BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IABC/Toronto - ECPv6.18.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://toronto.iabc.to X-WR-CALDESC:Events for IABC/Toronto REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231004T080000 DTEND;TZID=America/Toronto:20241001T170000 DTSTAMP:20231004T183456Z CREATED:20231004T183456Z LAST-MODIFIED:20231004T183456Z UID:19848-1696406400-1727802000@toronto.iabc.to SUMMARY:RECORDING: Power of AI-Driven Communications for Strategic Success DESCRIPTION:Recorded on September 26\, 2023 \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nFees: \n$20: IABC members ($22.60 with HST) \n$25: Non-members ($28.25 with HST) \nAccess the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-power-of-ai-driven-communications-for-strategic-success/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231207T070000 DTEND;TZID=America/Toronto:20241008T160000 DTSTAMP:20241009T134356Z CREATED:20231207T170620Z LAST-MODIFIED:20241009T134356Z UID:20026-1701932400-1728403200@toronto.iabc.to SUMMARY:Event Recording Bundles: Change/Crisis Communications\, PIC\, IDEA and Tech in Communications DESCRIPTION:Bundle # 1: Change/Crisis Communications\nKeep Calm & Respond: COVID-19 Lessons from Senior Communicators \nStrategic Planning: Gearing up for a Post Pandemic World \nThe Changing Media Landscape \nFees: \n\n• $15: IABC member rate ($16.95 with HST)\n• $30: Non-members ($33.90 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 2: Professional Independent Communicators\nThe 5th P of Marketing – Pivot (or in this case\, Pandemic \nPower Panel: Trends\, Perspectives & Insights from Industry Leaders \nEnhancing your hiring strategy to attract next gen talent \nFees: \n\n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-members ($45.20 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 3: IDEA in Communications\nThe road to becoming and authentic LGBTQQIP2SAA Ally \nInternational Women’s Day 2022: Break the Bias in Communications \nPutting the “A” in IDEA: Accessible Communications for PR & Comms Pros  \nIABC/Toronto’s 2022 Communicator of the Year (COTY) \nGo Beyond ‘rainbow-washing’ to create an inclusive organization year-round \nFees: \n\n• $35: IABC member rate ($39.55 with HST)\n• $50: Non-members ($56.50 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 4: Tech in Communications\nChallenging communication Metrics: An Act of Humanistic Rebellion \nNext Generation Analytics: Get Ready to Rock Google Analytics 4! \nMedia Monitoring: A Proactive approach to reputation management \nPower of AI-Driven Communications for Strategic Success \nFees: \n\n• $40: IABC member rate ($45.20 with HST)\n• $60: Non-members ($67.80 with HST)\n\nACCESS THE BUNDLE HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/event-recording-bundles-change-crisis-communications-pic-idea-and-tech-in-communications/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/12/IABC-Webinar-Packages-600-x-400-px-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240201T070000 DTEND;TZID=America/Toronto:20241130T160000 DTSTAMP:20240201T185232Z CREATED:20240201T185135Z LAST-MODIFIED:20240201T185232Z UID:20291-1706770800-1732982400@toronto.iabc.to SUMMARY:RECORDING – Becoming a Unicorn: how to make yourself a category of one DESCRIPTION:Recorded on January 30\, 2024 \nA masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe also hear from PIC member Arlene Amitirigala of TrulyArlene\, who shares how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240301T123000 DTEND;TZID=America/Toronto:20240301T133000 DTSTAMP:20240301T205920Z CREATED:20240104T050149Z LAST-MODIFIED:20240301T205920Z UID:20089-1709296200-1709299800@toronto.iabc.to SUMMARY:IABC/Toronto's 2023 Communicator of the Year (COTY) DESCRIPTION:Celebrate Fennella Bruce: IABC/Toronto’s Communicator of the Year for 2023\nFriday\, March 1\, 1:30 to 2:30 p.m. EST  \nJoin IABC/Toronto as we honour Fennella Bruce\, veteran television producer and writer. Fennella is being recognized for demonstrating leadership and communications excellence through her ongoing work boosting the voices of Black professionals in the media. Giving Black professionals opportunities to share their stories and experience with a national audience is a powerful tool against anti-black racism in Canada. IABC/Toronto applauds her for her continuous impactful efforts in such important work. \n\nPanel Discussion:\nThe impact media exposure can have for Black professionals/experts and how this translates with credibility\, breaking stereotypes\, financially and bringing more voices/perspectives to the media landscape and why this is crucial in Canada.\n\n• Tracy Moore – host of Cityline\n• Dwight Drummond – CBC News Anchor\n• Trudy Stone – Culinary Nutritionist and Cityline Wellness Expert\n• Roxanne Francis – Psychotherapist\nFees: \n$25: IABC Member rate ($28.25 with HST) \n$35: Non-member rate ($39.55 with HST) \n\n\n\nREGISTER HERE \n\n\n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-torontos-2023-communicator-of-the-year-coty/ CATEGORIES:COTY,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/01/2023-Communicator-of-the-Year-Fennella-Bruce-1500-X-535-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240319T083000 DTEND;TZID=America/Toronto:20240319T093000 DTSTAMP:20240312T195700Z CREATED:20240220T140217Z LAST-MODIFIED:20240312T195700Z UID:20355-1710837000-1710840600@toronto.iabc.to SUMMARY:Time\, Money\, and Tech DESCRIPTION:Tuesday\, March 19\, 2024\, 8:30 to 9:30 a.m. ET \nEvery business battles these age-old foes—so how do we get better at overcoming them? \nToday’s research reveals a new entrant in the mix\, capable of conquering these barriers: communicators. \nWith their rising strategic influence over a business’ bottom line\, communicators are key to reshaping work as we know it. \nJoin us for an interactive breakfast with VP of Employee Experience & Communication\, Chris Lee at Gallagher and Director of People & Culture at ContactMonkey\, Jade Garrido. \nThey share how communicators are rewriting the rules of business\, with insights pulled from Gallagher’s State of the Sector 2024 report. \nLocation: 200 Adelaide St W Suite 300\, Toronto ON or Zoom link upon registration. \nRegister today as in-person seats are limited! \nREGISTER HERE \nSponsored by: \n \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/time-money-and-tech/ LOCATION:200 Adelaide St. West\, 200 Adelaide St. West CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/02/Gallagher-Webinar_1500x535px-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240319T163000 DTEND;TZID=America/Toronto:20240319T180000 DTSTAMP:20240326T204503Z CREATED:20240129T224445Z LAST-MODIFIED:20240326T204503Z UID:20282-1710865800-1710871200@toronto.iabc.to SUMMARY:PIC Presents – The art of business development: Proven strategies for indie communicators DESCRIPTION:Tuesday\, March 19\, 2024\, 4:30 to 6 p.m. on Zoom \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros will share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n\nStacy Corneau (she/her)\, Freelance Copywriter and Business Coach\nHeather West (she/her)\, Owner\, Fresh Communications\nJasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach\n\nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n\n$15 for members ($16.95 with HST)\n$35 for non-members ($39.55 with HST)\n\nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-the-art-of-business-development-proven-strategies-for-indie-communicators/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240322T080000 DTEND;TZID=America/Toronto:20250331T170000 DTSTAMP:20240322T180343Z CREATED:20240322T180343Z LAST-MODIFIED:20240322T180343Z UID:20445-1711094400-1743440400@toronto.iabc.to SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240327T120000 DTEND;TZID=America/Toronto:20240327T130000 DTSTAMP:20240318T153137Z CREATED:20240314T171955Z LAST-MODIFIED:20240318T153137Z UID:20413-1711540800-1711544400@toronto.iabc.to SUMMARY:How to build a memorable and engaging personal brand on LinkedIn DESCRIPTION:Wednesday\, March 27\, 12 to 1 p.m. ET on zoom \nJoin Sabita Singh\, President of Trivetta Consulting Inc. as she shares her tips for building a memorable and engaging personal brand on LinkedIn. An international IABC award winner\, Sabita is known for writing all-star LinkedIn profiles that have led to improved visibility. \nWith a client roster including Deloitte\, PwC\, Meridian Credit Union and Diabetes Canada over 250 profiles for leaders under her belt\, Sabita provides coaching to her clients on how to build an active LinkedIn presence\, increase visibility and attract new career and business opportunities. \nAttendees will learn how: \n• Build an “all-star” LinkedIn profile (all-star profiles receive 40 times more views than profiles that are missing key information). \n• Become more active on LinkedIn to build your own brand\, as well as the brand of your employer. \n• Create compelling content that will stand out in LinkedIn’s news feed. \n• Take your profile visibility to new levels with the investment of just a few minutes per day or week! \nFees: \n• $20 for members ($22.60 with HST) \n• $30 for non-members ($33.90 with HST) \nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/build-an-all-star-linkedin-profile/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/03/PD-Mar-27-Sabita-LinkedIN-1500-x-535-px-1.png END:VEVENT END:VCALENDAR