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UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20250204T180000
DTEND;TZID=America/Toronto:20250204T190000
DTSTAMP:20250207T155308Z
CREATED:20241223T152053Z
LAST-MODIFIED:20250207T155308Z
UID:21421-1738692000-1738695600@toronto.iabc.to
SUMMARY:Free Info Session: Communication Certifications
DESCRIPTION:Tuesday\, February 4\, 2025\, 6 p.m. ET \nVia Zoom \nFREE for IABC members and non-members \nThe ability to convey messages is common\, but achieving true mastery in communication demands strategic insight and professional discipline. The Global Communication Certification Council (GCCC®) accreditation offers a globally recognized standard to validate your expertise and commitment to communication excellence. \nJoin IABC/Toronto for a free virtual information session to learn more about the GCCC®’s accredited programs\, including the Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) certifications\, from leading industry professionals. \nFeaturing:\n• Chantelle Cabral\, SCMP® (she/her): Director\, Communications at Canada Life \n• Michael Blackburn\, SCMP® (he/him): Acting Director\, Communications at Toronto Public Health \n• Sia Papageorgiou FRSA\, FCSCE\, SCMP® (she/her): Managing Partner at Centre for Strategic Communications Excellence \nIn this session\, you will:\n• Understand the significance of GCCC® certification in elevating professional standards within the communication profession. \n• Gain insights into the certification process\, including eligibility criteria and application process. \n• Learn about valuable preparation resources\, such as the GCCC® study guide\, masterclasses\, and specialized courses designed to support your certification journey. \nWhether you’re a seasoned professional aiming to formalize your expertise or exploring how certification can benefit your team\, this session will equip you with the necessary information to advance your and/or your team’s careers. \nTake the first step toward achieving a credential that signifies your dedication to strategic communication excellence. \nYour expertise deserves global recognition. \nGet CMP® or SCMP® certified now! \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/communications-certification-information-session/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20250213T180000
DTEND;TZID=America/Toronto:20250213T190000
DTSTAMP:20250214T203010Z
CREATED:20250128T184552Z
LAST-MODIFIED:20250214T203010Z
UID:21595-1739469600-1739473200@toronto.iabc.to
SUMMARY:Hear from the experts: Award-winning CPG campaigns
DESCRIPTION:UPDATE: Today’s Edelman panel event is moving virtual due to weather\nDue to today’s weather conditions\, we’re moving the Edelman panel event to a virtual format. The duration has been shortened to one hour\, and the session will still start at 6 p.m. Your safety is our priority\, and we hope this change ensures everyone can participate comfortably and safely. \nFees: Free \nRegister and receive your link to join in the registration confirmation message. \nHear from the experts: Award-winning CPG campaigns\nThursday\, February 13\, 6 to 7 p.m.\, Zoom   \nFollowing a successful launch earlier this year\, we’re continuing the IABC/Toronto OVATION Awards case study series with our second in-person session hosted in partnership with Edelman. At this event\, we will highlight three award-winning case studies\, with experts sharing insights on the campaigns they delivered\, the challenges they overcame\, and the best practices they’ve learned. \nModerated by Rasha Fawakhiri\, VP of Events for IABC/Toronto\, the panel will include Shagufta Hooda\, Associate Marketing Director\, Deodorants (Unilever Canada)\, Naïla Bassin\, Associate Marketing Director\, Barilla Canada\, and Lisa Huie\, Communication Operations Manager\, IKEA Canada. \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-award-winning-cpg-campaigns/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2025/01/Edelman-virtual.png
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