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UID:22533-1762675200-1790874000@toronto.iabc.to
SUMMARY:Recording – PIC presents: Unlocking the Art of the Proposal
DESCRIPTION:Recorded on October 21\, 2025 \nHow do you design proposals that truly stand out and keep them moving once the client says “yes”? \nIndustry leaders Yvonne Catty and Nat Korol shared proven strategies and insider tips to design proposals that win attention\, build buy-in\, and avoid the dreaded “proposal in the abyss.” \nThis interactive Zoom session dove into: \n•  How to design proposals that truly differentiate you \n•  How to co-create plans with clients for stronger alignment \n•  How to move proposals forward after acceptance \n•  Practical ways to present your plan live even when clients hesitate \n•  What to do when a proposal stalls or disappears \nWalk away with practical tools and fresh ideas to make your proposals more compelling\, collaborative\, and effective. \nSpeakers:\nNat Korol is a seasoned marketing strategist with nearly two decades of experience across finance\, investor relations\, media\, and brand strategy. As the Founding Partner of Hyphen\, she’s built a reputation for aligning growth with integrity\, and for helping firms lead with both purpose and precision.\nRecognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40\, Nat is also a respected podcast guest\, presenter\, and mentor\, currently serving as Director of the Mentor Exchange at AMA Toronto. \nAs founder and principal of Vitamin-3 Communications\, Yvonne Catty brings over 20 years of global communications and program management experience in highly regulated industries. She specializes in crafting clear\, persuasive proposals and communications strategies that help organizations build trust with stakeholders and rightsholders. Yvonne has held senior roles across North America\, Europe\, and Asia\, including leading strategic initiatives at the Nuclear Waste Management Organization and directing enterprise-wide transformation communications at IGM Financial. A Change Management Professional with science degrees from the University of Toronto\, she is known for turning complex ideas into proposals and plans that drive action. \nFees: \n•  $15: IABC/Toronto members ($16.95 with HST) \n•  $30: Non-members ($33.90 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-unlocking-the-art-of-the-proposal/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2025/10/Art-of-the-Proposal-1500x535-1-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260513T180000
DTEND;TZID=America/Toronto:20260513T203000
DTSTAMP:20260417T200936Z
CREATED:20260415T152456Z
LAST-MODIFIED:20260417T200936Z
UID:23245-1778695200-1778704200@toronto.iabc.to
SUMMARY:IABC/Toronto Pride Social
DESCRIPTION:Wednesday\, May 13\, 2026\, 6 to 8:30 p.m.\nUnderstory Café\, 505 Church St.\, Toronto \nPride is many things: a protest\, a celebration and an opportunity for communicators to reflect on how we show up in authentic solidarity with 2SLGBTQ+ communities through our work. \nJoin IABC/Toronto for an evening of connection\, conversation and celebration as we gather ahead of Pride month. Come dressed in your colourful best for an evening with fellow professional communicators in a welcoming\, vibrant space. \nPanel: A chance to learn and ask all those not-so-silly questions! \nPanelists: Eli Carmona\, Communications Specialist at The 519\, Dane Griffiths\, Media Relations Advisor at Toronto Public Health and Andrea Houston\, Managing Editor at Ricochet Media. \nModerator: Zaina Meher Kadiri\, Senior Communications Coordinator at Pro Bono Ontario \nWe’ll talk about authentic 2SLGBTQ+ representation\, identifying and avoiding pinkwashing\, the impact of AI on 2SLGBTQ+ issues and practical takeaways for Pride and year-round comms campaigns. \nSupport a local trans-owned business: Enjoy coffee\, snacks and alcoholic drinks (all for purchase). \nLearn what’s on at IABC/Toronto: Join our upcoming events and the 2026 IABC World Conference. \nQuestions or access needs? Email: toronto-idea@iabc.to \nFees: \n• $15: IABC/Toronto professional members ($16.95 with HST) \n• $20: IABC Lite members ($22.60 with HST) \n• $30: Non-members ($33.90 with HST) \nSpots are limited. Register here \nThanks to our venue partner Understory for supporting this important conversation. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-toronto-pride-social/
LOCATION:Private: Understory\, 505 Church St.\, Toronto
CATEGORIES:Networking,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2026/04/Pride-Social-Final-Banner.png
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260521T173000
DTEND;TZID=America/Toronto:20260521T200000
DTSTAMP:20260527T175036Z
CREATED:20260406T163458Z
LAST-MODIFIED:20260527T175036Z
UID:23185-1779384600-1779393600@toronto.iabc.to
SUMMARY:Communicating on the World Stage: Positioning Canada Ahead of FIFA World Cup 2026
DESCRIPTION:Thursday\, May 21\, 2026\, 5:30 to 8 p.m.\nAPEX PR\, 160 Bloor St. E.\, Suite 600\, Toronto  \nJoin IABC/Toronto for an in-person leadership discussion on how strategic communications\, tourism\, sponsorship and storytelling can position Canada on the global stage ahead of the FIFA World Cup 2026. \nAs Canada prepares to welcome the world\, communications leaders across tourism\, aviation\, brands and agencies will explore how organizations can leverage one of the world’s biggest sporting events to drive engagement and long-term impact. \nModerated by Amie Silverwood\, President\, IABC/Toronto\, the evening will feature two panel discussions: \n6:15 – 6:40 p.m.\nBuilding the Stage – City\, Tourism and Readiness \nRussell Baker\, Director\, Media Relations and Issues Management\, City of Toronto\nInsights on city readiness\, issues management and communicating major global events at scale. \nKathy Motton\, Senior Manager\, Corporate Communications\, Destination Toronto\nDestination storytelling and how Toronto is positioning itself ahead of the 2026 FIFA World Cup. \n6:40 – 7:05 p.m.\nLeveraging the Moment – Brands\, Sponsorship and Storytelling \nNitish Bissonauth\, Senior Manager\, Corporate Communications\, Hyundai Canada\nHow global brands can leverage sponsorships and storytelling during major sporting moments. \nJennifer Stein\, Executive Vice President\, APEX PR\nHow brands can authentically connect with audiences through culture\, fandom and sport. \nGabrielle Totesau\, Vice President\, Earned Media Strategy\, Weber Shandwick\, Canada\nIntegrated media strategy and building cultural relevance during global events. \n7:05 – 7:15 p.m.\nAudience Q&A \n7:20 – 8:00 p.m.\nNetworking Session \nThe session will also include networking opportunities with communications professionals and industry leaders from across Toronto. \nRefreshments will be provided. \nFees: \n• $20: IABC Members ($22.60 with HST) \n• $30: Lite members ($33.90 with HST) \n• $50: Non-members ($56.50 with HST) \nRegister now and secure your spot \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/communicating-on-the-world-stage-positioning-canada-as-a-global-tourism-destination-ahead-of-fifa-world-cup-2026/
LOCATION:APEX PR\, 160\, Bloor Street East\, suite 600\, Toronto\, ON\, M4W 0A2\, Canada
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2026/04/Banner-FIFA-PD-event-FINAL.png
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260526T120000
DTEND;TZID=America/Toronto:20260526T130000
DTSTAMP:20260414T160343Z
CREATED:20260414T160038Z
LAST-MODIFIED:20260414T160343Z
UID:23234-1779796800-1779800400@toronto.iabc.to
SUMMARY:Media Relations in 2026: What's changed and how to adapt
DESCRIPTION:Tuesday\, May 26\, 12 to 1 p.m. ET\nZoom session \nMedia relations no longer works the way it did even a few years ago. What’s delivering results now? \nJoin IABC Toronto and Professional Independent Communicators for a practical\, candid conversation on how practitioners are navigating today’s media landscape. Our panel of experts – Natalia Smalyuk\, Jacob Robinson and Masha Mikey – will provide insights from the agency and independent perspectives. \nGuided by moderator Trish Tervit\, the panel will explore: \n• How media relations has changed and what that means for your approach \n• Where and how to connect with journalists today \n• Tactics that are cutting through and ones that are falling flat \n• Practical tips you can apply immediately in your own work \nWhether you’re refining your approach or looking to add media relations to your service offering\, this session will leave you with fresh ideas and a clear sense of how to move forward. \nFees: \n• $15 for IABC/Toronto members ($16.95 with HST) \n• $25: Other IABC chapters and Lite members ($28.75 with HST) \n• $35: Non-members ($39.55 with HST) \nRegister now to save your spot and join the conversation on May 26. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/media-relations-in-2026-whats-changed-and-how-to-adapt/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2026/04/Media-Relations-in-2026-1500x535-1.jpg
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