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DTSTART;TZID=America/Toronto:20250204T180000
DTEND;TZID=America/Toronto:20250204T190000
DTSTAMP:20250207T155308Z
CREATED:20241223T152053Z
LAST-MODIFIED:20250207T155308Z
UID:21421-1738692000-1738695600@toronto.iabc.to
SUMMARY:Free Info Session: Communication Certifications
DESCRIPTION:Tuesday\, February 4\, 2025\, 6 p.m. ET \nVia Zoom \nFREE for IABC members and non-members \nThe ability to convey messages is common\, but achieving true mastery in communication demands strategic insight and professional discipline. The Global Communication Certification Council (GCCC®) accreditation offers a globally recognized standard to validate your expertise and commitment to communication excellence. \nJoin IABC/Toronto for a free virtual information session to learn more about the GCCC®’s accredited programs\, including the Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) certifications\, from leading industry professionals. \nFeaturing:\n• Chantelle Cabral\, SCMP® (she/her): Director\, Communications at Canada Life \n• Michael Blackburn\, SCMP® (he/him): Acting Director\, Communications at Toronto Public Health \n• Sia Papageorgiou FRSA\, FCSCE\, SCMP® (she/her): Managing Partner at Centre for Strategic Communications Excellence \nIn this session\, you will:\n• Understand the significance of GCCC® certification in elevating professional standards within the communication profession. \n• Gain insights into the certification process\, including eligibility criteria and application process. \n• Learn about valuable preparation resources\, such as the GCCC® study guide\, masterclasses\, and specialized courses designed to support your certification journey. \nWhether you’re a seasoned professional aiming to formalize your expertise or exploring how certification can benefit your team\, this session will equip you with the necessary information to advance your and/or your team’s careers. \nTake the first step toward achieving a credential that signifies your dedication to strategic communication excellence. \nYour expertise deserves global recognition. \nGet CMP® or SCMP® certified now! \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/communications-certification-information-session/
CATEGORIES:Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250123T180000
DTEND;TZID=America/Toronto:20250123T200000
DTSTAMP:20250124T140329Z
CREATED:20250108T153015Z
LAST-MODIFIED:20250124T140329Z
UID:21398-1737655200-1737662400@toronto.iabc.to
SUMMARY:Hear from the experts: Award-winning campaigns for social good
DESCRIPTION:Thursday\, January 23\, 6 to 8 p.m.\nAPEX Public Relations\, 160 Bloor Street East\, Suite 600 \nWe’re introducing IABC/Toronto’s OVATION Awards case study events\, kicking off with an in-person session hosted in partnership with APEX Public Relations. In this event\, we will highlight three award-winning case studies\, with experts sharing insights on the campaigns they delivered\, the challenges they overcame\, and the best practices they’ve learned. \nCelebrating its 40th anniversary in 2025\, the prestigious IABC/Toronto OVATION Awards have long recognized excellence in communications across the Greater Toronto Area. Last year\, we saw a record-breaking number of submissions\, and we’re excited to share the details of these outstanding campaigns with the broader communications community to highlight key insights and innovative strategies. \nThe campaigns we’ll be discussing\, all focused on the theme of social good\, include: \nBrand: The Canadian Institute for Advanced Research (CIFAR)\nCampaign: Nurturing a Resilient Earth\nFocus area: Climate change\nExcellence Award: Non-Profit Campaign category \nBrand: DoorDash x Ruckus\nCampaign: Women in Sport\nFocus area: Gender equality\nMerit Award: Corporate Social Responsibility category \nBrand: RE/MAX\nCampaign: Walkable Neighbourhoods: Lessons for Small Communities\nFocus area: Housing crisis\nExcellence Award: Writing category \nThe event will include networking\, allowing you to connect with other attendees. \nSpeakers \n• Heather Cameron (she/her)\, Head of Brand & Creative\, DoorDash Canada \n• Hannah Yakobi (she/her)\, VP Communications\, CIFAR \n• Lydia McNutt (she/her)\, Director of Content and Communications\, RE/MAX \nModerator \n• Chris Lee (he/him)\, VP\, Communications\, Gallagher \nCapacity is limited. \nFees:\n• $15: IABC members ($16.95 with HST) \n• $35: Non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/hear-from-the-experts-award-winning-campaigns-for-social-good/
LOCATION:APEX PR\, 160\, Bloor Street East\, suite 600\, Toronto\, ON\, M4W 0A2\, Canada
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250121T163000
DTEND;TZID=America/Toronto:20250121T180000
DTSTAMP:20250207T155327Z
CREATED:20241202T155443Z
LAST-MODIFIED:20250207T155327Z
UID:21366-1737477000-1737482400@toronto.iabc.to
SUMMARY:Beyond Blue Monday: A Restorative Virtual Forest Therapy Session
DESCRIPTION:In honour of Blue Monday\, known as the “most depressing day of the year\,” we focus on mental health and wellness with a restorative guided forest therapy experience. Also known as shinrin yoku in Japan\, meaning “forest bathing\,” this practice invites you to calm your nervous system\, feel grounded and reconnect with nature. \nWe’re honoured to welcome forest therapy guide\, Reiki practitioner\, coach\, bestselling author and former professional communicator Monique Giroux (she/her) to lead this session for independent communicators and consultants. \nDuring this session\, we will: \n• Experience a taste of the healing practice of forest therapy\, \n• Learn simple\, practical activities to enhance our personal well-being toolkit\, and \n• Deepen our connection with nature and the more-than-human world. \nMindfulness in nature offers countless benefits for body\, mind and soul. Research shows that forest bathing can reduce stress\, improve focus\, strengthen the immune system and boost mood. \nTake a step toward a calmer\, more connected self. Let nature nurture you. \nThis event is presented by IABC/Toronto’s Professional Independent Communicators in partnership with IABC Consultants Shared Interest Group. \nFees: \n• Free: IABC members (any chapter) \n• $30: Non-members ($33.90 with HST) \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/beyond-blue-monday-a-restorative-virtual-forest-therapy-session/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241212T120000
DTEND;TZID=America/Toronto:20241212T130000
DTSTAMP:20241212T211150Z
CREATED:20241128T210920Z
LAST-MODIFIED:20241212T211150Z
UID:21350-1734004800-1734008400@toronto.iabc.to
SUMMARY:Using the power of communications for good
DESCRIPTION:Thursday\, December 12\, 2024\, 12 to 1 p.m. ET\, Zoom \nThis panel aims to showcase the transformative role of Corporate Social Responsibility (CSR) and social impact communication in addressing pressing social issues. Participants will gain insights into how businesses\, nonprofits\, and communication professionals can inspire meaningful change by aligning their strategies with impactful storytelling and advocacy. \nJoin us for an engaging conversation on how effective communication can amplify CSR initiatives and drive real social impact. This session will bring together thought leaders from nonprofits\, businesses\, and strategic communicators to share their experiences creating strategies that spark meaningful action. \nExplore how communication professionals can bridge the gap between organizations and communities\, foster understanding\, and advocate for solutions that address challenges like resource access and societal equity. Learn how to craft messages and initiatives that resonate with diverse audiences and inspire collaboration among corporations\, civil society\, and the public. \nThis webinar is for communicators\, CSR leaders\, and anyone passionate about leveraging communication as a force for good to create a more equitable and sustainable world. \nModerator: \nChantelle Cabral (she/her) is a strategic communications professional who has made a significant impact in the field of communications over the past eighteen years. With an extensive background in brand management\, marketing\, and public relations\, she has orchestrated successful campaigns and global events that engage with audiences worldwide. In her current role as Director Communications at Canada Life\, Chantelle plays a pivotal role in driving communication strategies\, fostering employee engagement and developing innovative communication solutions creating impactful experiences. As a Strategic Communication Management Professional (SCMP) Chantelle brings a wealth of expertise and leadership to the communications field. She is dedicated to elevating professional standards\, fostering community within the industry\, and mentoring emerging talent. Her role on the IABC/Toronto board reflects her commitment to advancing best practices in communications\, supporting diversity\, and championing inclusive dialogue across the profession. \nSpeakers: \nSheri Morgan (she/her) is the Senior Director of Communications and Engagement for the PepsiCo Foundation – the company’s philanthropic arm.  Sheri leads global internal and external communications and employee engagement around the PepsiCo Foundation’s three core pillars of creating equitable access to nutritious food\, safe water\, and economic opportunity. Most recently\, Sheri was the Head of Communications at PepsiCo Foods Canada where she led corporate and brand PR\, internal communications\, the national translations team and the company’s philanthropic strategy. Sheri has been with PepsiCo for seventeen years. Sheri has 20+ years of progressive communications experience. She spent seven years working for PR agencies and in 2007\, Sheri went client side with PepsiCo Foods Canada. Sheri is an IABC Accredited Business Communicator. She is a graduate of the University of Guelph and holds an executive certificate in Strategy from the Smith School of Business. \nEmrul Hasan (he/him) is a transformational leader with extensive expertise in executive leadership\, stakeholder engagement\, change management\, reputational risk management\, impact investment and measurement\, sustainability and strategic communication\, and the development and execution of Environmental\, Social\, and Governance (ESG) and social impact strategies and initiatives. As a certified sustainability professional\, Emrul possesses in-depth knowledge of major ESG trends\, reporting standards\, and frameworks and has accumulated decades of experience across various sectors in the full spectrum of ESG scenarios and social impact programs and policies across 27 countries. Currently\, he serves as a Principal Consultant at PlanCatalyst\, a subsidiary of Plan International Canada that provides specialized consultancy services in international development and corporate sustainability. Previously\, Emrul has held notable positions such as Vice President of Citizenship and Sustainability at H+K Strategies\, Vice President of Program Effectiveness and Quality at Plan International Canada\, and Chief Programs Officer at CARE Canada. \nCathy Cowan (she/her) began her career rising through the ranks at nonprofits and international PR agencies in Toronto\, honing her strategy\, management and gold standard communications skills with organizations including Big Brothers and Sisters of Canada\, The Reuse Centre\, Weber Shandwick\, GCI Group and GPC/Fleishman Hillard. For nearly 20 years she was President and Founder of Cowan & Company Communications\, a full-service marketing communications agency for first class brands. She was especially passionate about social impact and corporate social responsibility programs that she developed with clients including L’Oreal Paris\, Kraft\, Jamieson Vitamins\, Cara/Prime Restaurants and Food Banks Canada. Cowan & Company was recognized as International Association of Business Communicators (IABC Toronto) “Boutique PR Agency of the Year” four times from 2007 – 2017 in recognition of continual innovation and unparalleled communications results. \nEvent is open to all Canada IABC chapters \nFees: \n\n$10: IABC members ($11.30 with HST)\n$30: Non members ($33.90 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/using-the-power-of-communications-for-good/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/11/Comms-for-Good-Website-v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241203T120000
DTEND;TZID=America/Toronto:20241203T130000
DTSTAMP:20241212T211210Z
CREATED:20241104T160842Z
LAST-MODIFIED:20241212T211210Z
UID:21268-1733227200-1733230800@toronto.iabc.to
SUMMARY:Connecting with Everyone: AODA Compliance for Professional Communicators
DESCRIPTION:Tuesday\, December 3\, 12 to 1 p.m. ET\, Zoom \nEffective communication is inclusive communication. With the Accessibility for Ontarians with Disabilities Act (AODA) coming into full effect on January 1\, 2025\, now is the time for us to act. As professional communicators\, ensuring that your messages reach everyone\, regardless of ability\, is a legal obligation and an opportunity to make a meaningful impact. \nThis 60-minute session will explore practical ways to integrate accessibility into your communications strategies\, from accessible design and content creation to digital media and public relations practices. \nYou’ll leave equipped with tools and insights to ensure your messages resonate with every audience\, enhancing engagement\, trust\, and brand loyalty. \nLearning Objectives: \n\nUnderstand the core principles of AODA and how they apply to communications strategies.\nLearn practical tips for making written\, visual\, and digital content accessible.\nIdentify common accessibility barriers in communications and best practices to overcome them.\nGain confidence in using accessibility tools and resources to meet compliance requirements.\nDiscover how accessible communications create more inclusive\, engaged\, and loyal audiences.\n\nSpeaker/Facilitator Bio: \nMatisse Hamel-Nelis (she/her) is an award-winning Métis communications and digital accessibility consultant based in Toronto. With extensive public relations experience\, Matisse is a part-time professor at Durham College\, where she developed and now leads the Public Relations Graduate Certificate program. \nMatisse is the founder and host of PR & Lattes\, a podcast and blog that provides a platform for communications professionals to share insights and ideas on public relations\, marketing\, and accessibility. Matisse is deeply committed to fostering inclusion and accessibility in all her roles. \nCertified as an Accessible Documents Specialist (ADS) and a Certified Professional in Accessibility Core Competencies (CPACC) through the International Association of Accessibility Professionals\, Matisse is a respected authority on accessibility in digital communications. \nQuestions or accessibility requests? Email toronto-idea@iabc.to. \nEvent is open to all Canada IABC chapters \nFees:\n\n$15: IABC members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/connecting-with-everyone-aoda-compliance-for-professional-communicators/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241119T163000
DTEND;TZID=America/Toronto:20241119T180000
DTSTAMP:20241120T161022Z
CREATED:20241025T195813Z
LAST-MODIFIED:20241120T161022Z
UID:21244-1732033800-1732039200@toronto.iabc.to
SUMMARY:PIC Presents – Strength in Numbers: Effective Freelance Partnerships
DESCRIPTION:Tuesday\, November 19\, 4:30 to 6 p.m. ET\, Zoom \nAre you looking to scale your business and deliver more to your clients or are you overwhelmed with your workload and need some help? Join us Tuesday\, November 19 from 4:30 to 6 p.m. for a dynamic session that will show you how to unlock the power of collaboration and supercharge your work by partnering with freelancers. \nExperienced professionals and industry leaders Priya Bates\, Kelly Thibodeau\, and Meredith Adolph will share insider tips and best practices on building seamless\, successful freelance partnerships. \nPriya Bates\, ABC\, MC\, SCMP\, IABC Fellow \nPriya is an award-winning communicator and President of Inner Strength Communication\, where she develops strategic internal communication\, engagement\, and change plans to empower employees and drive business results. Her clients span technology\, retail\, finance\, healthcare\, mining\, and manufacturing. She also co-founded A Leader Like Me\, a consultancy dedicated to fostering inclusive cultures through communication and confidence. Priya co-authored Building a Culture of Inclusivity: Effective Internal Communication for Diversity\, Equity\, and Inclusion\, published by Kogan Page in June 2023. \nKelly Thibodeau \nKelly is a consultant\, trainer and speaker who’s been making online marketing make sense for organizations\, nonprofits and industry groups for over 25 years. She’s the Founder + President of Squarely Accessible. \nKelly believes that content can’t be conversational until it’s inclusive. As the daughter of a mom with physical and cognitive disabilities\, she’s witnessed first hand the impact of an inaccessible world and wants to affect change to build a more inclusive society. \nKelly’s been on LinkedIn since 2006\, and has had too many browser tabs open ever since. \nMeredith Adolph \nMeredith Adolph is a content marketing consultant who helps brands build trust with their most important audiences by making content that’s creative\, compelling\, and connected. \nAs a cross-disciplinary marketing and communications professional\, Meredith started her freelance practice in 2021. She helps busy Director and VP-level leaders augment their strategic thinking and accelerate their team’s hands-on work with projects like: brand refreshes\, integrated campaigns\, website overhauls\, new email and social media programs\, and always-on content planning support. \nShe brings nearly 20 years’ experience in agency and in-house roles\, serving brands in wealth management\, insurance\, real estate and housing\, HR and B2B\, and the nonprofit and regulatory sector. Her core beliefs about content: tell good stories\, make the most of the resources you’ve got\, and always put your audiences’ needs first. You can find Meredith on LinkedIn or her website\, MeredithAdolph.ca. \nThe panel discussion will focus on: \n\n\n\n• Pros and cons (risks\, benefits) of calling on others for help\n• Finding the right partner\n• How to structure the engagement (roles\, responsibilities\, client interaction\, legal considerations\, non solicitation clauses\, paperwork you might need\, conflict resolution)\n• The finances: Track hours or flat rate? Invoicing\, payment schedules? Who bears the risk?\n• Tools and tech for collaboration\, project management and communication\n• Tax implications and whether/how much to mark up a partner’s time\n• How to market your combined services to prospective clients\n\n\n\nDon’t miss this opportunity to learn how to amplify your success and boost your business with smart freelance partnerships! \nFees: \n\n$15: IABC/Toronto members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-strength-in-numbers-effective-freelance-partnerships/
CATEGORIES:PIC,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241008T080000
DTEND;TZID=America/Toronto:20250731T170000
DTSTAMP:20250801T181726Z
CREATED:20241008T161126Z
LAST-MODIFIED:20250801T181726Z
UID:21195-1728374400-1753981200@toronto.iabc.to
SUMMARY:RECORDING – PIC Presents: AI for Indies
DESCRIPTION:Recorded on October 1\, 2024 \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa takes us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$35: Non-members ($39.55 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/09/AI-for-indies-1500-x-535-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20241001T163000
DTEND;TZID=America/Toronto:20241001T180000
DTSTAMP:20241002T150945Z
CREATED:20240904T141028Z
LAST-MODIFIED:20241002T150945Z
UID:21062-1727800200-1727805600@toronto.iabc.to
SUMMARY:PIC presents: AI for Indies
DESCRIPTION:Tuesday\, October 1\, from 4:30 to 6 p.m.\, on Zoom \nUnleash the power of artificial intelligence with communications expert Lisa Gibson\, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. \nIn this interactive session\, Lisa will take us through: \n\n• AI tools and use cases for independent communicators\n• The art of the prompt\n• Responsible use of AI\n• AI use and what your client needs to know\n\nFees: \n\n$15: IABC/Toronto members ($16.95 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister now for what promises to be a very enlightening conversation. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-ai-for-indies/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/09/AI-for-indies-1500-x-535-px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240611T070000
DTEND;TZID=America/Toronto:20250331T160000
DTSTAMP:20240611T210740Z
CREATED:20240611T210740Z
LAST-MODIFIED:20240611T210740Z
UID:20739-1718089200-1743436800@toronto.iabc.to
SUMMARY:RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Recorded on Wednesday\, May 22\, 2024 \nIABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event features Abacus Data CEO David Coletto who takes us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240522T110000
DTEND;TZID=America/Toronto:20240522T120000
DTSTAMP:20240523T174226Z
CREATED:20240508T171830Z
LAST-MODIFIED:20240523T174226Z
UID:20638-1716375600-1716379200@toronto.iabc.to
SUMMARY:Discussing new insights to navigate the changing Canadian health & media ecosystem
DESCRIPTION:Wednesday\, May 22\, 2024\, 12 to 1 p.m. ET (English only) on Zoom \nIABC Toronto and CPRS Toronto invite you to join the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. \nHealth communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system\, including a rise in health-related misinformation. \nThe Canadian Medical Association (CMA)\, in collaboration with Abacus Data\, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it. \nThe event will feature Abacus Data CEO David Coletto who will take us all through the results followed by a panel of health care communication experts\, including CMA Media Vice-President\, Sophie Nadeau. \nDavid Coletto is founder\, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry\, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics\, the labour market\, and consumer behaviour. \nHe earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. \nHe is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion\, politics\, public policy\, and consumer behaviour. \nHe’s a foodie\, cyclist\, and an avid traveler \nSophie Nadeau is the Vice-President of CMA Media\, an initiative of the Canadian Medical Association\, working to support\, create\, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications\, her work navigating newsrooms\, boardrooms and the complicated world \nof storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment. \nWith stints in political journalism\, public sector communications\, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders\, her unique professional path offers her a rich education in the complexities of story\, power\, influence\, and audience behaviour through the lens of the Canadian media ecosystem. \nSophie’s an avid writer\, walker\, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music. \nFees: \n\n$25: IABC and CPRS members ($28.25 with HST)\n$30: Non-members ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/discussing-new-insights-to-navigate-the-changing-canadian-health-media-ecosystem/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/05/IABC-CPRS-Health-Comms-1500-x-535-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240514T163000
DTEND;TZID=America/Toronto:20240514T180000
DTSTAMP:20240408T171758Z
CREATED:20240408T171656Z
LAST-MODIFIED:20240408T171758Z
UID:20518-1715704200-1715709600@toronto.iabc.to
SUMMARY:IABC/Toronto’s Professional Independent Communicators presents: Pricing Secrets from the Pros\, Part 2!
DESCRIPTION:Tuesday\, May 14\, 4:30 to 6 p.m. ET\, on Zoom \nPricing is always a tricky question for independents. Last year’s PIC pricing panel surfaced many insights and ideas\, and the group was eager to come back to the topic and dig deeper. \nOn Tuesday\, May 14\, join panellists Trish Tervit and Alix Edmiston and moderator Catharine Heddle as we talk more about this important topic: \n\n• How to structure different types of work (recurring/retainer\, hourly\, flat-rate\, value-based)\n• How to negotiate and raise your rates\n• Unpacking tricky pricing dilemmas\n\n…and more! \nWe’ll pick up right where we left off\, so be sure to watch the replay of our 2023 session; it’s included with your May 14 registration fee. You will receive the replay link when you register. \nFees: \n\n• $29 for members ($32.77 with HST)\n• $58 for non-members ($65.54 with HST)\n\nRegister now for this interactive discussion! \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-torontos-professional-independent-communicators-presents-pricing-secrets-from-the-pros-part-2/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/04/Pricing-2-landscape.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240509T130000
DTEND;TZID=America/Toronto:20240509T200000
DTSTAMP:20240508T214851Z
CREATED:20240403T165034Z
LAST-MODIFIED:20240508T214851Z
UID:20486-1715259600-1715284800@toronto.iabc.to
SUMMARY:#FindYourPossible Career Expo x OVATION Awards Celebration
DESCRIPTION:Join us on May 9 at Hart House – University of Toronto to upskill\, network and celebrate.  \nMay 9\, 2024 – 2:00 pm to 9:00 pm  \nLocation: The Great Hall – Hart House\, 7 Hart House Circle – University of Toronto St. George \nThe #FindYourPossible Career Advancement Expo precedes the OVATION Awards Celebration\, offering a unique blend of networking and professional growth\, catering to communicators at all career stages. It is an event that connects like-minded professionals\, featuring inspirational and informative panel discussions\, key trends and insights\, and how to upskill your personal brand while navigating the job market. \nJoin us on May 9 to find out who wins the coveted Best of the Best Judges’ Choice Award and the Awards of Distinction. The event will also recognize the Student of the Year\, Volunteer of the Year\, and honour IABC/Toronto Past President Brent Carey\, ABC\, MC who is one of the 2024 IABC Canada Master Communicators. \n#FindYourPossible Career Expo 2:00pm to 6:00pm \n39th Annual OVATION Awards 6:30pm to 9:00pm \nTickets include: \n\n• Access to programming of #FindYourPossible Career Advancement Expo and #OVATION24 Celebration.\n• Hors D’oeuvres and finger food\n• Unlimited non-alcoholic beverages\n• Cash bar for alcoholic beverages.\n\nWho can attend? \n\n• Students and early professionals\n• Mid management and professionals in career transition\n• Newcomers in Canada\n• Senior Communicators\n\nSpeakers and Topics: \n\nBuild Street Cred For Yourself\n\nChantelle Cabral \nMandy Gibson \nMichael Blackburn \nYasmine El Shafei \n\nThe Power of Seeing From Every Angle\n\nMatisse Hamel-Nelis \nRuth Javier \nSharon Hinds \nPamela Bishop-Byers \n\nMake Your Personal Brand Electric\n\nJade Garrido \nSabita Singh \nKathryn Hollinrake \nJames Paul  \n\nAssemble A Personal Board of Directors\n\nChris Lee \nShar Banerjee \nMary-Ellen Hynd \nGil katz  \n\nFrom Entry Level to Leadership: A VP’s Journey\n\nBrent Carey \nKerry Gaetano \nIndividual tickets \n\n• $80: IABC member rate ($90.40 with HST)\n• $130: Non-member ($146.90 with HST)\n• $50: Student Member/OVATION24 Judges ($56.50 with HST)\n• $65 Non member student ($73.45 with HST)\n\nGroup tickets (members and non-members) – ENJOY DISCOUNTED RATES! \n\n• $525: Group of 5 ($593.25 with HST)\n• $1050: Group of 10 ($1186.50 with HST)\n\nREGISTER HERE \nSponsored by:\n  \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/findyourpossible-career-expo-x-ovation-awards-celebration/
LOCATION:Hart House\, The Great Hall\, 7 Hart House Circle – University of Toronto St. George\, 7 Hart House Circle\, Toronto\, Ontario\, Canada
CATEGORIES:Networking,OVATION,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240424T120000
DTEND;TZID=America/Toronto:20240424T130000
DTSTAMP:20240401T154603Z
CREATED:20240301T210209Z
LAST-MODIFIED:20240401T154603Z
UID:20383-1713960000-1713963600@toronto.iabc.to
SUMMARY:Benchmark breakdown: Decoding internal email metrics for impact
DESCRIPTION:April 24\, 2024\, 12 to 1 p.m. ET \nIs email dead?\nWe’re putting the rumours to rest. \nEmail is the most effective channel within the workforce. But your success hinges on how well you navigate your internal communications. \nIf you’re not actively gauging your performance against industry benchmarks\, you may be missing out on substantial returns from your employees. \nJoin us in this exclusive webinar with Helen Marukh and Daniel Niemi\, where you’ll discover the latest industry benchmarks that will empower you to elevate your internal communication strategy. \nWhat you’ll learn: \n• Explore the top internal email benchmarks tailored to various industries \n• Learn best practices to supercharge your internal email performance \n• Gain expert insights on measuring internal communications for undeniable ROI \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/benchmark-breakdown-decoding-internal-email-metrics-for-impact/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/03/IABC-Toronto_1920x1080px-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240327T120000
DTEND;TZID=America/Toronto:20240327T130000
DTSTAMP:20240318T153137Z
CREATED:20240314T171955Z
LAST-MODIFIED:20240318T153137Z
UID:20413-1711540800-1711544400@toronto.iabc.to
SUMMARY:How to build a memorable and engaging personal brand on LinkedIn
DESCRIPTION:Wednesday\, March 27\, 12 to 1 p.m. ET on zoom \nJoin Sabita Singh\, President of Trivetta Consulting Inc. as she shares her tips for building a memorable and engaging personal brand on LinkedIn. An international IABC award winner\, Sabita is known for writing all-star LinkedIn profiles that have led to improved visibility. \nWith a client roster including Deloitte\, PwC\, Meridian Credit Union and Diabetes Canada over 250 profiles for leaders under her belt\, Sabita provides coaching to her clients on how to build an active LinkedIn presence\, increase visibility and attract new career and business opportunities. \nAttendees will learn how: \n• Build an “all-star” LinkedIn profile (all-star profiles receive 40 times more views than profiles that are missing key information). \n• Become more active on LinkedIn to build your own brand\, as well as the brand of your employer. \n• Create compelling content that will stand out in LinkedIn’s news feed. \n• Take your profile visibility to new levels with the investment of just a few minutes per day or week! \nFees: \n• $20 for members ($22.60 with HST) \n• $30 for non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/build-an-all-star-linkedin-profile/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
DTSTAMP:20240322T180343Z
CREATED:20240322T180343Z
LAST-MODIFIED:20240322T180343Z
UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240319T163000
DTEND;TZID=America/Toronto:20240319T180000
DTSTAMP:20240326T204503Z
CREATED:20240129T224445Z
LAST-MODIFIED:20240326T204503Z
UID:20282-1710865800-1710871200@toronto.iabc.to
SUMMARY:PIC Presents – The art of business development: Proven strategies for indie communicators
DESCRIPTION:Tuesday\, March 19\, 2024\, 4:30 to 6 p.m. on Zoom \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros will share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n\nStacy Corneau (she/her)\, Freelance Copywriter and Business Coach\nHeather West (she/her)\, Owner\, Fresh Communications\nJasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach\n\nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n\n$15 for members ($16.95 with HST)\n$35 for non-members ($39.55 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240319T083000
DTEND;TZID=America/Toronto:20240319T093000
DTSTAMP:20240312T195700Z
CREATED:20240220T140217Z
LAST-MODIFIED:20240312T195700Z
UID:20355-1710837000-1710840600@toronto.iabc.to
SUMMARY:Time\, Money\, and Tech
DESCRIPTION:Tuesday\, March 19\, 2024\, 8:30 to 9:30 a.m. ET \nEvery business battles these age-old foes—so how do we get better at overcoming them? \nToday’s research reveals a new entrant in the mix\, capable of conquering these barriers: communicators. \nWith their rising strategic influence over a business’ bottom line\, communicators are key to reshaping work as we know it. \nJoin us for an interactive breakfast with VP of Employee Experience & Communication\, Chris Lee at Gallagher and Director of People & Culture at ContactMonkey\, Jade Garrido. \nThey share how communicators are rewriting the rules of business\, with insights pulled from Gallagher’s State of the Sector 2024 report. \nLocation: 200 Adelaide St W Suite 300\, Toronto ON or Zoom link upon registration. \nRegister today as in-person seats are limited! \nREGISTER HERE \nSponsored by: \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/time-money-and-tech/
LOCATION:200 Adelaide St. West\, 200 Adelaide St. West
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240301T123000
DTEND;TZID=America/Toronto:20240301T133000
DTSTAMP:20240301T205920Z
CREATED:20240104T050149Z
LAST-MODIFIED:20240301T205920Z
UID:20089-1709296200-1709299800@toronto.iabc.to
SUMMARY:IABC/Toronto's 2023 Communicator of the Year (COTY)
DESCRIPTION:Celebrate Fennella Bruce: IABC/Toronto’s Communicator of the Year for 2023\nFriday\, March 1\, 1:30 to 2:30 p.m. EST  \nJoin IABC/Toronto as we honour Fennella Bruce\, veteran television producer and writer. Fennella is being recognized for demonstrating leadership and communications excellence through her ongoing work boosting the voices of Black professionals in the media. Giving Black professionals opportunities to share their stories and experience with a national audience is a powerful tool against anti-black racism in Canada. IABC/Toronto applauds her for her continuous impactful efforts in such important work. \n\nPanel Discussion:\nThe impact media exposure can have for Black professionals/experts and how this translates with credibility\, breaking stereotypes\, financially and bringing more voices/perspectives to the media landscape and why this is crucial in Canada.\n\n• Tracy Moore – host of Cityline\n• Dwight Drummond – CBC News Anchor\n• Trudy Stone – Culinary Nutritionist and Cityline Wellness Expert\n• Roxanne Francis – Psychotherapist\nFees: \n$25: IABC Member rate ($28.25 with HST) \n$35: Non-member rate ($39.55 with HST) \n\n\n\nREGISTER HERE \n\n\n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-torontos-2023-communicator-of-the-year-coty/
CATEGORIES:COTY,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240201T070000
DTEND;TZID=America/Toronto:20241130T160000
DTSTAMP:20240201T185232Z
CREATED:20240201T185135Z
LAST-MODIFIED:20240201T185232Z
UID:20291-1706770800-1732982400@toronto.iabc.to
SUMMARY:RECORDING – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Recorded on January 30\, 2024 \nA masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe also hear from PIC member Arlene Amitirigala of TrulyArlene\, who shares how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240130T153000
DTEND;TZID=America/Toronto:20240130T170000
DTSTAMP:20231205T165229Z
CREATED:20231110T222041Z
LAST-MODIFIED:20231205T165229Z
UID:19936-1706628600-1706634000@toronto.iabc.to
SUMMARY:PIC Presents – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Tuesday\, January 30\, 2024\, 4:30 to 6 p.m. on Zoom \nJoin us on Tuesday\, January 30 for a masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe will also hear from PIC member Arlene Amitirigala of TrulyArlene\, who will share how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240117T110000
DTEND;TZID=America/Toronto:20240117T120000
DTSTAMP:20240120T002338Z
CREATED:20240102T211506Z
LAST-MODIFIED:20240120T002338Z
UID:20082-1705489200-1705492800@toronto.iabc.to
SUMMARY:Empowering Communicators: Overcoming Imposter Syndrome on the Career Climb
DESCRIPTION:Wednesday\, January 17\, noon to 1 p.m. ET on zoom \nJoin Ali Ryan\, CEO Cultr Creative for IABC/Toronto’s first Professional Development (PD) webinar of 2024. \nAs communicators\, we often grapple with the pervasive feeling of Imposter Syndrome as we climb the career ladder. We are faced with feelings of self-doubt and questioning our readiness for senior roles. This PD session is designed to confront these concerns directly\, offering practical strategies to empower communicators\, enhance confidence\, and flourish in leadership positions. \nParticipants in this presentation will gain valuable insights into recognizing and overcoming Imposter Syndrome\, enabling them to approach their roles with newfound confidence and resilience. By understanding the specific challenges communicators face and implementing actionable strategies\, attendees will be equipped to navigate the complexities of leadership roles with authenticity and assurance. \nAbout Ali Ryan (She/Her) \nWith over a decade of experience in the communications industry\, Ali stands as a seasoned professional known for exceptional strategic insight and expertise in delivering impactful communications strategies. Ali’s journey in this dynamic field began in editorial writing\, which laid the foundation for a career in public relations and marketing having a diverse client roster under her belt. \nAli’s expertise spans across various facets of communications\, including corporate communications\, media relations\, and digital marketing. Over the years\, Ali has demonstrated a keen ability to craft compelling narratives that resonate with any audience\, leading to enhanced brand visibility and engagement for those she works closely with. \nWith a commitment to innovation and adaptability\, Ali stays ahead of industry trends and effectively integrates emerging technologies and platforms into her strategies. Beyond technical skills\, Ali is known for exceptional leadership qualities. Her collaborative and inclusive leadership style encourages creativity and positive professional growth among all she works with. \n  \nFees: \n\n$20: IABC member rate ($22.60 with HST)\n$30: Non-member rate ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/empowering-communicators-overcoming-imposter-syndrome-on-the-career-climb/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/01/Imposter-Syndrome-PD-1500-x-535-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240111T173000
DTEND;TZID=America/Toronto:20240111T183000
DTSTAMP:20240103T172604Z
CREATED:20240103T172349Z
LAST-MODIFIED:20240103T172604Z
UID:20110-1704994200-1704997800@toronto.iabc.to
SUMMARY:GCCC info session
DESCRIPTION:Thursday\, January 11\, 6:30 p.m. EST / 4:30 p.m. MT\n\n\n  \nAre you considering getting certified this year? Join us for a discussion on GCCC Certification Programs\, hear from certified peers and get your questions answered on Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications.\n \nSpeakers: \n\n• Sharon Hunter – Chair\, Global Communication Certification Council\n• Yasmine El Shefai\, SCMP – VP\, Volunteers and Mentorship\, IABC/Toronto\n• Caroline Lule\, CMP – Director\, Professional Standards\, IABC/Calgary \n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/gccc-info-session/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/01/GCCC-Jan-11-PD-1500X535.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231207T070000
DTEND;TZID=America/Toronto:20241008T160000
DTSTAMP:20241009T134356Z
CREATED:20231207T170620Z
LAST-MODIFIED:20241009T134356Z
UID:20026-1701932400-1728403200@toronto.iabc.to
SUMMARY:Event Recording Bundles: Change/Crisis Communications\, PIC\, IDEA and Tech in Communications
DESCRIPTION:Bundle # 1: Change/Crisis Communications\nKeep Calm & Respond: COVID-19 Lessons from Senior Communicators \nStrategic Planning: Gearing up for a Post Pandemic World \nThe Changing Media Landscape \nFees: \n\n• $15: IABC member rate ($16.95 with HST)\n• $30: Non-members ($33.90 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 2: Professional Independent Communicators\nThe 5th P of Marketing – Pivot (or in this case\, Pandemic \nPower Panel: Trends\, Perspectives & Insights from Industry Leaders \nEnhancing your hiring strategy to attract next gen talent \nFees: \n\n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-members ($45.20 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 3: IDEA in Communications\nThe road to becoming and authentic LGBTQQIP2SAA Ally \nInternational Women’s Day 2022: Break the Bias in Communications \nPutting the “A” in IDEA: Accessible Communications for PR & Comms Pros  \nIABC/Toronto’s 2022 Communicator of the Year (COTY) \nGo Beyond ‘rainbow-washing’ to create an inclusive organization year-round \nFees: \n\n• $35: IABC member rate ($39.55 with HST)\n• $50: Non-members ($56.50 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 4: Tech in Communications\nChallenging communication Metrics: An Act of Humanistic Rebellion \nNext Generation Analytics: Get Ready to Rock Google Analytics 4! \nMedia Monitoring: A Proactive approach to reputation management \nPower of AI-Driven Communications for Strategic Success \nFees: \n\n• $40: IABC member rate ($45.20 with HST)\n• $60: Non-members ($67.80 with HST)\n\nACCESS THE BUNDLE HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/event-recording-bundles-change-crisis-communications-pic-idea-and-tech-in-communications/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/12/IABC-Webinar-Packages-600-x-400-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231107T153000
DTEND;TZID=America/Toronto:20231107T170000
DTSTAMP:20231109T210751Z
CREATED:20231013T142638Z
LAST-MODIFIED:20231109T210751Z
UID:19869-1699371000-1699376400@toronto.iabc.to
SUMMARY:Tools of the trade: A crowdsourcing session for indie communicators
DESCRIPTION:Tuesday\, November 7\, 2023\, 4:30 to 6 p.m. on Zoom \nHave you ever wondered what tools other indie communicators use to do their work? Do they create graphics with Canva\, get ideas from ChatGPT\, keep information on Evernote? Join us at this interactive session on Zoom and find out! \nLearn the secret weapons of your fellow indie communicators and share your own recommendations. We’ll crowdsource your favourites across these categories: \n\n• Professional services (lawyer\, accountant\, insurance\, banking\, coaching\, etc.)\n• AI tools (grammar and writing supports\, transcription\, translation\, etc.)\n• Creative support (design platforms\, stock imagery\, etc.)\n• Business operations (project management\, email services\, website providers\, etc.)\n\nThis is a great opportunity to learn from and support one another! \nFees:  \n\n$15: Member rate ($16.95 with HST)\n$35: Non-member rate ($39.55 with HST)\n\nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/tools-of-the-trade-a-crowdsourcing-session-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/10/Nov-7-TotT-Promo-Graphic-Banner-6250-x-2229.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231023T080000
DTEND;TZID=America/Toronto:20231023T170000
DTSTAMP:20231023T141738Z
CREATED:20231023T141738Z
LAST-MODIFIED:20231023T141738Z
UID:19890-1698048000-1698080400@toronto.iabc.to
SUMMARY:RECORDING: Go beyond ‘rainbow-washing’ to create an inclusive organization year round
DESCRIPTION:Recorded on October 12\, 2023 \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, share research\, business cases and best practices. \nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-members ($28.25 with HST)\n\nACCESS THE RECORDING HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231012T173000
DTEND;TZID=America/Toronto:20231012T190000
DTSTAMP:20231013T132150Z
CREATED:20230918T140205Z
LAST-MODIFIED:20231013T132150Z
UID:19802-1697131800-1697137200@toronto.iabc.to
SUMMARY:Go beyond ‘rainbow-washing’ to create an inclusive organization year-round
DESCRIPTION:Thursday\, October 12\, 5:30 p.m. to 7:00 p.m. via Zoom  \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, will share research\, business cases and best practices. You’ll learn practical strategies for authentic\, sustainable support for inclusion on the basis of gender and sexual diversity\, including: \n\n• Building processes to support your clients and organizations\n• Creating marketing and communications initiatives for greater impact\n• Going beyond pronouns\n• Rooting out systemic barriers related to privilege\n• Building strong internal teams\n\nOur Zoom format will allow time for Q&A and discussion\, but if you have specific questions you’d like addressed\, please send them ahead of time to toronto-sig@iabc.to. \nIf the timing doesn’t work\, register anyway. You’ll get access to the recording of this important discussion that will help your organizations or clients make solid plans rooted in consistent\, year-round support of the 2SLGTBQIA+ communities. \nDon’t miss this opportunity to learn how to take action to improve from Pride to Pride! \nAbout Pride at Work Canada \nThrough dialogue\, education and thought leadership\, Pride at Work Canada/Fierté au travail Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression\, gender identity and sexual orientation. The organization operates as a member services agency for employers\, offering institutional education and guidance to organizations that make a commitment to supporting 2SLGBTQIA+ inclusion. \nFees: \n\n• $15 for members ($16.95 with HST)\n• $25 for non-members ($28.25 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231004T080000
DTEND;TZID=America/Toronto:20241001T170000
DTSTAMP:20231004T183456Z
CREATED:20231004T183456Z
LAST-MODIFIED:20231004T183456Z
UID:19848-1696406400-1727802000@toronto.iabc.to
SUMMARY:RECORDING: Power of AI-Driven Communications for Strategic Success
DESCRIPTION:Recorded on September 26\, 2023 \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nFees: \n$20: IABC members ($22.60 with HST) \n$25: Non-members ($28.25 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-power-of-ai-driven-communications-for-strategic-success/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230926T120000
DTEND;TZID=America/Toronto:20230926T130000
DTSTAMP:20231010T131036Z
CREATED:20230911T153509Z
LAST-MODIFIED:20231010T131036Z
UID:19769-1695729600-1695733200@toronto.iabc.to
SUMMARY:Power of AI-Driven Communications for Strategic Success
DESCRIPTION:Tuesday\, September 26\, 12 to 1 p.m. ET\, Zoom \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/power-of-ai-driven-communications-for-strategic-success/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230622T190000
DTEND;TZID=America/Toronto:20230622T203000
DTSTAMP:20230602T211534Z
CREATED:20230602T211534Z
LAST-MODIFIED:20230602T211534Z
UID:19392-1687460400-1687465800@toronto.iabc.to
SUMMARY:SCC Presents: The Non-Profit Communications Edition
DESCRIPTION:Thursday\, June 22\,  7  to 8:30 p.m. \nFeaturing: Jacqui DeBique\, manager of communications and knowledge transfer\, Pediatric Oncology Group of Ontario \nAre you a student or early career professional interested in joining the non-profit communications sector? \nJoin us this month as we at the SCC will be hosting a very special guest speaker\, Jacqui DeBique\, from the esteemed organization\, Pediatric Oncology Group of Ontario (POGO). \nWith over 25+ years of experience in non-profit communications\, DeBique currently works as the communications & knowledge transfer manager at POGO. This is a great opportunity to learn the ins and outs of non-profit communications\, along with tips to ensure success in your early communications career. \nSo what are you waiting for? \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/scc-presents-the-non-profit-communications-edition/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/06/The-SCC-is-the-Place-to-be-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230604T080000
DTEND;TZID=America/Toronto:20230607T170000
DTSTAMP:20230609T165444Z
CREATED:20230224T144828Z
LAST-MODIFIED:20230609T165444Z
UID:18951-1685865600-1686157200@toronto.iabc.to
SUMMARY:IABC World Conference 2023
DESCRIPTION:Toronto\, we’re welcoming the world to The 6ix for the #IABC23 World Conference!\nAre you joining us?\nThe iconic IABC World Conference is back in Canada for the first time since 2019! This must-attend event is your opportunity to connect with communication professionals\, marketers and PR pros from around the globe – right here in your own city. \nLearn from industry experts during exceptional sessions and leave this powerful event with knowledge that is career-elevating for you and for your organization. \nTop reasons to attend the event this year:\n\n• Innovative session styles centered around discussion\n• Inspiring speakers and engaging workshops\n• Powerful masterclasses to upskill your impact\n• Opportunities to connect with peers from around the world\n\nThis year’s theme\, Communication Can Deepen\, highlights the power of how effective communication can deepen relationships\, purpose\, impact\, curiosity\, and more among our teams and organizations. \nIn addition to the quality\, global content you enjoy at the event year after year\, you can expect curated\, dialogue-focused learning experiences that focus heavily on peer-to-peer interaction. \nAll sessions will align with the IABC Career Paths to help support communication professionals at any stage of their careers. \nWhat’s planned\nBrowse the World Conference’s impressive  schedule of events for details and check out the spotlight sessions. \nBook now & save\nHotel & travel\nIABC is pleased to offer special promotions and discounts on hotel stay and travel. Learn more \nJustify your attendance\nNeed help pitching this exciting professional development and networking opportunity to your employer? Prove the value of your 2023 World Conference attendance with our customizable justification letter. \nQuestions\nContact IABC HQ at registration@iabc.com. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-world-conference-2023/
CATEGORIES:Professional Development
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END:VCALENDAR