BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IABC/Toronto - ECPv6.18.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://toronto.iabc.to X-WR-CALDESC:Events for IABC/Toronto REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240117T110000 DTEND;TZID=America/Toronto:20240117T120000 DTSTAMP:20240120T002338Z CREATED:20240102T211506Z LAST-MODIFIED:20240120T002338Z UID:20082-1705489200-1705492800@toronto.iabc.to SUMMARY:Empowering Communicators: Overcoming Imposter Syndrome on the Career Climb DESCRIPTION:Wednesday\, January 17\, noon to 1 p.m. ET on zoom \nJoin Ali Ryan\, CEO Cultr Creative for IABC/Toronto’s first Professional Development (PD) webinar of 2024. \nAs communicators\, we often grapple with the pervasive feeling of Imposter Syndrome as we climb the career ladder. We are faced with feelings of self-doubt and questioning our readiness for senior roles. This PD session is designed to confront these concerns directly\, offering practical strategies to empower communicators\, enhance confidence\, and flourish in leadership positions. \nParticipants in this presentation will gain valuable insights into recognizing and overcoming Imposter Syndrome\, enabling them to approach their roles with newfound confidence and resilience. By understanding the specific challenges communicators face and implementing actionable strategies\, attendees will be equipped to navigate the complexities of leadership roles with authenticity and assurance. \nAbout Ali Ryan (She/Her) \nWith over a decade of experience in the communications industry\, Ali stands as a seasoned professional known for exceptional strategic insight and expertise in delivering impactful communications strategies. Ali’s journey in this dynamic field began in editorial writing\, which laid the foundation for a career in public relations and marketing having a diverse client roster under her belt. \nAli’s expertise spans across various facets of communications\, including corporate communications\, media relations\, and digital marketing. Over the years\, Ali has demonstrated a keen ability to craft compelling narratives that resonate with any audience\, leading to enhanced brand visibility and engagement for those she works closely with. \nWith a commitment to innovation and adaptability\, Ali stays ahead of industry trends and effectively integrates emerging technologies and platforms into her strategies. Beyond technical skills\, Ali is known for exceptional leadership qualities. Her collaborative and inclusive leadership style encourages creativity and positive professional growth among all she works with. \n  \nFees: \n\n$20: IABC member rate ($22.60 with HST)\n$30: Non-member rate ($33.90 with HST)\n\nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/empowering-communicators-overcoming-imposter-syndrome-on-the-career-climb/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/01/Imposter-Syndrome-PD-1500-x-535-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240111T173000 DTEND;TZID=America/Toronto:20240111T183000 DTSTAMP:20240103T172604Z CREATED:20240103T172349Z LAST-MODIFIED:20240103T172604Z UID:20110-1704994200-1704997800@toronto.iabc.to SUMMARY:GCCC info session DESCRIPTION:Thursday\, January 11\, 6:30 p.m. EST / 4:30 p.m. MT\n\n\n  \nAre you considering getting certified this year? Join us for a discussion on GCCC Certification Programs\, hear from certified peers and get your questions answered on Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certifications.\n \nSpeakers: \n\n• Sharon Hunter – Chair\, Global Communication Certification Council\n• Yasmine El Shefai\, SCMP – VP\, Volunteers and Mentorship\, IABC/Toronto\n• Caroline Lule\, CMP – Director\, Professional Standards\, IABC/Calgary \n\nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/gccc-info-session/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2024/01/GCCC-Jan-11-PD-1500X535.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231207T070000 DTEND;TZID=America/Toronto:20241008T160000 DTSTAMP:20241009T134356Z CREATED:20231207T170620Z LAST-MODIFIED:20241009T134356Z UID:20026-1701932400-1728403200@toronto.iabc.to SUMMARY:Event Recording Bundles: Change/Crisis Communications\, PIC\, IDEA and Tech in Communications DESCRIPTION:Bundle # 1: Change/Crisis Communications\nKeep Calm & Respond: COVID-19 Lessons from Senior Communicators \nStrategic Planning: Gearing up for a Post Pandemic World \nThe Changing Media Landscape \nFees: \n\n• $15: IABC member rate ($16.95 with HST)\n• $30: Non-members ($33.90 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 2: Professional Independent Communicators\nThe 5th P of Marketing – Pivot (or in this case\, Pandemic \nPower Panel: Trends\, Perspectives & Insights from Industry Leaders \nEnhancing your hiring strategy to attract next gen talent \nFees: \n\n• $25: IABC member rate ($28.25 with HST)\n• $40: Non-members ($45.20 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 3: IDEA in Communications\nThe road to becoming and authentic LGBTQQIP2SAA Ally \nInternational Women’s Day 2022: Break the Bias in Communications \nPutting the “A” in IDEA: Accessible Communications for PR & Comms Pros  \nIABC/Toronto’s 2022 Communicator of the Year (COTY) \nGo Beyond ‘rainbow-washing’ to create an inclusive organization year-round \nFees: \n\n• $35: IABC member rate ($39.55 with HST)\n• $50: Non-members ($56.50 with HST)\n\nACCESS THE BUNDLE HERE \nBundle # 4: Tech in Communications\nChallenging communication Metrics: An Act of Humanistic Rebellion \nNext Generation Analytics: Get Ready to Rock Google Analytics 4! \nMedia Monitoring: A Proactive approach to reputation management \nPower of AI-Driven Communications for Strategic Success \nFees: \n\n• $40: IABC member rate ($45.20 with HST)\n• $60: Non-members ($67.80 with HST)\n\nACCESS THE BUNDLE HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/event-recording-bundles-change-crisis-communications-pic-idea-and-tech-in-communications/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/12/IABC-Webinar-Packages-600-x-400-px-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231107T153000 DTEND;TZID=America/Toronto:20231107T170000 DTSTAMP:20231109T210751Z CREATED:20231013T142638Z LAST-MODIFIED:20231109T210751Z UID:19869-1699371000-1699376400@toronto.iabc.to SUMMARY:Tools of the trade: A crowdsourcing session for indie communicators DESCRIPTION:Tuesday\, November 7\, 2023\, 4:30 to 6 p.m. on Zoom \nHave you ever wondered what tools other indie communicators use to do their work? Do they create graphics with Canva\, get ideas from ChatGPT\, keep information on Evernote? Join us at this interactive session on Zoom and find out! \nLearn the secret weapons of your fellow indie communicators and share your own recommendations. We’ll crowdsource your favourites across these categories: \n\n• Professional services (lawyer\, accountant\, insurance\, banking\, coaching\, etc.)\n• AI tools (grammar and writing supports\, transcription\, translation\, etc.)\n• Creative support (design platforms\, stock imagery\, etc.)\n• Business operations (project management\, email services\, website providers\, etc.)\n\nThis is a great opportunity to learn from and support one another! \nFees: \n\n$15: Member rate ($16.95 with HST)\n$35: Non-member rate ($39.55 with HST)\n\nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/tools-of-the-trade-a-crowdsourcing-session-for-indie-communicators/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/10/Nov-7-TotT-Promo-Graphic-Banner-6250-x-2229.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231023T080000 DTEND;TZID=America/Toronto:20231023T170000 DTSTAMP:20231023T141738Z CREATED:20231023T141738Z LAST-MODIFIED:20231023T141738Z UID:19890-1698048000-1698080400@toronto.iabc.to SUMMARY:RECORDING: Go beyond ‘rainbow-washing’ to create an inclusive organization year round DESCRIPTION:Recorded on October 12\, 2023 \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, share research\, business cases and best practices. \nFees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-members ($28.25 with HST)\n\nACCESS THE RECORDING HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231012T173000 DTEND;TZID=America/Toronto:20231012T190000 DTSTAMP:20231013T132150Z CREATED:20230918T140205Z LAST-MODIFIED:20231013T132150Z UID:19802-1697131800-1697137200@toronto.iabc.to SUMMARY:Go beyond ‘rainbow-washing’ to create an inclusive organization year-round DESCRIPTION:Thursday\, October 12\, 5:30 p.m. to 7:00 p.m. via Zoom  \nThis joint PIC-IABC/Toronto event is for anyone who wants to take real action to support the 2SLGBTQIA+ communities for International Coming Out Day (October 11)\, Pride Month and beyond. Raising a rainbow flag during Pride Month is not enough. \nLuis Augusto Nobre (he/him)\, Senior Communications Coordinator\, and Hanna Haddad (he/him)\, Business Development Coordinator\, both from Pride at Work Canada / Fierté au travail Canada\, will share research\, business cases and best practices. You’ll learn practical strategies for authentic\, sustainable support for inclusion on the basis of gender and sexual diversity\, including: \n\n• Building processes to support your clients and organizations\n• Creating marketing and communications initiatives for greater impact\n• Going beyond pronouns\n• Rooting out systemic barriers related to privilege\n• Building strong internal teams\n\nOur Zoom format will allow time for Q&A and discussion\, but if you have specific questions you’d like addressed\, please send them ahead of time to toronto-sig@iabc.to. \nIf the timing doesn’t work\, register anyway. You’ll get access to the recording of this important discussion that will help your organizations or clients make solid plans rooted in consistent\, year-round support of the 2SLGTBQIA+ communities. \nDon’t miss this opportunity to learn how to take action to improve from Pride to Pride! \nAbout Pride at Work Canada \nThrough dialogue\, education and thought leadership\, Pride at Work Canada/Fierté au travail Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression\, gender identity and sexual orientation. The organization operates as a member services agency for employers\, offering institutional education and guidance to organizations that make a commitment to supporting 2SLGBTQIA+ inclusion. \nFees: \n\n• $15 for members ($16.95 with HST)\n• $25 for non-members ($28.25 with HST)\n\nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/go-beyond-rainbow-washing-to-create-an-inclusive-organization-year-round/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/Beyond-Rainbow-Washing-PIC-IABC-1500-×-535px.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20231004T080000 DTEND;TZID=America/Toronto:20241001T170000 DTSTAMP:20231004T183456Z CREATED:20231004T183456Z LAST-MODIFIED:20231004T183456Z UID:19848-1696406400-1727802000@toronto.iabc.to SUMMARY:RECORDING: Power of AI-Driven Communications for Strategic Success DESCRIPTION:Recorded on September 26\, 2023 \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nFees: \n$20: IABC members ($22.60 with HST) \n$25: Non-members ($28.25 with HST) \nAccess the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-power-of-ai-driven-communications-for-strategic-success/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230926T120000 DTEND;TZID=America/Toronto:20230926T130000 DTSTAMP:20231010T131036Z CREATED:20230911T153509Z LAST-MODIFIED:20231010T131036Z UID:19769-1695729600-1695733200@toronto.iabc.to SUMMARY:Power of AI-Driven Communications for Strategic Success DESCRIPTION:Tuesday\, September 26\, 12 to 1 p.m. ET\, Zoom \nChatGPT has emerged as a game-changing technology for professional communications. \nThe powerful and wildly popular generative artificial intelligence chatbot\, and others like it\, can be incredibly useful for helping communicators conceptualize\, research\, write and edit copy for their marketing and communication materials. \nCommunicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers\, and will be able to contribute more value to their organizations or clients. \nTo understand how AI chatbots work and the role they can play in modern communications\, join Sharon Aschaiek and Dan Browne for a webinar on: \n\nWhat you should know about the generative AI technology underpinning ChatGPT and similar large language model tools\nHow generative AI chatbots are reshaping communication practices\, with real-world examples\nThe main ways AI chatbots can support a diverse range of your communication activities\nThe limitations and risks of this technology\, and how to avoid them\n\nSharon Aschaiek leads Higher Ed Communications\, which helps post-secondary schools promote their achievements\, engage with key stakeholders and pursue growth opportunities. \nIn business since 2004\, Sharon provides universities and colleges with communication advising\, writing\, editing and project management services for content projects such as newsletters\, alumni magazines\, blogs\, websites\, speeches and annual reports. She uses her conversational writing style to tell clear\, concise and compelling stories about research breakthroughs\, innovative programs\, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students\, alumni\, faculty and staff\, industry partners and government agencies. \nSharon also writes about higher education issues\, trends and innovations for media publications. \nDan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society\, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place. \nDan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications\, as well as the opportunities\, challenges and risks associated with AI innovation. \nDan’s writings have appeared in several journals and edited anthologies\, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals\, cinemas and galleries internationally. \nDan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities\, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council. \nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/power-of-ai-driven-communications-for-strategic-success/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/09/IABC-Webinar-future-of-communication-with-chatgpt-1500-×-535px-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230622T190000 DTEND;TZID=America/Toronto:20230622T203000 DTSTAMP:20230602T211534Z CREATED:20230602T211534Z LAST-MODIFIED:20230602T211534Z UID:19392-1687460400-1687465800@toronto.iabc.to SUMMARY:SCC Presents: The Non-Profit Communications Edition DESCRIPTION:Thursday\, June 22\,  7  to 8:30 p.m. \nFeaturing: Jacqui DeBique\, manager of communications and knowledge transfer\, Pediatric Oncology Group of Ontario \nAre you a student or early career professional interested in joining the non-profit communications sector? \nJoin us this month as we at the SCC will be hosting a very special guest speaker\, Jacqui DeBique\, from the esteemed organization\, Pediatric Oncology Group of Ontario (POGO). \nWith over 25+ years of experience in non-profit communications\, DeBique currently works as the communications & knowledge transfer manager at POGO. This is a great opportunity to learn the ins and outs of non-profit communications\, along with tips to ensure success in your early communications career. \nSo what are you waiting for? \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/scc-presents-the-non-profit-communications-edition/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/06/The-SCC-is-the-Place-to-be-13.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230604T080000 DTEND;TZID=America/Toronto:20230607T170000 DTSTAMP:20230609T165444Z CREATED:20230224T144828Z LAST-MODIFIED:20230609T165444Z UID:18951-1685865600-1686157200@toronto.iabc.to SUMMARY:IABC World Conference 2023 DESCRIPTION:Toronto\, we’re welcoming the world to The 6ix for the #IABC23 World Conference!\nAre you joining us?\nThe iconic IABC World Conference is back in Canada for the first time since 2019! This must-attend event is your opportunity to connect with communication professionals\, marketers and PR pros from around the globe – right here in your own city. \nLearn from industry experts during exceptional sessions and leave this powerful event with knowledge that is career-elevating for you and for your organization. \nTop reasons to attend the event this year:\n\n• Innovative session styles centered around discussion\n• Inspiring speakers and engaging workshops\n• Powerful masterclasses to upskill your impact\n• Opportunities to connect with peers from around the world\n\nThis year’s theme\, Communication Can Deepen\, highlights the power of how effective communication can deepen relationships\, purpose\, impact\, curiosity\, and more among our teams and organizations. \nIn addition to the quality\, global content you enjoy at the event year after year\, you can expect curated\, dialogue-focused learning experiences that focus heavily on peer-to-peer interaction. \nAll sessions will align with the IABC Career Paths to help support communication professionals at any stage of their careers. \nWhat’s planned\nBrowse the World Conference’s impressive  schedule of events for details and check out the spotlight sessions. \nBook now & save\nHotel & travel\nIABC is pleased to offer special promotions and discounts on hotel stay and travel. Learn more \nJustify your attendance\nNeed help pitching this exciting professional development and networking opportunity to your employer? Prove the value of your 2023 World Conference attendance with our customizable justification letter. \nQuestions\nContact IABC HQ at registration@iabc.com. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-world-conference-2023/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2023/03/World_Banner_D2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230525T173000 DTEND;TZID=America/Toronto:20230525T190000 DTSTAMP:20230524T184238Z CREATED:20230505T192002Z LAST-MODIFIED:20230524T184238Z UID:19231-1685035800-1685041200@toronto.iabc.to SUMMARY:Postponed: Beyond “pinkwashing” to organizational change DESCRIPTION:This event has been postponed. Watch for details on a new date coming soon. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-beyond-pinkwashing-to-organizational-change/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=application/pdf:https://toronto.iabc.to/wp-content/uploads/2023/05/PIC_PINK_1500X535_D3.pdf END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230523T190000 DTEND;TZID=America/Toronto:20230523T203000 DTSTAMP:20230505T193107Z CREATED:20230505T193107Z LAST-MODIFIED:20230505T193107Z UID:19237-1684868400-1684873800@toronto.iabc.to SUMMARY:SCC Presents: The Corporate Communications Edition DESCRIPTION:Tuesday\, May 23\, 7 to 8:30 p.m. via Zoom \nFeaturing: Chantelle Cabral\, SCMPⓇ\, Strategic Communications Consultant\, CIBC \nAre you a student or early-career professional interested in corporate communications? \nThis month\, we are very excited to host the Executive Vice-President of IABC/Toronto\, Chantelle Cabral. Cabral will share her experience switching from entertainment publicity to corporate communications. \nA former publicist to Bollywood’s biggest stars\, Cabral is now leading various teams as a highly sought after strategic communications consultant at CIBC. \nAs a celebrated and highly valued leader\, Cabral represents excellence in the corporate communication sphere. Register below to gain some valuable early-career advice and insights. \nAre you ready? \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/scc-presents-the-corporate-communications-edition/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/05/The-SCC-is-the-Place-to-be-12.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230420T080000 DTEND;TZID=America/Toronto:20230420T170000 DTSTAMP:20230420T131813Z CREATED:20230420T131813Z LAST-MODIFIED:20230420T131813Z UID:19144-1681977600-1682010000@toronto.iabc.to SUMMARY:RECORDING – Media Monitoring: A proactive approach to reputation management DESCRIPTION:How a Proactive Approach Benefits Your Whole Enterprise \nRecorded on Wednesday\, April 19 \nIABC/Toronto and Mollee Jakubisin\, Associate Director of Client Relations for Cision Global Insights\, discuss the key role of media monitoring as an effective strategy to manage issues through early detection\, rapid response and stakeholder alignment. \nMollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities. \nIn this webinar\, we cover: \n\n• Why a proactive media monitoring program stands to benefit your entire business\n• Media monitoring concepts and best practices for issues management and response\n• Examples of how media monitoring has mitigated risks to large-scale enterprises\n• The media monitoring cycle before\, during and after a crisis\n• Strategies for keeping stakeholders abreast of developments\n• Identifying potential risks and potential champions\n\n Fees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-member rate ($28.25 with HST)\n\nAccess the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-media-monitoring-a-proactive-approach-to-reputation-management/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/03/NEW-Media-Monitoring-Webinar-1500x535-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230419T120000 DTEND;TZID=America/Toronto:20230419T130000 DTSTAMP:20230419T152829Z CREATED:20230321T193302Z LAST-MODIFIED:20230419T152829Z UID:18910-1681905600-1681909200@toronto.iabc.to SUMMARY:Media Monitoring: A proactive approach to reputation management DESCRIPTION:How a Proactive Approach Benefits Your Whole Enterprise \nWednesday\, April 19\, Noon to 1 p.m. via Zoom \nJoin IABC/Toronto and Mollee Jakubisin\, Associate Director of Client Relations for Cision Global Insights\, as we discuss the key role of media monitoring as an effective strategy to manage issues through early detection\, rapid response and stakeholder alignment. \nMollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities. \nIn this webinar\, we’ll cover: \n\n• Why a proactive media monitoring program stands to benefit your entire business\n• Media monitoring concepts and best practices for issues management and response\n• Examples of how media monitoring has mitigated risks to large-scale enterprises\n• The media monitoring cycle before\, during and after a crisis\n• Strategies for keeping stakeholders abreast of developments\n• Identifying potential risks and potential champions\n\n Fees: \n\n$15: IABC member rate ($16.95 with HST)\n$25: Non-member rate ($28.25 with HST)\n\n \n  \n  \nSponsored by: \n \n  \n  \n  \n  \nBrought to you by: \n \n  \n  \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/media-monitoring-a-proactive-approach-to-reputation-management/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/03/NEW-Media-Monitoring-Webinar-1500x535-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230405T120000 DTEND;TZID=America/Toronto:20230405T130000 DTSTAMP:20230405T192029Z CREATED:20230323T143404Z LAST-MODIFIED:20230405T192029Z UID:18932-1680696000-1680699600@toronto.iabc.to SUMMARY:State of the Sector: Recalibrating Internal Communications in 2023 DESCRIPTION:Wednesday\, April 5 | Noon to 1.p.m. via Zoom | FREE admission \nJoin Chris Lee\, Vice President of Communications at Gallagher\, as he discusses some of this year’s emerging themes and how communication professionals can action these important takeaways. \nThree Session Takeaways: \n\n• Explore how communication influences culture and belonging – and impacts the way people feel about work\n• Find out how organizations are navigating uncertainty\n• Understand how the channel mix is changing to incorporate digital and technology\n\nEndorsed by the IABC worldwide\, the annual State of the Sector report is the definitive global survey of the internal communication and employee experience landscape brought to you by Gallagher’s Employee Experience and Communication team – and informed by more than  2\,000 responses from communication and HR professionals around the world. \n  \n \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/state-of-the-sector-recalibrating-internal-communications-in-2023/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/03/IABC-Toronto-partner-webinar-Web-banner-1500-X-535.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230321T080000 DTEND;TZID=America/Toronto:20230321T170000 DTSTAMP:20230321T141159Z CREATED:20230321T141159Z LAST-MODIFIED:20230321T141159Z UID:18907-1679385600-1679418000@toronto.iabc.to SUMMARY:RECORDING – Next Generation Analytics: Get Ready to Rock Google Analytics 4! DESCRIPTION:Recorded on February 27\, 2023 \nOn July 1\, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights\, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to. \nJason Miller\, Digital Marketing Manager at York University and Instructor at the Schulich School of Business\, takes us through a new property designed for the future of measurement. \nThroughout his career in higher-education\, Jason has played a pivotal role in elevating institutional brands\, recruitment\, and reputation through digital properties. He has a long and successful track record of managing innovative content curation\, building seamless cross-channel user experiences\, developing strong online communities\, evaluating analytical success\, and creating brand recognition through impactful marketing campaigns. \nFees: \n\n• $15: IABC Member rate ($16.95 with HST)\n• $25: Non-Member rate ($28.25 with HST)\n\nWhat you will learn: \n\n• Gain confidence in GA4 and the new updates\n• Understand the shift in metrics and new metrics available\n• Obtain a general knowledge of the new GA4 platform and navigate it\n• Find out about additional resources to continue your learning\n\nAccess the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-next-generation-analytics-get-ready-to-rock-google-analytics-4/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/01/Getting-ready-to-rock-GA4-web-banner-500-×-535-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230228T180000 DTEND;TZID=America/Toronto:20230228T193000 DTSTAMP:20230210T151811Z CREATED:20230210T151811Z LAST-MODIFIED:20230210T151811Z UID:18664-1677607200-1677612600@toronto.iabc.to SUMMARY:SCC Presents: The journey of an award-winning communicator + the importance of DEI initiatives DESCRIPTION:Tuesday\, February 28\, 7 to 8:30 p.m. \nFeaturing: Mubashira Nusrat Farooqi (she/her) \nThis month the SCC will welcome our special guest\, Mubashira Nusrat Farooqi. \nA celebrated and award-winning communicator\, Mubashira will graciously share her insights with us as well as her passion for diversity\, equity and inclusion (DEI) initiatives. As a successful and celebrated woman of colour\, Mubashira’s professional and lived experience makes her a valuable specialist in the field. \nAs the founding member of the SCC\, we cannot be more thrilled to host this very special guest to whom we owe so much! \nJoin us for this exciting segment with this multi-talented professional to learn how you can develop your career\, and how you can add a professional edge to your resume by learning how to implement DEI in your communications portfolio. \nAre you ready? \nHosts: Niharika Nambiar (she/her) and Joelle Awad (she/her). \nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/scc-presents-the-journey-of-an-award-winning-communicator-the-importance-of-dei-initiatives/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/02/The-SCC-is-the-Place-to-be-9.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230227T110000 DTEND;TZID=America/Toronto:20230227T120000 DTSTAMP:20230227T224414Z CREATED:20230110T155509Z LAST-MODIFIED:20230227T224414Z UID:18486-1677495600-1677499200@toronto.iabc.to SUMMARY:Next Generation Analytics: Get Ready to Rock Google Analytics 4! DESCRIPTION:Are you ready for the future of measurement?  \nMonday February 27\, 2023 | Noon to 1:00 PM | Zoom \nOn July 1\, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights\, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to. \nJoin Jason Miller\, Digital Marketing Manager at York University and Instructor at the Schulich School of Business\, as he takes us through a new property designed for the future of measurement.  \nThroughout his career in higher-education\, Jason has played a pivotal role in elevating institutional brands\, recruitment\, and reputation through digital properties. He has a long and successful track record of managing innovative content curation\, building seamless cross-channel user experiences\, developing strong online communities\, evaluating analytical success\, and creating brand recognition through impactful marketing campaigns. \nFees: \n\n• $15: IABC Member rate ($16.95 with HST)\n• $25: Non-Member rate ($28.25 with HST)\n\n  \nAre you a member of another chapter? \nContact toronto-info@iabc.to to access your member discount! \nWhat you will learn: \n\n• Gain confidence in GA4 and the new updates\n• Understand the shift in metrics and new metrics available\n• Obtain a general knowledge of the new GA4 platform and navigate it\n• Find out about additional resources to continue your learning\n\nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/next-generation-analytics-get-ready-to-rock-google-analytics-4/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/01/Getting-ready-to-rock-GA4-web-banner-500-×-535-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230202T173000 DTEND;TZID=America/Toronto:20230202T190000 DTSTAMP:20230113T153736Z CREATED:20230113T153645Z LAST-MODIFIED:20230113T153736Z UID:18468-1675359000-1675364400@toronto.iabc.to SUMMARY:PIC presents: Beyond the boardroom – Creating a culture of conscious collaboration DESCRIPTION:Thursday\, February 2\, 2023\, 6:30 to 8 p.m. on Zoom \nIn 2020\, following the murder of George Floyd\, organizations across North America made commitments to increase the diversity of their workforce\, create more inclusive environments and help combat anti-Black racism. While some companies have made significant strides towards these promises\, in general\, the changes have been incremental at best. \nIn recognition of Black History Month\, IABC/Toronto’s Professional Independent Communicators will host a panel discussion to explore how communication professionals – working as independents\, in-house or within agencies – can create a culture of conscious collaboration. What could it look like to go beyond a social media post in recognition of the month\, and enact strategies that empower Black and racialized communication professionals? \nDon’t miss this opportunity to: \n\n• learn from the diverse experience of Black communication professionals across a range of industries\n• explore strategies for combating anti-Black racism through conscious collaboration\n• network to create lasting connections\n\nThe discussion will take place on Zoom. Free to all. \nThis event counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \nRegister now \nNote: This is a Zoom event. A link will be sent to all registrants the morning of the event. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-beyond-the-boardroom-creating-a-culture-of-conscious-collaboration/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2023/01/IABC-Banner-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230116T163000 DTEND;TZID=America/Toronto:20230116T180000 DTSTAMP:20221130T185515Z CREATED:20221130T152130Z LAST-MODIFIED:20221130T185515Z UID:18253-1673886600-1673892000@toronto.iabc.to SUMMARY:C-Suite Conversations: A Virtual Fireside Chat with James Scongack DESCRIPTION:Presented by the Senior Communicators Circle \nMonday\, January 16\, 2023\, 5:30 to 7 p.m. ET \nJames Scongack\, Chief Development Officer and Executive Vice President\, Operational Services\, Bruce Power \nJames Scongack has worn many hats in his tenure at Bruce Power including vice-president of corporate affairs & environment with responsibility for media/investor relations\, external/employee communications\, community and aboriginal relations\, corporate social responsibility\, sustainability and stakeholder/government relations. As such\, our first C-Suite Conversation promises to be a rich one! \nC-Suite Conversations is a series of dynamic discussions between senior leaders and members of the Senior Communicators Circle on communication topics aligned to each guest speaker’s interests and industry. In the style of fireside chats\, these events are informal yet structured. The senior leader will share their insights on three prepared questions and\, in turn\, will have three prepared questions for participants OR a communications challenge they are facing to which participants can provide counsel. The exchange of ideas promises to bring new perspectives to elevate how we think and work as professional communicators. \nPlan to join this exclusive conversation on Zoom with other senior communicators. \nQuestions in the meantime? Please contact Jacqui DeBique\, Vice-President\, Special Interest Groups\, at toronto-sig@iabc.to. \nFees: \n\n$20: IABC Member rate ($22.60 with HST)\n$30: Non-Member rate ($33.90 with HST)\n\nRegister here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/c-suite-conversations-a-virtual-fireside-chat-with-james-scongack/ CATEGORIES:Professional Development,Senior Communicators Circle ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/11/SenCommsGnrc-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230111T110000 DTEND;TZID=America/Toronto:20230111T120000 DTSTAMP:20230103T170524Z CREATED:20221205T231838Z LAST-MODIFIED:20230103T170524Z UID:18310-1673434800-1673438400@toronto.iabc.to SUMMARY:Challenging Communication Metrics: An Act of Humanistic Rebellion DESCRIPTION:As seen at the 2022 IABC World Conference in NYC \nWednesday\, January 11\, 2023\, Noon to 1 p.m. on Zoom \nWhen dealing with measurements\, professional communicators\, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple\, very small aisles and wall-to-wall mirrors meant to be deceiving. \nWe tend to select measurements based on the data we know\, understand\, and can access readily. And we take data points to evaluate ourselves against\, at face value\, without considering whether they might be flawed and distorted. \nJoin Catherine Fisette\, ABC\, a senior communication and marketing professional\, as she poses the thought-provoking question about measurements: are they well-represented or filled with flawed data?  \nCatherine is a tri-lingual communication consultant who provides expertise in external and internal communications and B2B marketing. She supports her corporate clients with strategic planning\, project management\, analytics\, and process improvement. Catherine has more than 20 years of experience in the industry\, working in Montreal\, Toronto\, Beijing and Shanghai. \nFees: \n\n$15: IABC Member rate ($16.95 with HST)\n$25: Non-Member rate ($28.25 with HST)\n\nAre you a member from another chapter? Contact toronto-info@iabc.to to access your member discount! \nSession Learning Outcomes: \n\n• Review and challenge communication metrics based on what we know\, rather than what we consider to be relevant in today’s world. \n• Develop and gain access to new and robust metrics that allow professional communicators\, marketing and PR pros to measure how their performance drives business results\,while still being relevant and representative of the breadth of our work.\n• Align these new metrics with socially responsible\, diverse\, inclusive and ethical practices\, while considering the need to apply consistency and context across the board.\n• Learn how to make stronger\, more valuable data-driven decisions.\n\nRegister now \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/challenging-communication-metrics-an-act-of-humanistic-rebellion/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/12/Challenging-Communication-Metrics-1500×-535px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20230111T070000 DTEND;TZID=America/Toronto:20240111T160000 DTSTAMP:20230127T223234Z CREATED:20230127T182452Z LAST-MODIFIED:20230127T223234Z UID:18572-1673420400-1704988800@toronto.iabc.to SUMMARY:RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion DESCRIPTION:When dealing with measurements\, professional communicators\, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple\, very small aisles and wall-to-wall mirrors meant to be deceiving. \nWe tend to select measurements based on the data we know\, understand\, and can access readily. And we take data points to evaluate ourselves against\, at face value\, without considering whether they might be flawed and distorted. \nCatherine Fisette\, ABC\, a senior communication and marketing professional\, poses the thought-provoking question about measurements: are they well-represented or filled with flawed data? \nCatherine is a tri-lingual communication consultant who provides expertise in external and internal communications and B2B marketing. She supports her corporate clients with strategic planning\, project management\, analytics\, and process improvement. Catherine has more than 20 years of experience in the industry\, working in Montreal\, Toronto\, Beijing and Shanghai. \nFees: \n\n$15: IABC Member rate ($16.95 with HST)\n$25: Non-Member rate ($28.25 with HST)\n\nSession Learning Outcomes: \n\n• Review and challenge communication metrics based on what we know\, rather than what we consider to be relevant in today’s world.\n• Develop and gain access to new and robust metrics that allow professional communicators\, marketing and PR pros to measure how their performance drives business results\,while still being relevant and representative of the breadth of our work.\n• Align these new metrics with socially responsible\, diverse\, inclusive and ethical practices\, while considering the need to apply consistency and context across the board.\n• Learn how to make stronger\, more valuable data-driven decisions.\n\nAccess the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-challenging-communication-metrics-an-act-of-humanistic-rebellion/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/12/Challenging-Communication-Metrics-1500×-535px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221117T163000 DTEND;TZID=America/Toronto:20221117T180000 DTSTAMP:20221019T130718Z CREATED:20221019T130552Z LAST-MODIFIED:20221019T130718Z UID:18014-1668702600-1668708000@toronto.iabc.to SUMMARY:Senior Communicators Circle – “Epic fails: Learning from projects that go off the rails” DESCRIPTION:Thursday\, November 17\, 2022\, 5:30 to 7 p.m. EST \nDictionary.com defines an “epic fail” as a “spectacularly embarrassing or humorous mistake\, humiliating situation\, etc.\, that is subject to ridicule and given a greatly exaggerated importance.” \nFrom childhood\, we are taught to see “failure” as something negative. When we “fail” at something\, we tend to feel badly about our efforts\, or even ourselves. And when we “fail\,” others are quick to offer their sympathies\, or apologies\, with an\, “I’m sorry.” \nHowever\, in the process of learning\, we all “fail.” Through another lens\, we can look at these “failures” as practicing on the long\, maybe never ending\, road to perfection. \nOn his path to obtaining 1\,093 patents\, Thomas Alva Edison said\, “I have not failed. I have just found 10\,000 ways that won’t work.” \nAt the last meeting of the Senior Communicators Circle\, we proposed discussing career fails. So\, let’s do it! \nJoin the conversation on Zoom to share your “failed” projects\, epic or otherwise. Come prepared to shed light on: \n1. The project \n2. What went wrong \n3. What you learned \nA Zoom link will be sent to registrants a few days in advance of the event date. \nThe Senior Communicators Circle is open to IABC/Toronto members with 20+ years’ experience to network\, share knowledge and discuss a topical communications issue in a relaxed format. It is a great opportunity to exchange ideas with comms professionals who share depth of expertise at the strategic level. Attendance is capped at 15 to encourage conversation. \nQuestions in the meantime? Please contact Jacqui DeBique\, Vice-President\, Special Interest Groups\, at toronto-sig@iabc.to. \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/senior-communicators-circle-epic-fails-learning-from-projects-that-go-off-the-rails/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/10/SenCommsGnrc.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221114T070000 DTEND;TZID=America/Toronto:20231130T160000 DTSTAMP:20221114T220859Z CREATED:20221114T214812Z LAST-MODIFIED:20221114T220859Z UID:18180-1668409200-1701360000@toronto.iabc.to SUMMARY:RECORDING: Putting the “A” in IDEA: Accessible Communications for PR & Comms Pros DESCRIPTION:The importance of inclusion\, diversity and equity in communications has been brought to the forefront of conversations in the past few years. \nHowever\, the concept of accessible communications still seems to be an afterthought. \nWe as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing out on the 15% of the population who identify as having a disability. \nIt’s time we think about inclusion\, diversity\, equity and accessibility (IDEA) when we’re working on our various communications initiatives. \nJoin Matisse Hamel-Nelis\, ADS\, CPACC\, international award winner\, Vice President of Communications for AbleDocs – the worldwide leader in accessibility products and services – and Vice President of Communications\, Marketing & Digital Media for IABC/Toronto\, for an educational webinar focused on understanding the role accessibility plays in communication and DEI initiatives. \nThe session is be loaded with pro tips to help you build your understanding of accessibility and how you can start incorporating it into your content creation process. \nFees: \n\n$15: IABC Member rate ($16.95 with HST)\n$25: Non-Member rate ($28.25 with HST)\n\n“As professional communicators\, we’re the gatekeepers of information for our brands and our audiences. If we implement best practices that ensure accessible content creation\, we set a tone that accessibility should be the standard.” \n– Matisse Hamel-Nelis \nParticipants will learn to: \n\n• Be able to describe what accessible content is.\n• Be able to create basic accessible content.\n• Be able to describe the difference between inclusion\, diversity\, equity and accessibility\, as well as how they work together to make a genuinely cohesive and inclusive communications strategy.\n\nACCESS THE RECORDING HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-putting-the-a-in-idea-accessible-communications-for-pr-comms-pros/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/10/IMG_9458.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221109T110000 DTEND;TZID=America/Toronto:20221109T120000 DTSTAMP:20221110T163206Z CREATED:20221013T134343Z LAST-MODIFIED:20221110T163206Z UID:17992-1667991600-1667995200@toronto.iabc.to SUMMARY:Putting the "A" in IDEA: Accessible Communications for PR & Comms Pros DESCRIPTION:November 9\, 2022\, 12 to 1 p.m. \nZoom \nThe importance of inclusion\, diversity and equity in communications has been brought to the forefront of conversations in the past few years. \nHowever\, the concept of accessible communications still seems to be an afterthought. \nWe as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing out on the 15% of the population who identify as having a disability. \nIt’s time we think about inclusion\, diversity\, equity and accessibility (IDEA) when we’re working on our various communications initiatives. \nJoin Matisse Hamel-Nelis\, ADS\, CPACC\, international award winner\, Vice President of Communications for AbleDocs – the worldwide leader in accessibility products and services – and Vice President of Communications\, Marketing & Digital Media for IABC/Toronto\, for an educational webinar focused on understanding the role accessibility plays in communication and DEI initiatives. \nThe session will be loaded with pro tips to help you build your understanding of accessibility and how you can start incorporating it into your content creation process. \nFees: \n\n$15: IABC Member rate ($16.95 with HST)\n$25: Non-Member rate ($28.25 with HST)\n\n“As professional communicators\, we’re the gatekeepers of information for our brands and our audiences. If we implement best practices that ensure accessible content creation\, we set a tone that accessibility should be the standard.” \n– Matisse Hamel-Nelis \nBe a part of the conversation and join this informative session to get up to speed with best practices to understand\, engage and make your content more accessible as strategic professional communicators! \nWhat to expect?\nParticipants during this session will learn to: \n\n• Be able to describe what accessible content is.\n• Be able to create basic accessible content.\n• Be able to describe the difference between inclusion\, diversity\, equity and accessibility\, as well as how they work together to make a genuinely cohesive and inclusive communications strategy.\n\nQuestions?\nContact toronto-info@iabc.to \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/putting-the-a-in-idea/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/10/IMG_9458.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20221102T173000 DTEND;TZID=America/Toronto:20221102T190000 DTSTAMP:20221007T230739Z CREATED:20221007T225542Z LAST-MODIFIED:20221007T230739Z UID:17974-1667410200-1667415600@toronto.iabc.to SUMMARY:Understanding Six Change Personas™ DESCRIPTION:Presented by Professional Independent Communicators \nWednesday\, November 2\, 2022\, 5:30 to 7 p.m. on Zoom \nDuring times of change\, whether driving it or being affected by it\, we adopt one of six change personas. Learn the good and dark side of each and how to become more strategic as change makers in this engaging Zoom workshop with speaker Edmond Mellina. Edmond will be joined by a panel of PIC members who will share practical insights. \nYou’ll: \n\nExplore the “Six Change Personas™”: Campaigner\, Helper\, Skeptic\, Wind Watcher\, Foot Dragger and Torpedo.\nDevelop the perspective to increase your resilience.\nBecome more strategic as a change maker\, investing your time\, energy and influence where it matters most.\n\nThis session is for anyone working on transforming an organization\, including leaders\, project teams\, change agents\, intrapreneurs\, entrepreneurs\, innovation specialists\, strategic planners and business analysts. \nAbout our speaker: Edmond Mellina is President and Co-founder of Orchango\, a management consulting and learning agency established in 2002. Clients partner with the firm to transform their business strategically. \nFees: \n$15: IABC member rate on or before Oct. 26 ($16.95 with HST) \n$25: Non-members on or before Oct. 26 ($28.25 with HST) \n$20: IABC member rate after Oct. 26 ($22.60 with HST) \n$30: Non-member rate after Oct. 26 ($33.90 with HST) \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/understanding-six-change-personas/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/10/Understanding-Change-Personas-Final.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220626T080000 DTEND;TZID=America/Toronto:20220629T170000 DTSTAMP:20220623T165656Z CREATED:20220531T145855Z LAST-MODIFIED:20220623T165656Z UID:17502-1656230400-1656522000@toronto.iabc.to SUMMARY:IABC World Conference in NYC DESCRIPTION:June 26 to 29\, Marriott Marquis\, New York City \nDon’t wait! Register today to secure your spot at the 2022 IABC World Conference\, taking place from June 26 to 29 at the Marriott Marquis in New York City. For the first time in more than three years\, this year’s conference will be one for the books as communication professionals worldwide will gather together in person to experience the power of the profession. \nWe’ve invested a lot to make a spectacular event from beginning to end and now\, it’s your turn to invest in yourself. \nThis year\, IABC will host more than 70 learning and professional development sessions by experts from more than a dozen countries\, from speedy ignite talks\, listening lounges\, breakouts\, panels\, interactive workshops to deep dives. \nDon’t miss: \n•  The chance to explore the power of communication in a new era of our profession \n•  In-person networking opportunities with a global network in the city that never sleeps \n•  The Stronger Together: Gift of Communication Idea Exchange\, benefitting the Media Development Foundation in Ukraine in the fight against disinformation \n•  The infamous Canada Party \n•  IABC’s iconic Dine Arounds in one of the world’s largest grub hubs \n•  Everything else NYC has to offer \n \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-world-conference-in-nyc/ CATEGORIES:Networking,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/05/IABC-WC-header-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220526T120000 DTEND;TZID=America/Toronto:20220526T130000 DTSTAMP:20220527T154404Z CREATED:20220429T190234Z LAST-MODIFIED:20220527T154404Z UID:17165-1653566400-1653570000@toronto.iabc.to SUMMARY:Internal Communications Webinar: Exploring the big opportunities and challenges facing organizations in 2022 DESCRIPTION:Thursday\, May 26\, 12 to 1 p.m. EDT \nThe annual State of the Sector report is the definitive global survey of the internal communications profession\, informed by 1\,300+ responses from communications and HR professionals around the world and brought to you by Gallagher’s Employee Experience and Communication team. \nJoin Chris Lee\, VP Employee Communication & Experience\, Canada at Gallagher and Mandy Gibson\, Senior Manager Internal Communication at KPMG and President of the IABC’s Toronto Chapter\, as they explore some of the key themes covered in the 2021/22 report\, including how: \n\nOrganizations are weaving an ever-expanding number of themes and topics (D&I\, ESG\, wellbeing\, ways of working) into their corporate narrative – and with what impact\nOrganizations are adjusting their channel and engagement strategies to adapt to hybrid working\nCommunicators are embracing the employee experience concept\n\nSpeaker Profile: \nChris Lee is Vice President\, Employee Communication and Experience\, at Gallagher. An expert in building market-leading brands\, he advises organizations of all sizes and across all industries on best ways to create memorable experiences for their employees – increasing appreciation for the ways that they are being supported and connecting them to their employer’s purpose and values. \nWithin Gallagher\, Chris’ mission is to build a national employee experience and communications practice in Canada. He is a regular speaker on all topics internal communications at industry events\, including the Strategic Internal Communication Conference\, Poppulo’s Engage conference and global IABC webinars. \n  \nThis event is FREE to all. \nAdvanced registration is required. \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/internal-communications-webinar-exploring-the-big-opportunities-and-challenges-facing-organizations-in-2022/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/04/IABC-banner-1500x535-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220429T080000 DTEND;TZID=America/Toronto:20230428T170000 DTSTAMP:20220429T205506Z CREATED:20220429T204513Z LAST-MODIFIED:20220429T205506Z UID:17170-1651219200-1682701200@toronto.iabc.to SUMMARY:RECORDING: Strategic Planning: Gearing up for a Post Pandemic World DESCRIPTION:Recorded on April 27\, 2022\n \nIf the pandemic has taught us anything\, it is how to be strategic and agile communicators when approaching the constantly evolving trends\, cultural shifts and ways of working. Communicators play a vital role within an organization. They are responsible for building on the innovative strategies and tactics that helped businesses navigate such complexities and accelerate change to meet business goals. \nFeatured Speakers: \nLisa Gibson\, Head of Communications\, Microsoft Canada \nSheri Morgan\, Head of Communications\, PepsiCo Foods Canada \nRoberto Sarjoo\, Sr. Director of Marketing\, Smooth Commerce \nRyan White\, Manager\, Communications and Media Relations\, Greater Toronto Airports Authority \nModerated by: \nColleen Ryan\, Vice President and Communications Practice Group Lead with Sussex Strategy Group \n  \nFees: \n$15: Non-member rate ($16.95 with HST) \nMEMBERS ACCESS THE RECORDING HERE \nNON-MEMBERS ACCESS THE RECORDING HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-strategic-planning-gearing-up-for-a-post-pandemic-world/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/03/PPW_1500x535-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220427T120000 DTEND;TZID=America/Toronto:20220427T130000 DTSTAMP:20220428T165551Z CREATED:20220410T190210Z LAST-MODIFIED:20220428T165551Z UID:16889-1651060800-1651064400@toronto.iabc.to SUMMARY:Strategic Planning: Gearing up for a Post Pandemic World DESCRIPTION:April 27\, 2022; 12 to 1 p.m. EDT\nLIVE Virtual Event \nIf the pandemic has taught us anything\, it is how to be strategic and agile communicators when approaching the constantly evolving trends\, cultural shifts and ways of working. Communicators play a vital role within an organization. They are responsible for building on the innovative strategies and tactics that helped businesses navigate such complexities and accelerate change to meet business goals. \nJoin us in this webinar to explore how to develop effective communications strategies and tactics that address the ‘unpredictables’ we might face in our work in a post pandemic environment. This webinar will give communications professionals practical advice on developing strategies for timely messaging and spot opportunities that directly tie to business outcomes while building a diverse\, inclusive and trust-based culture. \nFeatured Speakers: \nLisa Gibson\, Head of Communications\, Microsoft Canada\nWith more than 25 years of experience\, Lisa has led communications at a number of high-profile retail and technology brands including Canadian Tire\, Shoppers Drug Mart and Target. Over the course of her career\, she has built a reputation for solving complex business problems through strategic communications and delivering best-in-class public relations and executive communication programs. Passionate about the role communications plays in driving digital transformation\, Lisa meets regularly with customers to share best practices and insights. \n  \nSheri Morgan\, Head of Communications\, PepsiCo Foods Canada\nSheri is a well-rounded communicator with over 20 years of progressive marketing communications\, media relations\, corporate and internal communications experience. She spent seven years working for PR agencies in marketing communications working with some of the world’s best known brands including PepsiCo\, Frito Lay Canada\, Marriott Hotels\, McCain Foods\, Swiss Chalet and Sony PlayStation\, to name only a few. In 2007\, Sheri went client side with PepsiCo Foods Canada and has been with the company for 15 years. \n  \nRoberto Sarjoo\, Sr. Director of Marketing\, Smooth Commerce\nRoberto is a lifelong marketer and storyteller with over 12 years of B2B experience in the real estate and hospitality industry. From traditional to digital marketing\, he has a proven track record of developing winning strategies to accelerate brand and revenue growth in both the franchise and association space throughout North America. A proven team leader\, Roberto is passionate about building\, inspiring and mobilizing high-performing teams to take company visions and make them a reality. \n  \nRyan White\, Manager\, Communications and Media Relations\, Greater Toronto Airports Authority\nRyan White is the Manager of Media Relations and Communications at the Greater Toronto Airports Authority (GTAA)\, operator of Toronto Pearson\, Canada’s largest airport. In his current role\, Ryan led the GTAA’s crisis communications response at the onset of the COVID-19 pandemic and drove the development and evolution of the GTAA’s communications approach over the last two years during the pandemic. Prior to his current role\, Ryan served as the GTAA’s Manager of External Communications and before that\, Manager of Executive Communications. Ryan has been deeply involved in the world of airports and aviation for over a decade\, having previously led the corporate communications efforts of Airports Council International\, a worldwide member organization representing airports across the globe\, and serving as editor of a family of three GTA-based trade publications covering the global airport and aviation industries. \nModerator: \nColleen Ryan\, Vice President and Communications Practice Group Lead with Sussex Strategy Group\nColleen is Vice President and Communications Practice Group Lead with Sussex Strategy Group. She works with and advises leaders in a variety of sectors including oil\, energy\, natural resources\, health\, labour\, insurance\, and more. Colleen holds her Bachelor of PR degree from Mount Saint Vincent University and has earned professional designations as an Accredited Business Communicator (ABC) through IABC and as a Communications and Advertising Accredited Professional through the Institute of Communications Agencies. She has also received numerous awards from IABC recognizing sound strategic process\, successful implementation\, and thorough evaluation in her work\, including three IABC Gold Quill Awards. \nFees: \n$15: IABC member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nMember Pricing for Other IABC Chapters\nAre you an IABC member from another chapter? Contact toronto-info@iabc.to to access member pricing.\n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/strategic-planning-gearing-up-for-a-post-pandemic-world/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/03/PPW_1500x535-1.jpg END:VEVENT END:VCALENDAR