BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IABC/Toronto - ECPv6.18.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:IABC/Toronto X-ORIGINAL-URL:https://toronto.iabc.to X-WR-CALDESC:Events for IABC/Toronto REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20150308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20151101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20160313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20161106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20170312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20171105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20180311T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20181104T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20180109T170000 DTEND;TZID=America/Toronto:20180109T193000 DTSTAMP:20200910T195249Z CREATED:20171208T225021Z LAST-MODIFIED:20200910T195249Z UID:6743-1515517200-1515526200@toronto.iabc.to SUMMARY:Beat the January blues with PIC DESCRIPTION:The holidays will be over. Winter cold will no doubt have set in. You’ll have bills to pay. \nNever mind. Share your highs and lows and beat the January blues with IABC/Toronto’s Professional Independent Communicators. Join us for another casual evening of networking and conversation.\n\nWe’ll be at the Duke of York in the Annex. The pub is located east of Bedford Road\, north of Bloor Street\, just steps from the St. George subway station. \nAs always\, PIC socials are free to attend; drinks and food are pay-your-own-way. \n  \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/beat-january-blues-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20171213T173000 DTEND;TZID=America/Toronto:20171213T200000 DTSTAMP:20200910T195249Z CREATED:20171109T222011Z LAST-MODIFIED:20200910T195249Z UID:6598-1513186200-1513195200@toronto.iabc.to SUMMARY:PIC's Merry Mingle for the Holidays DESCRIPTION:After a long summer and unusually warm fall\, it’s hard to believe winter is actually coming. To help welcome the new season\, break out your mittens and scarves and join IABC/Toronto’s Professional Independent Communicators to celebrate the upcoming holiday season with your fellow colleagues. \nHo-ho-hold the date and enjoy a pint within the warm confines of our unofficial north pole headquarters—the Duke of York in the Annex. The Duke of York is located east of Bedford Road\, north of Bloor Street\, just steps from the St. George subway station. \nRemember\, PIC socials are free to attend\, but drinks and food are pay-your-own-way. \nWe look forward to seeing you there. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pics-merry-mingle-holidays/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20171004T183000 DTEND;TZID=America/Toronto:20171004T210000 DTSTAMP:20200910T195250Z CREATED:20170920T144756Z LAST-MODIFIED:20200910T195250Z UID:6296-1507141800-1507150800@toronto.iabc.to SUMMARY:PIC Fall Social DESCRIPTION:Wednesday\, October 4\, 6:30 p.m. to 9 p.m. \nDuke of York Pub\, 39 Prince Arthur Ave.\, Toronto \nAs summer leaves us and merges into autumn\, join IABC/Toronto’s Professional Independent Communicators for a pint and ponder at the Duke of York in the Annex. \nCome and share your summer of ’17 stories and business aspirations for this fall. Enjoy the rapport of your fellow communicators in the comfort of our tried-and-true home away from home –- the Duke of York. The pub is located east of Bedford Road\, north of Bloor Street\, steps from the St. George subway station. \nRemember\, PIC socials are free to attend\, but drinks and food are pay-your-own-way. \nWe look forward to seeing you there. \nRegister now. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-fall-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:Networking,PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2017/09/PIC-fall-social-Oct-2017.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170913T183000 DTEND;TZID=America/Toronto:20170913T203000 DTSTAMP:20200910T195258Z CREATED:20170828T161012Z LAST-MODIFIED:20200910T195258Z UID:6115-1505327400-1505334600@toronto.iabc.to SUMMARY:Learn the ABCs of SEO to improve your search ranking DESCRIPTION:Wednesday\, September 13\, 6:30 to 8:30 p.m.\, Mattamy Athletic Centre (Old Maple Leaf Gardens)\, Blue and Gold Room (#3310)\, 3rd Floor\, 50 Carlton St.\, Toronto \nHave you ever wondered… \n\n• Why your content marketing isn’t generating the response you had hoped for?\n• Why your business seems to lag far behind others when comparing Google search results?\n• What are the best search engine optimization (SEO) techniques needed to increase your search capabilities?\n\nIt’s time to stop wondering and start using a strategic approach to optimize your business website’s SEO. \nAt PIC’s next professional development event\, speaker Ray Litvak will help you learn how to improve your website’s ranking on Google\, which will increase your ability to both be found online and land new clients. And one lucky member of the audience who is an IABC/Toronto chapter member will win a free SEO website audit by Ray. Chapter members\, make sure to bring your business cards for the draw! \nAbout our speaker: Ray Litvak is the president of Writing Web Words Inc. in Toronto\, a service company focused on improving local businesses by increasing their Google ranking\, fine-tuning keywords and phrases to advance rankings. Ray is the former owner of a web design firm and has been involved in new media and local SEO for over 10 years. Having worked with hundreds of companies during all stages of online growth and development has made Ray a leader in this field. \nRegistration and networking: 6:30 p.m.\nPresentation and Q&A: 7 to 8:30 p.m. \nRegistration fees: \n\n• $16.95: IABC/Toronto members ($15 plus $1.95 HST)\n• $28.25: Non-members: $25 ($25 plus $3.25 HST)\n\nDirections and Parking: http://www.mattamyathleticcentre.ca/contact-us-1/directions-parking \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/learn-abcs-seo-improve-search-ranking/ LOCATION:Mattamy Athletic Centre at the Gardens\, Blue and Gold Room (Room 3310)\, 3rd Floor\, 50 Carlton Street\, Toronto\, ON\, M5B 1J2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170803T183000 DTEND;TZID=America/Toronto:20170803T203000 DTSTAMP:20200910T195258Z CREATED:20170714T151307Z LAST-MODIFIED:20200910T195258Z UID:6009-1501785000-1501792200@toronto.iabc.to SUMMARY:Don’t miss PIC’s last social of the season - August 3\, 2017 DESCRIPTION:Thursday\, August 3\, 2017\, 6:30 p.m. to 8:30 p.m.\, The Pilot\, 22 Cumberland St.\, Toronto \nSummertime is especially fun when shared with IABC/Toronto’s Professional Independent Communicators (PIC) members and friends. Don’t miss out on sharing the good times with your fellow indie communicators during PIC’s last event of the 2016-17 season on Thursday\, August 3. \nWe’re mixing it up a bit and celebrating before the long weekend at our old haunt\, The Pilot\, located at 22 Cumberland Street\, close to the Yonge and Bloor subway lines. Join us for drinks and snacks while sharing advice and tips on how to succeed in your independent communications business. \nWe have the main floor booked\, but if space allows\, we’ll move up to the rooftop. Either way\, it’ll be easy to find us – just look for the friendliest atmosphere in town. The drinks and food will be on your own tab\, but the laughs and conversation are free. \nPlease register by August 2\, so we can provide an estimate of numbers to The Pilot. \nRegister now \nhttps://www.eventbrite.ca/e/social-professional-independent-communicators-iabc-toronto-pic-the-season-finale-tickets-36214553705 \n  \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/dont-miss-pics-last-social-season-august-3-2017/ LOCATION:ON CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170706T183000 DTEND;TZID=America/Toronto:20170706T203000 DTSTAMP:20200910T195258Z CREATED:20170627T210407Z LAST-MODIFIED:20200910T195258Z UID:5957-1499365800-1499373000@toronto.iabc.to SUMMARY:Come have some summer fun with PIC DESCRIPTION:Thursday\, July 6\, 2017\, 6:30 p.m. to 8:30 p.m.\, Duke of York pub\, 39 Prince Arthur Ave.\, Toronto \nWhen the weather gets hot\, a cold drink hits the spot – especially when shared with IABC/Toronto’s Professional Independent Communicators (PIC) members and friends. \nJoin your fellow indie communicators in July to indulge in some suds and pub grub while sharing advice and tips on how to succeed in your independent communications business. We’re meeting at 6:30 p.m. on Thursday\, July 6 at the Duke of York pub\, 39 Prince Arthur Ave. (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nWe have The Conservatory room booked on the second floor\, but if the weather holds up\, we’ll move to the patio. Either way\, it’ll be easy to find us – just look for the friendliest atmosphere in town. The drinks and food will be on your own tab\, but the laughs and conversation are free. \nPlease register by July 5\, so we can provide an estimate of numbers to the pub. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/come-summer-fun-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170615T183000 DTEND;TZID=America/Toronto:20170615T203000 DTSTAMP:20200910T195258Z CREATED:20170515T191848Z LAST-MODIFIED:20200910T195258Z UID:5758-1497551400-1497558600@toronto.iabc.to SUMMARY:Celebrate Spring With PIC DESCRIPTION:After a long winter\, it’s high time for some fun and camaraderie. Why not join members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) to celebrate the coming of spring? \nPIC socials are held in a cozy and casual setting. Have a drink and grab a bite to eat while you make new friends and get to know others better. Get advice from your fellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Thursday\, June 15 at the Duke of York pub\, located at 39 Prince Arthur Avenue (east of Bedford Road\, north of Bloor Street and just steps from the St. George subway station). \nThe drinks and food will be on your own tab\, but there’s no charge for the friendliest atmosphere in town! \n \nSave \nSave \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/celebrate-spring-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2017/05/PICspringsocialJune2017-e1496161140104.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170302T173000 DTEND;TZID=America/Toronto:20170302T193000 DTSTAMP:20200910T195259Z CREATED:20170207T005818Z LAST-MODIFIED:20200910T195259Z UID:5219-1488475800-1488483000@toronto.iabc.to SUMMARY:Perpetual adaptation: Digital marketing strategies for independent communicators DESCRIPTION:Thursday\, March 2\, 2017\, 6:30 to 8:30 p.m.\, Metro Hall\, 55 John St.\, Toronto \nPIC’s next professional development event will be held on March 2 with guest speaker\, writer and illustrator Alison Garwood-Jones. \nWith a rapid-fire revolution in communications and digital media\, it’s an absolute must to have “adaptability” on your list of skills. Come find out how Alison reinvented herself in the quickly changing world of digital media. With more skill pivots in the last five years than the previous 40 combined\, Alison can share advice on how to learn new skills\, build professional resilience and expand the capacity for change. \nAlison will also discuss some marketing tips and tricks on tweaking your LinkedIn profile\, the importance of video for communicators\, why you should go where your audience is and how to find them. \nClick here to register. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/perpetual-adaptation-digital-marketing-strategies-independent-communicators/ LOCATION:Metro Hall\, 55 John Street\, Toronto\, ON\, M5V 3C6 CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170202T173000 DTEND;TZID=America/Toronto:20170202T193000 DTSTAMP:20200910T195259Z CREATED:20170113T225946Z LAST-MODIFIED:20200910T195259Z UID:5068-1486056600-1486063800@toronto.iabc.to SUMMARY:PIC Winter Social DESCRIPTION:Come in from the cold and join members and friends of IABC/Toronto’s Professional Independent Communicators (PIC) for the warmest of winter socials. \nPIC socials are held in a cozy and casual setting. Have a drink and grab a bite to eat while you make new friends and get to know others better. Get advice from your fellow indies\, or compare notes about how small communications businesses can succeed and thrive. \nWe’ll be meeting at 6:30 p.m. on Thursday\, February 2 at the Duke of York pub\, located at 39 Prince Arthur Avenue (east of Bedford Road\, north of Bloor Street)\, just steps from the St. George subway station. \nThe drinks and food will be on your own tab\, but there’s no charge for the friendliest atmosphere in town! \nPlease register on or before February 1 so we can provide an estimate of numbers to the venue. \nWe look forward to seeing you there. Cheers from the PIC organizing team! \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-winter-social/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20170111T110000 DTEND;TZID=America/Toronto:20170111T120000 DTSTAMP:20200910T195259Z CREATED:20170103T162849Z LAST-MODIFIED:20200910T195259Z UID:5011-1484132400-1484136000@toronto.iabc.to SUMMARY:PIC presents: Digital tools for the digital age DESCRIPTION:In a recent survey\, 65 per cent of PIC members said they want to learn more about social and digital media. In response\, PIC has planned a special webinar at noon on Wednesday\, January 11. \nLed by social media expert and past PIC president Donna Papacosta and other PIC executive members\, this webinar will give a basic introduction to a variety of free online tools. The session will suit communicators just becoming familiar with digital tools and willing to spend further time independently exploring the platforms they learn about. \nRegister today and join us online to discover some social and digital media ideas to use in your business or your clients’ businesses. Participants will be sent a link a few days before the webinar with instructions on how to join. \nPlease note that you must have an internet connection to attend the webinar. A headset is recommended. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-digital-tools-digital-age/ LOCATION:ON CATEGORIES:PIC ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2017/01/PICWebinarJan2017-e1483457602201.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20161215T173000 DTEND;TZID=America/Toronto:20161215T203000 DTSTAMP:20200910T195259Z CREATED:20161115T172912Z LAST-MODIFIED:20200910T195259Z UID:4734-1481823000-1481833800@toronto.iabc.to SUMMARY:Get in the holiday spirit with PIC DESCRIPTION:Get your holiday spirit on and join IABC/Toronto’s Professional Independent Communicators (PIC) for our holiday social. PIC socials allow you to meet new people or get to know others better\, bounce ideas off your fellow indies\, practise your elevator speech or get answers to questions. \nWe’ll be meeting at the Duke of York pub\, at 39 Prince Arthur Avenue\, just steps from the St. George subway station. \nWhile it’s pay-your-own-way for drinks and snacks\, the intriguing chats and friendly atmosphere are on the house. Please register on or before December 14 so we can provide an estimate of numbers to the venue. \nWe look forward to seeing you there. Cheers from the PIC organizing team! \nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/get-holiday-spirit-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20161103T183000 DTEND;TZID=America/Toronto:20161103T210000 DTSTAMP:20200910T195305Z CREATED:20161018T191426Z LAST-MODIFIED:20200910T195305Z UID:4573-1478197800-1478206800@toronto.iabc.to SUMMARY:3D Branding: Define\, Design and Develop Your Business Identity with PIC DESCRIPTION:Does your business have a brand identity? A voice? A personality? Every business\, big or small\, needs to consider the strength of its brand. If you’re a professional independent communicator\, you already know you need to work on your brand. But getting down to work and actually developing it is another story. \nJoin your fellow indie communicators for a panel discussion about brand building. Our panel of experts – Cathy Ledden of Ledden Design iT; Nathalie Noël\, strategy and brand coach; and Priya Bates\, ABC\, MC\, CMP\, IABC Fellow\, of Inner Strength Communication – will lead us through an educational discussion\, including ideas about the right steps to a successful brand\, design strategy and the challenges you’ll face when going through the process. \nThere is no charge for this presentation\, but registration is required. PIC members and non-members are welcome. Networking begins at 6:30 p.m. and the presentation starts at 7 p.m. sharp. \nRegister now. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/3d-branding-define-design-develop-business-identity/ LOCATION:Metro Hall\, 55 John Street\, Toronto\, ON\, M5V 3C6\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20161005T183000 DTEND;TZID=America/Toronto:20161005T203000 DTSTAMP:20200910T195306Z CREATED:20160929T221027Z LAST-MODIFIED:20200910T195306Z UID:4434-1475692200-1475699400@toronto.iabc.to SUMMARY:Get social with PIC DESCRIPTION:Join IABC/Toronto PIC members and friends for the first of our social networking events this season. PIC socials allow you to meet new people or get to know others better\, bounce ideas off your fellow indies\, practise your elevator speech or get answers to questions. \nWhile it’s pay-your-own-way for drinks and snacks\, the intriguing chats and friendly atmosphere are on the house. Please register by October 4 so we can provide an estimate of numbers to the venue and save your seat. We look forward to seeing you there! \n  \nRegister now. \nSave \nSave \nSave \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/get-social-pic/ LOCATION:Duke of York Pub\, 39 Prince Arthur Avenue\, Toronto\, ON\, M5R 1B2\, Canada CATEGORIES:PIC END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20160907T183000 DTEND;TZID=America/Toronto:20160907T203000 DTSTAMP:20200910T195306Z CREATED:20160808T200731Z LAST-MODIFIED:20200910T195306Z UID:4122-1473273000-1473280200@toronto.iabc.to SUMMARY:PIC presents Email Marketing: the power of the inbox DESCRIPTION:Wednesday\, September 7\, 6:30 to 8:30 p.m.\, Metro Hall\, Room 310\, 55 John Street\, Toronto \nHow can you boost customer engagement using email marketing? Join us for an informative and entertaining session with digital marketing expert Javed S. Khan of EMpression\, giving you the keys to the most powerful marketing you can do: email marketing. \nThe session will also provide answers to these burning questions \n\nWhat is the purpose of email marketing? (Hint: it’s not sales.)\nWhat does an engaged email marketing campaign look like?\nWhat can email marketing do for your business or your clients’ business?\nHow can you save time planning and creating great content?\n\nNetworking begins at 6:30 p.m. and the presentation follows at 7 p.m. sharp. There is no charge for this event. \nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-email-marketing-power-inbox/ LOCATION:Metro Hall\, Room 310\, 55 John Street\, Toronto\, ON\, Canada CATEGORIES:PIC END:VEVENT END:VCALENDAR