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DTSTART;TZID=America/Toronto:20240201T070000
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SUMMARY:RECORDING – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Recorded on January 30\, 2024 \nA masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe also hear from PIC member Arlene Amitirigala of TrulyArlene\, who shares how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
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DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
DTSTAMP:20240322T180343Z
CREATED:20240322T180343Z
LAST-MODIFIED:20240322T180343Z
UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg
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DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/05/IABC-CPRS-Health-Comms-1500-x-535-px-1.png
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DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/09/AI-for-indies-1500-x-535-px.jpg
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DTSTART;TZID=America/Toronto:20241119T163000
DTEND;TZID=America/Toronto:20241119T180000
DTSTAMP:20241120T161022Z
CREATED:20241025T195813Z
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UID:21244-1732033800-1732039200@toronto.iabc.to
SUMMARY:PIC Presents – Strength in Numbers: Effective Freelance Partnerships
DESCRIPTION:Tuesday\, November 19\, 4:30 to 6 p.m. ET\, Zoom \nAre you looking to scale your business and deliver more to your clients or are you overwhelmed with your workload and need some help? Join us Tuesday\, November 19 from 4:30 to 6 p.m. for a dynamic session that will show you how to unlock the power of collaboration and supercharge your work by partnering with freelancers. \nExperienced professionals and industry leaders Priya Bates\, Kelly Thibodeau\, and Meredith Adolph will share insider tips and best practices on building seamless\, successful freelance partnerships. \nPriya Bates\, ABC\, MC\, SCMP\, IABC Fellow \nPriya is an award-winning communicator and President of Inner Strength Communication\, where she develops strategic internal communication\, engagement\, and change plans to empower employees and drive business results. Her clients span technology\, retail\, finance\, healthcare\, mining\, and manufacturing. She also co-founded A Leader Like Me\, a consultancy dedicated to fostering inclusive cultures through communication and confidence. Priya co-authored Building a Culture of Inclusivity: Effective Internal Communication for Diversity\, Equity\, and Inclusion\, published by Kogan Page in June 2023. \nKelly Thibodeau \nKelly is a consultant\, trainer and speaker who’s been making online marketing make sense for organizations\, nonprofits and industry groups for over 25 years. She’s the Founder + President of Squarely Accessible. \nKelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities\, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society. \nKelly’s been on LinkedIn since 2006\, and has had too many browser tabs open ever since. \nMeredith Adolph \nMeredith Adolph is a content marketing consultant who helps brands build trust with their most important audiences by making content that’s creative\, compelling\, and connected. \nAs a cross-disciplinary marketing and communications professional\, Meredith started her freelance practice in 2021. She helps busy Director and VP-level leaders augment their strategic thinking and accelerate their team’s hands-on work with projects like: brand refreshes\, integrated campaigns\, website overhauls\, new email and social media programs\, and always-on content planning support. \nShe brings nearly 20 years’ experience in agency and in-house roles\, serving brands in wealth management\, insurance\, real estate and housing\, HR and B2B\, and the nonprofit and regulatory sector. Her core beliefs about content: tell good stories\, make the most of the resources you’ve got\, and always put your audiences’ needs first. You can find Meredith on LinkedIn or her website\, MeredithAdolph.ca. \nThe panel discussion will focus on: \n\n\n\n• Pros and cons (risks\, benefits) of calling on others for help\n• Finding the right partner\n• How to structure the engagement (roles\, responsibilities\, client interaction\, legal considerations\, non solicitation clauses\, paperwork you might need\, conflict resolution)\n• The finances: Track hours or flat rate? Invoicing\, payment schedules? Who bears the risk?\n• Tools and tech for collaboration\, project management and communication\n• Tax implications and whether/how much to mark up a partner’s time\n• How to market your combined services to prospective clients\n\n\n\nDon’t miss this opportunity to learn how to amplify your success and boost your business with smart freelance partnerships! \nFees: \n\n$15: IABC/Toronto members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-strength-in-numbers-effective-freelance-partnerships/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/10/Strength-in-Numbers-1500x535-1.jpg
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