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DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
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UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
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DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/09/AI-for-indies-1500-x-535-px.jpg
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DTSTART;TZID=America/Toronto:20250317T120000
DTEND;TZID=America/Toronto:20250317T130000
DTSTAMP:20250228T153043Z
CREATED:20250228T153043Z
LAST-MODIFIED:20250228T153043Z
UID:21757-1742212800-1742216400@toronto.iabc.to
SUMMARY:Connecting with Everyone: Communicating about Trans People with Dignity and Respect
DESCRIPTION:Monday\, March 17\, 2025\, 12 to 1 p.m. on Zoom \nOver 100\,815 Canadians identify as trans or non-binary. Yet their voices remain underrepresented in mainstream media. In a time of increasing global anti-trans hate fuelled by misinformation\, communicators have an opportunity to show up as visible allies to trans people through inclusive and respectful communications. \nTo commemorate the Trans Day of Visibility (TDoV)\, IABC/Toronto invites you to a 60-minute virtual lunch ‘n’ learn to discuss best practices while communicating about trans\, non-binary\, and gender-diverse communities. \nFacilitated by Dean Lobo (he/him)\, Senior Communications Advisor at The 519 and VP of Inclusion\, Diversity\, Equity\, and Accessibility (IDEA) at IABC/Toronto\, this session will meet you where you are; whether you’re just getting started or need a refresher. \nLearning objectives:\n• Understand language related to identities under the trans umbrella\n• Practice bringing an intersectional lens to your communication\n• Know what to do when your brand/client campaigns receive transphobic backlash \nDean Lobo is a seasoned senior communications strategist with a decade of experience across radio\, television production\, print and digital journalism\, strategic communications\, and media studies facilitation. He is a queer settler based in Tkaronto. \nThroughout his career leading communications for various media outlets\, corporations\, and non-profit organizations\, Dean has affected meaningful change through business strategies informed by equitable\, inclusive\, and accessible best practices. \nIn his current role as Senior Communications Advisor at The 519 — Canada’s largest 2SLGBTQ+ multi-service agency — Dean leads communications strategy\, executive communications\, social media management\, fundraising\, community engagement\, media relations\, colleague engagement\, and capacity building for initiatives that benefit Toronto’s 2SLGBTQ+ communities. \nAs VP\, IDEA of IABC’s largest global chapter\, Dean continues to support the chapter in fostering individual and collective capacities to create impact as communicators. \nQuestions or accessibility requests? Email toronto-idea@iabc.to \nNOTE: This event is open pan Canada \nFees: \n• $15: IABC members ($16.95 with HST) \n• $30: Non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/connecting-with-everyone-communicating-about-trans-people-with-dignity-and-respect/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20250326T163000
DTEND;TZID=America/Toronto:20250326T180000
DTSTAMP:20250327T151115Z
CREATED:20250207T155544Z
LAST-MODIFIED:20250327T151115Z
UID:21694-1743006600-1743012000@toronto.iabc.to
SUMMARY:PIC Presents: Delighting Clients & Wowing on Zoom: The Communicator’s Guide to Professional Presence
DESCRIPTION:Wednesday\, March 26\, 2025\, 4:30 to 6 p.m. on Zoom \nIn today’s fast-paced\, digital-first world\, strong client relationships and a polished virtual presence can set you apart. \nJoin us to learn the art of client connection and virtual professionalism\, so you can build long-term client relationships. \nMelody Gaukel\, Senior Vice President\, Proof Strategies\, will discuss how her firm builds client loyalty through creative client relations. \nFollowing that discussion\, we will have PIC member Kathryn Hollinrake\, President of Kathryn Hollinrake Photography\, present tips on maximizing your professional presence on Zoom meetings. \nJoin us for this interactive Zoom session from 4:30 p.m. to 6 p.m. on Wednesday\, March 26. \nFees: \n• $15: IABC/Toronto members ($16.95 with HST) \n• $30: Non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-delighting-clients-wowing-on-zoom-the-communicators-guide-to-professional-presence/
CATEGORIES:PIC,Professional Development
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