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DTSTART;TZID=America/Toronto:20230111T070000
DTEND;TZID=America/Toronto:20240111T160000
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CREATED:20230127T182452Z
LAST-MODIFIED:20230127T223234Z
UID:18572-1673420400-1704988800@toronto.iabc.to
SUMMARY:RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion
DESCRIPTION:When dealing with measurements\, professional communicators\, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple\, very small aisles and wall-to-wall mirrors meant to be deceiving. \nWe tend to select measurements based on the data we know\, understand\, and can access readily. And we take data points to evaluate ourselves against\, at face value\, without considering whether they might be flawed and distorted. \nCatherine Fisette\, ABC\, a senior communication and marketing professional\, poses the thought-provoking question about measurements: are they well-represented or filled with flawed data? \nCatherine is a tri-lingual communication consultant who provides expertise in external and internal communications and B2B marketing. She supports her corporate clients with strategic planning\, project management\, analytics\, and process improvement. Catherine has more than 20 years of experience in the industry\, working in Montreal\, Toronto\, Beijing and Shanghai. \nFees: \n\n$15: IABC Member rate ($16.95 with HST)\n$25: Non-Member rate ($28.25 with HST)\n\nSession Learning Outcomes: \n\n• Review and challenge communication metrics based on what we know\, rather than what we consider to be relevant in today’s world.\n• Develop and gain access to new and robust metrics that allow professional communicators\, marketing and PR pros to measure how their performance drives business results\,while still being relevant and representative of the breadth of our work.\n• Align these new metrics with socially responsible\, diverse\, inclusive and ethical practices\, while considering the need to apply consistency and context across the board.\n• Learn how to make stronger\, more valuable data-driven decisions.\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-challenging-communication-metrics-an-act-of-humanistic-rebellion/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/12/Challenging-Communication-Metrics-1500×-535px.png
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DTSTART;TZID=America/Toronto:20231004T080000
DTEND;TZID=America/Toronto:20241001T170000
DTSTAMP:20231004T183456Z
CREATED:20231004T183456Z
LAST-MODIFIED:20231004T183456Z
UID:19848-1696406400-1727802000@toronto.iabc.to
SUMMARY:RECORDING: Power of AI-Driven Communications for Strategic Success
DESCRIPTION:Recorded on September 26\, 2023 \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nFees: \n$20: IABC members ($22.60 with HST) \n$25: Non-members ($28.25 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-power-of-ai-driven-communications-for-strategic-success/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231207T070000
DTEND;TZID=America/Toronto:20241008T160000
DTSTAMP:20241009T134356Z
CREATED:20231207T170620Z
LAST-MODIFIED:20241009T134356Z
UID:20026-1701932400-1728403200@toronto.iabc.to
SUMMARY:Event Recording Bundles: Change/Crisis Communications\, PIC\, IDEA and Tech in Communications
DESCRIPTION:Bundle # 1: Change/Crisis Communications\nKeep Calm & Respond: COVID-19 Lessons from Senior Communicators \nStrategic Planning: Gearing up for a Post Pandemic World \nThe Changing Media Landscape \nFees: \n\n• $15: IABC member rate ($16.95 with HST)\n• $30: Non-members ($33.90 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 2: Professional Independent Communicators\nThe 5th P of Marketing – Pivot (or in this case\, Pandemic \nPower Panel: Trends\, Perspectives & Insights from Industry Leaders \nEnhancing your hiring strategy to attract next gen talent \nFees: \n\n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-members ($45.20 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 3: IDEA in Communications\nThe road to becoming and authentic LGBTQQIP2SAA Ally \nInternational Women’s Day 2022: Break the Bias in Communications \nPutting the “A” in IDEA: Accessible Communications for PR & Comms Pros  \nIABC/Toronto’s 2022 Communicator of the Year (COTY) \nGo Beyond ‘rainbow-washing’ to create an inclusive organization year-round \nFees: \n\n• $35: IABC member rate ($39.55 with HST)\n• $50: Non-members ($56.50 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 4: Tech in Communications\nChallenging communication Metrics: An Act of Humanistic Rebellion \nNext Generation Analytics: Get Ready to Rock Google Analytics 4! \nMedia Monitoring: A Proactive approach to reputation management \nPower of AI-Driven Communications for Strategic Success \nFees: \n\n• $40: IABC member rate ($45.20 with HST)\n• $60: Non-members ($67.80 with HST)\n\nACCESS THE BUNDLE HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/event-recording-bundles-change-crisis-communications-pic-idea-and-tech-in-communications/
CATEGORIES:Professional Development
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