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DTSTART;TZID=America/Toronto:20260120T163000
DTEND;TZID=America/Toronto:20260120T180000
DTSTAMP:20260121T193803Z
CREATED:20251211T210744Z
LAST-MODIFIED:20260121T193803Z
UID:22743-1768926600-1768932000@toronto.iabc.to
SUMMARY:PIC Presents: Negotiation Strategies with Fotini Iconomopoulos
DESCRIPTION:Negotiation is part of your work every single day\, whether you’re setting your fees\, scoping a project\, navigating client expectations\, or advocating for your value. \nThat’s why we’re thrilled to invite you to an upcoming IABC Professional Independent Communicators webinar featuring negotiation expert Fotini Iconomopoulos. \nFotini is known for helping professionals “get what they want” in business conversations\, without damaging relationships. You may know her from her book\, Say Less\, Get More\, speaking appearances\, and media interviews where she breaks down practical\, real-world negotiation techniques. \nIn this interactive Zoom session\, on Tuesday\, January 20\, from 4:30 p.m. to 6 p.m.\, she’ll share tools that are directly relevant to independent communicators\, including how to: \n • Approach pricing and scope discussions with more confidence \n • Push back on unrealistic requests while preserving the relationship \n • Navigate common client objections without defaulting to discounts \n • Prepare for high-stakes conversations so you’re not negotiating on the fly \n • Use empathy and curiosity to create win–win outcomes \nThere will also be time for Q&A\, so bring your real-life scenarios and questions. \nIf you’ve ever walked away from a conversation thinking\, “I should have asked for more\,” this webinar is for you. \nFees: \n    • $20: IABC/Toronto members ($22.30 with HST) \n    • $30: Lite members ($33.90 with HST) \n    • $40: Non-members ($45.20 with HST) \nReserve your spot \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-negotiation-strategies-with-fotini-iconomopoulos/
CATEGORIES:PIC,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20260113T180000
DTEND;TZID=America/Toronto:20260113T203000
DTSTAMP:20260113T215056Z
CREATED:20251216T165033Z
LAST-MODIFIED:20260113T215056Z
UID:22757-1768327200-1768336200@toronto.iabc.to
SUMMARY:AI in Communications: Transparency\, Authenticity and Trust
DESCRIPTION:Tuesday\, January 13\, 2026\, 6 to 8:30 p.m.\nEdelman Toronto\, 150 Bloor Street West\, 3rd Floor \nJoin IABC/Toronto for an in-person professional development session\, sponsored by Edelman. This timely panel brings together leaders who are shaping how organisations navigate the opportunities and challenges of AI-powered communications. \nModerated by Amie Silverwood\, President\, IABC/Toronto\, the panel will feature: \n• Veronica Langvee\, Director of Communications\, Microsoft Canada \nCrisis communications and how AI is reshaping preparedness\, response and trust. \n• Nick Boles\, Head of Edelman Data and Intelligence (DXI)\, Canada \nAI search and how answer-first models are redefining reach and engagement. \n• Rob Trewartha\, Director\, Communications and Community Engagement\, City of Mississauga \nEthics in AI and how communicators can ensure responsible\, transparent and trusted use. \n• Meg Nair\, Chief Marketing Officer\, Capgemini \nAI in action through real-world case studies and lessons from global campaign integration. \nThe session will equip attendees with practical insights on using AI in communications\, strengthening audience connection and ensuring transparency and credibility as the technology evolves. \nFireside Chat: Using AI\, Telling Human Stories\n7:30 to 8 p.m. \nIn addition to the panel discussion\, the event will also feature an in-person fireside chat with Kenny Yum\, Chief of Staff and Strategy at CBC News. AI is now part of everyday newsroom workflows. As its use accelerates\, defining clear boundaries matters more than ever. \n\nThe fireside chat will explore: \n• Why CBC chose to publish its AI guidelines publicly \n• How journalists use AI \n• Where CBC draws the line on generative AI \n• How communicators can use AI in media relations \n• What communicators and media professionals can learn from a newsroom-first approach to AI \n\nFees: \n• $20: IABC members ($22.60 with HST) \n• $30: IABC Lite members ($33.90 with HST) \n• $50: Non-members ($56.50 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/ai-in-communications-transparency-authenticity-and-trust/
LOCATION:Private: Edelman Toronto\, 150 Bloor Street West\, 3rd Floor\, Toronto\, Canada
CATEGORIES:Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251112T180000
DTEND;TZID=America/Toronto:20251112T203000
DTSTAMP:20251113T140920Z
CREATED:20251031T130250Z
LAST-MODIFIED:20251113T140920Z
UID:22491-1762970400-1762979400@toronto.iabc.to
SUMMARY:Hear from the experts: Communicating in Times of Financial Change
DESCRIPTION:Wednesday\, November 12\, 6 to 8:30 p.m. \nTraining Centre\, 5060 Spectrum Way\, Suite 200\, Mississauga\, ON L4W 5N6. Panel in Suite 200\, with networking\, snacks\, and drinks to follow in the Volaris Café (Suite 100) \nJoin IABC/Toronto for an in-person professional development session hosted in partnership with Volaris Group. This engaging panel discussion will explore how communicators can build trust and credibility in a rapidly changing financial world. \nModerated by Amie Silverwood\, President\, IABC/Toronto\, the panel will feature: \n•  Ryan Hill – VP\, Global Communications\, Volaris Group \n•  Chris Plunkett – Senior Vice President\, National Technology Sector Lead\, Burson \n•  Kat Hanley – VP\, Communications\, CPA Ontario \n•  John Vincic\, Principal\, Oakstrom Advisors \nPanelists will share strategies on navigating corporate and economic shifts\, simplifying complex financial information\, and maintaining transparency and confidence during times of uncertainty. \nFees:  \n•  $15: IABC members ($16.95 with HST) \n•  $25: IABC Lite members ($28.25 with HST) \n•  $45: Non-members ($50.85 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-communicating-in-times-of-financial-change/
LOCATION:Private: Training Centre\, 5060 Spectrum Way\, Suite 200\, Mississauga\, ON L4W 5N6
CATEGORIES:Networking,Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251109T080000
DTEND;TZID=America/Toronto:20261001T170000
DTSTAMP:20261008T203333Z
CREATED:20251109T144155Z
LAST-MODIFIED:20261008T203333Z
UID:22533-1762675200-1790874000@toronto.iabc.to
SUMMARY:Recording – PIC presents: Unlocking the Art of the Proposal
DESCRIPTION:Recorded on October 21\, 2025 \nHow do you design proposals that truly stand out and keep them moving once the client says “yes”? \nIndustry leaders Yvonne Catty and Nat Korol shared proven strategies and insider tips to design proposals that win attention\, build buy-in\, and avoid the dreaded “proposal in the abyss.” \nThis interactive Zoom session dove into: \n•  How to design proposals that truly differentiate you \n•  How to co-create plans with clients for stronger alignment \n•  How to move proposals forward after acceptance \n•  Practical ways to present your plan live even when clients hesitate \n•  What to do when a proposal stalls or disappears \nWalk away with practical tools and fresh ideas to make your proposals more compelling\, collaborative\, and effective. \nSpeakers:\nNat Korol is a seasoned marketing strategist with nearly two decades of experience across finance\, investor relations\, media\, and brand strategy. As the Founding Partner of Hyphen\, she’s built a reputation for aligning growth with integrity\, and for helping firms lead with both purpose and precision.\nRecognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40\, Nat is also a respected podcast guest\, presenter\, and mentor\, currently serving as Director of the Mentor Exchange at AMA Toronto. \nAs founder and principal of Vitamin-3 Communications\, Yvonne Catty brings over 20 years of global communications and program management experience in highly regulated industries. She specializes in crafting clear\, persuasive proposals and communications strategies that help organizations build trust with stakeholders and rightsholders. Yvonne has held senior roles across North America\, Europe\, and Asia\, including leading strategic initiatives at the Nuclear Waste Management Organization and directing enterprise-wide transformation communications at IGM Financial. A Change Management Professional with science degrees from the University of Toronto\, she is known for turning complex ideas into proposals and plans that drive action. \nFees: \n•  $15: IABC/Toronto members ($16.95 with HST) \n•  $30: Non-members ($33.90 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-unlocking-the-art-of-the-proposal/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2025/10/Art-of-the-Proposal-1500x535-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251028T080000
DTEND;TZID=America/Toronto:20251030T170000
DTSTAMP:20250904T164753Z
CREATED:20250904T164151Z
LAST-MODIFIED:20250904T164753Z
UID:22293-1761638400-1761843600@toronto.iabc.to
SUMMARY:IABC Canada Conference 2025
DESCRIPTION:Looking for future-ready ideas? Practical insights to sharpen your skills? Fresh opportunities to stay relevant? \nJoin is October 28-30 in Ottawa for the IABC Canada Conference where you will explore today’s big communication challenges and discover how professionals are addressing them in a uniquely Canadian way. And you do not need to be an IABC member to attend. \nHere is why this conference is different: \n\n• Made for Canadian comms pros: Real-world case studies\, Canadian regulations\, and cultural contexts.\n• Real Canadian leaders\, real lessons: Strategies proven to work in our systems\, industries\, and communities.\n• Network nationally\, connect locally: Build the relationships that will support your career long-term.\n• Smaller\, focused\, and actionable: Easier access to speakers and takeaways you can use right away.\n• Open to all: You do not need to be a member to join us.\n\nOCTOBER 28 to 30\, 2025\, WESTIN HOTEL OTTAWA \n\n\n\n IABC Member Full Registration\n $1\,190 + tax\n\n\n Non-Member Full Registration\n $1\,490 + tax\n\n\n Member One Day Registration\n $600 + tax\n\n\n Non-Member One Day Registration\n $750 + tax\n\n\n Student / Retiree (Members Only) Full Registration\n $600 + tax\n\n\n Pre-Workshop Registration (lunch included)\n $250 + tax / each workshop\n\n\n Pre-Workshop Bundle (AM and PM workshops together – lunch included)\n $400 + tax\n\n\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-canada-conference-2025/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251021T163000
DTEND;TZID=America/Toronto:20251021T180000
DTSTAMP:20251105T154946Z
CREATED:20251002T141126Z
LAST-MODIFIED:20251105T154946Z
UID:22373-1761064200-1761069600@toronto.iabc.to
SUMMARY:PIC presents: Unlocking the Art of the Proposal
DESCRIPTION:Tuesday\, October 21 2025\, 4:30 to 6 p.m. ET on Zoom \nHow do you design proposals that truly stand out and keep them moving once the client says “yes”? \nJoin industry leaders Yvonne Catty and Nat Korol as they share proven strategies and insider tips to design proposals that win attention\, build buy-in\, and avoid the dreaded “proposal in the abyss.” \nIn this interactive Zoom session\, on Tuesday\, October 21\, from 4:30 to 6 p.m.\, we’ll dive into: \n• How to design proposals that truly differentiate you \n• How to co-create plans with clients for stronger alignment \n• How to move proposals forward after acceptance \n• Practical ways to present your plan live even when clients hesitate \n• What to do when a proposal stalls or disappears \nWalk away with practical tools and fresh ideas to make your proposals more compelling\, collaborative\, and effective. \nSpeakers:\nNat Korol is a seasoned marketing strategist with nearly two decades of experience across finance\, investor relations\, media\, and brand strategy. As the Founding Partner of Hyphen\, she’s built a reputation for aligning growth with integrity\, and for helping firms lead with both purpose and precision.\nRecognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40\, Nat is also a respected podcast guest\, presenter\, and mentor\, currently serving as Director of the Mentor Exchange at AMA Toronto. \n  \nAs founder and principal of Vitamin-3 Communications\, Yvonne Catty brings over 20 years of global communications and program management experience in highly regulated industries. She specializes in crafting clear\, persuasive proposals and communications strategies that help organizations build trust with stakeholders and rightsholders. Yvonne has held senior roles across North America\, Europe\, and Asia\, including leading strategic initiatives at the Nuclear Waste Management Organization and directing enterprise-wide transformation communications at IGM Financial. A Change Management Professional with science degrees from the University of Toronto\, she is known for turning complex ideas into proposals and plans that drive action. \n  \nFees: \n• $15: IABC/Toronto members ($16.95 with HST) \n• $30: Non-members ($33.90 with HST) \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-unlocking-the-art-of-the-proposal/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2025/10/Art-of-the-Proposal-1500x535-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250501T180000
DTEND;TZID=America/Toronto:20250501T200000
DTSTAMP:20250417T192035Z
CREATED:20250327T151750Z
LAST-MODIFIED:20250417T192035Z
UID:21844-1746122400-1746129600@toronto.iabc.to
SUMMARY:The evolving role of AI in communications
DESCRIPTION:THIS EVENT IS AT CAPACITY. REGISTRATION IS CLOSED. \nThursday\, May 1\, 6 to 8 p.m. \nCision\, 88 Queens Quay W. [Suite 3000]\nWe’re hosting an in-person session in partnership with CisionOne and PR Newswire around the evolving role of AI in communications. This panel will explore how AI is changing the way communicators engage with their audiences\, manage complex situations\, and measure success. \nThe panel will cover the following topics: \n• The role of AI in shaping communications strategies \n• AI in crisis communications \n• Personalization and automation in media relations \n• Measuring communications impact with AI \n• Ethical considerations with AI \n• Future of AI in communications: trends and predictions \nThe event will offer networking\, drinks\, and snacks\, providing a chance to connect with fellow attendees. \nSpeakers: \nVeronica Langvee (she/her)\, Director of Communications\, Microsoft Canada \nVeronica Langvee is the Director of Communications for Microsoft Canada. She is responsible for defining the communications strategy and managing the storytelling agenda in Canada. She leads a team dedicated to telling stories that spotlight how Canadians are utilizing Microsoft’s cloud and AI technology to address challenges\, generate new opportunities and enhance the growth of Canada’s economy. Veronica also oversees issues management\, influencer relations and executive communications. Before joining Microsoft\, Veronica spent seven years working on the agency-side\, including Porter Novelli\, Inventa and MSL Worldwide. \nWith more than 16 years of experience in communications\, Veronica’s in-house and agency background has enabled her to work across a diverse range of industries and brands\, including Rogers\, Nintendo\, Duracell\, Loblaws Companies Limited\, Philips\, Indigo\, The Almond Board of California\, plus many others. \nVeronica has an Honours BA in Media Studies\, and a diploma in public relations from the University of Guelph-Humber. \nKarla Congson (she/her)\, CEO & CTO\, Agentiiv \nKarla is CEO+CTO of Agentiiv. A seasoned veteran in business and marketing strategy\, she’s the lead prompt engineer who designs our agentic workflows by combining domain expertise with powerful AI models. \nA seasoned business leader and entrepreneur with over 25 years of experience in innovation\, strategy\, marketing and digital technologies\, Karla is passionate about the future of work\, the power of culture and driving business results. In 2017\, she was part of the founding team that brought Singularity University to Canada through the first SingularityU national conference. \nAt Agentiiv\, Karla’s teams support clients such as Sun Life Financial\, Ontario Medical Association Insurance\, Scotiabank\, TMX\, Deloitte\, Canadian Medical Association\, the \nVector Institute\, Deloitte\, NAV CANADA\, Canadian Marketing Association\, sunwing\, MD Financial\, Medtronic and many others. \nKarla has also held the roles of Executive Strategy Director & Managing Director at Mirum Agency\, Executive Vice President at WPP/Young & Rubicam Canada\, responsible for country leadership of the Ford of Canada business and VP Marketing at Invesco (formerly Aim Trimark). \nAdnan Bashir (he/him)\, Global Lead\, External Communications\, Hansen Technologies \nAdnan is a communications and corporate affairs professional\, with prior expertise in publishing and journalism. In his current role\, he oversees external communications at Hansen Technologies\, responsible for communications strategy and C-Suite advisory\, media and analyst relations\, and executive communications\, for the company worldwide. \nPrior to joining Hansen Technologies in Toronto\, Adnan was based in Dubai\, where he started his career as a journalist covering technology\, business and lifestyle stories\, before subsequently moving into corporate communications and public relations. During his tenure with two global agencies\, Golin and FleishmanHillard\, he accumulated extensive experience across various industry sectors\, as well as leading diverse\, multi-country teams. In these roles\, he provided strategic counsel to an array of clients\, encompassing start-ups\, nonprofits\, state ministries\, government officials and Fortune-500 multinational firms. \nHis commentary\, insights and op-eds have been featured in The Toronto Star\, Forbes\, The National and TRT World. \nEvelyn Chavez (she/her)\, Grammarly Brand Ambassador\, Social & Lattes \nEvelyn is a Content Strategy Coach with over 13 years of marketing and entrepreneurship experience. Through her “art of noticing” approach\, Evelyn mentors creative brands to design sustainable content systems that create genuine connections without relying on conventional formulas. \nEvelyn is a member of The Grammarly Collective (Grammarly’s Brand Ambassador Program). Her experience using AI tools in creative processes brings a unique perspective on balancing technology with human creativity to her work. \nEvelyn’s approach demonstrates how communicators can leverage emerging AI capabilities without sacrificing their unique voice or work-life balance in today’s rapidly evolving digital landscape. \nIn her spare time\, Evelyn enjoys paddleboarding\, local travel\, hot yoga\, reading\, and\, recently\, making sourdough. \nModerator: \nRasha Fawakhiri (she/her)\, Principal\, RF Communications and VP\, Professional Development and Networking\, IABC Toronto \nRasha Fawakhiri is currently a Principal at RF Communications\, based in Toronto. Her practice leverages over 10 years of experience in fast-paced global technology companies — more than half of her 20+ year career — from working at founder-led multinationals to leading global-first product communications initiatives. She also serves on the IABC’s Toronto chapter board as VP of Professional Development and Networking. \nBefore becoming an independent communicator\, she was the Regional Head of Communications at X (formerly Twitter) in one of its top five global markets: the Middle East and North Africa. There\, she profiled senior leaders\, including the founder\, Jack Dorsey\, and was a spokesperson for some of the world’s most trusted broadcasters and news agencies. She has conceptualized and led several award-winning campaigns and DEI narratives\, including Cannes Lions. \nRasha holds a bachelor’s degree in media from the University of Sussex\, U.K. \nFees: \n• Free: IABC Members \n• $35: Non-members ($39.55 with HST) \nCapacity is limited. \nREGISTRATION IS CLOSED. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/the-evolving-role-of-communications-in-ai/
LOCATION:Cision\, 88 Queen’s Quay West\, Suite 3000\, Toronto\, ON\, Canada
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250326T163000
DTEND;TZID=America/Toronto:20250326T180000
DTSTAMP:20250327T151115Z
CREATED:20250207T155544Z
LAST-MODIFIED:20250327T151115Z
UID:21694-1743006600-1743012000@toronto.iabc.to
SUMMARY:PIC Presents: Delighting Clients & Wowing on Zoom: The Communicator’s Guide to Professional Presence
DESCRIPTION:Wednesday\, March 26\, 2025\, 4:30 to 6 p.m. on Zoom \nIn today’s fast-paced\, digital-first world\, strong client relationships and a polished virtual presence can set you apart. \nJoin us to learn the art of client connection and virtual professionalism\, so you can build long-term client relationships. \nMelody Gaukel\, Senior Vice President\, Proof Strategies\, will discuss how her firm builds client loyalty through creative client relations. \nFollowing that discussion\, we will have PIC member Kathryn Hollinrake\, President of Kathryn Hollinrake Photography\, present tips on maximizing your professional presence on Zoom meetings. \nJoin us for this interactive Zoom session from 4:30 p.m. to 6 p.m. on Wednesday\, March 26. \nFees: \n• $15: IABC/Toronto members ($16.95 with HST) \n• $30: Non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-delighting-clients-wowing-on-zoom-the-communicators-guide-to-professional-presence/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2025/02/Professional-Presence-1500x535-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250317T120000
DTEND;TZID=America/Toronto:20250317T130000
DTSTAMP:20250228T153043Z
CREATED:20250228T153043Z
LAST-MODIFIED:20250228T153043Z
UID:21757-1742212800-1742216400@toronto.iabc.to
SUMMARY:Connecting with Everyone: Communicating about Trans People with Dignity and Respect
DESCRIPTION:Monday\, March 17\, 2025\, 12 to 1 p.m. on Zoom \nOver 100\,815 Canadians identify as trans or non-binary. Yet their voices remain underrepresented in mainstream media. In a time of increasing global anti-trans hate fuelled by misinformation\, communicators have an opportunity to show up as visible allies to trans people through inclusive and respectful communications. \nTo commemorate the Trans Day of Visibility (TDoV)\, IABC/Toronto invites you to a 60-minute virtual lunch ‘n’ learn to discuss best practices while communicating about trans\, non-binary\, and gender-diverse communities. \nFacilitated by Dean Lobo (he/him)\, Senior Communications Advisor at The 519 and VP of Inclusion\, Diversity\, Equity\, and Accessibility (IDEA) at IABC/Toronto\, this session will meet you where you are; whether you’re just getting started or need a refresher. \nLearning objectives:\n• Understand language related to identities under the trans umbrella\n• Practice bringing an intersectional lens to your communication\n• Know what to do when your brand/client campaigns receive transphobic backlash \nDean Lobo is a seasoned senior communications strategist with a decade of experience across radio\, television production\, print and digital journalism\, strategic communications\, and media studies facilitation. He is a queer settler based in Tkaronto. \nThroughout his career leading communications for various media outlets\, corporations\, and non-profit organizations\, Dean has affected meaningful change through business strategies informed by equitable\, inclusive\, and accessible best practices. \nIn his current role as Senior Communications Advisor at The 519 — Canada’s largest 2SLGBTQ+ multi-service agency — Dean leads communications strategy\, executive communications\, social media management\, fundraising\, community engagement\, media relations\, colleague engagement\, and capacity building for initiatives that benefit Toronto’s 2SLGBTQ+ communities. \nAs VP\, IDEA of IABC’s largest global chapter\, Dean continues to support the chapter in fostering individual and collective capacities to create impact as communicators. \nQuestions or accessibility requests? Email toronto-idea@iabc.to \nNOTE: This event is open pan Canada \nFees: \n• $15: IABC members ($16.95 with HST) \n• $30: Non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/connecting-with-everyone-communicating-about-trans-people-with-dignity-and-respect/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250213T180000
DTEND;TZID=America/Toronto:20250213T190000
DTSTAMP:20250214T203010Z
CREATED:20250128T184552Z
LAST-MODIFIED:20250214T203010Z
UID:21595-1739469600-1739473200@toronto.iabc.to
SUMMARY:Hear from the experts: Award-winning CPG campaigns
DESCRIPTION:UPDATE: Today’s Edelman panel event is moving virtual due to weather\nDue to today’s weather conditions\, we’re moving the Edelman panel event to a virtual format. The duration has been shortened to one hour\, and the session will still start at 6 p.m. Your safety is our priority\, and we hope this change ensures everyone can participate comfortably and safely. \nFees: Free \nRegister and receive your link to join in the registration confirmation message. \nHear from the experts: Award-winning CPG campaigns\nThursday\, February 13\, 6 to 7 p.m.\, Zoom   \nFollowing a successful launch earlier this year\, we’re continuing the IABC/Toronto OVATION Awards case study series with our second in-person session hosted in partnership with Edelman. At this event\, we will highlight three award-winning case studies\, with experts sharing insights on the campaigns they delivered\, the challenges they overcame\, and the best practices they’ve learned. \nModerated by Rasha Fawakhiri\, VP of Events for IABC/Toronto\, the panel will include Shagufta Hooda\, Associate Marketing Director\, Deodorants (Unilever Canada)\, Naïla Bassin\, Associate Marketing Director\, Barilla Canada\, and Lisa Huie\, Communication Operations Manager\, IKEA Canada. \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-award-winning-cpg-campaigns/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2025/01/Edelman-virtual.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250204T180000
DTEND;TZID=America/Toronto:20250204T190000
DTSTAMP:20250207T155308Z
CREATED:20241223T152053Z
LAST-MODIFIED:20250207T155308Z
UID:21421-1738692000-1738695600@toronto.iabc.to
SUMMARY:Free Info Session: Communication Certifications
DESCRIPTION:Tuesday\, February 4\, 2025\, 6 p.m. ET \nVia Zoom \nFREE for IABC members and non-members \nThe ability to convey messages is common\, but achieving true mastery in communication demands strategic insight and professional discipline. The Global Communication Certification Council (GCCC®) accreditation offers a globally recognized standard to validate your expertise and commitment to communication excellence. \nJoin IABC/Toronto for a free virtual information session to learn more about the GCCC®’s accredited programs\, including the Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) certifications\, from leading industry professionals. \nFeaturing:\n• Chantelle Cabral\, SCMP® (she/her): Director\, Communications at Canada Life \n• Michael Blackburn\, SCMP® (he/him): Acting Director\, Communications at Toronto Public Health \n• Sia Papageorgiou FRSA\, FCSCE\, SCMP® (she/her): Managing Partner at Centre for Strategic Communications Excellence \nIn this session\, you will:\n• Understand the significance of GCCC® certification in elevating professional standards within the communication profession. \n• Gain insights into the certification process\, including eligibility criteria and application process. \n• Learn about valuable preparation resources\, such as the GCCC® study guide\, masterclasses\, and specialized courses designed to support your certification journey. \nWhether you’re a seasoned professional aiming to formalize your expertise or exploring how certification can benefit your team\, this session will equip you with the necessary information to advance your and/or your team’s careers. \nTake the first step toward achieving a credential that signifies your dedication to strategic communication excellence. \nYour expertise deserves global recognition. \nGet CMP® or SCMP® certified now! \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/communications-certification-information-session/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/12/GCCC-Homepage-banner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250123T180000
DTEND;TZID=America/Toronto:20250123T200000
DTSTAMP:20250124T140329Z
CREATED:20250108T153015Z
LAST-MODIFIED:20250124T140329Z
UID:21398-1737655200-1737662400@toronto.iabc.to
SUMMARY:Hear from the experts: Award-winning campaigns for social good
DESCRIPTION:Thursday\, January 23\, 6 to 8 p.m.\nAPEX Public Relations\, 160 Bloor Street East\, Suite 600 \nWe’re introducing IABC/Toronto’s OVATION Awards case study events\, kicking off with an in-person session hosted in partnership with APEX Public Relations. In this event\, we will highlight three award-winning case studies\, with experts sharing insights on the campaigns they delivered\, the challenges they overcame\, and the best practices they’ve learned. \nCelebrating its 40th anniversary in 2025\, the prestigious IABC/Toronto OVATION Awards have long recognized excellence in communications across the Greater Toronto Area. Last year\, we saw a record-breaking number of submissions\, and we’re excited to share the details of these outstanding campaigns with the broader communications community to highlight key insights and innovative strategies. \nThe campaigns we’ll be discussing\, all focused on the theme of social good\, include: \nBrand: The Canadian Institute for Advanced Research (CIFAR)\nCampaign: Nurturing a Resilient Earth\nFocus area: Climate change\nExcellence Award: Non-Profit Campaign category \nBrand: DoorDash x Ruckus\nCampaign: Women in Sport\nFocus area: Gender equality\nMerit Award: Corporate Social Responsibility category \nBrand: RE/MAX\nCampaign: Walkable Neighbourhoods: Lessons for Small Communities\nFocus area: Housing crisis\nExcellence Award: Writing category \nThe event will include networking\, allowing you to connect with other attendees. \nSpeakers \n• Heather Cameron (she/her)\, Head of Brand & Creative\, DoorDash Canada \n• Hannah Yakobi (she/her)\, VP Communications\, CIFAR \n• Lydia McNutt (she/her)\, Director of Content and Communications\, RE/MAX \nModerator \n• Chris Lee (he/him)\, VP\, Communications\, Gallagher \nCapacity is limited. \nFees:\n• $15: IABC members ($16.95 with HST) \n• $35: Non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-award-winning-campaigns-for-social-good/
LOCATION:APEX PR\, 160\, Bloor Street East\, suite 600\, Toronto\, ON\, M4W 0A2\, Canada
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/12/Apex-PD-website-final-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250121T163000
DTEND;TZID=America/Toronto:20250121T180000
DTSTAMP:20250207T155327Z
CREATED:20241202T155443Z
LAST-MODIFIED:20250207T155327Z
UID:21366-1737477000-1737482400@toronto.iabc.to
SUMMARY:Beyond Blue Monday: A Restorative Virtual Forest Therapy Session
DESCRIPTION:In honour of Blue Monday\, known as the “most depressing day of the year\,” we focus on mental health and wellness with a restorative guided forest therapy experience. Also known as shinrin yoku in Japan\, meaning “forest bathing\,” this practice invites you to calm your nervous system\, feel grounded and reconnect with nature. \nWe’re honoured to welcome forest therapy guide\, Reiki practitioner\, coach\, bestselling author and former professional communicator Monique Giroux (she/her) to lead this session for independent communicators and consultants. \nDuring this session\, we will: \n• Experience a taste of the healing practice of forest therapy\, \n• Learn simple\, practical activities to enhance our personal well-being toolkit\, and \n• Deepen our connection with nature and the more-than-human world. \nMindfulness in nature offers countless benefits for body\, mind and soul. Research shows that forest bathing can reduce stress\, improve focus\, strengthen the immune system and boost mood. \nTake a step toward a calmer\, more connected self. Let nature nurture you. \nThis event is presented by IABC/Toronto’s Professional Independent Communicators in partnership with IABC Consultants Shared Interest Group. \nFees: \n• Free: IABC members (any chapter) \n• $30: Non-members ($33.90 with HST) \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/beyond-blue-monday-a-restorative-virtual-forest-therapy-session/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/12/Beyond-Blue-Monday-1500-x-535-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241212T120000
DTEND;TZID=America/Toronto:20241212T130000
DTSTAMP:20241212T211150Z
CREATED:20241128T210920Z
LAST-MODIFIED:20241212T211150Z
UID:21350-1734004800-1734008400@toronto.iabc.to
SUMMARY:Using the power of communications for good
DESCRIPTION:Thursday\, December 12\, 2024\, 12 to 1 p.m. ET\, Zoom \nThis panel aims to showcase the transformative role of Corporate Social Responsibility (CSR) and social impact communication in addressing pressing social issues. Participants will gain insights into how businesses\, nonprofits\, and communication professionals can inspire meaningful change by aligning their strategies with impactful storytelling and advocacy. \nJoin us for an engaging conversation on how effective communication can amplify CSR initiatives and drive real social impact. This session will bring together thought leaders from nonprofits\, businesses\, and strategic communicators to share their experiences creating strategies that spark meaningful action. \nExplore how communication professionals can bridge the gap between organizations and communities\, foster understanding\, and advocate for solutions that address challenges like resource access and societal equity. Learn how to craft messages and initiatives that resonate with diverse audiences and inspire collaboration among corporations\, civil society\, and the public. \nThis webinar is for communicators\, CSR leaders\, and anyone passionate about leveraging communication as a force for good to create a more equitable and sustainable world. \nModerator: \nChantelle Cabral (she/her) is a strategic communications professional who has made a significant impact in the field of communications over the past eighteen years. With an extensive background in brand management\, marketing\, and public relations\, she has orchestrated successful campaigns and global events that engage with audiences worldwide. In her current role as Director Communications at Canada Life\, Chantelle plays a pivotal role in driving communication strategies\, fostering employee engagement and developing innovative communication solutions creating impactful experiences. As a Strategic Communication Management Professional (SCMP) Chantelle brings a wealth of expertise and leadership to the communications field. She is dedicated to elevating professional standards\, fostering community within the industry\, and mentoring emerging talent. Her role on the IABC/Toronto board reflects her commitment to advancing best practices in communications\, supporting diversity\, and championing inclusive dialogue across the profession. \nSpeakers: \nSheri Morgan (she/her) is the Senior Director of Communications and Engagement for the PepsiCo Foundation – the company’s philanthropic arm.  Sheri leads global internal and external communications and employee engagement around the PepsiCo Foundation’s three core pillars of creating equitable access to nutritious food\, safe water\, and economic opportunity. Most recently\, Sheri was the Head of Communications at PepsiCo Foods Canada where she led corporate and brand PR\, internal communications\, the national translations team and the company’s philanthropic strategy. Sheri has been with PepsiCo for seventeen years. Sheri has 20+ years of progressive communications experience. She spent seven years working for PR agencies and in 2007\, Sheri went client side with PepsiCo Foods Canada. Sheri is an IABC Accredited Business Communicator. She is a graduate of the University of Guelph and holds an executive certificate in Strategy from the Smith School of Business. \nEmrul Hasan (he/him) is a transformational leader with extensive expertise in executive leadership\, stakeholder engagement\, change management\, reputational risk management\, impact investment and measurement\, sustainability and strategic communication\, and the development and execution of Environmental\, Social\, and Governance (ESG) and social impact strategies and initiatives. As a certified sustainability professional\, Emrul possesses in-depth knowledge of major ESG trends\, reporting standards\, and frameworks and has accumulated decades of experience across various sectors in the full spectrum of ESG scenarios and social impact programs and policies across 27 countries. Currently\, he serves as a Principal Consultant at PlanCatalyst\, a subsidiary of Plan International Canada that provides specialized consultancy services in international development and corporate sustainability. Previously\, Emrul has held notable positions such as Vice President of Citizenship and Sustainability at H+K Strategies\, Vice President of Program Effectiveness and Quality at Plan International Canada\, and Chief Programs Officer at CARE Canada. \nCathy Cowan (she/her) began her career rising through the ranks at nonprofits and international PR agencies in Toronto\, honing her strategy\, management and gold standard communications skills with organizations including Big Brothers and Sisters of Canada\, The Reuse Centre\, Weber Shandwick\, GCI Group and GPC/Fleishman Hillard. For nearly 20 years she was President and Founder of Cowan & Company Communications\, a full-service marketing communications agency for first class brands. She was especially passionate about social impact and corporate social responsibility programs that she developed with clients including L’Oreal Paris\, Kraft\, Jamieson Vitamins\, Cara/Prime Restaurants and Food Banks Canada. Cowan & Company was recognized as International Association of Business Communicators (IABC Toronto) “Boutique PR Agency of the Year” four times from 2007 – 2017 in recognition of continual innovation and unparalleled communications results. \nEvent is open to all Canada IABC chapters \nFees: \n\n$10: IABC members ($11.30 with HST)\n$30: Non members ($33.90 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/using-the-power-of-communications-for-good/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/11/Comms-for-Good-Website-v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241203T120000
DTEND;TZID=America/Toronto:20241203T130000
DTSTAMP:20241212T211210Z
CREATED:20241104T160842Z
LAST-MODIFIED:20241212T211210Z
UID:21268-1733227200-1733230800@toronto.iabc.to
SUMMARY:Connecting with Everyone: AODA Compliance for Professional Communicators
DESCRIPTION:Tuesday\, December 3\, 12 to 1 p.m. ET\, Zoom \nEffective communication is inclusive communication. With the Accessibility for Ontarians with Disabilities Act (AODA) coming into full effect on January 1\, 2025\, now is the time for us to act. As professional communicators\, ensuring that your messages reach everyone\, regardless of ability\, is a legal obligation and an opportunity to make a meaningful impact. \nThis 60-minute session will explore practical ways to integrate accessibility into your communications strategies\, from accessible design and content creation to digital media and public relations practices. \nYou’ll leave equipped with tools and insights to ensure your messages resonate with every audience\, enhancing engagement\, trust\, and brand loyalty. \nLearning Objectives: \n\nUnderstand the core principles of AODA and how they apply to communications strategies.\nLearn practical tips for making written\, visual\, and digital content accessible.\nIdentify common accessibility barriers in communications and best practices to overcome them.\nGain confidence in using accessibility tools and resources to meet compliance requirements.\nDiscover how accessible communications create more inclusive\, engaged\, and loyal audiences.\n\nSpeaker/Facilitator Bio: \nMatisse Hamel-Nelis (she/her) is an award-winning Métis communications and digital accessibility consultant based in Toronto. With extensive public relations experience\, Matisse is a part-time professor at Durham College\, where she developed and now leads the Public Relations Graduate Certificate program. \nMatisse is the founder and host of PR & Lattes\, a podcast and blog that provides a platform for communications professionals to share insights and ideas on public relations\, marketing\, and accessibility. Matisse is deeply committed to fostering inclusion and accessibility in all her roles. \nCertified as an Accessible Documents Specialist (ADS) and a Certified Professional in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals\, Matisse is a respected authority on accessibility in digital communications. \nQuestions or accessibility requests? Email toronto-idea@iabc.to. \nEvent is open to all Canada IABC chapters \nFees:\n\n$15: IABC members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/connecting-with-everyone-aoda-compliance-for-professional-communicators/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/11/IDEA-PD-Dec-3-Slider-Image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241119T163000
DTEND;TZID=America/Toronto:20241119T180000
DTSTAMP:20241120T161022Z
CREATED:20241025T195813Z
LAST-MODIFIED:20241120T161022Z
UID:21244-1732033800-1732039200@toronto.iabc.to
SUMMARY:PIC Presents – Strength in Numbers: Effective Freelance Partnerships
DESCRIPTION:Tuesday\, November 19\, 4:30 to 6 p.m. ET\, Zoom \nAre you looking to scale your business and deliver more to your clients or are you overwhelmed with your workload and need some help? Join us Tuesday\, November 19 from 4:30 to 6 p.m. for a dynamic session that will show you how to unlock the power of collaboration and supercharge your work by partnering with freelancers. \nExperienced professionals and industry leaders Priya Bates\, Kelly Thibodeau\, and Meredith Adolph will share insider tips and best practices on building seamless\, successful freelance partnerships. \nPriya Bates\, ABC\, MC\, SCMP\, IABC Fellow \nPriya is an award-winning communicator and President of Inner Strength Communication\, where she develops strategic internal communication\, engagement\, and change plans to empower employees and drive business results. Her clients span technology\, retail\, finance\, healthcare\, mining\, and manufacturing. She also co-founded A Leader Like Me\, a consultancy dedicated to fostering inclusive cultures through communication and confidence. Priya co-authored Building a Culture of Inclusivity: Effective Internal Communication for Diversity\, Equity\, and Inclusion\, published by Kogan Page in June 2023. \nKelly Thibodeau \nKelly is a consultant\, trainer and speaker who’s been making online marketing make sense for organizations\, nonprofits and industry groups for over 25 years. She’s the Founder + President of Squarely Accessible. \nKelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities\, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society. \nKelly’s been on LinkedIn since 2006\, and has had too many browser tabs open ever since. \nMeredith Adolph \nMeredith Adolph is a content marketing consultant who helps brands build trust with their most important audiences by making content that’s creative\, compelling\, and connected. \nAs a cross-disciplinary marketing and communications professional\, Meredith started her freelance practice in 2021. She helps busy Director and VP-level leaders augment their strategic thinking and accelerate their team’s hands-on work with projects like: brand refreshes\, integrated campaigns\, website overhauls\, new email and social media programs\, and always-on content planning support. \nShe brings nearly 20 years’ experience in agency and in-house roles\, serving brands in wealth management\, insurance\, real estate and housing\, HR and B2B\, and the nonprofit and regulatory sector. Her core beliefs about content: tell good stories\, make the most of the resources you’ve got\, and always put your audiences’ needs first. You can find Meredith on LinkedIn or her website\, MeredithAdolph.ca. \nThe panel discussion will focus on: \n\n\n\n• Pros and cons (risks\, benefits) of calling on others for help\n• Finding the right partner\n• How to structure the engagement (roles\, responsibilities\, client interaction\, legal considerations\, non solicitation clauses\, paperwork you might need\, conflict resolution)\n• The finances: Track hours or flat rate? Invoicing\, payment schedules? Who bears the risk?\n• Tools and tech for collaboration\, project management and communication\n• Tax implications and whether/how much to mark up a partner’s time\n• How to market your combined services to prospective clients\n\n\n\nDon’t miss this opportunity to learn how to amplify your success and boost your business with smart freelance partnerships! \nFees: \n\n$15: IABC/Toronto members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-strength-in-numbers-effective-freelance-partnerships/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/10/Strength-in-Numbers-1500x535-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/09/AI-for-indies-1500-x-535-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241001T163000
DTEND;TZID=America/Toronto:20241001T180000
DTSTAMP:20241002T150945Z
CREATED:20240904T141028Z
LAST-MODIFIED:20241002T150945Z
UID:21062-1727800200-1727805600@toronto.iabc.to
SUMMARY:PIC presents: AI for Indies
DESCRIPTION:Tuesday\, October 1\, from 4:30 to 6 p.m.\, on Zoom \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa will take us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC/Toronto members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister now for what promises to be a very enlightening conversation. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/09/AI-for-indies-1500-x-535-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/05/IABC-CPRS-Health-Comms-1500-x-535-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240522T110000
DTEND;TZID=America/Toronto:20240522T120000
DTSTAMP:20240523T174226Z
CREATED:20240508T171830Z
LAST-MODIFIED:20240523T174226Z
UID:20638-1716375600-1716379200@toronto.iabc.to
SUMMARY:Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Wednesday\, May 22\, 2024\, 12 to 1 p.m. ET (English only) on Zoom \nIABC Toronto and CPRS Toronto invite you to join the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event will feature Abacus Data CEO David Coletto who will take us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/05/IABC-CPRS-Health-Comms-1500-x-535-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240514T163000
DTEND;TZID=America/Toronto:20240514T180000
DTSTAMP:20240408T171758Z
CREATED:20240408T171656Z
LAST-MODIFIED:20240408T171758Z
UID:20518-1715704200-1715709600@toronto.iabc.to
SUMMARY:IABC/Toronto’s Professional Independent Communicators presents: Pricing Secrets from the Pros\, Part 2!
DESCRIPTION:Tuesday\, May 14\, 4:30 to 6 p.m. ET\, on Zoom \nPricing is always a tricky question for independents. Last year’s PIC pricing panel surfaced many insights and ideas\, and the group was eager to come back to the topic and dig deeper. \nOn Tuesday\, May 14\, join panellists Trish Tervit and Alix Edmiston and moderator Catharine Heddle as we talk more about this important topic: \n\n• How to structure different types of work (recurring/retainer\, hourly\, flat-rate\, value-based)\n• How to negotiate and raise your rates\n• Unpacking tricky pricing dilemmas\n\n…and more! \nWe’ll pick up right where we left off\, so be sure to watch the replay of our 2023 session; it’s included with your May 14 registration fee. You will receive the replay link when you register. \nFees: \n\n• $29 for members ($32.77 with HST)\n• $58 for non-members ($65.54 with HST)\n\nRegister now for this interactive discussion! \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-torontos-professional-independent-communicators-presents-pricing-secrets-from-the-pros-part-2/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/04/Pricing-2-landscape.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240509T130000
DTEND;TZID=America/Toronto:20240509T200000
DTSTAMP:20240508T214851Z
CREATED:20240403T165034Z
LAST-MODIFIED:20240508T214851Z
UID:20486-1715259600-1715284800@toronto.iabc.to
SUMMARY:#FindYourPossible Career Expo x OVATION Awards Celebration
DESCRIPTION:Join us on May 9 at Hart House – University of Toronto to upskill\, network and celebrate.  \nMay 9\, 2024 – 2:00 pm to 9:00 pm  \nLocation: The Great Hall – Hart House\, 7 Hart House Circle – University of Toronto St. George \nThe #FindYourPossible Career Advancement Expo precedes the OVATION Awards Celebration\, offering a unique blend of networking and professional growth\, catering to communicators at all career stages. It is an event that connects like-minded professionals\, featuring inspirational and informative panel discussions\, key trends and insights\, and how to upskill your personal brand while navigating the job market. \nJoin us on May 9 to find out who wins the coveted Best of the Best Judges’ Choice Award and the Awards of Distinction. The event will also recognize the Student of the Year\, Volunteer of the Year\, and honour IABC/Toronto Past President Brent Carey\, ABC\, MC who is one of the 2024 IABC Canada Master Communicators. \n#FindYourPossible Career Expo 2:00pm to 6:00pm \n39th Annual OVATION Awards 6:30pm to 9:00pm \nTickets include: \n\n• Access to programming of #FindYourPossible Career Advancement Expo and #OVATION24 Celebration.\n• Hors D’oeuvres and finger food\n• Unlimited non-alcoholic beverages\n• Cash bar for alcoholic beverages.\n\nWho can attend? \n\n• Students and early professionals\n• Mid management and professionals in career transition\n• Newcomers in Canada\n• Senior Communicators\n\nSpeakers and Topics: \n\nBuild Street Cred For Yourself\n\nChantelle Cabral \nMandy Gibson \nMichael Blackburn \nYasmine El Shafei \n\nThe Power of Seeing From Every Angle\n\nMatisse Hamel-Nelis \nRuth Javier \nSharon Hinds \nPamela Bishop-Byers \n\nMake Your Personal Brand Electric\n\nJade Garrido \nSabita Singh \nKathryn Hollinrake \nJames Paul  \n\nAssemble A Personal Board of Directors\n\nChris Lee \nShar Banerjee \nMary-Ellen Hynd \nGil katz  \n\nFrom Entry Level to Leadership: A VP’s Journey\n\nBrent Carey \nKerry Gaetano \nIndividual tickets \n\n• $80: IABC member rate ($90.40 with HST)\n• $130: Non-member ($146.90 with HST)\n• $50: Student Member/OVATION24 Judges ($56.50 with HST)\n• $65 Non member student ($73.45 with HST)\n\nGroup tickets (members and non-members) – ENJOY DISCOUNTED RATES! \n\n• $525: Group of 5 ($593.25 with HST)\n• $1050: Group of 10 ($1186.50 with HST)\n\nREGISTER HERE \nSponsored by:\n  \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/findyourpossible-career-expo-x-ovation-awards-celebration/
LOCATION:Hart House\, The Great Hall\, 7 Hart House Circle – University of Toronto St. George\, 7 Hart House Circle\, Toronto\, Ontario\, Canada
CATEGORIES:Networking,OVATION,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/04/FYP-Info-banner-1500-x-535-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240424T120000
DTEND;TZID=America/Toronto:20240424T130000
DTSTAMP:20240401T154603Z
CREATED:20240301T210209Z
LAST-MODIFIED:20240401T154603Z
UID:20383-1713960000-1713963600@toronto.iabc.to
SUMMARY:Benchmark breakdown: Decoding internal email metrics for impact
DESCRIPTION:April 24\, 2024\, 12 to 1 p.m. ET \nIs email dead?\nWe’re putting the rumours to rest. \nEmail is the most effective channel within the workforce. But your success hinges on how well you navigate your internal communications. \nIf you’re not actively gauging your performance against industry benchmarks\, you may be missing out on substantial returns from your employees. \nJoin us in this exclusive webinar with Helen Marukh and Daniel Niemi\, where you’ll discover the latest industry benchmarks that will empower you to elevate your internal communication strategy. \nWhat you’ll learn: \n• Explore the top internal email benchmarks tailored to various industries \n• Learn best practices to supercharge your internal email performance \n• Gain expert insights on measuring internal communications for undeniable ROI \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/benchmark-breakdown-decoding-internal-email-metrics-for-impact/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/03/IABC-Toronto_1920x1080px-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240327T120000
DTEND;TZID=America/Toronto:20240327T130000
DTSTAMP:20240318T153137Z
CREATED:20240314T171955Z
LAST-MODIFIED:20240318T153137Z
UID:20413-1711540800-1711544400@toronto.iabc.to
SUMMARY:How to build a memorable and engaging personal brand on LinkedIn
DESCRIPTION:Wednesday\, March 27\, 12 to 1 p.m. ET on zoom \nJoin Sabita Singh\, President of Trivetta Consulting Inc. as she shares her tips for building a memorable and engaging personal brand on LinkedIn. An international IABC award winner\, Sabita is known for writing all-star LinkedIn profiles that have led to improved visibility. \nWith a client roster including Deloitte\, PwC\, Meridian Credit Union and Diabetes Canada over 250 profiles for leaders under her belt\, Sabita provides coaching to her clients on how to build an active LinkedIn presence\, increase visibility and attract new career and business opportunities. \nAttendees will learn how: \n• Build an “all-star” LinkedIn profile (all-star profiles receive 40 times more views than profiles that are missing key information). \n• Become more active on LinkedIn to build your own brand\, as well as the brand of your employer. \n• Create compelling content that will stand out in LinkedIn’s news feed. \n• Take your profile visibility to new levels with the investment of just a few minutes per day or week! \nFees: \n• $20 for members ($22.60 with HST) \n• $30 for non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/build-an-all-star-linkedin-profile/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/03/PD-Mar-27-Sabita-LinkedIN-1500-x-535-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
DTSTAMP:20240322T180343Z
CREATED:20240322T180343Z
LAST-MODIFIED:20240322T180343Z
UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240319T163000
DTEND;TZID=America/Toronto:20240319T180000
DTSTAMP:20240326T204503Z
CREATED:20240129T224445Z
LAST-MODIFIED:20240326T204503Z
UID:20282-1710865800-1710871200@toronto.iabc.to
SUMMARY:PIC Presents – The art of business development: Proven strategies for indie communicators
DESCRIPTION:Tuesday\, March 19\, 2024\, 4:30 to 6 p.m. on Zoom \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros will share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n\nStacy Corneau (she/her)\, Freelance Copywriter and Business Coach\nHeather West (she/her)\, Owner\, Fresh Communications\nJasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach\n\nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n\n$15 for members ($16.95 with HST)\n$35 for non-members ($39.55 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240319T083000
DTEND;TZID=America/Toronto:20240319T093000
DTSTAMP:20240312T195700Z
CREATED:20240220T140217Z
LAST-MODIFIED:20240312T195700Z
UID:20355-1710837000-1710840600@toronto.iabc.to
SUMMARY:Time\, Money\, and Tech
DESCRIPTION:Tuesday\, March 19\, 2024\, 8:30 to 9:30 a.m. ET \nEvery business battles these age-old foes—so how do we get better at overcoming them? \nToday’s research reveals a new entrant in the mix\, capable of conquering these barriers: communicators. \nWith their rising strategic influence over a business’ bottom line\, communicators are key to reshaping work as we know it. \nJoin us for an interactive breakfast with VP of Employee Experience & Communication\, Chris Lee at Gallagher and Director of People & Culture at ContactMonkey\, Jade Garrido. \nThey share how communicators are rewriting the rules of business\, with insights pulled from Gallagher’s State of the Sector 2024 report. \nLocation: 200 Adelaide St W Suite 300\, Toronto ON or Zoom link upon registration. \nRegister today as in-person seats are limited! \nREGISTER HERE \nSponsored by: \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/time-money-and-tech/
LOCATION:200 Adelaide St. West\, 200 Adelaide St. West
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/02/Gallagher-Webinar_1500x535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240301T123000
DTEND;TZID=America/Toronto:20240301T133000
DTSTAMP:20240301T205920Z
CREATED:20240104T050149Z
LAST-MODIFIED:20240301T205920Z
UID:20089-1709296200-1709299800@toronto.iabc.to
SUMMARY:IABC/Toronto's 2023 Communicator of the Year (COTY)
DESCRIPTION:Celebrate Fennella Bruce: IABC/Toronto’s Communicator of the Year for 2023\nFriday\, March 1\, 1:30 to 2:30 p.m. EST  \nJoin IABC/Toronto as we honour Fennella Bruce\, veteran television producer and writer. Fennella is being recognized for demonstrating leadership and communications excellence through her ongoing work boosting the voices of Black professionals in the media. Giving Black professionals opportunities to share their stories and experience with a national audience is a powerful tool against anti-black racism in Canada. IABC/Toronto applauds her for her continuous impactful efforts in such important work. \n\nPanel Discussion:\nThe impact media exposure can have for Black professionals/experts and how this translates with credibility\, breaking stereotypes\, financially and bringing more voices/perspectives to the media landscape and why this is crucial in Canada.\n\n• Tracy Moore – host of Cityline\n• Dwight Drummond – CBC News Anchor\n• Trudy Stone – Culinary Nutritionist and Cityline Wellness Expert\n• Roxanne Francis – Psychotherapist\nFees: \n$25: IABC Member rate ($28.25 with HST) \n$35: Non-member rate ($39.55 with HST) \n\n\n\nREGISTER HERE \n\n\n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-torontos-2023-communicator-of-the-year-coty/
CATEGORIES:COTY,Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/01/2023-Communicator-of-the-Year-Fennella-Bruce-1500-X-535-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240201T070000
DTEND;TZID=America/Toronto:20241130T160000
DTSTAMP:20240201T185232Z
CREATED:20240201T185135Z
LAST-MODIFIED:20240201T185232Z
UID:20291-1706770800-1732982400@toronto.iabc.to
SUMMARY:RECORDING – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Recorded on January 30\, 2024 \nA masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe also hear from PIC member Arlene Amitirigala of TrulyArlene\, who shares how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240130T153000
DTEND;TZID=America/Toronto:20240130T170000
DTSTAMP:20231205T165229Z
CREATED:20231110T222041Z
LAST-MODIFIED:20231205T165229Z
UID:19936-1706628600-1706634000@toronto.iabc.to
SUMMARY:PIC Presents – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Tuesday\, January 30\, 2024\, 4:30 to 6 p.m. on Zoom \nJoin us on Tuesday\, January 30 for a masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe will also hear from PIC member Arlene Amitirigala of TrulyArlene\, who will share how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
END:VEVENT
END:VCALENDAR