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DTSTART;TZID=America/Toronto:20240514T163000
DTEND;TZID=America/Toronto:20240514T180000
DTSTAMP:20240408T171758Z
CREATED:20240408T171656Z
LAST-MODIFIED:20240408T171758Z
UID:20518-1715704200-1715709600@toronto.iabc.to
SUMMARY:IABC/Toronto’s Professional Independent Communicators presents: Pricing Secrets from the Pros\, Part 2!
DESCRIPTION:Tuesday\, May 14\, 4:30 to 6 p.m. ET\, on Zoom \nPricing is always a tricky question for independents. Last year’s PIC pricing panel surfaced many insights and ideas\, and the group was eager to come back to the topic and dig deeper. \nOn Tuesday\, May 14\, join panellists Trish Tervit and Alix Edmiston and moderator Catharine Heddle as we talk more about this important topic: \n\n• How to structure different types of work (recurring/retainer\, hourly\, flat-rate\, value-based)\n• How to negotiate and raise your rates\n• Unpacking tricky pricing dilemmas\n\n…and more! \nWe’ll pick up right where we left off\, so be sure to watch the replay of our 2023 session; it’s included with your May 14 registration fee. You will receive the replay link when you register. \nFees: \n\n• $29 for members ($32.77 with HST)\n• $58 for non-members ($65.54 with HST)\n\nRegister now for this interactive discussion! \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-torontos-professional-independent-communicators-presents-pricing-secrets-from-the-pros-part-2/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/04/Pricing-2-landscape.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240509T130000
DTEND;TZID=America/Toronto:20240509T200000
DTSTAMP:20240508T214851Z
CREATED:20240403T165034Z
LAST-MODIFIED:20240508T214851Z
UID:20486-1715259600-1715284800@toronto.iabc.to
SUMMARY:#FindYourPossible Career Expo x OVATION Awards Celebration
DESCRIPTION:Join us on May 9 at Hart House – University of Toronto to upskill\, network and celebrate.  \nMay 9\, 2024 – 2:00 pm to 9:00 pm  \nLocation: The Great Hall – Hart House\, 7 Hart House Circle – University of Toronto St. George \nThe #FindYourPossible Career Advancement Expo precedes the OVATION Awards Celebration\, offering a unique blend of networking and professional growth\, catering to communicators at all career stages. It is an event that connects like-minded professionals\, featuring inspirational and informative panel discussions\, key trends and insights\, and how to upskill your personal brand while navigating the job market. \nJoin us on May 9 to find out who wins the coveted Best of the Best Judges’ Choice Award and the Awards of Distinction. The event will also recognize the Student of the Year\, Volunteer of the Year\, and honour IABC/Toronto Past President Brent Carey\, ABC\, MC who is one of the 2024 IABC Canada Master Communicators. \n#FindYourPossible Career Expo 2:00pm to 6:00pm \n39th Annual OVATION Awards 6:30pm to 9:00pm \nTickets include: \n\n• Access to programming of #FindYourPossible Career Advancement Expo and #OVATION24 Celebration.\n• Hors D’oeuvres and finger food\n• Unlimited non-alcoholic beverages\n• Cash bar for alcoholic beverages.\n\nWho can attend? \n\n• Students and early professionals\n• Mid management and professionals in career transition\n• Newcomers in Canada\n• Senior Communicators\n\nSpeakers and Topics: \n\nBuild Street Cred For Yourself\n\nChantelle Cabral \nMandy Gibson \nMichael Blackburn \nYasmine El Shafei \n\nThe Power of Seeing From Every Angle\n\nMatisse Hamel-Nelis \nRuth Javier \nSharon Hinds \nPamela Bishop-Byers \n\nMake Your Personal Brand Electric\n\nJade Garrido \nSabita Singh \nKathryn Hollinrake \nJames Paul  \n\nAssemble A Personal Board of Directors\n\nChris Lee \nShar Banerjee \nMary-Ellen Hynd \nGil katz  \n\nFrom Entry Level to Leadership: A VP’s Journey\n\nBrent Carey \nKerry Gaetano \nIndividual tickets \n\n• $80: IABC member rate ($90.40 with HST)\n• $130: Non-member ($146.90 with HST)\n• $50: Student Member/OVATION24 Judges ($56.50 with HST)\n• $65 Non member student ($73.45 with HST)\n\nGroup tickets (members and non-members) – ENJOY DISCOUNTED RATES! \n\n• $525: Group of 5 ($593.25 with HST)\n• $1050: Group of 10 ($1186.50 with HST)\n\nREGISTER HERE \nSponsored by:\n  \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/findyourpossible-career-expo-x-ovation-awards-celebration/
LOCATION:Hart House\, The Great Hall\, 7 Hart House Circle – University of Toronto St. George\, 7 Hart House Circle\, Toronto\, Ontario\, Canada
CATEGORIES:Networking,OVATION,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240424T120000
DTEND;TZID=America/Toronto:20240424T130000
DTSTAMP:20240401T154603Z
CREATED:20240301T210209Z
LAST-MODIFIED:20240401T154603Z
UID:20383-1713960000-1713963600@toronto.iabc.to
SUMMARY:Benchmark breakdown: Decoding internal email metrics for impact
DESCRIPTION:April 24\, 2024\, 12 to 1 p.m. ET \nIs email dead?\nWe’re putting the rumours to rest. \nEmail is the most effective channel within the workforce. But your success hinges on how well you navigate your internal communications. \nIf you’re not actively gauging your performance against industry benchmarks\, you may be missing out on substantial returns from your employees. \nJoin us in this exclusive webinar with Helen Marukh and Daniel Niemi\, where you’ll discover the latest industry benchmarks that will empower you to elevate your internal communication strategy. \nWhat you’ll learn: \n• Explore the top internal email benchmarks tailored to various industries \n• Learn best practices to supercharge your internal email performance \n• Gain expert insights on measuring internal communications for undeniable ROI \nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/benchmark-breakdown-decoding-internal-email-metrics-for-impact/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/03/IABC-Toronto_1920x1080px-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240327T120000
DTEND;TZID=America/Toronto:20240327T130000
DTSTAMP:20240318T153137Z
CREATED:20240314T171955Z
LAST-MODIFIED:20240318T153137Z
UID:20413-1711540800-1711544400@toronto.iabc.to
SUMMARY:How to build a memorable and engaging personal brand on LinkedIn
DESCRIPTION:Wednesday\, March 27\, 12 to 1 p.m. ET on zoom \nJoin Sabita Singh\, President of Trivetta Consulting Inc. as she shares her tips for building a memorable and engaging personal brand on LinkedIn. An international IABC award winner\, Sabita is known for writing all-star LinkedIn profiles that have led to improved visibility. \nWith a client roster including Deloitte\, PwC\, Meridian Credit Union and Diabetes Canada over 250 profiles for leaders under her belt\, Sabita provides coaching to her clients on how to build an active LinkedIn presence\, increase visibility and attract new career and business opportunities. \nAttendees will learn how: \n• Build an “all-star” LinkedIn profile (all-star profiles receive 40 times more views than profiles that are missing key information). \n• Become more active on LinkedIn to build your own brand\, as well as the brand of your employer. \n• Create compelling content that will stand out in LinkedIn’s news feed. \n• Take your profile visibility to new levels with the investment of just a few minutes per day or week! \nFees: \n• $20 for members ($22.60 with HST) \n• $30 for non-members ($33.90 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/build-an-all-star-linkedin-profile/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/03/PD-Mar-27-Sabita-LinkedIN-1500-x-535-px-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240322T080000
DTEND;TZID=America/Toronto:20250331T170000
DTSTAMP:20240322T180343Z
CREATED:20240322T180343Z
LAST-MODIFIED:20240322T180343Z
UID:20445-1711094400-1743440400@toronto.iabc.to
SUMMARY:RECORDING: The art of business development: Proven strategies for indie communicators
DESCRIPTION:Recorded on Tuesday\, March 19\, 2024 \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n• Stacy Corneau (she/her)\, Freelance Copywriter and Business Coach \n• Heather West (she/her)\, Owner\, Fresh Communications \n• Jasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach \nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240319T163000
DTEND;TZID=America/Toronto:20240319T180000
DTSTAMP:20240326T204503Z
CREATED:20240129T224445Z
LAST-MODIFIED:20240326T204503Z
UID:20282-1710865800-1710871200@toronto.iabc.to
SUMMARY:PIC Presents – The art of business development: Proven strategies for indie communicators
DESCRIPTION:Tuesday\, March 19\, 2024\, 4:30 to 6 p.m. on Zoom \nBusiness development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros will share their tips and tricks for building\, growing\, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business\, unlikely places to find new clients\, how to find more of your dream clients\, and ways you can build a strong pipeline for future work. \nPanelists: \n\nStacy Corneau (she/her)\, Freelance Copywriter and Business Coach\nHeather West (she/her)\, Owner\, Fresh Communications\nJasmine Williams (she/her)\, Content Marketing Consultant and Freelance Coach\n\nPresented by IABC/Toronto’s Professional Independent Communicators (PIC) special interest group. \nFees: \n\n$15 for members ($16.95 with HST)\n$35 for non-members ($39.55 with HST)\n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-the-art-of-business-development-proven-strategies-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/01/Dream-client_1500x535_V1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240319T083000
DTEND;TZID=America/Toronto:20240319T093000
DTSTAMP:20240312T195700Z
CREATED:20240220T140217Z
LAST-MODIFIED:20240312T195700Z
UID:20355-1710837000-1710840600@toronto.iabc.to
SUMMARY:Time\, Money\, and Tech
DESCRIPTION:Tuesday\, March 19\, 2024\, 8:30 to 9:30 a.m. ET \nEvery business battles these age-old foes—so how do we get better at overcoming them? \nToday’s research reveals a new entrant in the mix\, capable of conquering these barriers: communicators. \nWith their rising strategic influence over a business’ bottom line\, communicators are key to reshaping work as we know it. \nJoin us for an interactive breakfast with VP of Employee Experience & Communication\, Chris Lee at Gallagher and Director of People & Culture at ContactMonkey\, Jade Garrido. \nThey share how communicators are rewriting the rules of business\, with insights pulled from Gallagher’s State of the Sector 2024 report. \nLocation: 200 Adelaide St W Suite 300\, Toronto ON or Zoom link upon registration. \nRegister today as in-person seats are limited! \nREGISTER HERE \nSponsored by: \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/time-money-and-tech/
LOCATION:200 Adelaide St. West\, 200 Adelaide St. West
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2024/02/Gallagher-Webinar_1500x535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240301T123000
DTEND;TZID=America/Toronto:20240301T133000
DTSTAMP:20240301T205920Z
CREATED:20240104T050149Z
LAST-MODIFIED:20240301T205920Z
UID:20089-1709296200-1709299800@toronto.iabc.to
SUMMARY:IABC/Toronto's 2023 Communicator of the Year (COTY)
DESCRIPTION:Celebrate Fennella Bruce: IABC/Toronto’s Communicator of the Year for 2023\nFriday\, March 1\, 1:30 to 2:30 p.m. EST  \nJoin IABC/Toronto as we honour Fennella Bruce\, veteran television producer and writer. Fennella is being recognized for demonstrating leadership and communications excellence through her ongoing work boosting the voices of Black professionals in the media. Giving Black professionals opportunities to share their stories and experience with a national audience is a powerful tool against anti-black racism in Canada. IABC/Toronto applauds her for her continuous impactful efforts in such important work. \n\nPanel Discussion:\nThe impact media exposure can have for Black professionals/experts and how this translates with credibility\, breaking stereotypes\, financially and bringing more voices/perspectives to the media landscape and why this is crucial in Canada.\n\n• Tracy Moore – host of Cityline\n• Dwight Drummond – CBC News Anchor\n• Trudy Stone – Culinary Nutritionist and Cityline Wellness Expert\n• Roxanne Francis – Psychotherapist\nFees: \n$25: IABC Member rate ($28.25 with HST) \n$35: Non-member rate ($39.55 with HST) \n\n\n\nREGISTER HERE \n\n\n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-torontos-2023-communicator-of-the-year-coty/
CATEGORIES:COTY,Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240201T070000
DTEND;TZID=America/Toronto:20241130T160000
DTSTAMP:20240201T185232Z
CREATED:20240201T185135Z
LAST-MODIFIED:20240201T185232Z
UID:20291-1706770800-1732982400@toronto.iabc.to
SUMMARY:RECORDING – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Recorded on January 30\, 2024 \nA masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe also hear from PIC member Arlene Amitirigala of TrulyArlene\, who shares how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240130T153000
DTEND;TZID=America/Toronto:20240130T170000
DTSTAMP:20231205T165229Z
CREATED:20231110T222041Z
LAST-MODIFIED:20231205T165229Z
UID:19936-1706628600-1706634000@toronto.iabc.to
SUMMARY:PIC Presents – Becoming a Unicorn: how to make yourself a category of one
DESCRIPTION:Tuesday\, January 30\, 2024\, 4:30 to 6 p.m. on Zoom \nJoin us on Tuesday\, January 30 for a masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. \nGreg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. \n• Discover what makes you a one-of-a-kind \n• Get known and recognized as a specialist rather than a generalist \n• Learn how “niching-down” will help you relate to your prospects \n• Understand how to create more relevant storytelling \n• Gain clarity on why people buy \nWe will also hear from PIC member Arlene Amitirigala of TrulyArlene\, who will share how she put Greg’s transformative advice into action. \nFees: \n• $15 for members ($16.95 with HST) \n• $35 for non-members ($39.55 with HST) \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-becoming-a-unicorn-how-to-make-yourself-a-category-of-one/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/11/Unicorn-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240117T110000
DTEND;TZID=America/Toronto:20240117T120000
DTSTAMP:20240120T002338Z
CREATED:20240102T211506Z
LAST-MODIFIED:20240120T002338Z
UID:20082-1705489200-1705492800@toronto.iabc.to
SUMMARY:Empowering Communicators: Overcoming Imposter Syndrome on the Career Climb
DESCRIPTION:Wednesday\, January 17\, noon to 1 p.m. ET on zoom \nJoin Ali Ryan\, CEO Cultr Creative for IABC/Toronto’s first Professional Development (PD) webinar of 2024. \nAs communicators\, we often grapple with the pervasive feeling of Imposter Syndrome as we climb the career ladder. We are faced with feelings of self-doubt and questioning our readiness for senior roles. This PD session is designed to confront these concerns directly\, offering practical strategies to empower communicators\, enhance confidence\, and flourish in leadership positions. \nParticipants in this presentation will gain valuable insights into recognizing and overcoming Imposter Syndrome\, enabling them to approach their roles with newfound confidence and resilience. By understanding the specific challenges communicators face and implementing actionable strategies\, attendees will be equipped to navigate the complexities of leadership roles with authenticity and assurance. \nAbout Ali Ryan (She/Her) \nWith over a decade of experience in the communications industry\, Ali stands as a seasoned professional known for exceptional strategic insight and expertise in delivering impactful communications strategies. Ali’s journey in this dynamic field began in editorial writing\, which laid the foundation for a career in public relations and marketing having a diverse client roster under her belt. \nAli’s expertise spans across various facets of communications\, including corporate communications\, media relations\, and digital marketing. Over the years\, Ali has demonstrated a keen ability to craft compelling narratives that resonate with any audience\, leading to enhanced brand visibility and engagement for those she works closely with. \nWith a commitment to innovation and adaptability\, Ali stays ahead of industry trends and effectively integrates emerging technologies and platforms into her strategies. Beyond technical skills\, Ali is known for exceptional leadership qualities. Her collaborative and inclusive leadership style encourages creativity and positive professional growth among all she works with. \n  \nFees: \n\n$20: IABC member rate ($22.60 with HST)\n$30: Non-member rate ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/empowering-communicators-overcoming-imposter-syndrome-on-the-career-climb/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240111T173000
DTEND;TZID=America/Toronto:20240111T183000
DTSTAMP:20240103T172604Z
CREATED:20240103T172349Z
LAST-MODIFIED:20240103T172604Z
UID:20110-1704994200-1704997800@toronto.iabc.to
SUMMARY:GCCC info session
DESCRIPTION:Thursday\, January 11\, 6:30 p.m. EST / 4:30 p.m. MT\n\n\n  \nAre you considering getting certified this year? Join us for a discussion on GCCC Certification Programs\, hear from certified peers and get your questions answered on Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications.\n \nSpeakers: \n\n• Sharon Hunter – Chair\, Global Communication Certification Council\n• Yasmine El Shefai\, SCMP – VP\, Volunteers and Mentorship\, IABC/Toronto\n• Caroline Lule\, CMP – Director\, Professional Standards\, IABC/Calgary \n\nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/gccc-info-session/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231207T070000
DTEND;TZID=America/Toronto:20241008T160000
DTSTAMP:20241009T134356Z
CREATED:20231207T170620Z
LAST-MODIFIED:20241009T134356Z
UID:20026-1701932400-1728403200@toronto.iabc.to
SUMMARY:Event Recording Bundles: Change/Crisis Communications\, PIC\, IDEA and Tech in Communications
DESCRIPTION:Bundle # 1: Change/Crisis Communications\nKeep Calm & Respond: COVID-19 Lessons from Senior Communicators \nStrategic Planning: Gearing up for a Post Pandemic World \nThe Changing Media Landscape \nFees: \n\n• $15: IABC member rate ($16.95 with HST)\n• $30: Non-members ($33.90 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 2: Professional Independent Communicators\nThe 5th P of Marketing – Pivot (or in this case\, Pandemic \nPower Panel: Trends\, Perspectives & Insights from Industry Leaders \nEnhancing your hiring strategy to attract next gen talent \nFees: \n\n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-members ($45.20 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 3: IDEA in Communications\nThe road to becoming and authentic LGBTQQIP2SAA Ally \nInternational Women’s Day 2022: Break the Bias in Communications \nPutting the “A” in IDEA: Accessible Communications for PR & Comms Pros  \nIABC/Toronto’s 2022 Communicator of the Year (COTY) \nGo Beyond ‘rainbow-washing’ to create an inclusive organization year-round \nFees: \n\n• $35: IABC member rate ($39.55 with HST)\n• $50: Non-members ($56.50 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 4: Tech in Communications\nChallenging communication Metrics: An Act of Humanistic Rebellion \nNext Generation Analytics: Get Ready to Rock Google Analytics 4! \nMedia Monitoring: A Proactive approach to reputation management \nPower of AI-Driven Communications for Strategic Success \nFees: \n\n• $40: IABC member rate ($45.20 with HST)\n• $60: Non-members ($67.80 with HST)\n\nACCESS THE BUNDLE HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/event-recording-bundles-change-crisis-communications-pic-idea-and-tech-in-communications/
CATEGORIES:Professional Development
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231107T153000
DTEND;TZID=America/Toronto:20231107T170000
DTSTAMP:20231109T210751Z
CREATED:20231013T142638Z
LAST-MODIFIED:20231109T210751Z
UID:19869-1699371000-1699376400@toronto.iabc.to
SUMMARY:Tools of the trade: A crowdsourcing session for indie communicators
DESCRIPTION:Tuesday\, November 7\, 2023\, 4:30 to 6 p.m. on Zoom \nHave you ever wondered what tools other indie communicators use to do their work? Do they create graphics with Canva\, get ideas from ChatGPT\, keep information on Evernote? Join us at this interactive session on Zoom and find out! \nLearn the secret weapons of your fellow indie communicators and share your own recommendations. We’ll crowdsource your favourites across these categories: \n\n• Professional services (lawyer\, accountant\, insurance\, banking\, coaching\, etc.)\n• AI tools (grammar and writing supports\, transcription\, translation\, etc.)\n• Creative support (design platforms\, stock imagery\, etc.)\n• Business operations (project management\, email services\, website providers\, etc.)\n\nThis is a great opportunity to learn from and support one another! \nFees:  \n\n$15: Member rate ($16.95 with HST)\n$35: Non-member rate ($39.55 with HST)\n\nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/tools-of-the-trade-a-crowdsourcing-session-for-indie-communicators/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/10/Nov-7-TotT-Promo-Graphic-Banner-6250-x-2229.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231023T080000
DTEND;TZID=America/Toronto:20231023T170000
DTSTAMP:20231023T141738Z
CREATED:20231023T141738Z
LAST-MODIFIED:20231023T141738Z
UID:19890-1698048000-1698080400@toronto.iabc.to
SUMMARY:RECORDING: Go beyond ‘rainbow-washing’ to create an inclusive organization year round
DESCRIPTION:Recorded on October 12\, 2023 \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, share research\, business cases and best practices. \nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-members ($28.25 with HST)\n\nACCESS THE RECORDING HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231012T173000
DTEND;TZID=America/Toronto:20231012T190000
DTSTAMP:20231013T132150Z
CREATED:20230918T140205Z
LAST-MODIFIED:20231013T132150Z
UID:19802-1697131800-1697137200@toronto.iabc.to
SUMMARY:Go beyond ‘rainbow-washing’ to create an inclusive organization year-round
DESCRIPTION:Thursday\, October 12\, 5:30 p.m. to 7:00 p.m. via Zoom  \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, will share research\, business cases and best practices. You’ll learn practical strategies for authentic\, sustainable support for inclusion on the basis of gender and sexual diversity\, including: \n\n• Building processes to support your clients and organizations\n• Creating marketing and communications initiatives for greater impact\n• Going beyond pronouns\n• Rooting out systemic barriers related to privilege\n• Building strong internal teams\n\nOur Zoom format will allow time for Q&A and discussion\, but if you have specific questions you’d like addressed\, please send them ahead of time to toronto-sig@iabc.to. \nIf the timing doesn’t work\, register anyway. You’ll get access to the recording of this important discussion that will help your organizations or clients make solid plans rooted in consistent\, year-round support of the 2SLGTBQIA+ communities. \nDon’t miss this opportunity to learn how to take action to improve from Pride to Pride! \nAbout Pride at Work Canada \nThrough dialogue\, education and thought leadership\, Pride at Work Canada/Fierté au travail Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression\, gender identity and sexual orientation. The organization operates as a member services agency for employers\, offering institutional education and guidance to organizations that make a commitment to supporting 2SLGBTQIA+ inclusion. \nFees: \n\n• $15 for members ($16.95 with HST)\n• $25 for non-members ($28.25 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231004T080000
DTEND;TZID=America/Toronto:20241001T170000
DTSTAMP:20231004T183456Z
CREATED:20231004T183456Z
LAST-MODIFIED:20231004T183456Z
UID:19848-1696406400-1727802000@toronto.iabc.to
SUMMARY:RECORDING: Power of AI-Driven Communications for Strategic Success
DESCRIPTION:Recorded on September 26\, 2023 \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nFees: \n$20: IABC members ($22.60 with HST) \n$25: Non-members ($28.25 with HST) \nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-power-of-ai-driven-communications-for-strategic-success/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230926T120000
DTEND;TZID=America/Toronto:20230926T130000
DTSTAMP:20231010T131036Z
CREATED:20230911T153509Z
LAST-MODIFIED:20231010T131036Z
UID:19769-1695729600-1695733200@toronto.iabc.to
SUMMARY:Power of AI-Driven Communications for Strategic Success
DESCRIPTION:Tuesday\, September 26\, 12 to 1 p.m. ET\, Zoom \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/power-of-ai-driven-communications-for-strategic-success/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230622T190000
DTEND;TZID=America/Toronto:20230622T203000
DTSTAMP:20230602T211534Z
CREATED:20230602T211534Z
LAST-MODIFIED:20230602T211534Z
UID:19392-1687460400-1687465800@toronto.iabc.to
SUMMARY:SCC Presents: The Non-Profit Communications Edition
DESCRIPTION:Thursday\, June 22\,  7  to 8:30 p.m. \nFeaturing: Jacqui DeBique\, manager of communications and knowledge transfer\, Pediatric Oncology Group of Ontario \nAre you a student or early career professional interested in joining the non-profit communications sector? \nJoin us this month as we at the SCC will be hosting a very special guest speaker\, Jacqui DeBique\, from the esteemed organization\, Pediatric Oncology Group of Ontario (POGO). \nWith over 25+ years of experience in non-profit communications\, DeBique currently works as the communications & knowledge transfer manager at POGO. This is a great opportunity to learn the ins and outs of non-profit communications\, along with tips to ensure success in your early communications career. \nSo what are you waiting for? \nREGISTER HERE \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/scc-presents-the-non-profit-communications-edition/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/06/The-SCC-is-the-Place-to-be-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230604T080000
DTEND;TZID=America/Toronto:20230607T170000
DTSTAMP:20230609T165444Z
CREATED:20230224T144828Z
LAST-MODIFIED:20230609T165444Z
UID:18951-1685865600-1686157200@toronto.iabc.to
SUMMARY:IABC World Conference 2023
DESCRIPTION:Toronto\, we’re welcoming the world to The 6ix for the #IABC23 World Conference!\nAre you joining us?\nThe iconic IABC World Conference is back in Canada for the first time since 2019! This must-attend event is your opportunity to connect with communication professionals\, marketers and PR pros from around the globe – right here in your own city. \nLearn from industry experts during exceptional sessions and leave this powerful event with knowledge that is career-elevating for you and for your organization. \nTop reasons to attend the event this year:\n\n• Innovative session styles centered around discussion\n• Inspiring speakers and engaging workshops\n• Powerful masterclasses to upskill your impact\n• Opportunities to connect with peers from around the world\n\nThis year’s theme\, Communication Can Deepen\, highlights the power of how effective communication can deepen relationships\, purpose\, impact\, curiosity\, and more among our teams and organizations. \nIn addition to the quality\, global content you enjoy at the event year after year\, you can expect curated\, dialogue-focused learning experiences that focus heavily on peer-to-peer interaction. \nAll sessions will align with the IABC Career Paths to help support communication professionals at any stage of their careers. \nWhat’s planned\nBrowse the World Conference’s impressive  schedule of events for details and check out the spotlight sessions. \nBook now & save\nHotel & travel\nIABC is pleased to offer special promotions and discounts on hotel stay and travel. Learn more \nJustify your attendance\nNeed help pitching this exciting professional development and networking opportunity to your employer? Prove the value of your 2023 World Conference attendance with our customizable justification letter. \nQuestions\nContact IABC HQ at registration@iabc.com. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/iabc-world-conference-2023/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/03/World_Banner_D2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230525T173000
DTEND;TZID=America/Toronto:20230525T190000
DTSTAMP:20230524T184238Z
CREATED:20230505T192002Z
LAST-MODIFIED:20230524T184238Z
UID:19231-1685035800-1685041200@toronto.iabc.to
SUMMARY:Postponed: Beyond “pinkwashing” to organizational change
DESCRIPTION:This event has been postponed. Watch for details on a new date coming soon. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-beyond-pinkwashing-to-organizational-change/
CATEGORIES:PIC,Professional Development
ATTACH;FMTTYPE=application/pdf:https://toronto.iabc.to/wp-content/uploads/2023/05/PIC_PINK_1500X535_D3.pdf
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230523T190000
DTEND;TZID=America/Toronto:20230523T203000
DTSTAMP:20230505T193107Z
CREATED:20230505T193107Z
LAST-MODIFIED:20230505T193107Z
UID:19237-1684868400-1684873800@toronto.iabc.to
SUMMARY:SCC Presents: The Corporate Communications Edition
DESCRIPTION:Tuesday\, May 23\, 7 to 8:30 p.m. via Zoom \nFeaturing: Chantelle Cabral\, SCMPⓇ\, Strategic Communications Consultant\, CIBC \nAre you a student or early-career professional interested in corporate communications? \nThis month\, we are very excited to host the Executive Vice-President of IABC/Toronto\, Chantelle Cabral. Cabral will share her experience switching from entertainment publicity to corporate communications. \nA former publicist to Bollywood’s biggest stars\, Cabral is now leading various teams as a highly sought after strategic communications consultant at CIBC. \nAs a celebrated and highly valued leader\, Cabral represents excellence in the corporate communication sphere. Register below to gain some valuable early-career advice and insights. \nAre you ready? \nREGISTER NOW \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/scc-presents-the-corporate-communications-edition/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/05/The-SCC-is-the-Place-to-be-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230420T080000
DTEND;TZID=America/Toronto:20230420T170000
DTSTAMP:20230420T131813Z
CREATED:20230420T131813Z
LAST-MODIFIED:20230420T131813Z
UID:19144-1681977600-1682010000@toronto.iabc.to
SUMMARY:RECORDING – Media Monitoring: A proactive approach to reputation management
DESCRIPTION:How a Proactive Approach Benefits Your Whole Enterprise \nRecorded on Wednesday\, April 19 \nIABC/Toronto and Mollee Jakubisin\, Associate Director of Client Relations for Cision Global Insights\, discuss the key role of media monitoring as an effective strategy to manage issues through early detection\, rapid response and stakeholder alignment. \nMollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities. \nIn this webinar\, we cover: \n\n• Why a proactive media monitoring program stands to benefit your entire business\n• Media monitoring concepts and best practices for issues management and response\n• Examples of how media monitoring has mitigated risks to large-scale enterprises\n• The media monitoring cycle before\, during and after a crisis\n• Strategies for keeping stakeholders abreast of developments\n• Identifying potential risks and potential champions\n\n Fees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-member rate ($28.25 with HST)\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-media-monitoring-a-proactive-approach-to-reputation-management/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/03/NEW-Media-Monitoring-Webinar-1500x535-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230419T120000
DTEND;TZID=America/Toronto:20230419T130000
DTSTAMP:20230419T152829Z
CREATED:20230321T193302Z
LAST-MODIFIED:20230419T152829Z
UID:18910-1681905600-1681909200@toronto.iabc.to
SUMMARY:Media Monitoring: A proactive approach to reputation management
DESCRIPTION:How a Proactive Approach Benefits Your Whole Enterprise \nWednesday\, April 19\, Noon to 1 p.m. via Zoom \nJoin IABC/Toronto and Mollee Jakubisin\, Associate Director of Client Relations for Cision Global Insights\, as we discuss the key role of media monitoring as an effective strategy to manage issues through early detection\, rapid response and stakeholder alignment. \nMollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities. \nIn this webinar\, we’ll cover: \n\n• Why a proactive media monitoring program stands to benefit your entire business\n• Media monitoring concepts and best practices for issues management and response\n• Examples of how media monitoring has mitigated risks to large-scale enterprises\n• The media monitoring cycle before\, during and after a crisis\n• Strategies for keeping stakeholders abreast of developments\n• Identifying potential risks and potential champions\n\n Fees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-member rate ($28.25 with HST)\n\n \n  \n  \nSponsored by: \n \n  \n  \n  \n  \nBrought to you by: \n \n  \n  \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/media-monitoring-a-proactive-approach-to-reputation-management/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/03/NEW-Media-Monitoring-Webinar-1500x535-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230405T120000
DTEND;TZID=America/Toronto:20230405T130000
DTSTAMP:20230405T192029Z
CREATED:20230323T143404Z
LAST-MODIFIED:20230405T192029Z
UID:18932-1680696000-1680699600@toronto.iabc.to
SUMMARY:State of the Sector: Recalibrating Internal Communications in 2023
DESCRIPTION:Wednesday\, April 5 | Noon to 1.p.m. via Zoom | FREE admission \nJoin Chris Lee\, Vice President of Communications at Gallagher\, as he discusses some of this year’s emerging themes and how communication professionals can action these important takeaways. \nThree Session Takeaways: \n\n• Explore how communication influences culture and belonging – and impacts the way people feel about work\n• Find out how organizations are navigating uncertainty\n• Understand how the channel mix is changing to incorporate digital and technology\n\nEndorsed by the IABC worldwide\, the annual State of the Sector report is the definitive global survey of the internal communication and employee experience landscape brought to you by Gallagher’s Employee Experience and Communication team – and informed by more than  2\,000 responses from communication and HR professionals around the world. \n  \n \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/state-of-the-sector-recalibrating-internal-communications-in-2023/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/03/IABC-Toronto-partner-webinar-Web-banner-1500-X-535.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230321T080000
DTEND;TZID=America/Toronto:20230321T170000
DTSTAMP:20230321T141159Z
CREATED:20230321T141159Z
LAST-MODIFIED:20230321T141159Z
UID:18907-1679385600-1679418000@toronto.iabc.to
SUMMARY:RECORDING – Next Generation Analytics: Get Ready to Rock Google Analytics 4!
DESCRIPTION:Recorded on February 27\, 2023 \nOn July 1\, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights\, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to. \nJason Miller\, Digital Marketing Manager at York University and Instructor at the Schulich School of Business\, takes us through a new property designed for the future of measurement. \nThroughout his career in higher-education\, Jason has played a pivotal role in elevating institutional brands\, recruitment\, and reputation through digital properties. He has a long and successful track record of managing innovative content curation\, building seamless cross-channel user experiences\, developing strong online communities\, evaluating analytical success\, and creating brand recognition through impactful marketing campaigns. \nFees: \n\n• $15: IABC Member rate ($16.95 with HST)\n• $25: Non-Member rate ($28.25 with HST)\n\nWhat you will learn: \n\n• Gain confidence in GA4 and the new updates\n• Understand the shift in metrics and new metrics available\n• Obtain a general knowledge of the new GA4 platform and navigate it\n• Find out about additional resources to continue your learning\n\nAccess the recording here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/recording-next-generation-analytics-get-ready-to-rock-google-analytics-4/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/01/Getting-ready-to-rock-GA4-web-banner-500-×-535-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230228T180000
DTEND;TZID=America/Toronto:20230228T193000
DTSTAMP:20230210T151811Z
CREATED:20230210T151811Z
LAST-MODIFIED:20230210T151811Z
UID:18664-1677607200-1677612600@toronto.iabc.to
SUMMARY:SCC Presents: The journey of an award-winning communicator + the importance of DEI initiatives
DESCRIPTION:Tuesday\, February 28\, 7 to 8:30 p.m. \nFeaturing: Mubashira Nusrat Farooqi (she/her) \nThis month the SCC will welcome our special guest\, Mubashira Nusrat Farooqi. \nA celebrated and award-winning communicator\, Mubashira will graciously share her insights with us as well as her passion for diversity\, equity and inclusion (DEI) initiatives. As a successful and celebrated woman of colour\, Mubashira’s professional and lived experience makes her a valuable specialist in the field. \nAs the founding member of the SCC\, we cannot be more thrilled to host this very special guest to whom we owe so much! \nJoin us for this exciting segment with this multi-talented professional to learn how you can develop your career\, and how you can add a professional edge to your resume by learning how to implement DEI in your communications portfolio. \nAre you ready? \nHosts: Niharika Nambiar (she/her) and Joelle Awad (she/her). \nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/scc-presents-the-journey-of-an-award-winning-communicator-the-importance-of-dei-initiatives/
CATEGORIES:Professional Development
ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/02/The-SCC-is-the-Place-to-be-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230227T110000
DTEND;TZID=America/Toronto:20230227T120000
DTSTAMP:20230227T224414Z
CREATED:20230110T155509Z
LAST-MODIFIED:20230227T224414Z
UID:18486-1677495600-1677499200@toronto.iabc.to
SUMMARY:Next Generation Analytics: Get Ready to Rock Google Analytics 4!
DESCRIPTION:Are you ready for the future of measurement?  \nMonday February 27\, 2023 | Noon to 1:00 PM | Zoom \nOn July 1\, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights\, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to. \nJoin Jason Miller\, Digital Marketing Manager at York University and Instructor at the Schulich School of Business\, as he takes us through a new property designed for the future of measurement.  \nThroughout his career in higher-education\, Jason has played a pivotal role in elevating institutional brands\, recruitment\, and reputation through digital properties. He has a long and successful track record of managing innovative content curation\, building seamless cross-channel user experiences\, developing strong online communities\, evaluating analytical success\, and creating brand recognition through impactful marketing campaigns. \nFees: \n\n• $15: IABC Member rate ($16.95 with HST)\n• $25: Non-Member rate ($28.25 with HST)\n\n  \nAre you a member of another chapter? \nContact toronto-info@iabc.to to access your member discount! \nWhat you will learn: \n\n• Gain confidence in GA4 and the new updates\n• Understand the shift in metrics and new metrics available\n• Obtain a general knowledge of the new GA4 platform and navigate it\n• Find out about additional resources to continue your learning\n\nRegister now \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/next-generation-analytics-get-ready-to-rock-google-analytics-4/
CATEGORIES:Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230202T173000
DTEND;TZID=America/Toronto:20230202T190000
DTSTAMP:20230113T153736Z
CREATED:20230113T153645Z
LAST-MODIFIED:20230113T153736Z
UID:18468-1675359000-1675364400@toronto.iabc.to
SUMMARY:PIC presents: Beyond the boardroom – Creating a culture of conscious collaboration
DESCRIPTION:Thursday\, February 2\, 2023\, 6:30 to 8 p.m. on Zoom \nIn 2020\, following the murder of George Floyd\, organizations across North America made commitments to increase the diversity of their workforce\, create more inclusive environments and help combat anti-Black racism. While some companies have made significant strides towards these promises\, in general\, the changes have been incremental at best. \nIn recognition of Black History Month\, IABC/Toronto’s Professional Independent Communicators will host a panel discussion to explore how communication professionals – working as independents\, in-house or within agencies – can create a culture of conscious collaboration. What could it look like to go beyond a social media post in recognition of the month\, and enact strategies that empower Black and racialized communication professionals? \nDon’t miss this opportunity to: \n\n• learn from the diverse experience of Black communication professionals across a range of industries\n• explore strategies for combating anti-Black racism through conscious collaboration\n• network to create lasting connections\n\nThe discussion will take place on Zoom. Free to all. \nThis event counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \nRegister now \nNote: This is a Zoom event. A link will be sent to all registrants the morning of the event. \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/pic-presents-beyond-the-boardroom-creating-a-culture-of-conscious-collaboration/
CATEGORIES:Professional Development
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20230116T163000
DTEND;TZID=America/Toronto:20230116T180000
DTSTAMP:20221130T185515Z
CREATED:20221130T152130Z
LAST-MODIFIED:20221130T185515Z
UID:18253-1673886600-1673892000@toronto.iabc.to
SUMMARY:C-Suite Conversations: A Virtual Fireside Chat with James Scongack
DESCRIPTION:Presented by the Senior Communicators Circle \nMonday\, January 16\, 2023\, 5:30 to 7 p.m. ET \nJames Scongack\, Chief Development Officer and Executive Vice President\, Operational Services\, Bruce Power \nJames Scongack has worn many hats in his tenure at Bruce Power including vice-president of corporate affairs & environment with responsibility for media/investor relations\, external/employee communications\, community and aboriginal relations\, corporate social responsibility\, sustainability and stakeholder/government relations. As such\, our first C-Suite Conversation promises to be a rich one! \nC-Suite Conversations is a series of dynamic discussions between senior leaders and members of the Senior Communicators Circle on communication topics aligned to each guest speaker’s interests and industry. In the style of fireside chats\, these events are informal yet structured. The senior leader will share their insights on three prepared questions and\, in turn\, will have three prepared questions for participants OR a communications challenge they are facing to which participants can provide counsel. The exchange of ideas promises to bring new perspectives to elevate how we think and work as professional communicators. \nPlan to join this exclusive conversation on Zoom with other senior communicators. \nQuestions in the meantime? Please contact Jacqui DeBique\, Vice-President\, Special Interest Groups\, at toronto-sig@iabc.to. \nFees: \n\n$20: IABC Member rate ($22.60 with HST)\n$30: Non-Member rate ($33.90 with HST)\n\nRegister here \n	\n	\n		 \n		Facebook		Twitter				Linkedin										Email
URL:https://toronto.iabc.to/event/c-suite-conversations-a-virtual-fireside-chat-with-james-scongack/
CATEGORIES:Professional Development,Senior Communicators Circle
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