping communications with PR pro Daniel Tisch DESCRIPTION:Wednesday\, November 7\, 6:30 to 9 p.m.\, First Canadian Place\, FCP Gallery\, 100 King St. W. (entrance near Cactus Club) \n  \nAre you a tactician or a strategist? Clients and colleagues appreciate the value that a communications strategist can add\, in addition to supporting them with tactics and tools. \nWhether you’re an independent communicator\, work in an agency\, the sole communicator or part of a larger corporate communications team\, you’ll take away valuable tips about how to expand your practice\, your role and your value. \nIn this dynamic presentation featuring one of Canada’s top PR professionals\, you’ll learn about the trends shaping the future of public relations and communication management\, what they mean for you\, and how you serve your clients or organization. \nDaniel Tisch\, APR\, FCPRS\, president & CEO of Argyle Public Relationships\, one of Canada’s largest independent PR firms\, knows all about the value of strategic expertise. Dan will share need-to-know insight on: \n• The trends driving change in professional communication today and tomorrow\n• How to broaden your perspective from to-do lists to shaping organizations’ communication plans\n• How to define and deliver strategic value and expertise for your clients — and take on a wider scope of work \nDaniel Tisch\, APR\, FCPRS \nWidely known as an international public relations professional\, writer and industry leader\, Dan is a former chair of the Global Alliance for PR and Communication Management\, and a compelling keynote speaker. He appears regularly in broadcast\, print and online media\, including recent comments in the New York Times\, the Globe and Mail\, Reuters\, CBC Television\, Global News\, PR Week and Strategy. He is a longtime member of IABC\, the CPRS and the Arthur W. Page Society. \nAgenda\n• 6:30 p.m. Registration and networking\n• 7 p.m. Presentation by Daniel Tisch\, APR\, FCPRS\n• 8 p.m. Q&A session with Dan\n• 8:30 p.m. Networking\n• 9 p.m. Adjourn \nRegistration fees:\n \n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-member rate ($45.20 with HST) \nCMPs and SCMPs: earn up to five professional development points toward your recertification. \nPresented by IABC/Toronto’s Professional Independent Communicators \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-torontos-professional-independent-communicators-presents-growing-your-business-shifting-from-tactician-to-strategist/ LOCATION:FCP Gallery\, 100 King St W (entrance near Cactus Club)\, Toronto\, ON\, M5X 1A9\, Canada CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2018/09/Nov-7-promo-graphic-22102018-with-correct-IABC-logo-v2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20181004T183000 DTEND;TZID=America/Toronto:20181004T210000 DTSTAMP:20200910T195241Z CREATED:20180822T152645Z LAST-MODIFIED:20200910T195241Z UID:8358-1538677800-1538686800@toronto.iabc.to SUMMARY:PIC Fall Social DESCRIPTION:Thursday\, October 4\, 6:30 to 9 p.m.\, Duke of York Pub\, 39 Prince Arthur Ave.\, Toronto \nFall is here\, and it’s time to rev up and reconnect with your indie peers at the PIC Fall Social. \nNetwork and catch up with members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) at this casual get-together in a cozy (and central) location. \nHave a drink and grab a bite to eat while you make new friends and get to know others better. Get advice from yourfellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Thursday\, October 4 at the Duke of York pub\, located at 39 Prince Arthur Ave. (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nDrinks and food will be on your own tab\, but there’s no charge for the fun and camaraderie! \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-fall-social-2/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R 1B2\, Canada CATEGORIES:PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2018/08/PICfallwlogo.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180905T183000 DTEND;TZID=America/Toronto:20180905T210000 DTSTAMP:20200910T195241Z CREATED:20180803T151549Z LAST-MODIFIED:20200910T195241Z UID:8282-1536172200-1536181200@toronto.iabc.to SUMMARY:IABC Insiders’ Panel: Starting an Independent Communications Practice DESCRIPTION:Thinking about starting a freelance communications practice? Or want to learn how to grow your independent business? In this professional development session\, three seasoned\, successful independents will share their experiences and tips on how to get started\, how to manage hurdles along the way\, and how to keep your business growing. \nOur three panelists will share their experience and perspectives on: \n• How they managed the transition from full-time employment to freelancing\n• How they chose markets and specialities\n• How they overcame common obstacles\n• How their marketing strategies have evolved along the way \nSharon Aschaiek is Principal\, Higher Ed Communications\, and IABC/Toronto’s VP for Special Interest Groups and Chair of its Professional Independent Communicators (PIC). Eric Bergman\, ABC\, APR\, MC\, FCPRS is Principal of Bergman and Associates\, and Sue Horner is Principal of Get It Write as well as PIC’s Co-Director\, Communications. \nSharon\, Eric and Sue will share their tips for practitioners starting out on the independent path\, and the session will close with a Q&A. \nRegistration fees:\n• $15: IABC/Toronto member rate ($16.95 with HST)\n• $25: Non-member rate ($28.25 with HST) \nCMPs and SCMPs: earn up to five professional development points toward your recertification. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-insiders-panel-starting-independent-communications-practice/ LOCATION:Mattamy Athletic Centre at the Gardens\, Blue and Gold Room (Room 3310)\, 3rd Floor\, 50 Carlton Street\, Toronto\, ON\, M5B 1J2\, Canada CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2018/08/IABC-Insider’s-Panel-graphic.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180725T183000 DTEND;TZID=America/Toronto:20180725T000000 DTSTAMP:20200910T195241Z CREATED:20180621T190855Z LAST-MODIFIED:20200910T195241Z UID:8030-1532543400-1532476800@toronto.iabc.to SUMMARY:PIC Summer Social DESCRIPTION:Wednesday\, July 25\, 6:30 p.m. onwards\, Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto \nJoin members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) for a casual summer get-together in a cozy (and central) location. It’s summer in the city and a great time to meet with friends old and new at the PIC summer social. \nHave a drink and grab a bite to eat while you make new friends and get to know others better. Get advice from your fellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Wednesday\, July 25 at the Duke of York pub\, located at just steps from the St. George subway station. \nDrinks and food will be on your own tab\, but there’s no charge for the fun and camaraderie! \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-summer-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2018/06/PIC-Summer-Social2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180614T183000 DTEND;TZID=America/Toronto:20180614T210000 DTSTAMP:20200910T195242Z CREATED:20180510T210621Z LAST-MODIFIED:20200910T195242Z UID:7855-1529001000-1529010000@toronto.iabc.to SUMMARY:PIC presents: PIC’s 20th anniversary social DESCRIPTION:Thursday\, June 14\, 6:30 to 9 p.m.\, Duke of York Pub\, 39 Prince Arthur Ave.\, Toronto \nCome walk down the yellow brick road to our Emerald City of memories (green being the colour for commemorating 20 years) as IABC/Toronto’s\nProfessional Independent Communicators celebrate our 20th year. Join in ’90s trivia – we’ve got prizes! – and tales of days gone by of our independent communications professionals in Toronto. \nBring your 1998 memories and enjoy a pint within the cozy confines of our social headquarters — the Duke of York in the Annex. The Duke of York is located east of Bedford Road\, north of Bloor Street\, steps from the St. George subway station. \nPIC socials are free to attend; drinks and food are pay-your-own-way. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-pics-20th-anniversary-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2018/05/PIC-20th-social-June-2018.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180515T183000 DTEND;TZID=America/Toronto:20180515T210000 DTSTAMP:20200910T195242Z CREATED:20180413T205206Z LAST-MODIFIED:20200910T195242Z UID:7576-1526409000-1526418000@toronto.iabc.to SUMMARY:What communicators need to know about podcasting in 2018 DESCRIPTION:Tuesday\, May 15\, 6:30 to 9 p.m.\, Mattamy Athletic Centre\, 50 Carlton Street\, third floor\, Toronto \nPodcasting is hot\, and communicators need to know why and how to use audio as part of their outreach to employees\, customers and prospects. \nIn this professional development session\, you’ll learn about the latest trends in podcasting from Donna Papacosta\, who has been producing podcasts since 2005. Find out: \n• The latest trends driving the popularity of podcasting (including just-released Canadian stats)\n• How communicators are using podcasts today\n• How you can get your organization started in podcasting. \n \n  \nDonna is the author of The Podcast Scripting Book and co-author of The Business of Podcasting. Her client roster includes the Ontario Nurses’ Association\, Myriad Genetics\, Royal LePage\, KCI Philanthropy and The Ontario College of Family Physicians. Donna leads workshops and teaches digital strategy and social media at the University of Toronto School of Continuing Studies. \n  \n  \nThis event is presented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nAgenda:\n• Registration and networking: 6:30 to 7 p.m.\n• Presentation and Q&A: 7 to 8:30 p.m.\n• Post-event networking: 8:30 to 9 p.m. \nRegistration fees:\n• $15: IABC/Toronto member rate ($16.95 with HST)\n• $25: Non-member rate ($28.25 with HST) \nCMPs and SCMPs: earn up to five (5) professional development points toward your recertification. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/communicators-need-know-podcasting-2018/ LOCATION:Mattamy Athletic Centre\, third floor\, 50 Carlton St.\, Toronto\, ON\, M5B 1J2\, Canada CATEGORIES:Networking,PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2018/04/PIC-podcasting-event-May-2018-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180315T183000 DTEND;TZID=America/Toronto:20180315T210000 DTSTAMP:20200910T195248Z CREATED:20180220T210318Z LAST-MODIFIED:20200910T195248Z UID:7165-1521138600-1521147600@toronto.iabc.to SUMMARY:PIC's inaugural "spelling bee(r)" social DESCRIPTION:Thursday\, March 15\, 6:30 to 9 p.m.\, Duke of York Pub\, 39 Prince Arthur Ave.\, Toronto \nAs winter melts away (we hope!)\, renewal becomes top of mind. To help with our intellectual rejuvenation\, IABC/Toronto’s Professional Independent Communicators is presenting its first “spelling bee(r)” as part of its spring social. The spelling bee is free to enter\, and the winner gets a small prize and\, more importantly\, bragging rights. Don’t miss out on your chance to be a spellebrity! \nBring your competitive nature and enjoy a pint within the comforting confines of our social headquarters – the Duke of York in the Annex. The Duke of York is located east of Bedford Road\, north of Bloor Street – steps from the St. George subway station.\n\nRemember\, PIC socials are free to attend\, but drinks and food are pay-your-own-way. \nWe look forward to seeing you there. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pics-inaugural-spelling-beer-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180215T110000 DTEND;TZID=America/Toronto:20180215T120000 DTSTAMP:20200910T195248Z CREATED:20180109T213344Z LAST-MODIFIED:20200910T195248Z UID:6864-1518692400-1518696000@toronto.iabc.to SUMMARY:Building Your Business in An Ever-Changing PR World (live webcast) DESCRIPTION:Building Your Business in An Ever-Changing PR World\nDetermination\, Collaboration and Flexibility are Key to Personal Business Success \nWhen: Thursday\, February 15\, 2018; 12 to 1 p.m. EST\nWho: Gini Dietrich\, CEO of Arment Dietrich\, Inc.\, author of Spin Sucks and member of the national advisory council Women in PR USA.\nWhere: Live online webinar (link to come) \nHave you struggled to… \n• Build your business in a changing environment?\n• Persist through the highs and lows of your business?\n• Lead your business with confidence? \nWhether striking off on your own\, or recalibrating through times of constant change\, building an independent business involves surpassing many hurdles to run a successful operation. Helping to discuss these issues and offer constructive insights to excel is Gini Dietrich\, chief executive officer at virtual PR firm Arment Dietrich\, Inc.\, and chief blogger at Spin Sucks — one of North America’s preeminent marketing and public relations strategists. As a business and corporate leader\, Gini Dietrich will provide a thoughtful and informative perspective on the important aspects of building your business in today’s competitive communications and PR space. \nA leader in corporate public relations and digital communications management\, Gini intimately understands the hard-fought victories and often devastating defeats when growing your independent business\, both at the start and through social\, economic and digital change. Gini’s invaluable insights will be useful to new and experienced communications and PR independents navigating our age of digital transformation and organizational change. \nWebinar Schedule \n• Login: 11:45 to 12:05 p.m. EST\n• Welcome and speaker introduction: 12:05 to 12:10 p.m.\n• Presentation: 12:10 to 12:50 p.m.\n• Q&A: 12:50 to 1 p.m. \nAbout our Speaker: \nGini Dietrich\, chief executive officer at Arment Dietrich\, Inc.\, and chief blogger at Spin Sucks\, is one of North America’s preeminent marketing and public relations strategists. Gini is an industry thought leader who serves on the national advisory council for Women in PR USA\, and is the co-author of Marketing In the Round. Gini also co-host Inside PR\, a weekly podcast about communications and social media. \nRegistration Fees: \n• $10: IABC/Toronto member rate ($11.30 with HST)\n• $15: Non-member rate ($16.95 with HST) \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/building-business-ever-changing-pr-world/ LOCATION:ON CATEGORIES:PIC,Professional Development,webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180109T170000 DTEND;TZID=America/Toronto:20180109T193000 DTSTAMP:20200910T195249Z CREATED:20171208T225021Z LAST-MODIFIED:20200910T195249Z UID:6743-1515517200-1515526200@toronto.iabc.to SUMMARY:Beat the January blues with PIC DESCRIPTION:The holidays will be over. Winter cold will no doubt have set in. You’ll have bills to pay. \nNever mind. Share your highs and lows and beat the January blues with IABC/Toronto’s Professional Independent Communicators. Join us for another casual evening of networking and conversation.\n\nWe’ll be at the Duke of York in the Annex. The pub is located east of Bedford Road\, north of Bloor Street\, just steps from the St. George subway station. \nAs always\, PIC socials are free to attend; drinks and food are pay-your-own-way. \n  \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/beat-january-blues-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20171213T173000 DTEND;TZID=America/Toronto:20171213T200000 DTSTAMP:20200910T195249Z CREATED:20171109T222011Z LAST-MODIFIED:20200910T195249Z UID:6598-1513186200-1513195200@toronto.iabc.to SUMMARY:PIC's Merry Mingle for the Holidays DESCRIPTION:After a long summer and unusually warm fall\, it’s hard to believe winter is actually coming. To help welcome the new season\, break out your mittens and scarves and join IABC/Toronto’s Professional Independent Communicators to celebrate the upcoming holiday season with your fellow colleagues. \nHo-ho-hold the date and enjoy a pint within the warm confines of our unofficial north pole headquarters—the Duke of York in the Annex. The Duke of York is located east of Bedford Road\, north of Bloor Street\, just steps from the St. George subway station. \nRemember\, PIC socials are free to attend\, but drinks and food are pay-your-own-way. \nWe look forward to seeing you there. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pics-merry-mingle-holidays/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20171004T183000 DTEND;TZID=America/Toronto:20171004T210000 DTSTAMP:20200910T195250Z CREATED:20170920T144756Z LAST-MODIFIED:20200910T195250Z UID:6296-1507141800-1507150800@toronto.iabc.to SUMMARY:PIC Fall Social DESCRIPTION:Wednesday\, October 4\, 6:30 p.m. to 9 p.m. \nDuke of York Pub\, 39 Prince Arthur Ave.\, Toronto \nAs summer leaves us and merges into autumn\, join IABC/Toronto’s Professional Independent Communicators for a pint and ponder at the Duke of York in the Annex. \nCome and share your summer of ’17 stories and business aspirations for this fall. Enjoy the rapport of your fellow communicators in the comfort of our tried-and-true home away from home –- the Duke of York. The pub is located east of Bedford Road\, north of Bloor Street\, steps from the St. George subway station. \nRemember\, PIC socials are free to attend\, but drinks and food are pay-your-own-way. \nWe look forward to seeing you there. \nRegister now. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-fall-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2017/09/PIC-fall-social-Oct-2017.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170913T183000 DTEND;TZID=America/Toronto:20170913T203000 DTSTAMP:20200910T195258Z CREATED:20170828T161012Z LAST-MODIFIED:20200910T195258Z UID:6115-1505327400-1505334600@toronto.iabc.to SUMMARY:Learn the ABCs of SEO to improve your search ranking DESCRIPTION:Wednesday\, September 13\, 6:30 to 8:30 p.m.\, Mattamy Athletic Centre (Old Maple Leaf Gardens)\, Blue and Gold Room (#3310)\, 3rd Floor\, 50 Carlton St.\, Toronto \nHave you ever wondered… \n\n• Why your content marketing isn’t generating the response you had hoped for?\n• Why your business seems to lag far behind others when comparing Google search results?\n• What are the best search engine optimization (SEO) techniques needed to increase your search capabilities?\n\nIt’s time to stop wondering and start using a strategic approach to optimize your business website’s SEO. \nAt PIC’s next professional development event\, speaker Ray Litvak will help you learn how to improve your website’s ranking on Google\, which will increase your ability to both be found online and land new clients. And one lucky member of the audience who is an IABC/Toronto chapter member will win a free SEO website audit by Ray. Chapter members\, make sure to bring your business cards for the draw! \nAbout our speaker: Ray Litvak is the president of Writing Web Words Inc. in Toronto\, a service company focused on improving local businesses by increasing their Google ranking\, fine-tuning keywords and phrases to advance rankings. Ray is the former owner of a web design firm and has been involved in new media and local SEO for over 10 years. Having worked with hundreds of companies during all stages of online growth and development has made Ray a leader in this field. \nRegistration and networking: 6:30 p.m.\nPresentation and Q&A: 7 to 8:30 p.m. \nRegistration fees: \n\n• $16.95: IABC/Toronto members ($15 plus $1.95 HST)\n• $28.25: Non-members: $25 ($25 plus $3.25 HST)\n\nDirections and Parking: http://www.mattamyathleticcentre.ca/contact-us-1/directions-parking \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/learn-abcs-seo-improve-search-ranking/ LOCATION:Mattamy Athletic Centre at the Gardens\, Blue and Gold Room (Room 3310)\, 3rd Floor\, 50 Carlton Street\, Toronto\, ON\, M5B 1J2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170803T183000 DTEND;TZID=America/Toronto:20170803T203000 DTSTAMP:20200910T195258Z CREATED:20170714T151307Z LAST-MODIFIED:20200910T195258Z UID:6009-1501785000-1501792200@toronto.iabc.to SUMMARY:Don’t miss PIC’s last social of the season - August 3\, 2017 DESCRIPTION:Thursday\, August 3\, 2017\, 6:30 p.m. to 8:30 p.m.\, The Pilot\, 22 Cumberland St.\, Toronto \nSummertime is especially fun when shared with IABC/Toronto’s Professional Independent Communicators (PIC) members and friends. Don’t miss out on sharing the good times with your fellow indie communicators during PIC’s last event of the 2016-17 season on Thursday\, August 3. \nWe’re mixing it up a bit and celebrating before the long weekend at our old haunt\, The Pilot\, located at 22 Cumberland Street\, close to the Yonge and Bloor subway lines. Join us for drinks and snacks while sharing advice and tips on how to succeed in your independent communications business. \nWe have the main floor booked\, but if space allows\, we’ll move up to the rooftop. Either way\, it’ll be easy to find us – just look for the friendliest atmosphere in town. The drinks and food will be on your own tab\, but the laughs and conversation are free. \nPlease register by August 2\, so we can provide an estimate of numbers to The Pilot. \nRegister now \nhttps://www.eventbrite.ca/e/social-professional-independent-communicators-iabc-toronto-pic-the-season-finale-tickets-36214553705 \n  \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/dont-miss-pics-last-social-season-august-3-2017/ LOCATION:ON CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170706T183000 DTEND;TZID=America/Toronto:20170706T203000 DTSTAMP:20200910T195258Z CREATED:20170627T210407Z LAST-MODIFIED:20200910T195258Z UID:5957-1499365800-1499373000@toronto.iabc.to SUMMARY:Come have some summer fun with PIC DESCRIPTION:Thursday\, July 6\, 2017\, 6:30 p.m. to 8:30 p.m.\, Duke of York pub\, 39 Prince Arthur Ave.\, Toronto \nWhen the weather gets hot\, a cold drink hits the spot – especially when shared with IABC/Toronto’s Professional Independent Communicators (PIC) members and friends. \nJoin your fellow indie communicators in July to indulge in some suds and pub grub while sharing advice and tips on how to succeed in your independent communications business. We’re meeting at 6:30 p.m. on Thursday\, July 6 at the Duke of York pub\, 39 Prince Arthur Ave. (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nWe have The Conservatory room booked on the second floor\, but if the weather holds up\, we’ll move to the patio. Either way\, it’ll be easy to find us – just look for the friendliest atmosphere in town. The drinks and food will be on your own tab\, but the laughs and conversation are free. \nPlease register by July 5\, so we can provide an estimate of numbers to the pub. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/come-summer-fun-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170615T183000 DTEND;TZID=America/Toronto:20170615T203000 DTSTAMP:20200910T195258Z CREATED:20170515T191848Z LAST-MODIFIED:20200910T195258Z UID:5758-1497551400-1497558600@toronto.iabc.to SUMMARY:Celebrate Spring With PIC DESCRIPTION:After a long winter\, it’s high time for some fun and camaraderie. Why not join members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) to celebrate the coming of spring? \nPIC socials are held in a cozy and casual setting. Have a drink and grab a bite to eat while you make new friends and get to know others better. Get advice from your fellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Thursday\, June 15 at the Duke of York pub\, located at 39 Prince Arthur Avenue (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nThe drinks and food will be on your own tab\, but there’s no charge for the friendliest atmosphere in town! \n \nSave \nSave \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/celebrate-spring-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2017/05/PICspringsocialJune2017-e1496161140104.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170302T173000 DTEND;TZID=America/Toronto:20170302T193000 DTSTAMP:20200910T195259Z CREATED:20170207T005818Z LAST-MODIFIED:20200910T195259Z UID:5219-1488475800-1488483000@toronto.iabc.to SUMMARY:Perpetual adaptation: Digital marketing strategies for independent communicators DESCRIPTION:Thursday\, March 2\, 2017\, 6:30 to 8:30 p.m.\, Metro Hall\, 55 John St.\, Toronto \nPIC’s next professional development event will be held on March 2 with guest speaker\, writer and illustrator Alison Garwood-Jones. \nWith a rapid-fire revolution in communications and digital media\, it’s an absolute must to have “adaptability” on your list of skills. Come find out how Alison reinvented herself in the quickly changing world of digital media. With more skill pivots in the last five years than the previous 40 combined\, Alison can share advice on how to learn new skills\, build professional resilience and expand the capacity for change. \nAlison will also discuss some marketing tips and tricks on tweaking your LinkedIn profile\, the importance of video for communicators\, why you should go where your audience is and how to find them. \nClick here to register. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/perpetual-adaptation-digital-marketing-strategies-independent-communicators/ LOCATION:Metro Hall\, 55 John Street\, Toronto\, ON\, M5V 3C6 CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170202T173000 DTEND;TZID=America/Toronto:20170202T193000 DTSTAMP:20200910T195259Z CREATED:20170113T225946Z LAST-MODIFIED:20200910T195259Z UID:5068-1486056600-1486063800@toronto.iabc.to SUMMARY:PIC Winter Social DESCRIPTION:Come in from the cold and join members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) for the warmest of winter socials. \nPIC socials are held in a cozy and casual setting. Have a drink and grab a bite to eat while you make new friends and get to know others better. Get advice from your fellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Thursday\, February 2 at the Duke of York pub\, located at 39 Prince Arthur Avenue (east of Bedford Road\, north of Bloor Street)\, just steps from the St. George subway station. \nThe drinks and food will be on your own tab\, but there’s no charge for the friendliest atmosphere in town! \nPlease register on or before February 1 so we can provide an estimate of numbers to the venue. \nWe look forward to seeing you there. Cheers from the PIC organizing team! \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-winter-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170111T110000 DTEND;TZID=America/Toronto:20170111T120000 DTSTAMP:20200910T195259Z CREATED:20170103T162849Z LAST-MODIFIED:20200910T195259Z UID:5011-1484132400-1484136000@toronto.iabc.to SUMMARY:PIC presents: Digital tools for the digital age DESCRIPTION:In a recent survey\, 65 per cent of PIC members said they want to learn more about social and digital media. In response\, PIC has planned a special webinar at noon on Wednesday\, January 11. \nLed by social media expert and past PIC president Donna Papacosta and other PIC executive members\, this webinar will give a basic introduction to a variety of free online tools. The session will suit communicators just becoming familiar with digital tools and willing to spend further time independently exploring the platforms they learn about. \nRegister today and join us online to discover some social and digital media ideas to use in your business or your clients’ businesses. Participants will be sent a link a few days before the webinar with instructions on how to join. \nPlease note that you must have an internet connection to attend the webinar. A headset is recommended. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-digital-tools-digital-age/ LOCATION:ON CATEGORIES:PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2017/01/PICWebinarJan2017-e1483457602201.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20161215T173000 DTEND;TZID=America/Toronto:20161215T203000 DTSTAMP:20200910T195259Z CREATED:20161115T172912Z LAST-MODIFIED:20200910T195259Z UID:4734-1481823000-1481833800@toronto.iabc.to SUMMARY:Get in the holiday spirit with PIC DESCRIPTION:Get your holiday spirit on and join IABC/Toronto’s Professional Independent Communicators (PIC) for our holiday social. PIC socials allow you to meet new people or get to know others better\, bounce ideas off your fellow indies\, practise your elevator speech or get answers to questions. \nWe’ll be meeting at the Duke of York pub\, at 39 Prince Arthur Avenue\, just steps from the St. George subway station. \nWhile it’s pay-your-own-way for drinks and snacks\, the intriguing chats and friendly atmosphere are on the house. Please register on or before December 14 so we can provide an estimate of numbers to the venue. \nWe look forward to seeing you there. Cheers from the PIC organizing team! \nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/get-holiday-spirit-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20161103T183000 DTEND;TZID=America/Toronto:20161103T210000 DTSTAMP:20200910T195305Z CREATED:20161018T191426Z LAST-MODIFIED:20200910T195305Z UID:4573-1478197800-1478206800@toronto.iabc.to SUMMARY:3D Branding: Define\, Design and Develop Your Business Identity with PIC DESCRIPTION:Does your business have a brand identity? A voice? A personality? Every business\, big or small\, needs to consider the strength of its brand. If you’re a professional independent communicator\, you already know you need to work on your brand. But getting down to work and actually developing it is another story. \nJoin your fellow indie communicators for a panel discussion about brand building. Our panel of experts – Cathy Ledden of Ledden Design iT; Nathalie Noël\, strategy and brand coach; and Priya Bates\, ABC\, MC\, CMP\, IABC Fellow\, of Inner Strength Communication – will lead us through an educational discussion\, including ideas about the right steps to a successful brand\, design strategy and the challenges you’ll face when going through the process. \nThere is no charge for this presentation\, but registration is required. PIC members and non-members are welcome. Networking begins at 6:30 p.m. and the presentation starts at 7 p.m. sharp. \nRegister now. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/3d-branding-define-design-develop-business-identity/ LOCATION:Metro Hall\, 55 John Street\, Toronto\, ON\, M5V 3C6\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20161005T183000 DTEND;TZID=America/Toronto:20161005T203000 DTSTAMP:20200910T195306Z CREATED:20160929T221027Z LAST-MODIFIED:20200910T195306Z UID:4434-1475692200-1475699400@toronto.iabc.to SUMMARY:Get social with PIC DESCRIPTION:Join IABC/Toronto PIC members and friends for the first of our social networking events this season. PIC socials allow you to meet new people or get to know others better\, bounce ideas off your fellow indies\, practise your elevator speech or get answers to questions. \nWhile it’s pay-your-own-way for drinks and snacks\, the intriguing chats and friendly atmosphere are on the house. Please register by October 4 so we can provide an estimate of numbers to the venue and save your seat. We look forward to seeing you there! \n  \nRegister now. \nSave \nSave \nSave \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/get-social-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R 1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20160907T183000 DTEND;TZID=America/Toronto:20160907T203000 DTSTAMP:20200910T195306Z CREATED:20160808T200731Z LAST-MODIFIED:20200910T195306Z UID:4122-1473273000-1473280200@toronto.iabc.to SUMMARY:PIC presents Email Marketing: the power of the inbox DESCRIPTION:Wednesday\, September 7\, 6:30 to 8:30 p.m.\, Metro Hall\, Room 310\, 55 John Street\, Toronto \nHow can you boost customer engagement using email marketing? Join us for an informative and entertaining session with digital marketing expert Javed S. Khan of EMpression\, giving you the keys to the most powerful marketing you can do: email marketing. \nThe session will also provide answers to these burning questions \n\nWhat is the purpose of email marketing? (Hint: it’s not sales.)\nWhat does an engaged email marketing campaign look like?\nWhat can email marketing do for your business or your clients’ business?\nHow can you save time planning and creating great content?\n\nNetworking begins at 6:30 p.m. and the presentation follows at 7 p.m. sharp. There is no charge for this event. \nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-email-marketing-power-inbox/ LOCATION:Metro Hall\, Room 310\, 55 John Street\, Toronto\, ON\, Canada CATEGORIES:PIC END:VEVENT END:VCALENDAR