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DTSTART;TZID=America/Toronto:20231004T080000
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DTSTAMP:20231004T183456Z
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UID:19848-1696406400-1727802000@toronto.iabc.to
SUMMARY:RECORDING: Power of AI-Driven Communications for Strategic Success
DESCRIPTION:Recorded on September 26\, 2023 \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nFees: \n$20: IABC members ($22.60 with HST) \n$25: Non-members ($28.25 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-power-of-ai-driven-communications-for-strategic-success/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231207T070000
DTEND;TZID=America/Toronto:20241008T160000
DTSTAMP:20241009T134356Z
CREATED:20231207T170620Z
LAST-MODIFIED:20241009T134356Z
UID:20026-1701932400-1728403200@toronto.iabc.to
SUMMARY:Event Recording Bundles: Change/Crisis Communications\, PIC\, IDEA and Tech in Communications
DESCRIPTION:Bundle # 1: Change/Crisis Communications\nKeep Calm & Respond: COVID-19 Lessons from Senior Communicators \nStrategic Planning: Gearing up for a Post Pandemic World \nThe Changing Media Landscape \nFees: \n\n• $15: IABC member rate ($16.95 with HST)\n• $30: Non-members ($33.90 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 2: Professional Independent Communicators\nThe 5th P of Marketing – Pivot (or in this case\, Pandemic \nPower Panel: Trends\, Perspectives & Insights from Industry Leaders \nEnhancing your hiring strategy to attract next gen talent \nFees: \n\n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-members ($45.20 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 3: IDEA in Communications\nThe road to becoming and authentic LGBTQQIP2SAA Ally \nInternational Women’s Day 2022: Break the Bias in Communications \nPutting the “A” in IDEA: Accessible Communications for PR & Comms Pros  \nIABC/Toronto’s 2022 Communicator of the Year (COTY) \nGo Beyond ‘rainbow-washing’ to create an inclusive organization year-round \nFees: \n\n• $35: IABC member rate ($39.55 with HST)\n• $50: Non-members ($56.50 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 4: Tech in Communications\nChallenging communication Metrics: An Act of Humanistic Rebellion \nNext Generation Analytics: Get Ready to Rock Google Analytics 4! \nMedia Monitoring: A Proactive approach to reputation management \nPower of AI-Driven Communications for Strategic Success \nFees: \n\n• $40: IABC member rate ($45.20 with HST)\n• $60: Non-members ($67.80 with HST)\n\nACCESS THE BUNDLE HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/event-recording-bundles-change-crisis-communications-pic-idea-and-tech-in-communications/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20240201T070000
DTEND;TZID=America/Toronto:20241130T160000
DTSTAMP:20240201T185232Z
CREATED:20240201T185135Z
LAST-MODIFIED:20240201T185232Z
UID:20291-1706770800-1732982400@toronto.iabc.to
SUMMARY:RECORDING – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Recorded on January 30\, 2024 \nA masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe also hear from PIC member Arlene Amitirigala of TrulyArlene\, who shares how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
DTSTAMP:20240322T180343Z
CREATED:20240322T180343Z
LAST-MODIFIED:20240322T180343Z
UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
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