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DTSTART;TZID=America/Toronto:20240322T080000
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UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20250121T163000
DTEND;TZID=America/Toronto:20250121T180000
DTSTAMP:20250207T155327Z
CREATED:20241202T155443Z
LAST-MODIFIED:20250207T155327Z
UID:21366-1737477000-1737482400@toronto.iabc.to
SUMMARY:Beyond Blue Monday: A Restorative Virtual Forest Therapy Session
DESCRIPTION:In honour of Blue Monday\, known as the “most depressing day of the year\,” we focus on mental health and wellness with a restorative guided forest therapy experience. Also known as shinrin yoku in Japan\, meaning “forest bathing\,” this practice invites you to calm your nervous system\, feel grounded and reconnect with nature. \nWe’re honoured to welcome forest therapy guide\, Reiki practitioner\, coach\, bestselling author and former professional communicator Monique Giroux (she/her) to lead this session for independent communicators and consultants. \nDuring this session\, we will: \n• Experience a taste of the healing practice of forest therapy\, \n• Learn simple\, practical activities to enhance our personal well-being toolkit\, and \n• Deepen our connection with nature and the more-than-human world. \nMindfulness in nature offers countless benefits for body\, mind and soul. Research shows that forest bathing can reduce stress\, improve focus\, strengthen the immune system and boost mood. \nTake a step toward a calmer\, more connected self. Let nature nurture you. \nThis event is presented by IABC/Toronto’s Professional Independent Communicators in partnership with IABC Consultants Shared Interest Group. \nFees: \n• Free: IABC members (any chapter) \n• $30: Non-members ($33.90 with HST) \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/beyond-blue-monday-a-restorative-virtual-forest-therapy-session/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/12/Beyond-Blue-Monday-1500-x-535-px.jpg
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DTSTART;TZID=America/Toronto:20250123T180000
DTEND;TZID=America/Toronto:20250123T200000
DTSTAMP:20250124T140329Z
CREATED:20250108T153015Z
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UID:21398-1737655200-1737662400@toronto.iabc.to
SUMMARY:Hear from the experts: Award-winning campaigns for social good
DESCRIPTION:Thursday\, January 23\, 6 to 8 p.m.\nAPEX Public Relations\, 160 Bloor Street East\, Suite 600 \nWe’re introducing IABC/Toronto’s OVATION Awards case study events\, kicking off with an in-person session hosted in partnership with APEX Public Relations. In this event\, we will highlight three award-winning case studies\, with experts sharing insights on the campaigns they delivered\, the challenges they overcame\, and the best practices they’ve learned. \nCelebrating its 40th anniversary in 2025\, the prestigious IABC/Toronto OVATION Awards have long recognized excellence in communications across the Greater Toronto Area. Last year\, we saw a record-breaking number of submissions\, and we’re excited to share the details of these outstanding campaigns with the broader communications community to highlight key insights and innovative strategies. \nThe campaigns we’ll be discussing\, all focused on the theme of social good\, include: \nBrand: The Canadian Institute for Advanced Research (CIFAR)\nCampaign: Nurturing a Resilient Earth\nFocus area: Climate change\nExcellence Award: Non-Profit Campaign category \nBrand: DoorDash x Ruckus\nCampaign: Women in Sport\nFocus area: Gender equality\nMerit Award: Corporate Social Responsibility category \nBrand: RE/MAX\nCampaign: Walkable Neighbourhoods: Lessons for Small Communities\nFocus area: Housing crisis\nExcellence Award: Writing category \nThe event will include networking\, allowing you to connect with other attendees. \nSpeakers \n• Heather Cameron (she/her)\, Head of Brand & Creative\, DoorDash Canada \n• Hannah Yakobi (she/her)\, VP Communications\, CIFAR \n• Lydia McNutt (she/her)\, Director of Content and Communications\, RE/MAX \nModerator \n• Chris Lee (he/him)\, VP\, Communications\, Gallagher \nCapacity is limited. \nFees:\n• $15: IABC members ($16.95 with HST) \n• $35: Non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-award-winning-campaigns-for-social-good/
LOCATION:APEX PR\, 160\, Bloor Street East\, suite 600\, Toronto\, ON\, M4W 0A2\, Canada
CATEGORIES:Professional Development
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