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SUMMARY:Recording – PIC presents: Unlocking the Art of the Proposal
DESCRIPTION:Recorded on October 21\, 2025 \nHow do you design proposals that truly stand out and keep them moving once the client says “yes”? \nIndustry leaders Yvonne Catty and Nat Korol shared proven strategies and insider tips to design proposals that win attention\, build buy-in\, and avoid the dreaded “proposal in the abyss.” \nThis interactive Zoom session dove into: \n•  How to design proposals that truly differentiate you \n•  How to co-create plans with clients for stronger alignment \n•  How to move proposals forward after acceptance \n•  Practical ways to present your plan live even when clients hesitate \n•  What to do when a proposal stalls or disappears \nWalk away with practical tools and fresh ideas to make your proposals more compelling\, collaborative\, and effective. \nSpeakers:\nNat Korol is a seasoned marketing strategist with nearly two decades of experience across finance\, investor relations\, media\, and brand strategy. As the Founding Partner of Hyphen\, she’s built a reputation for aligning growth with integrity\, and for helping firms lead with both purpose and precision.\nRecognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40\, Nat is also a respected podcast guest\, presenter\, and mentor\, currently serving as Director of the Mentor Exchange at AMA Toronto. \nAs founder and principal of Vitamin-3 Communications\, Yvonne Catty brings over 20 years of global communications and program management experience in highly regulated industries. She specializes in crafting clear\, persuasive proposals and communications strategies that help organizations build trust with stakeholders and rightsholders. Yvonne has held senior roles across North America\, Europe\, and Asia\, including leading strategic initiatives at the Nuclear Waste Management Organization and directing enterprise-wide transformation communications at IGM Financial. A Change Management Professional with science degrees from the University of Toronto\, she is known for turning complex ideas into proposals and plans that drive action. \nFees: \n•  $15: IABC/Toronto members ($16.95 with HST) \n•  $30: Non-members ($33.90 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-unlocking-the-art-of-the-proposal/
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20251112T180000
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CREATED:20251031T130250Z
LAST-MODIFIED:20251113T140920Z
UID:22491-1762970400-1762979400@toronto.iabc.to
SUMMARY:Hear from the experts: Communicating in Times of Financial Change
DESCRIPTION:Wednesday\, November 12\, 6 to 8:30 p.m. \nTraining Centre\, 5060 Spectrum Way\, Suite 200\, Mississauga\, ON L4W 5N6. Panel in Suite 200\, with networking\, snacks\, and drinks to follow in the Volaris Café (Suite 100) \nJoin IABC/Toronto for an in-person professional development session hosted in partnership with Volaris Group. This engaging panel discussion will explore how communicators can build trust and credibility in a rapidly changing financial world. \nModerated by Amie Silverwood\, President\, IABC/Toronto\, the panel will feature: \n•  Ryan Hill – VP\, Global Communications\, Volaris Group \n•  Chris Plunkett – Senior Vice President\, National Technology Sector Lead\, Burson \n•  Kat Hanley – VP\, Communications\, CPA Ontario \n•  John Vincic\, Principal\, Oakstrom Advisors \nPanelists will share strategies on navigating corporate and economic shifts\, simplifying complex financial information\, and maintaining transparency and confidence during times of uncertainty. \nFees:  \n•  $15: IABC members ($16.95 with HST) \n•  $25: IABC Lite members ($28.25 with HST) \n•  $45: Non-members ($50.85 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-communicating-in-times-of-financial-change/
LOCATION:Private: Training Centre\, 5060 Spectrum Way\, Suite 200\, Mississauga\, ON L4W 5N6
CATEGORIES:Networking,Professional Development
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