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DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
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UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20241203T120000
DTEND;TZID=America/Toronto:20241203T130000
DTSTAMP:20241212T211210Z
CREATED:20241104T160842Z
LAST-MODIFIED:20241212T211210Z
UID:21268-1733227200-1733230800@toronto.iabc.to
SUMMARY:Connecting with Everyone: AODA Compliance for Professional Communicators
DESCRIPTION:Tuesday\, December 3\, 12 to 1 p.m. ET\, Zoom \nEffective communication is inclusive communication. With the Accessibility for Ontarians with Disabilities Act (AODA) coming into full effect on January 1\, 2025\, now is the time for us to act. As professional communicators\, ensuring that your messages reach everyone\, regardless of ability\, is a legal obligation and an opportunity to make a meaningful impact. \nThis 60-minute session will explore practical ways to integrate accessibility into your communications strategies\, from accessible design and content creation to digital media and public relations practices. \nYou’ll leave equipped with tools and insights to ensure your messages resonate with every audience\, enhancing engagement\, trust\, and brand loyalty. \nLearning Objectives: \n\nUnderstand the core principles of AODA and how they apply to communications strategies.\nLearn practical tips for making written\, visual\, and digital content accessible.\nIdentify common accessibility barriers in communications and best practices to overcome them.\nGain confidence in using accessibility tools and resources to meet compliance requirements.\nDiscover how accessible communications create more inclusive\, engaged\, and loyal audiences.\n\nSpeaker/Facilitator Bio: \nMatisse Hamel-Nelis (she/her) is an award-winning Métis communications and digital accessibility consultant based in Toronto. With extensive public relations experience\, Matisse is a part-time professor at Durham College\, where she developed and now leads the Public Relations Graduate Certificate program. \nMatisse is the founder and host of PR & Lattes\, a podcast and blog that provides a platform for communications professionals to share insights and ideas on public relations\, marketing\, and accessibility. Matisse is deeply committed to fostering inclusion and accessibility in all her roles. \nCertified as an Accessible Documents Specialist (ADS) and a Certified Professional in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals\, Matisse is a respected authority on accessibility in digital communications. \nQuestions or accessibility requests? Email toronto-idea@iabc.to. \nEvent is open to all Canada IABC chapters \nFees:\n\n$15: IABC members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/connecting-with-everyone-aoda-compliance-for-professional-communicators/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20241212T120000
DTEND;TZID=America/Toronto:20241212T130000
DTSTAMP:20241212T211150Z
CREATED:20241128T210920Z
LAST-MODIFIED:20241212T211150Z
UID:21350-1734004800-1734008400@toronto.iabc.to
SUMMARY:Using the power of communications for good
DESCRIPTION:Thursday\, December 12\, 2024\, 12 to 1 p.m. ET\, Zoom \nThis panel aims to showcase the transformative role of Corporate Social Responsibility (CSR) and social impact communication in addressing pressing social issues. Participants will gain insights into how businesses\, nonprofits\, and communication professionals can inspire meaningful change by aligning their strategies with impactful storytelling and advocacy. \nJoin us for an engaging conversation on how effective communication can amplify CSR initiatives and drive real social impact. This session will bring together thought leaders from nonprofits\, businesses\, and strategic communicators to share their experiences creating strategies that spark meaningful action. \nExplore how communication professionals can bridge the gap between organizations and communities\, foster understanding\, and advocate for solutions that address challenges like resource access and societal equity. Learn how to craft messages and initiatives that resonate with diverse audiences and inspire collaboration among corporations\, civil society\, and the public. \nThis webinar is for communicators\, CSR leaders\, and anyone passionate about leveraging communication as a force for good to create a more equitable and sustainable world. \nModerator: \nChantelle Cabral (she/her) is a strategic communications professional who has made a significant impact in the field of communications over the past eighteen years. With an extensive background in brand management\, marketing\, and public relations\, she has orchestrated successful campaigns and global events that engage with audiences worldwide. In her current role as Director Communications at Canada Life\, Chantelle plays a pivotal role in driving communication strategies\, fostering employee engagement and developing innovative communication solutions creating impactful experiences. As a Strategic Communication Management Professional (SCMP) Chantelle brings a wealth of expertise and leadership to the communications field. She is dedicated to elevating professional standards\, fostering community within the industry\, and mentoring emerging talent. Her role on the IABC/Toronto board reflects her commitment to advancing best practices in communications\, supporting diversity\, and championing inclusive dialogue across the profession. \nSpeakers: \nSheri Morgan (she/her) is the Senior Director of Communications and Engagement for the PepsiCo Foundation – the company’s philanthropic arm.  Sheri leads global internal and external communications and employee engagement around the PepsiCo Foundation’s three core pillars of creating equitable access to nutritious food\, safe water\, and economic opportunity. Most recently\, Sheri was the Head of Communications at PepsiCo Foods Canada where she led corporate and brand PR\, internal communications\, the national translations team and the company’s philanthropic strategy. Sheri has been with PepsiCo for seventeen years. Sheri has 20+ years of progressive communications experience. She spent seven years working for PR agencies and in 2007\, Sheri went client side with PepsiCo Foods Canada. Sheri is an IABC Accredited Business Communicator. She is a graduate of the University of Guelph and holds an executive certificate in Strategy from the Smith School of Business. \nEmrul Hasan (he/him) is a transformational leader with extensive expertise in executive leadership\, stakeholder engagement\, change management\, reputational risk management\, impact investment and measurement\, sustainability and strategic communication\, and the development and execution of Environmental\, Social\, and Governance (ESG) and social impact strategies and initiatives. As a certified sustainability professional\, Emrul possesses in-depth knowledge of major ESG trends\, reporting standards\, and frameworks and has accumulated decades of experience across various sectors in the full spectrum of ESG scenarios and social impact programs and policies across 27 countries. Currently\, he serves as a Principal Consultant at PlanCatalyst\, a subsidiary of Plan International Canada that provides specialized consultancy services in international development and corporate sustainability. Previously\, Emrul has held notable positions such as Vice President of Citizenship and Sustainability at H+K Strategies\, Vice President of Program Effectiveness and Quality at Plan International Canada\, and Chief Programs Officer at CARE Canada. \nCathy Cowan (she/her) began her career rising through the ranks at nonprofits and international PR agencies in Toronto\, honing her strategy\, management and gold standard communications skills with organizations including Big Brothers and Sisters of Canada\, The Reuse Centre\, Weber Shandwick\, GCI Group and GPC/Fleishman Hillard. For nearly 20 years she was President and Founder of Cowan & Company Communications\, a full-service marketing communications agency for first class brands. She was especially passionate about social impact and corporate social responsibility programs that she developed with clients including L’Oreal Paris\, Kraft\, Jamieson Vitamins\, Cara/Prime Restaurants and Food Banks Canada. Cowan & Company was recognized as International Association of Business Communicators (IABC Toronto) “Boutique PR Agency of the Year” four times from 2007 – 2017 in recognition of continual innovation and unparalleled communications results. \nEvent is open to all Canada IABC chapters \nFees: \n\n$10: IABC members ($11.30 with HST)\n$30: Non members ($33.90 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/using-the-power-of-communications-for-good/
CATEGORIES:Professional Development
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