BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IABC/Toronto - ECPv6.18.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://toronto.iabc.to X-WR-CALDESC:Events for IABC/Toronto REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220322T173000 DTEND;TZID=America/Toronto:20220322T184500 DTSTAMP:20220307T172033Z CREATED:20220307T171757Z LAST-MODIFIED:20220307T172033Z UID:16843-1647970200-1647974700@toronto.iabc.to SUMMARY:PIC presents: On The Move DESCRIPTION:Tuesday\, March 22\, 2022\, 5:30 p.m. to 6:45 p.m. \nJoin PIC members and friends for a “moving” networking experience on Zoom March 22. \nIn recognition of International Women’s Month\, we’re featuring an all-female panel of PIC professionals. Each will share a short case study highlighting a successful project from her realm of expertise. Attendees will be “on the move\,” visiting a series of virtual breakout rooms to hear all panelists. \nCome experience the in-depth knowledge existing within PIC and hear how PIC members can and do partner together for success. You’ll understand the advantages of being – or hiring! – a PIC member. \nFree to all. \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-on-the-move/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/03/IABC-on-the-move-1500x535-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220318T080000 DTEND;TZID=America/Toronto:20230301T110000 DTSTAMP:20220318T201934Z CREATED:20220318T201625Z LAST-MODIFIED:20220318T201934Z UID:16900-1647590400-1677668400@toronto.iabc.to SUMMARY:RECORDING: International Women’s Day 2022 – Break the Bias in Communications DESCRIPTION:Recorded on March 8\, 2022 \nOn the occasion of International Women’s Day on March 8\, IABC/Toronto hosted a webinar with five experts to explore various ways for communications professionals to break the bias in the workplace. \nMichael Blackburn\, Executive Vice President\, IABC/Toronto\, introduced the session\, which was moderated by Mark John Stewart\, Managing Director\, Wentworth Strategy Group and Instructor\, Strategic Management\, McMaster-Syracuse Master of Communications Management Program. Panelists included: \n\nKrista Henry\, Communications Specialist at University of Waterloo and Chair of IABC/Toronto’s IDEA Committee.\nLoretta Lam\, President of Focus Communications Inc. and Director of Advocacy & Collaboration for IABC/Toronto’s IDEA Committee.\nPamela Bishop-Byers\, Regional Communications Manager – Indigenous\, Nuclear Waste Management Organization and member of IABC/Toronto’s IDEA Committee.\nMatisse Hamel-Nelis\, Vice President Communications at AbleDocs and Director of Communications of IABC/Toronto’s IDEA Committee.\n\nFees: \nFree to members \n$15: Non-member rate ($16.95 with HST) \n  \nMEMBERS ACCESS THE RECORDING HERE \nNON-MEMBERS ACCESS THE RECORDING HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-international-womens-day-2022-break-the-bias-in-communications/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/02/IWD_1920x1080.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220308T110000 DTEND;TZID=America/Toronto:20220308T120000 DTSTAMP:20220309T164659Z CREATED:20220204T170316Z LAST-MODIFIED:20220309T164659Z UID:16629-1646737200-1646740800@toronto.iabc.to SUMMARY:International Women’s Day 2022: Break the Bias in Communications DESCRIPTION:Thursday\, March 8\, 2022; 12 to 1 p.m. EST \nLIVE Virtual Event \nOrganizations across Canada are beginning to embrace the benefits of diversity and inclusion\, championing change in the workplace. Many studies have shown that embracing diversity can reap tremendous rewards including innovation\, tapping into new markets\, adaptability\, employee happiness and resilience. \nJoin us on International Women’s Day 2022 as we explore various ways to break the bias\, including our own\, in the workplace as communications professionals. Our panel of experts will cover the following topics: \n\n• Best practices on diversity\, equity and accessibility in all forms of communications\n• Strategies on building and working with diverse teams\n• Discuss actionable steps needed to create an inclusive corporate culture and maximize leadership team potential\n• Highlight the positive impact that a diversity strategy can have on an organization’s long-term success with its key stakeholders\n\nSpeakers: \nKrista Henry\, Communications Specialist at University of Waterloo and Chair of IABC/Toronto’s IDEA Committee. \nKrista Henry has 15 years of experience as a professional writer. She has worked as a journalist and communications professional in the government\, non-profit and retail industries in Jamaica and Canada. Passionate about diversity and inclusion\, she is the chair of IABC Toronto’s Inclusion\, Diversity\, Equity and Accessibility (IDEA) committee. She currently works at the University of Waterloo as a communications specialist assisting in developing next generation communications talent. \n  \nLoretta Lam\, President of Focus Communications Inc. and Director of Advocacy & Collaboration for IABC/Toronto’s IDEA Committee. \nLoretta is the Chief Strategist of Focus Communications Inc. She is a pioneer in 360 Multicultural Marketing and a veteran in strategic diversity communications. Loretta is an active speaker\, article contributor and volunteer at several advisory boards including the Board of Governors of York University\, Toronto Regional Immigrant Employment Council\, and Canadian Marketing Association’s Talent Council. Learn more at www.focuscomms.com. \n  \nPamela Bishop-Byers\, Regional Communications Manager – Indigenous\, Nuclear Waste Management Organization and member of IABC/Toronto’s IDEA Committee. Pamela is a Strategic Communicator\, Culture-First Ambassador and Social Impact Advocate. She is passionate about creating space for and amplifying diverse voices. \n  \n  \n  \nMatisse Hamel-Nelis\, Vice President Communications at AbleDocs and Director of Communications of IABC/Toronto’s IDEA Committee. \nMatisse is a Vice President of Communications for AbleDocs and a program co-ordinator of Durham College’s PR & Strategic Communications program. She’s also the Director of Communications for the IABC/Toronto IDEA Committee. An international award-winner\, she is best described as a strategic\, forward-thinking communicator focused on goal-oriented social PR with accessibility at the fore. She holds a post-graduate certificate in Accessible Media Production from Mohawk College\, and advanced diploma in PR from Durham College\, in addition to the International Association of Accessibility Professionals’ Certified Professional in Accessibility Core Competencies (CPACC) and Accessible Documents Specialist (ADS) designations. \nModerator: \nMark John Stewart\, Managing Director with Wentworth Strategy Group and Instructor in Strategic Management with the McMaster-Syracuse Master of Communications Management program. \nMark John Stewart is the Managing Director of Wentworth Strategy Group. For 15 years\, he has served as President of marketing agency FlyPrint. He is an advisor and past board chair with Empowerment Squared\, a Canadian charity dedicated to empowering newcomer\, refugee and marginalized youth and communities in Canada\, Liberia\, Ghana\, and South Africa. Mark John regularly presents to audiences across the world on strategy\, governance\, leadership\, and professional development. He is a TEDx speaker and has been published in the Journal of Professional Communication. He also serves as Vice-Chair of the dynamic health and life sciences organization Bay Area Health Trust. \nFees: \n$15: IABC member rate ($16.95 with HST) \n$25: Non-member rate ($28.25 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nMember Pricing for Other IABC Chapters\nAre you an IABC member from another chapter? Contact toronto-info@iabc.to to access member pricing.\n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/international-womens-day-2022-break-the-bias-in-communications/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/02/IWD_1920x1080.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220228T173000 DTEND;TZID=America/Toronto:20220228T183000 DTSTAMP:20220207T162142Z CREATED:20220207T162142Z LAST-MODIFIED:20220207T162142Z UID:16661-1646069400-1646073000@toronto.iabc.to SUMMARY:Student Communicators Circle (SCC) PD Panel DESCRIPTION:Monday\, February 28\, 6:30 to 7:30 EST \nIf you’re a public relations/communications student\, we encourage you to join us for our FREE SCC Professional Development Panel on Monday\, February 28\, 2022 from 6:30 to 7:30pm EST. \nFeaturing insights from: \n• Robert Van Horne of #CraftPR \n• Linda Andross of #APEXPR \n• Morgan McCollum of #CIBC \n• Jacob R. Robinson of #ALeaderLikeMe \nHost: Joelle Awad of #HumberPR \nREGISTER HERE \nFor further details reach out to scc.iabc@gmail.com or visit https://toronto.iabc.to/about/special-interest-groups/the-student-communicators-circle/. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/student-communicators-circle-scc-pd-panel/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2022/02/UPDATED-SCC-eLert-Feb.-8-1500x535-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220210T163000 DTEND;TZID=America/Toronto:20220210T173000 DTSTAMP:20220207T201511Z CREATED:20220204T163830Z LAST-MODIFIED:20220207T201511Z UID:16624-1644510600-1644514200@toronto.iabc.to SUMMARY:PIC presents: Let’s cross the AI bridge DESCRIPTION:4 trends transforming marketing and PR in 2022 \nThursday\, February 10\, 2022\, 5:30 to 6:30 p.m. \nIf you work in marketing or communications\, your role is about to change dramatically as you welcome artificial intelligence (AI) to the team. \nAI will help you be more creative and remove some repetitive tasks. But it will also disrupt your workflow and require you to learn new skills. And it will become an intermediary between your organization and the people you’re trying to reach. \nWhat are the opportunities\, risks\, and ethical challenges you should consider? Find out as digital and social media strategist Martin Waxman\, MCM\, APR explores four trends – human-sounding voice AI\, synthetic images\, natural language generation\, and relational AI – to demonstrate how AI tools are about to transform the nature of marketing and PR. \nFree to all. \nREGISTER NOW \nNote: This is a virtual event. Watch for an email from IABC/Toronto with a link to access the event closer to the event date. Please check your spam folder and test the link well in advance of the start time. Emails from EventBrite will not contain the Zoom link. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-lets-cross-the-ai-bridge/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2022/02/Martin-Event-Feb-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220207T070000 DTEND;TZID=America/Toronto:20230131T160000 DTSTAMP:20220207T200540Z CREATED:20220207T195939Z LAST-MODIFIED:20220207T200540Z UID:16668-1644217200-1675180800@toronto.iabc.to SUMMARY:RECORDING: IABC/Toronto's 2021 Communicator of the Year DESCRIPTION:RECORDED ON: Friday\, February 4\, 2022 \nDr. Eileen de Villa and our esteemed panel of healthcare communicators provided exceptional industry insights. \n \nCraig DuHamel\, Vice President Communications\, Sunnybrook Health Sciences Centre \nCraig is a proud member of Sunnybrook’s award-winning communications team. Since announcing the first COVID patient in Canada in January 2020\, the team has been busy sharing information with staff and the community and working with media and other stakeholders to help keep everyone informed and educated about COVID-19. \nCraig has been with the hospital for more than 20 years. In addition\, he teaches part time at Ryerson University’s Chang School in the Communications Department. He is a graduate of University of Stirling in Scotland where he received his Masters and PhD in communications. \nMarie-Lauren Gregoire Drummond\, SCMP®\, BJ\, BA (Hons)\, Director\, Communications and Stakeholder Relations at Alliance for Healthier Communities \nMarie-Lauren Gregoire Drummond is a certified Strategic Communications Management Professional (SCMP®)\, spoken word poet and published author. Marie-Lauren has provided strategic communications support to organizations in healthcare\, education\, community and social services including the Alliance for Healthier Communities\, Big Brothers Big Sisters of Canada\, South Riverdale Community Health Centre\, Ryerson University’s Diversity Institute\, Ontario Government – Minister of Education Office\, Canadian Hearing Services\, Ontario Association of Children’s Aid Societies and Peel Children’s Aid. Marie-Lauren holds an Honours Bachelor of Arts from Western University and a Bachelor of Journalism from Ryerson University. \nJennifer Gillard\, Senior Director\, Patient Experience\, Public Affairs and Strategic Partnerships \nJennifer Gillard is responsible for the planning\, organization and coordination of the Northumberland Hills Hospital’s communications and community engagement activities\, and for establishing and sustaining strong collaborative working relationships among internal and external stakeholders. Co-founder and co-facilitator of the hospital’s Patient and Family Advisory Council\, Jennifer also serves on the Collaboration Council of the Ontario Health Team of Northumberland supporting communication and community engagement activities including co-facilitation of the Team’s patient and family partnership table\, the Experience Partner Council. \nJennifer is an Accredited Business Communicator (ABC) and a former Ontario Hospital Association Communicator of the Year.  Jennifer holds a Bachelor of Arts (Honours) in English from Carleton University and a Master’s in Canadian Heritage and Development Studies from Trent University (1996). She is a longstanding member of the International Association of Business Communicators (IABC) and the International Association of Public Participation (IAP2). \nModerated by: \nCyrus Mavalwala\, ABC\, MC\, Founding Partner\, Advantis Communications \nCyrus Mavalwala\, ABC\, MC is a sought-after digital communication strategist\, trainer and keynote speaker who helps organizations achieve business results. He has international accreditation as an IABC Accredited Business Communicator and is one of approximately 60 people in Canada who has been awarded IABC Canada’s highest honour and lifetime achievement designation\, Master Communicator. \nAfter years at global PR agencies\, Cyrus founded Advantis Communications in 2002 where he leads a team dedicated to building digital communication and marketing capacity for clients in Canada and the US. \nFees: \n$10: IABC member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMembers register here \nNon-members register here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-iabc-torontos-2021-communicator-of-the-year/ CATEGORIES:COTY,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/12/COTY_1500X535_b_v2-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220204T110000 DTEND;TZID=America/Toronto:20220204T120000 DTSTAMP:20220121T203907Z CREATED:20211214T152017Z LAST-MODIFIED:20220121T203907Z UID:16239-1643972400-1643976000@toronto.iabc.to SUMMARY:IABC/Toronto 2021 Communicator of the Year (COTY) DESCRIPTION:Friday\, February 4\, 2022\, 12 to 1 p.m. EST \nIABC/Toronto will be honouring Toronto’s Medical Officer of Health\, Dr. Eileen de Villa\, on Friday\, February 4\, 2022. Dr. de Villa will share key learnings and takeaways from almost two years of pandemic communication\, and engage in a Q&A with the audience. \nThroughout the pandemic\, Dr. de Villa has worked tirelessly to ensure Torontonians have the information they need to keep themselves and those around them safe. She has been a trusted\, reliable voice\, delivering updates about the COVID-19 virus through regular appearances on local media\, including a standing weekly segment on CP24 and via Twitter to her almost 40\,000 followers. \nAnd\, we’re excited to let you know that we’ll be kicking off the event with a power panel of health communicators who will share their experiences and key learnings navigating the ongoing pandemic: \n  \n \nCraig DuHamel\, Vice President Communications\, Sunnybrook Health Sciences Centre \nCraig is a proud member of Sunnybrook’s award-winning communications team. Since announcing the first COVID patient in Canada in January 2020\, the team has been busy sharing information with staff and the community and working with media and other stakeholders to help keep everyone informed and educated about COVID-19. \nCraig has been with the hospital for more than 20 years. In addition\, he teaches part time at Ryerson University’s Chang School in the Communications Department. He is a graduate of University of Stirling in Scotland where he received his Masters and PhD in communications. \nMarie-Lauren Gregoire Drummond\, SCMP®\, BJ\, BA (Hons)\, Director\, Communications and Stakeholder Relations at Alliance for Healthier Communities \nMarie-Lauren Gregoire Drummond is a certified Strategic Communications Management Professional (SCMP®)\, spoken word poet and published author. Marie-Lauren has provided strategic communications support to organizations in healthcare\, education\, community and social services including the Alliance for Healthier Communities\, Big Brothers Big Sisters of Canada\, South Riverdale Community Health Centre\, Ryerson University’s Diversity Institute\, Ontario Government – Minister of Education Office\, Canadian Hearing Services\, Ontario Association of Children’s Aid Societies and Peel Children’s Aid. Marie-Lauren holds an Honours Bachelor of Arts from Western University and a Bachelor of Journalism from Ryerson University. \nJennifer Gillard\, Senior Director\, Patient Experience\, Public Affairs and Strategic Partnerships \nJennifer Gillard is responsible for the planning\, organization and coordination of the Northumberland Hills Hospital’s communications and community engagement activities\, and for establishing and sustaining strong collaborative working relationships among internal and external stakeholders. Co-founder and co-facilitator of the hospital’s Patient and Family Advisory Council\, Jennifer also serves on the Collaboration Council of the Ontario Health Team of Northumberland supporting communication and community engagement activities including co-facilitation of the Team’s patient and family partnership table\, the Experience Partner Council. \nJennifer is an Accredited Business Communicator (ABC) and a former Ontario Hospital Association Communicator of the Year.  Jennifer holds a Bachelor of Arts (Honours) in English from Carleton University and a Master’s in Canadian Heritage and Development Studies from Trent University (1996). She is a longstanding member of the International Association of Business Communicators (IABC) and the International Association of Public Participation (IAP2). \nModerated by: \nCyrus Mavalwala\, ABC\, MC\, Founding Partner\, Advantis Communications \nCyrus Mavalwala\, ABC\, MC is a sought-after digital communication strategist\, trainer and keynote speaker who helps organizations achieve business results. He has international accreditation as an IABC Accredited Business Communicator and is one of approximately 60 people in Canada who has been awarded IABC Canada’s highest honour and lifetime achievement designation\, Master Communicator. \nAfter years at global PR agencies\, Cyrus founded Advantis Communications in 2002 where he leads a team dedicated to building digital communication and marketing capacity for clients in Canada and the US. \nFees: \n$20: IABC member rate ($22.60 with HST) \n$30: Non-member rate ($33.90 with HST) \nMembers register here \nNon-members register here \nMember Pricing for Other IABC Chapters\nAre you an IABC member from another chapter? Contact toronto-info@iabc.to to access member pricing.\nNote: This is a virtual event. A link to access the event will be provided to all registrants closer to the event date. \nSponsored by: \n \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-toronto-2021-communicator-of-the-year-coty/ CATEGORIES:COTY,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/12/COTY_1500X535_b_v2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220121T070000 DTEND;TZID=America/Toronto:20230101T160000 DTSTAMP:20220121T175823Z CREATED:20220121T175412Z LAST-MODIFIED:20220121T175823Z UID:16379-1642748400-1672588800@toronto.iabc.to SUMMARY:RECORDING: Enhance your hiring strategy to attract next gen talent DESCRIPTION:Recorded on Wednesday\, January 19 \nWith the “great resignation” taking place finding innovative and affordable talent can be a struggle. Learn how you can fund and leverage student communicators in your organization. \nThis session will help business communicators attract\, engage and hire the next generation of talent. Waterloo has Canada’s largest co-op program and is number one for employer-student connections. \nYou’ll learn:  \n• What makes Generation Z tick \n• The importance of recruiting talent early \n• Funding opportunities to cover up to 75% of student wages \n• The benefits of emerging talent in communications and marketing roles \nFeatured Speaker: \nEmily Burgess\, Business Developer \nEmily Burgess is a Business Developer and Talent Specialist for the University of Waterloo’s Co-op program. Emily specializes in helping small businesses and startups access student talent. She works with employers and associations across Canada to build partnerships\, facilitate connections to campus and leverage next gen talent recruitment. \n  \n  \nFees: \nFree: IABC member rate \n$15: Non-member rate ($16.95 with HST) \nMEMBERS ACCESS HERE \nNON-MEMBERS REGISTER HERE \nPlease note that a link to access the recording will be provided in the registration confirmation. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-enhance-your-hiring-strategy-to-attract-next-gen-talent/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/12/0.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20220119T110000 DTEND;TZID=America/Toronto:20220119T120000 DTSTAMP:20220120T010037Z CREATED:20211210T161246Z LAST-MODIFIED:20220120T010037Z UID:16225-1642590000-1642593600@toronto.iabc.to SUMMARY:Enhance your hiring strategy to attract next gen talent DESCRIPTION:Wednesday\, January 19\, 2022\, 12 to 1 p.m. EST \nWith the “great resignation” taking place finding innovative and affordable talent can be a struggle. Learn how you can fund and leverage student communicators in your organization. Join the University of Waterloo and IABC Toronto to ‘Enhance your hiring strategy to attract next gen talent’ at our webinar on January 19\, 2022 at 12 p.m.  \nThis session will help business communicators attract\, engage and hire the next generation of talent. Waterloo has Canada’s largest co-op program and is number one for employer-student connections. \nYou’ll learn:  \n• What makes Generation Z tick \n• The importance of recruiting talent early \n• Funding opportunities to cover up to 75% of student wages \n• The benefits of emerging talent in communications and marketing roles \nFeatured Speaker: \nEmily Burgess\, Business Developer \nEmily Burgess is a Business Developer and Talent Specialist for the University of Waterloo’s Co-op program. Emily specializes in helping small businesses and startups access student talent. She works with employers and associations across Canada to build partnerships\, facilitate connections to campus and leverage next gen talent recruitment. \n  \n  \nFees: \nFree: IABC member rate \n$15: Non-member rate ($16.95 with HST) \nREGISTER HERE \nPlease note that this is a virtual event and that a link to access the session will be emailed to the email on file with your registration\,  closer to the event date. Please check your spam and promotions folders if you don’t see this in your inbox. Also\, please be sure to test the link in advance of the session start time. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/enhance-your-hiring-strategy-to-attract-next-gen-talent/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/12/0.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211125T070000 DTEND;TZID=America/Toronto:20220331T170000 DTSTAMP:20211125T195258Z CREATED:20211125T194127Z LAST-MODIFIED:20211125T195258Z UID:16119-1637823600-1648746000@toronto.iabc.to SUMMARY:Recording: 2022 OVATION Award Writing Workshop DESCRIPTION:RECORDED on Wednesday\, November 24 \nApproximately 75 minutes \nWant to submit an entry to the 2022 IABC/Toronto OVATION Awards? \nGet tips and insights on how to write and compile an outstanding award from expert speakers. \nFeaturing: \nMaliha Aqueel\, PMP\, SCMP\, MC\, is Canada’s 61st Master Communicator. She is the Director of Global Communications & Digital Channels at Fix Network World\, where she leads multi-channel\, integrated communication programs. Previously\, she was Assistant Director\, Brand\, Marketing & Communications at EY before heading communications for the Institute of Corporate Directors. She serves on IABC’s international board of directors and is a past IABC/Toronto President. She has won several IABC Gold Quill awards for brand development\, content marketing\, publications and internal communications\, including two IABC Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. \n  \nNathalie Noel has worked in communications and marketing for 20 years. She is The Law Foundation of Ontario’s communications specialist and she does freelance consulting in the areas of brand development and communications strategy. She approaches her work from a strategic and holistic branding perspective\, and has applied this to brand development\, internal and external communications\, marketing\, PR\, employee training\, and volunteer development. She is a longtime IABC member\, an OVATION award winner and a judge of IABC/London and IABC/Toronto’s awards programs. \n  \n  \nMichael Blackburn Michael is a dynamic\, passionate and IABC Gold Quill\, IABC Canada Silver Leaf\, IABC Heritage Region Silver Quill and IABC/Toronto OVATION award-winning communications professional and LGBTQ2+ advocate. He is the recipient of IABC International’s 2021 Rising Leader of the Year Award for his outstanding contributions to the profession and delivering the Global Standard of Communications. Michael serves as IABC/Toronto’s Executive Vice President for the 2021-2022 term and on IABC’s World Conference Program Advisory Committee (PAC) for the 2022 World Conference in New York City. \n  \n  \nFees:\nFree: IABC member rate\n$15: Non-member rate ($16.95 with HST) \nMEMBERS ACCESS THE RECORDING HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-2022-ovation-award-writing-workshop/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/11/1500-x-535-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211124T110000 DTEND;TZID=America/Toronto:20211124T123000 DTSTAMP:20211124T234042Z CREATED:20211105T150919Z LAST-MODIFIED:20211124T234042Z UID:15911-1637751600-1637757000@toronto.iabc.to SUMMARY:2022 OVATION Award Writing Workshop DESCRIPTION:Wednesday\, November 24\, 2021\, 12 to 1:30 p.m. \nWant to submit an entry to the 2022 IABC/Toronto OVATION Awards? \nDon’t miss our upcoming award writing workshop on November 24. Get tips and insights on how to write and compile an outstanding award from expert speakers. \nFeaturing: \nMaliha Aqueel\, PMP\, SCMP\, MC\, is Canada’s 61st Master Communicator. She is the Director of Global Communications & Digital Channels at Fix Network World\, where she leads multi-channel\, integrated communication programs. Previously\, she was Assistant Director\, Brand\, Marketing & Communications at EY before heading communications for the Institute of Corporate Directors. She serves on IABC’s international board of directors and is a past IABC/Toronto President. She has won several IABC Gold Quill awards for brand development\, content marketing\, publications and internal communications\, including two IABC Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. \n  \nNathalie Noel has worked in communications and marketing for 20 years. She is The Law Foundation of Ontario’s communications specialist and she does freelance consulting in the areas of brand development and communications strategy. She approaches her work from a strategic and holistic branding perspective\, and has applied this to brand development\, internal and external communications\, marketing\, PR\, employee training\, and volunteer development. She is a longtime IABC member\, an OVATION award winner and a judge of IABC/London and IABC/Toronto’s awards programs. \n  \n  \nMichael Blackburn Michael is a dynamic\, passionate and IABC Gold Quill\, IABC Canada Silver Leaf\, IABC Heritage Region Silver Quill and IABC/Toronto OVATION award-winning communications professional and LGBTQ2+ advocate. He is the recipient of IABC International’s 2021 Rising Leader of the Year Award for his outstanding contributions to the profession and delivering the Global Standard of Communications. Michael serves as IABC/Toronto’s Executive Vice President for the 2021-2022 term and on IABC’s World Conference Program Advisory Committee (PAC) for the 2022 World Conference in New York City. \n  \n  \nFees:\nFree: IABC member rate\n$15: Non-member rate ($16.95 with HST) \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/2022-ovation-award-writing-workshop/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/11/1500-x-535-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211123T113000 DTEND;TZID=America/Toronto:20211123T123000 DTSTAMP:20211112T150349Z CREATED:20211112T150018Z LAST-MODIFIED:20211112T150349Z UID:15949-1637667000-1637670600@toronto.iabc.to SUMMARY:Emerge Mindfully For Independent Business Communicators DESCRIPTION:Tuesday\, November 23\, 12:30 to 1:30 p.m. EST \nIndie communicators: Let’s talk about thriving post-pandemic with the science of self-awareness and compassionate communication \nBringing together the latest research into trauma\, neuroscience\, and mindfulness\, this online workshop will teach you new evidence-based strategies to successfully: \n\nManage different client personalities and needs.\nDeal with any cognitive overload and overwhelm\, (so you can stay on top of things and work from your best self).\nOvercome isolation and collaborate with ease.\n\nParticipants will walk away with a toolkit of communication techniques. \nPlus: IABC members will walk away with a chapter of Nancy’s new book: Curiouser: The New Science of Insight and Innovation. \nFree to all \nREGISTER HERE \nNote: This event will be held virtually on Zoom. A link to access will be emailed to all registrants the morning of the event. Please check your spam/promotions folders. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/emerge-mindfully-for-independent-business-communicators/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/11/https___cdn.evbuc_.com_images_184336979_691207185583_1_original.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211117T170000 DTEND;TZID=America/Toronto:20211117T180000 DTSTAMP:20211118T160021Z CREATED:20211015T153948Z LAST-MODIFIED:20211118T160021Z UID:15760-1637168400-1637172000@toronto.iabc.to SUMMARY:GCCC® Virtual Information Session DESCRIPTION:Do you want to take your career to the next level? \nCMP® & SCMP® exams are coming back to Toronto \nNovember 17\, 6 to 7 p.m. ET \nFREE to members and non-members \nLearn about the career-boosting benefits of CMP® and SCMP® certifications\, how to prepare for the exams and ask any other questions you may have! \nFeaturing: \nKent Anjo\, CMP®\nModerator & IABC/Toronto Volunteer \n  \n  \n  \n  \nCaroline Lule\, CMP®\nSpeaker \n  \n  \n  \n  \nMarie-Lauren Gregoire Drummond\, SCMP®\nSpeaker \n  \n  \n  \n  \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/gccc-virtual-information-session/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/10/GCCC_1500X535_V2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211027T080000 DTEND;TZID=America/Toronto:20220331T170000 DTSTAMP:20211027T171611Z CREATED:20211027T165034Z LAST-MODIFIED:20211027T171611Z UID:15860-1635321600-1648746000@toronto.iabc.to SUMMARY:RECORDING: The Changing Media Landscape DESCRIPTION:RECORDED October 26\, 2021 \nThe media landscape has changed dramatically since the onset of the pandemic. What are the new trends and opportunities for communications professionals? \nWhat are some repeatable strategies you can use to cut through the noise and stand out? Hear from Toronto’s leading media experts on what they’ve learned from the onset of the pandemic. \nModerator: \nDaniel Tisch\, APR\, FCPRS\, President & CEO at Argyle | Engagement\, communication & reputation advisors \nCEO and owner of one of Canada’s largest and fastest-growing communications consulting firms\, with more than 125 full-time employees in eight North American cities. Specialties: Corporate communications\, financial communications\, digital consumer marketing\, public affairs\, executive coaching\, public engagement and reputation management. Fellow of the Canadian Public Relations Society. Argyle was named Global Mid-Sized Agency of the Year in 2017 and 2018 by the International Association of Business Communicators; one of Canada’s Top Growing Companies in 2019 and 2020 by the Globe & Mail; and Canadian Agency of the Year in 2020 by PRovoke Media\, the leading analyst covering the global PR industry. \n\nFeatured Speakers:\n\nSophie Nadeau\, Vice President\, Reputation\, Executive Training & National Media Lead\, Edelman \nSophie Nadeau has 25 years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and strategic communications. A former journalist with experience in some of Canada’s top newsrooms\, Sophie heads Edelman’s national media team and leads strategic media counsel for clients. As a leader on Edelman Canada’s Reputation team\, she has counselled more than 100 companies and organizations from every sector on a range of complex issues. From 2009-2014\, she worked for the U.S. State Department at the U.S. Embassy in Ottawa\, helping Americans connect with Canadians on matters of policy\, diplomacy\, and international affairs. \n  \nWojtek Dabrowski\, Managing Partner\, Provident Communications \nWojtek is an expert-level communications leader with a proven track record of protecting and enhancing global brands and delivering sound strategic communications counsel to senior executives. He has been the Managing Partner for Provident Communications Inc. since he launched it in 2016. Before that\, Wojtek has held senior leadership positions in the communications teams of Manulife\, RBC and TD Bank Group. Before embarking on a career in corporate communications\, Wojtek spent 10 years as a daily business journalist\, covering various sectors for Thomson Reuters\, the Financial Post and The Canadian Press. \n  \nShabnum Durrani\, Head\, Corporate Communications\, TTC \nShabnum Durrani is the Head of Corporate Communications with the TTC\, where she oversees all internal and external communications for the organization. She joined the TTC after almost a decade in the healthcare sector in various leadership roles in public affairs and communications. Shabnum began her career as a lawyer and has experience in multiple areas including poverty and health law. She has also served as a senior policy advisor to several Cabinet Ministers at Queen’s Park. \n  \n Sean B. Pasternak\, AVP\, Global Communications\, Manulife \nSean Pasternak began his career in journalism as a reporter and editor for several community publications and had a 14-year stint with Bloomberg News. He wrote about Canada’s financial services sector and interviewed the industry’s most prominent CEOs\, C-Suite executives\, policymakers\, and government officials. Sean currently leads Manulife’s Global External Communications team\, which includes the company’s media relations\, social media and reputation management activities. In the past decade\, Sean has also moderated events from Bloomberg News and A.M. Best Co.\, appeared on various podcasts\, and as a panellist for Business Wire and the Gramercy Forum. \n  \nFees: \n$10: IABC Member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/15860/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/09/The-Changing-Media-Landscape_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211026T120000 DTEND;TZID=America/Toronto:20211026T130000 DTSTAMP:20211027T164200Z CREATED:20210915T153731Z LAST-MODIFIED:20211027T164200Z UID:15615-1635249600-1635253200@toronto.iabc.to SUMMARY:The Changing Media Landscape: Key Trends and Opportunities in 2022 DESCRIPTION:Tuesday\, October 26\, 12 to 1 p.m. EST \nLIVE Virtual Event \nThe media landscape has changed dramatically since the onset of the pandemic. What are the new trends and opportunities for communications professionals? \nWhat are some repeatable strategies you can use to cut through the noise and stand out? Hear from Toronto’s leading media experts on what they’ve learned from the onset of the pandemic. \nModerator: \nDaniel Tisch\, APR\, FCPRS\, President & CEO at Argyle | Engagement\, communication & reputation advisors \nCEO and owner of one of Canada’s largest and fastest-growing communications consulting firms\, with more than 125 full-time employees in eight North American cities. Specialties: Corporate communications\, financial communications\, digital consumer marketing\, public affairs\, executive coaching\, public engagement and reputation management. Fellow of the Canadian Public Relations Society. Argyle was named Global Mid-Sized Agency of the Year in 2017 and 2018 by the International Association of Business Communicators; one of Canada’s Top Growing Companies in 2019 and 2020 by the Globe & Mail; and Canadian Agency of the Year in 2020 by PRovoke Media\, the leading analyst covering the global PR industry. \n\nFeatured Speakers:\n\nSophie Nadeau\, Vice President\, Reputation\, Executive Training & National Media Lead\, Edelman \nSophie Nadeau has 25 years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and strategic communications. A former journalist with experience in some of Canada’s top newsrooms\, Sophie heads Edelman’s national media team and leads strategic media counsel for clients. As a leader on Edelman Canada’s Reputation team\, she has counselled more than 100 companies and organizations from every sector on a range of complex issues. From 2009-2014\, she worked for the U.S. State Department at the U.S. Embassy in Ottawa\, helping Americans connect with Canadians on matters of policy\, diplomacy\, and international affairs. \n  \nWojtek Dabrowski\, Managing Partner\, Provident Communications \nWojtek is an expert-level communications leader with a proven track record of protecting and enhancing global brands and delivering sound strategic communications counsel to senior executives. He has been the Managing Partner for Provident Communications Inc. since he launched it in 2016. Before that\, Wojtek has held senior leadership positions in the communications teams of Manulife\, RBC and TD Bank Group. Before embarking on a career in corporate communications\, Wojtek spent 10 years as a daily business journalist\, covering various sectors for Thomson Reuters\, the Financial Post and The Canadian Press. \n  \nShabnum Durrani\, Head\, Corporate Communications\, TTC \nShabnum Durrani is the Head of Corporate Communications with the TTC\, where she oversees all internal and external communications for the organization. She joined the TTC after almost a decade in the healthcare sector in various leadership roles in public affairs and communications. Shabnum began her career as a lawyer and has experience in multiple areas including poverty and health law. She has also served as a senior policy advisor to several Cabinet Ministers at Queen’s Park. \n  \n Sean B. Pasternak\, AVP\, Global Communications\, Manulife \nSean Pasternak began his career in journalism as a reporter and editor for several community publications and had a 14-year stint with Bloomberg News. He wrote about Canada’s financial services sector and interviewed the industry’s most prominent CEOs\, C-Suite executives\, policymakers\, and government officials. Sean currently leads Manulife’s Global External Communications team\, which includes the company’s media relations\, social media and reputation management activities. In the past decade\, Sean has also moderated events from Bloomberg News and A.M. Best Co.\, appeared on various podcasts\, and as a panellist for Business Wire and the Gramercy Forum. \n  \nFees: \n$15: IABC member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom event. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/the-changing-media-landscape-key-trends-and-opportunities-in-2022/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/09/The-Changing-Media-Landscape_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T233000 DTSTAMP:20210806T134819Z CREATED:20210301T223949Z LAST-MODIFIED:20210806T134819Z UID:14459-1625126400-1625182200@toronto.iabc.to SUMMARY:RECORDING: The 5th P of Marketing – Pivot (or in this case\, Pandemic) DESCRIPTION:How Marketing Communications Teams are Navigating the Ultimate Test \nRECORDED on Thursday\, February 25 \nTo keep pace in the ever-changing consumer landscape\, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically\, winning requires retailers to take an adaptive\, dynamic\, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy. \nJoin Canadian Tire’s AVP of External Communications\, Stephanie Nadalin\, and Irene Daley\, AVP of Strategic Marketing\, as they talk about the pace of change – not only keeping up\, but how to break through and win with customers\, even in a global pandemic. \nFees: \nFree: IABC Member rate \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-the-5th-p-of-marketing-pivot-or-in-this-case-pandemic/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/IABC_The_5th_P_1500x535_D2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T170000 DTSTAMP:20210806T134918Z CREATED:20210520T201537Z LAST-MODIFIED:20210806T134918Z UID:15144-1625126400-1625158800@toronto.iabc.to SUMMARY:RECORDING: The road to becoming an authentic LGBTQQIP2SAA ally DESCRIPTION:An interactive workshop recorded on Tuesday\, May 11\, 2021 \nDiversity and inclusion is a journey\, not a destination. Many organizations are taking steps forward to become more diverse\, inclusive and create a sense of belonging in their culture. But these efforts must also include trans\, intersex\, non-binary and Two-Spirit individuals\, because: \n\n1. Organizations need to seek diverse perspectives to better represent their gender and sexually diverse staff\, customers and audiences.\n2. They are overlooking valuable talent and thinking based on lived experiences.\n3. They should have ambitions to reflect the world we all share to create spaces where everyone is welcome and celebrated.\n\nTo become a more diverse industry\, it is important to first improve understanding about how to be inclusive to trans\, non-binary and two-spirit professionals\, and become an authentic ally now. \nJoin IABC/Toronto for an interactive workshop with Virgin Mariana Cortes and Angel Glady\, two advocates and educators in the lesbian\, gay\, bisexual\, transgender\, questioning\, queer\, intersex\, pansexual\, two-spirit\, androgynous and asexual (LGBTQQIP2SAA) community\, who bring immense expertise\, knowledge and wisdom as trans women to this engaging workshop. \nThe interactive workshop includes the following elements: \n\n• Definitions in the context of the gender and sexual spectrum\n• The problem with heteronormative language norms\n• Human rights laws\n• HR protocols\n• Scenarios\n• Ally boot camp\n\nFees: \n$10: IABC member rate ($11.30 with HST)\n$15: non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nAngel Glady (She/her): Angel Glady is a Toronto-based trans woman activist and educator born and raised in Tamil Nadu\, India. She is the first trans woman who went to University of Madras to do an M.A Mass Communication. She is a theatre activist and she feels arts is the best tool to make a revolution in the straight cis normative binary world. \nShe worked with French theatre group ‘clowns without border’ and a South Korean theatre group called ‘TUIDA’. She acted in many Tamil movies. She was the co-founder of a trans theatre group called Panmai theatre in Chennai India and she worked with Trans Plus Canada as a project research assistant. \n  \nVirgen Mariana Cortes (She/her/they/them): Virgen is an empowered Colombian Trans woman living in Toronto as an LGBTQQIP2SAA educator and activist. She advocates for the rights of those who find themselves marginalized and vulnerable and creates awareness about social issues and justice. She works in social services and community based programs and is currently enrolled in a social service worker college program. She is really passionate when it comes to support and advocacy. She also loves the fashion world\, being a good friend and connecting with folks. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-the-road-to-becoming-an-authentic-lgbtqqip2saa-ally/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/04/LGBTQ2S-D3_web_twitter-in-feed.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T170000 DTSTAMP:20210806T134954Z CREATED:20210423T193530Z LAST-MODIFIED:20210806T134954Z UID:14826-1625126400-1625158800@toronto.iabc.to SUMMARY:RECORDING: Power Panel: Trends\, Perspectives & Insights from Industry Leaders DESCRIPTION:On Thursday April 22\, IABC/Toronto hosted a webinar with four seasoned panelists moderated by Jacqui d’Eon\, ABC\, MC\, Principal at JAD’E Communications. The experienced panelists included Greg Power\, CEO\, Weber Shandwick Canada and President\, Weber Shandwick North\, Judy Lewis\, Co-Founder and Partner\, Strategic Objectives and Marie-Lauren Gregoire Drummond\, SCMP\, National Director Marketing & Communications\, Big Brothers\, Big Sisters of Canada. These “Power Panelists” shared their perspectives\, insights and thoughts on trends in the communications industry\, with a focus on new ways of working during the global pandemic. \nFees: \n$10: IABC member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-power-panel-trends-perspectives-insights-from-industry-leaders/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/03/Power-Panel_web_twitter-in-feed.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T170000 DTSTAMP:20210806T135024Z CREATED:20210412T185400Z LAST-MODIFIED:20210806T135024Z UID:14728-1625126400-1625158800@toronto.iabc.to SUMMARY:RECORDING: Communicator of the Year (COTY) DESCRIPTION:RECORDED on Tuesday\, March 30\, 2021 \nFounder and Chairman of the BlackNorth Initiative and Founder and Executive Chairman of Kingsdale Advisors\, Wes Hall. \nIABC/Toronto is delighted to award Wes the prestigious 2020 Communicator of the Year (COTY) Award because he has demonstrated visionary leadership and communications excellence through his efforts to address anti-Black racism in Canada. \nWes formally received the award at the Communicator of the Year Virtual Fireside Chat – hosted by leading Rogers media personality Donnovan Bennett of Sportsnet – where Dr. Hall discussed the importance of communications in his success\, some tactics that organizational leaders can implement to tackle anti-Black systemic racism in Canada\, and how we can be change agents within our own organizations and communities. \nFees: \n$10: IABC member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-communicator-of-the-year-coty/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/01/1500-x-535px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210526T180000 DTEND;TZID=America/Toronto:20210526T210000 DTSTAMP:20210527T145003Z CREATED:20210427T145933Z LAST-MODIFIED:20210527T145003Z UID:14850-1622052000-1622062800@toronto.iabc.to SUMMARY:2021 IABC/Toronto OVATION Awards DESCRIPTION:Don’t miss the big night! \nWednesday\, May 26\,  6 to 9 p.m. EDT \nFor 36 years\, the prestigious OVATION Awards has celebrated excellence in communications in the Greater Toronto Area. \nThe year 2020 was challenging and changed everything. There were world-changing developments at every turn\, political shifts\, waves of social change and a global pandemic. Communicators rose to the challenge. \nWith more than 200 entries submitted\, we are proud to celebrate the award winners whose work has been evaluated against the global standard of the communications profession using  IABC’s Global Seven-Point Scale of Excellence.  \n \nJoin the largest IABC chapter worldwide on May 26 from 6 to 9 PM for the 2021 IABC/Toronto OVATION Awards – live-to-air from Arcadian Court on the Chime Live event app as we celebrate the outstanding achievements of our peers. \nHosted by: \n \n  \n  \n  \n  \n  \n  \nLainey Lui\nFounder\, @LaineyGossip and Television Personality \nTune in to find out who wins the coveted Best of the Best Judges’ Choice Award and the Awards of Distinction:\n \n\n• Boutique Agency of the Year\n• Small Agency of the Year\n• Mid-Size Agency of the Year\n• Large Agency of the Year\n• Communication Department of the Year\n• Not-for-Profit Communication Department of the Year \n\nNetwork with your colleagues\, make new contacts and catch up with old friends in our dynamic self-guided networking lounge.  \nGet a front row seat to the best and most innovative work in the Greater Toronto Area.   \nYou won’t want to miss out. \nIndividual tickets: \n\n• $25: IABC member rate ($28.25 with HST)\n• $50: Non-member rate ($56.50 with HST)\n\nGroup tickets – ENJOY DISCOUNTED RATES!  \n\n5 tickets\n\n\n• $110: IABC member rate ($124.30 with HST)\n\n• Each additional ticket is $25 ($28.25 with HST)\n\n\n• $225: Non-member rate ($254.25 with HST)\n\n• Each additional ticket is $50 ($56.50 with HST)\n\n\n\n\n10 tickets\n\n• $215: IABC member rate ($242.95 with HST)\n\n• Each additional ticket is $25 ($28.25 with HST)\n\n\n• $425: Non-member rate ($480.25 with HST)\n\n• Each additional ticket is $50 ($56.50 with HST)\n\n\n\n\n\n \nTo provide an inclusive experience for all viewers\, this event will be closed captioned. ASL interpretation also available. \n  \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n2021 Sponsors\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/2021-iabc-toronto-ovation-awards/ CATEGORIES:Networking,Professional Development,Slider ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/04/BuyTickets_WebBanner_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210511T120000 DTEND;TZID=America/Toronto:20210511T130000 DTSTAMP:20210517T133604Z CREATED:20210409T195510Z LAST-MODIFIED:20210517T133604Z UID:14690-1620734400-1620738000@toronto.iabc.to SUMMARY:The road to becoming an authentic LGBTQQIP2SAA ally DESCRIPTION:An interactive workshop on Tuesday\, May 11\, 2021\, from 12 to 1 p.m. EDT \nDiversity and inclusion is a journey\, not a destination. Many organizations are taking steps forward to become more diverse\, inclusive and create a sense of belonging in their culture. But these efforts must also include trans\, intersex\, non-binary and Two-Spirit individuals\, because: \n\n1. Organizations need to seek diverse perspectives to better represent their gender and sexually diverse staff\, customers and audiences.\n2. They are overlooking valuable talent and thinking based on lived experiences.\n3. They should have ambitions to reflect the world we all share to create spaces where everyone is welcome and celebrated.\n\nTo become a more diverse industry\, it is important to first improve understanding about how to be inclusive to trans\, non-binary and two-spirit professionals\, and become an authentic ally now. \nJoin IABC/Toronto for an interactive workshop with Virgin Mariana Cortes and Angel Glady\, two advocates and educators in the lesbian\, gay\, bisexual\, transgender\, questioning\, queer\, intersex\, pansexual\, two-spirit\, androgynous and asexual (LGBTQQIP2SAA) community\, who bring immense expertise\, knowledge and wisdom as trans women to this engaging workshop. \nThe interactive workshop includes the following elements: \n\n• Definitions in the context of the gender and sexual spectrum\n• The problem with heteronormative language norms\n• Human rights laws\n• HR protocols\n• Scenarios\n• Ally boot camp\n\nFees: \n$15: IABC member rate ($16.95 with HST)\n$25: non-member rate ($28.25 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a virtual event. A link to access the event will be provided to all registrants closer to the event date. Attendees are invited to add their preferred pronouns to the end of their Zoom name. For example: (They/Them) (She/Her) (He/Him) \nAngel Glady (She/her): Angel Glady is a Toronto-based trans woman activist and educator born and raised in Tamil Nadu\, India. She is the first trans woman who went to University of Madras to do an M.A Mass Communication. She is a theatre activist and she feels arts is the best tool to make a revolution in the straight cis normative binary world. \nShe worked with French theatre group ‘clowns without border’ and a South Korean theatre group called ‘TUIDA’. She acted in many Tamil movies. She was the co-founder of a trans theatre group called Panmai theatre in Chennai India and she worked with Trans Plus Canada as a project research assistant. \n  \nVirgen Mariana Cortes (She/her/they/them): Virgen is an empowered Colombian Trans woman living in Toronto as an LGBTQQIP2SAA educator and activist. She advocates for the rights of those who find themselves marginalized and vulnerable and creates awareness about social issues and justice. She works in social services and community based programs and is currently enrolled in a social service worker college program. She is really passionate when it comes to support and advocacy. She also loves the fashion world\, being a good friend and connecting with folks. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/the-road-to-becoming-an-authentic-lgbtqqip2saa-ally/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/04/LGBTQ2S-D3_web_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210324T173000 DTEND;TZID=America/Toronto:20210324T183000 DTSTAMP:20210315T135401Z CREATED:20210226T201630Z LAST-MODIFIED:20210315T135401Z UID:14439-1616607000-1616610600@toronto.iabc.to SUMMARY:NEW: Innovations in communications and relationship marketing: The JourneyWoman story DESCRIPTION:Wednesday\, March 24\, 2021\, 5:30 to 6:30 p.m. EST \nSuccessful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar\, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership of established online magazine and travellers network JourneyWoman. \nIn this session\, Carolyn will discuss: \n\n• Assessing and preserving the legacy of the JourneyWoman brand\n• Using innovative communication strategies to build new relationships with an established and loyal target audience\n• Evolving an online brand by offering new services\, including virtual events\n• Learning from mistakes made along the way.\n\nFees: \nFree: IABC member rate \n$20: Non-member rate ($22.60 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/new-innovations-in-communications-and-relationship-marketing-the-journeywoman-story/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/02/PIC_PD_March2021_v3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210301T070000 DTEND;TZID=America/Toronto:20210301T160000 DTSTAMP:20210115T213902Z CREATED:20210115T212340Z LAST-MODIFIED:20210115T213902Z UID:14104-1614582000-1614614400@toronto.iabc.to SUMMARY:RECORDING: IABC/Toronto 2021 OVATION Award writing workshop DESCRIPTION:Recorded on Wednesday\, January 13\, 2021\, from 12 to 1:30 p.m. EST \nIn a year like no other\, communicators worldwide are rising up to the challenges of 2020 with creativity\, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches\, how will you showcase your impact? \nIABC/Toronto’s award writing workshop features expert communicators who are past winners or judges of the IABC/Toronto OVATION Awards. For those planning to submit work to the 2021 IABC/Toronto OVATION Awards\, you’ll learn how to write and compile an outstanding award. Get tips from the speakers hailing from various backgrounds on how to position your application for success\, gain insight into the adjudication process\, and better communicate the effectiveness of your work.  \nSpeakers:  \nCyrus Mavalwala\, (ABC)\, (MC)\, Founding Partner\, Advantis Communications Inc. \nSylvia Link\, (MC)\,(ABC)\, (APR)®\, Director of Marketing and Communications\, RTOERO \nCrystal Moss\, Manager\, Communications and Special Projects\, The Regional Municipality of York \nFees: \n\nFree: IABC members\n$15: Non-member rate ($16.95 with HST)\n\nMEMBERS ACCESS HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-iabc-toronto-2021-ovation-award-writing-workshop/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/PDEvent_eLert_800x600.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20210228 DTEND;VALUE=DATE:20210302 DTSTAMP:20201223T202138Z CREATED:20201120T175337Z LAST-MODIFIED:20201223T202138Z UID:13670-1614553200-1614639599@toronto.iabc.to SUMMARY:RECORDING: Planning for 2021: Influencer Marketing Trends Webinar DESCRIPTION:On November 10th\, IABC/Toronto hosted a webinar along with Veritas Communications with four seasoned influencers on the changes they’ve seen in a post pandemic world and the trends they expect to see in 2021. \nFeaturing:  \nThe session was moderated by Krista Webster\, President & CEO\, Veritas Communications and the panelists included: \n\nAfiya Francisco\, Style Advisor\nKarl Conrad\, Tech Vlogger\nMalcolm Walker-Hendrix\, Fashion Vlogger\nTorri Webster\, Creative Consultant / Content Creator\n\nMembers can access the recording here \nNon-members access the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-planning-for-2021-influencer-marketing-trends-webinar/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/09/IABC-Planning-for-2021_1500x535-V2.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20210228 DTEND;VALUE=DATE:20210302 DTSTAMP:20201223T202331Z CREATED:20200923T145306Z LAST-MODIFIED:20201223T202331Z UID:13262-1614553200-1614639599@toronto.iabc.to SUMMARY:RECORDING: Keep Calm & Respond: COVID-19 Lessons from Senior Communicators DESCRIPTION:RECORDED on Tuesday\, September 15\, 2020\, 9 to 10:30 a.m. EDT \nOriginally presented on September 15\, a breakfast webinar on crisis communications during the era of COVID-19! Four of Toronto’s leading communicators shared their lessons on staying prepared and how they’re planning for what’s next. \nFeaturing: \n\nBrad Ross\, Chief Communications Officer\, City of Toronto\nGillian Howard\, Vice President\, Public Affairs and Communications\, University Health Network\nSophie Nadeau\, National Media Lead & Executive Media Trainer\, Edelman\nJackie DeSouza\, Director\, Corporate Communications\, Ontario Power Generation\n\nMembers can access the recording here \nNon-members can purchase access here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-keep-calm-respond-covid-19-lessons-from-senior-communicators/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/07/half-page-horizontal-half-page-horizontal-8.97w-x-9.928h-V1-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210225T110000 DTEND;TZID=America/Toronto:20210225T120000 DTSTAMP:20210104T190733Z CREATED:20201216T223611Z LAST-MODIFIED:20210104T190733Z UID:13986-1614250800-1614254400@toronto.iabc.to SUMMARY:The 5th P of Marketing - Pivot (or in this case\, Pandemic) DESCRIPTION:How Marketing Communications Teams are Navigating the Ultimate Test \nThursday\, February 25\, 12 to 1 p.m. EST\, Zoom \nTo keep pace in the ever-changing consumer landscape\, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically\, winning requires retailers to take an adaptive\, dynamic\, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy.   \nJoin Canadian Tire’s AVP of External Communications\, Stephanie Nadalin\, and Irene Daley\, AVP of Strategic Marketing\, as they talk about the pace of change – not only keeping up\, but how to break through and win with customers\, even in a global pandemic. \nFees: \n$15: IABC Member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. We encourage all registrants to check their spam folder and test the link well in advance of the event start time. \nFeaturing: \nStephanie Nadalin\, Associate Vice President\, External Communications\, Canadian Tire Corporation \nWith her career spanning politics and government to global agency work and now leading external communications for one of Canada’s most iconic retail brands\, Stephanie Nadalin has run the gamut of proactive\, reactive\, strategic and marketing communications challenges. In March of 2020\, many Canadian Tire stores were suddenly closed to customers as part of the public health emergency orders issued by provinces scrambling to stop the spread of COVID-19. Stephanie will tell the story of Canadian Tire’s cross-country pivot\, with communications at the hub of the rotation as the company had to adapt to a new and unprecedented reality\, while still trying to serve its customers and supply their needs. \n  \nIrene Daley\, Associate Vice President\, Strategic Marketing\, Canadian Tire Corporation \nAs AVP\, Strategic Marketing at Canadian Tire Corporation\, Irene is responsible for leading one of Canada’s most iconic brands. Tasked with not just maintaining brand love for a nearly century-old retailer\, Irene endeavours to contemporize and grow the Canadian Tire brand. Irene leads her team to evolve Canada’s Store marketing campaigns\, with results recognized and awarded both at the national and international level with multiple Effies\, Cassies and CMAs. \nWhen Canadians were faced with a global pandemic\, the Canadian Tire team knew that their brand needed to maintain its role of being there for Canadians\, whatever the situation. Whether it was during lockdowns\, while stores were closed or when numbers started to flatten\, stores were there to serve their communities with essential products and safe shopping options. Our brand purpose to equip Canadians for the jobs and joys of life in Canada\, became the guiding light for everything. While life in Canada continues to change\, Canadian Tire will continue to adapt to help Canadians continue to make the most of their lives at home. \nIrene is based in Toronto and is also a member of the CMA’s Ethics and Standards Committee. Prior to Canadian Tire\, Irene spent 17 years in Retail and CPG marketing leading iconic global brands like Oreo\, Ritz\, What’s Cooking and Kraft Dinner at Kraft Heinz. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/the-5th-p-of-marketing-pivot-or-in-this-case-pandemic/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/IABC_The_5th_P_1200x628_D3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210119T163000 DTEND;TZID=America/Toronto:20210119T173000 DTSTAMP:20201207T161045Z CREATED:20201130T201757Z LAST-MODIFIED:20201207T161045Z UID:13731-1611073800-1611077400@toronto.iabc.to SUMMARY:PIC Presents: Attract Clients with DIY Video for LinkedIn DESCRIPTION:Hands-on session with corporate video producer Vanessa Holding \nTuesday\, January 19\, 5:30 to 6:30 p.m. \nWe all know that video is the best way to boost engagement online\, generating more comments\, likes and shares than any other content format. But did you know that you can use your phone to create quality\, compelling videos to post on LinkedIn and your other social platforms? \nIf you’re looking for a way to raise your profile or simply join in the conversation\, DIY videos offer a great option to spark a discussion\, share news or promote a cause. In this one-hour webinar\, corporate video producer Vanessa Holding will teach us how to create our own videos for LinkedIn\, sharing technical advice as well as suggestions on drafting video content. \nYou’ll learn: \n\n\n• content ideas and formula for your scripts\n• technical tips for filming on a smartphone\n• how to get attention for your videos\n\n\nVanessa will also walk participants though her own content template\, that she uses to develop video content that really resonates with LinkedIn audiences. \nFeaturing: \nVanessa is a Corporate Video Producer and Video Coach who helps businesses stay top-of-mind and attract more clients with the power of video. Over the past five years she’s led her award-winning production company Arc + Crown Media to help clients get across their important information in a way that gets attention and compels action. She’s more recently focused her attention on helping independents and small business owners create their own video content to attract prospects and stay top-of-mind on the increasingly important LinkedIn platform. \n  \n  \nFees: \nFree: IABC member rate \n$20: Non-member rate ($22.60 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be provided to all registrants in your registration confirmation email. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-attract-clients-with-diy-video-for-linkedin/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/11/PIC_PD_Jan-19-Vanessa-Holding.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210113T110000 DTEND;TZID=America/Toronto:20210113T123000 DTSTAMP:20210111T171320Z CREATED:20201202T203843Z LAST-MODIFIED:20210111T171320Z UID:13769-1610535600-1610541000@toronto.iabc.to SUMMARY:IABC/Toronto OVATION award writing workshop DESCRIPTION:Get insight and tips from four expert speakers on how to position your IABC/Toronto OVATION for success!\nA virtual professional development workshop on Wednesday\, January 13\, 2021\, from 12 to 1:30 p.m. \nIn a year like no other\, communicators worldwide are rising up to the challenges of 2020 with creativity\, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches\, how will you showcase your impact? \nIABC/Toronto’s award writing workshop features expert communicators who are past winners or judges of the IABC/Toronto OVATION Awards. For those planning to submit work to the 2021 IABC/Toronto OVATION Awards\, you’ll learn how to write and compile an outstanding award. Get tips from the speakers hailing from various backgrounds on how to position your application for success\, gain insight into the adjudication process\, and better communicate the effectiveness of your work.  \nThe writing workshop will cover a range of topics in submitting an entry\, such as:\n\n• Understanding IABC global judging criteria \n• Setting up your business need \n• Setting SMART goals and objectives\n• Identifying common mistakes\n• Proactive planning to avoid late deadlines\n• Leveling up your submission\, with ideas of how to enter the IABC Gold Quill Awards and IABC Canada Silver Leaf Awards.\n\nThe perfect opportunity to ask questions\, gain insight and learn from the best! \n\nRegister now! \nFees: \n\n• Free: IABC members\n• $15: Non-member rate ($16.95 with HST)\n\nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. We encourage all registrants to check their spam folder and test the link well in advance of the event start time. \n\nSpeakers: \nCyrus Mavalwala\, (ABC)\, (MC)\, Founding Partner\, Advantis Communications Inc.  \nCyrus Mavalwala\, ABC\, MC is a sought-after digital communication strategist\, trainer and keynote speaker who helps organizations achieve business results. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of 60 people in Canada who have been awarded IABC Canada’s highest honour and lifetime achievement designation\, Master Communicator.  \nAfter years at global PR agencies\, Cyrus founded Advantis Communications in 2002 where he leads a team dedicated to building digital communication and marketing capacity for clients in Canada and the US. The Advantis team integrates social media\, video and digital communication strategies and tactics that support communication objectives for municipalities\, associations and corporations.  \nTwitter: @CyrusMavalwala or on Advantis Communications’ website: www.advantiscomm.com  \nSylvia Link\, (MC)\,(ABC)\, (APR)®\, Director of Marketing and Communications\, RTOERO \nSylvia Link\, MC\, ABC\, APR is an award-winning accredited\, senior communicator with experience in non-profit\, government\, education\, child care and health care sectors. Sylvia is director of marketing and communications for RTOERO\, a non-profit member organization of 81\,000+ education sector workers and retirees across Canada.  \nSylvia holds professional accreditations through the International Association of Business Communicators (IABC) and the Public Relations Universal Accreditation Board. In 2015\, she received the lifetime professional designation of Master Communicator from IABC Canada. She is currently a member of the international IABC Awards Committee.  \nSylvia is the recipient of numerous professional awards\, including:  \n\n• Gold Quill\, Silver Leaf and OVATION Awards of Excellence\, IABC\n• Non-Profit PR Department of the Year 2020\, IABC/Toronto\n• Platinum PR Award\, PR News\n• Gold Medallion\, National School Public Relations Association \n• Cicero Speechwriting Award for Best Public Policy Speech \n• Bronze Anvil\, Public Relations Society of America\n\nTwitter: @SylviaLink \nCrystal Moss\, Manager\, Communications and Special Projects\, The Regional Municipality of York  \nCrystal Moss is the Manager of Communications & Special Projects for The Regional Municipality of York\, an upper tier municipality located just north of the City of Toronto and comprised of nearly 1.2 million residents. A seasoned communicator\, Crystal has 18 years of experience leading the development and implementation of strategic communications plans. She is also an experienced communications advisor to senior public sector leaders within the municipal\, regional and provincial governments. \nCrystal has achieved a Masters Certificate in Municipal Management\, a postgraduate Certificate in Corporate Communication and a Bachelor of Fine Arts Honours Degree. Her areas of specialty include strategic communications planning\, branding\, employee engagement\, executive communications\, corporate philanthropy\, art direction and creative writing. \nTogether with her team\, Crystal has been recognized with more than 10 local\, national and global IABC awards\, most often at the excellence level. In addition\, York Region has been the year-after-year recipient of the distinguished IABC Communications Department of the Year award at both the local and global levels. An IABC member since 2002\, Crystal has served as a judge for the IABC/Toronto OVATION Awards since 2018. \nTwitter: @CrystalMoss \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-toronto-ovation-award-writing-workshop/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/PDEvent_eLert_800x600.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201110T110000 DTEND;TZID=America/Toronto:20201110T120000 DTSTAMP:20201111T162451Z CREATED:20200925T180847Z LAST-MODIFIED:20201111T162451Z UID:13290-1605006000-1605009600@toronto.iabc.to SUMMARY:Planning for 2021: Influencer Marketing Trends DESCRIPTION:Tuesday\, November 10\, 12 to 1 p.m. EST \nRecent developments brought on by COVID-19 and the Black Lives Matter movement have forever changed the face of influencer marketing. What trends will we see in 2021 and how can you leverage these in your communications strategies? Join our upcoming webinar to learn about the top trends in influencer marketing. Tickets available now. \nFeaturing: \nKrista Webster\, President & CEO\, Veritas Communications \nNamed one of US PR Week’s Top 40 Under 40\, Krista Webster brings more than 20 years of public relations\, social media and influencer marketing experience\, working with blue chip clients in the US\, Canada\, Europe and Asia to her role as President & CEO of Veritas Communications. A self-professed change agent\, Webster is always looking for ways to push the envelope creatively and strategically\, consistently striving to innovate ahead of the curve. In 2019\, Webster expanded the Veritas family to include performance driven influencer co-creation and digital content hub Meat & Produce (M&P) as a means to strategically bring influencers more fully to the table and fill a gap she identified in the market. \nCredited with managing 30+ million in client portfolios on both sides of the border by her late twenties\, Webster attributes her accelerated success to a strong focus on integration between media channels and with agencies from other disciplines. She believes wholeheartedly that the best ideas are media agnostic. The channels you employ – earned\, owned or paid – are secondary to the power of an idea that truly transcends and breaks through. \nIn addition to the business of PR\, Webster also makes it her business to look for ways to give back philanthropically through work and play. Veritas continues to be committed to pro-bono service for several global charities\, in addition to helping build award-winning Corporate Social Responsibility programs for key clients. In fact\, she was the winner of the first-ever Cannes PR Lion in 2009 for her cause work on P&G’s Global Campaign that supported the education of girls in Africa called “Protecting Futures.” \nMalcolm Walker-Hendrix\, Fashion Vlogger \nBorn and raised in the Nation’s Capital\, a digital creator with an affinity for men’s streetwear and sneakers. Bringing you into his world by showcasing his latest sneaker pickups\, vacations and personal style through both his Instagram and YouTube channels. \n  \n  \n  \n  \nTorri Webster\, Creative Consultant / Content Creator \nTorri Webster is a Toronto based beauty and lifestyle content creator with an audience of over 350\,000+ online\, with a fresh take on Canadian trends. With over 10 years spent in the Entertainment industry\, Torri has worked on countless television shows and now manages her social media content and channels. Torri’s latest venture is a co-owned podcast called Poddy Talk\, signed with the Bell Media network. Weekly episodes air every Wednesday – giving Torri another way to connect with her online audience. \n  \n  \nKarl Conrad\, Tech Vlogger \nKarl Conrad is a lifestyle technology content creator based in Toronto. What started as a hobby\, creating posts with a point and shoot camera with no knowledge in video production or editing\, has grown into a thriving social media channel and global community with more than 750K followers. Karl has worked with the largest tech brands in the world\, including Apple\, Samsung\, LG\, Sony\, Porsche\, and Tesla. Prior to his career as a tech influencer\, he played professional soccer in the Netherlands for several years and has completed his Masters at the University of Toronto in Health Informatics. \n  \n  \nAfiya Francisco\, Style Advisor  \nAfiya Francisco is a mom of two boys\, Felix and Desmond (Desi) and recognized Style Advisor\, television and fashion personality\, speaker\, and brand ambassador. In combination with her site\, The Style House\, Afiya’s multimedia platform helps women approach their personal style with confidence\, simplicity & joy. \n  \n  \n  \nFees: \n$15: IABC Member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the event start time. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/planning-for-2021-influencer-marketing-trends/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/09/IABC-Planning-for-2021_1500x535-V2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201015T183000 DTEND;TZID=America/Toronto:20201015T193000 DTSTAMP:20200928T180500Z CREATED:20200911T125949Z LAST-MODIFIED:20200928T180500Z UID:13209-1602786600-1602790200@toronto.iabc.to SUMMARY:PIC Presents: Creative and Inventive Ways to Market During a Pandemic DESCRIPTION:Learn how to effectively adjust your marketing strategy to meet the changing priorities and behaviours of customers and clients during these unprecedented times. \nThursday\, October 15\, 6:30 to 7:30 p.m. EST \nThe restrictions in place to help curb the spread of the COVID-19 pandemic have contributed to significant behavioural and lifestyle changes throughout our country and world. How does this alter our marketing strategies? \nHow does the social and economic upheaval of this global pandemic change the content or tone of our messages/marketing content? \nPopular IABC – PIC presenter Alison Garwood Jones will examine these questions and explore the creative marketing tactics that can help independent communicators today. \nA Toronto-based writer\, illustrator\, and University of Toronto (SCS) instructor\, Garwood-Jones has been freelancing since 2007. Through two economic crashes and one global pandemic she has taught herself to adapt to change and to carefully choose and market only the skills that best meet the moment. \n  \nFees: \nFree to IABC members \n$20: Non-member rate ($22.60 with HST) \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-creative-and-inventive-ways-to-market-during-a-pandemic/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/09/PIC_PD_Oct15_v3.png END:VEVENT END:VCALENDAR