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SUMMARY:Recording – PIC presents: Unlocking the Art of the Proposal
DESCRIPTION:Recorded on October 21\, 2025 \nHow do you design proposals that truly stand out and keep them moving once the client says “yes”? \nIndustry leaders Yvonne Catty and Nat Korol shared proven strategies and insider tips to design proposals that win attention\, build buy-in\, and avoid the dreaded “proposal in the abyss.” \nThis interactive Zoom session dove into: \n•  How to design proposals that truly differentiate you \n•  How to co-create plans with clients for stronger alignment \n•  How to move proposals forward after acceptance \n•  Practical ways to present your plan live even when clients hesitate \n•  What to do when a proposal stalls or disappears \nWalk away with practical tools and fresh ideas to make your proposals more compelling\, collaborative\, and effective. \nSpeakers:\nNat Korol is a seasoned marketing strategist with nearly two decades of experience across finance\, investor relations\, media\, and brand strategy. As the Founding Partner of Hyphen\, she’s built a reputation for aligning growth with integrity\, and for helping firms lead with both purpose and precision.\nRecognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40\, Nat is also a respected podcast guest\, presenter\, and mentor\, currently serving as Director of the Mentor Exchange at AMA Toronto. \nAs founder and principal of Vitamin-3 Communications\, Yvonne Catty brings over 20 years of global communications and program management experience in highly regulated industries. She specializes in crafting clear\, persuasive proposals and communications strategies that help organizations build trust with stakeholders and rightsholders. Yvonne has held senior roles across North America\, Europe\, and Asia\, including leading strategic initiatives at the Nuclear Waste Management Organization and directing enterprise-wide transformation communications at IGM Financial. A Change Management Professional with science degrees from the University of Toronto\, she is known for turning complex ideas into proposals and plans that drive action. \nFees: \n•  $15: IABC/Toronto members ($16.95 with HST) \n•  $30: Non-members ($33.90 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-unlocking-the-art-of-the-proposal/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2025/10/Art-of-the-Proposal-1500x535-1-1.jpg
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DTSTART;TZID=America/Toronto:20260113T180000
DTEND;TZID=America/Toronto:20260113T203000
DTSTAMP:20260113T215056Z
CREATED:20251216T165033Z
LAST-MODIFIED:20260113T215056Z
UID:22757-1768327200-1768336200@toronto.iabc.to
SUMMARY:AI in Communications: Transparency\, Authenticity and Trust
DESCRIPTION:Tuesday\, January 13\, 2026\, 6 to 8:30 p.m.\nEdelman Toronto\, 150 Bloor Street West\, 3rd Floor \nJoin IABC/Toronto for an in-person professional development session\, sponsored by Edelman. This timely panel brings together leaders who are shaping how organisations navigate the opportunities and challenges of AI-powered communications. \nModerated by Amie Silverwood\, President\, IABC/Toronto\, the panel will feature: \n• Veronica Langvee\, Director of Communications\, Microsoft Canada \nCrisis communications and how AI is reshaping preparedness\, response and trust. \n• Nick Boles\, Head of Edelman Data and Intelligence (DXI)\, Canada \nAI search and how answer-first models are redefining reach and engagement. \n• Rob Trewartha\, Director\, Communications and Community Engagement\, City of Mississauga \nEthics in AI and how communicators can ensure responsible\, transparent and trusted use. \n• Meg Nair\, Chief Marketing Officer\, Capgemini \nAI in action through real-world case studies and lessons from global campaign integration. \nThe session will equip attendees with practical insights on using AI in communications\, strengthening audience connection and ensuring transparency and credibility as the technology evolves. \nFireside Chat: Using AI\, Telling Human Stories\n7:30 to 8 p.m. \nIn addition to the panel discussion\, the event will also feature an in-person fireside chat with Kenny Yum\, Chief of Staff and Strategy at CBC News. AI is now part of everyday newsroom workflows. As its use accelerates\, defining clear boundaries matters more than ever. \n\nThe fireside chat will explore: \n• Why CBC chose to publish its AI guidelines publicly \n• How journalists use AI \n• Where CBC draws the line on generative AI \n• How communicators can use AI in media relations \n• What communicators and media professionals can learn from a newsroom-first approach to AI \n\nFees: \n• $20: IABC members ($22.60 with HST) \n• $30: IABC Lite members ($33.90 with HST) \n• $50: Non-members ($56.50 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/ai-in-communications-transparency-authenticity-and-trust/
LOCATION:Private: Edelman Toronto\, 150 Bloor Street West\, 3rd Floor\, Toronto\, Canada
CATEGORIES:Professional Development
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DTSTART;TZID=America/Toronto:20260120T163000
DTEND;TZID=America/Toronto:20260120T180000
DTSTAMP:20260121T193803Z
CREATED:20251211T210744Z
LAST-MODIFIED:20260121T193803Z
UID:22743-1768926600-1768932000@toronto.iabc.to
SUMMARY:PIC Presents: Negotiation Strategies with Fotini Iconomopoulos
DESCRIPTION:Negotiation is part of your work every single day\, whether you’re setting your fees\, scoping a project\, navigating client expectations\, or advocating for your value. \nThat’s why we’re thrilled to invite you to an upcoming IABC Professional Independent Communicators webinar featuring negotiation expert Fotini Iconomopoulos. \nFotini is known for helping professionals “get what they want” in business conversations\, without damaging relationships. You may know her from her book\, Say Less\, Get More\, speaking appearances\, and media interviews where she breaks down practical\, real-world negotiation techniques. \nIn this interactive Zoom session\, on Tuesday\, January 20\, from 4:30 p.m. to 6 p.m.\, she’ll share tools that are directly relevant to independent communicators\, including how to: \n • Approach pricing and scope discussions with more confidence \n • Push back on unrealistic requests while preserving the relationship \n • Navigate common client objections without defaulting to discounts \n • Prepare for high-stakes conversations so you’re not negotiating on the fly \n • Use empathy and curiosity to create win–win outcomes \nThere will also be time for Q&A\, so bring your real-life scenarios and questions. \nIf you’ve ever walked away from a conversation thinking\, “I should have asked for more\,” this webinar is for you. \nFees: \n    • $20: IABC/Toronto members ($22.30 with HST) \n    • $30: Lite members ($33.90 with HST) \n    • $40: Non-members ($45.20 with HST) \nReserve your spot \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-negotiation-strategies-with-fotini-iconomopoulos/
CATEGORIES:PIC,Professional Development
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