BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IABC/Toronto - ECPv6.18.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:IABC/Toronto X-ORIGINAL-URL:https://toronto.iabc.to X-WR-CALDESC:Events for IABC/Toronto REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20180311T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20181104T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211124T110000 DTEND;TZID=America/Toronto:20211124T123000 DTSTAMP:20211124T234042Z CREATED:20211105T150919Z LAST-MODIFIED:20211124T234042Z UID:15911-1637751600-1637757000@toronto.iabc.to SUMMARY:2022 OVATION Award Writing Workshop DESCRIPTION:Wednesday\, November 24\, 2021\, 12 to 1:30 p.m. \nWant to submit an entry to the 2022 IABC/Toronto OVATION Awards? \nDon’t miss our upcoming award writing workshop on November 24. Get tips and insights on how to write and compile an outstanding award from expert speakers. \nFeaturing: \nMaliha Aqueel\, PMP\, SCMP\, MC\, is Canada’s 61st Master Communicator. She is the Director of Global Communications & Digital Channels at Fix Network World\, where she leads multi-channel\, integrated communication programs. Previously\, she was Assistant Director\, Brand\, Marketing & Communications at EY before heading communications for the Institute of Corporate Directors. She serves on IABC’s international board of directors and is a past IABC/Toronto President. She has won several IABC Gold Quill awards for brand development\, content marketing\, publications and internal communications\, including two IABC Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. \n  \nNathalie Noel has worked in communications and marketing for 20 years. She is The Law Foundation of Ontario’s communications specialist and she does freelance consulting in the areas of brand development and communications strategy. She approaches her work from a strategic and holistic branding perspective\, and has applied this to brand development\, internal and external communications\, marketing\, PR\, employee training\, and volunteer development. She is a longtime IABC member\, an OVATION award winner and a judge of IABC/London and IABC/Toronto’s awards programs. \n  \n  \nMichael Blackburn Michael is a dynamic\, passionate and IABC Gold Quill\, IABC Canada Silver Leaf\, IABC Heritage Region Silver Quill and IABC/Toronto OVATION award-winning communications professional and LGBTQ2+ advocate. He is the recipient of IABC International’s 2021 Rising Leader of the Year Award for his outstanding contributions to the profession and delivering the Global Standard of Communications. Michael serves as IABC/Toronto’s Executive Vice President for the 2021-2022 term and on IABC’s World Conference Program Advisory Committee (PAC) for the 2022 World Conference in New York City. \n  \n  \nFees:\nFree: IABC member rate\n$15: Non-member rate ($16.95 with HST) \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/2022-ovation-award-writing-workshop/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/11/1500-x-535-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211123T113000 DTEND;TZID=America/Toronto:20211123T123000 DTSTAMP:20211112T150349Z CREATED:20211112T150018Z LAST-MODIFIED:20211112T150349Z UID:15949-1637667000-1637670600@toronto.iabc.to SUMMARY:Emerge Mindfully For Independent Business Communicators DESCRIPTION:Tuesday\, November 23\, 12:30 to 1:30 p.m. EST \nIndie communicators: Let’s talk about thriving post-pandemic with the science of self-awareness and compassionate communication \nBringing together the latest research into trauma\, neuroscience\, and mindfulness\, this online workshop will teach you new evidence-based strategies to successfully: \n\nManage different client personalities and needs.\nDeal with any cognitive overload and overwhelm\, (so you can stay on top of things and work from your best self).\nOvercome isolation and collaborate with ease.\n\nParticipants will walk away with a toolkit of communication techniques. \nPlus: IABC members will walk away with a chapter of Nancy’s new book: Curiouser: The New Science of Insight and Innovation. \nFree to all \nREGISTER HERE \nNote: This event will be held virtually on Zoom. A link to access will be emailed to all registrants the morning of the event. Please check your spam/promotions folders. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/emerge-mindfully-for-independent-business-communicators/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/11/https___cdn.evbuc_.com_images_184336979_691207185583_1_original.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211117T170000 DTEND;TZID=America/Toronto:20211117T180000 DTSTAMP:20211118T160021Z CREATED:20211015T153948Z LAST-MODIFIED:20211118T160021Z UID:15760-1637168400-1637172000@toronto.iabc.to SUMMARY:GCCC® Virtual Information Session DESCRIPTION:Do you want to take your career to the next level? \nCMP® & SCMP® exams are coming back to Toronto \nNovember 17\, 6 to 7 p.m. ET \nFREE to members and non-members \nLearn about the career-boosting benefits of CMP® and SCMP® certifications\, how to prepare for the exams and ask any other questions you may have! \nFeaturing: \nKent Anjo\, CMP®\nModerator & IABC/Toronto Volunteer \n  \n  \n  \n  \nCaroline Lule\, CMP®\nSpeaker \n  \n  \n  \n  \nMarie-Lauren Gregoire Drummond\, SCMP®\nSpeaker \n  \n  \n  \n  \nREGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/gccc-virtual-information-session/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/10/GCCC_1500X535_V2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211027T080000 DTEND;TZID=America/Toronto:20220331T170000 DTSTAMP:20211027T171611Z CREATED:20211027T165034Z LAST-MODIFIED:20211027T171611Z UID:15860-1635321600-1648746000@toronto.iabc.to SUMMARY:RECORDING: The Changing Media Landscape DESCRIPTION:RECORDED October 26\, 2021 \nThe media landscape has changed dramatically since the onset of the pandemic. What are the new trends and opportunities for communications professionals? \nWhat are some repeatable strategies you can use to cut through the noise and stand out? Hear from Toronto’s leading media experts on what they’ve learned from the onset of the pandemic. \nModerator: \nDaniel Tisch\, APR\, FCPRS\, President & CEO at Argyle | Engagement\, communication & reputation advisors \nCEO and owner of one of Canada’s largest and fastest-growing communications consulting firms\, with more than 125 full-time employees in eight North American cities. Specialties: Corporate communications\, financial communications\, digital consumer marketing\, public affairs\, executive coaching\, public engagement and reputation management. Fellow of the Canadian Public Relations Society. Argyle was named Global Mid-Sized Agency of the Year in 2017 and 2018 by the International Association of Business Communicators; one of Canada’s Top Growing Companies in 2019 and 2020 by the Globe & Mail; and Canadian Agency of the Year in 2020 by PRovoke Media\, the leading analyst covering the global PR industry. \n\nFeatured Speakers:\n\nSophie Nadeau\, Vice President\, Reputation\, Executive Training & National Media Lead\, Edelman \nSophie Nadeau has 25 years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and strategic communications. A former journalist with experience in some of Canada’s top newsrooms\, Sophie heads Edelman’s national media team and leads strategic media counsel for clients. As a leader on Edelman Canada’s Reputation team\, she has counselled more than 100 companies and organizations from every sector on a range of complex issues. From 2009-2014\, she worked for the U.S. State Department at the U.S. Embassy in Ottawa\, helping Americans connect with Canadians on matters of policy\, diplomacy\, and international affairs. \n  \nWojtek Dabrowski\, Managing Partner\, Provident Communications \nWojtek is an expert-level communications leader with a proven track record of protecting and enhancing global brands and delivering sound strategic communications counsel to senior executives. He has been the Managing Partner for Provident Communications Inc. since he launched it in 2016. Before that\, Wojtek has held senior leadership positions in the communications teams of Manulife\, RBC and TD Bank Group. Before embarking on a career in corporate communications\, Wojtek spent 10 years as a daily business journalist\, covering various sectors for Thomson Reuters\, the Financial Post and The Canadian Press. \n  \nShabnum Durrani\, Head\, Corporate Communications\, TTC \nShabnum Durrani is the Head of Corporate Communications with the TTC\, where she oversees all internal and external communications for the organization. She joined the TTC after almost a decade in the healthcare sector in various leadership roles in public affairs and communications. Shabnum began her career as a lawyer and has experience in multiple areas including poverty and health law. She has also served as a senior policy advisor to several Cabinet Ministers at Queen’s Park. \n  \n Sean B. Pasternak\, AVP\, Global Communications\, Manulife \nSean Pasternak began his career in journalism as a reporter and editor for several community publications and had a 14-year stint with Bloomberg News. He wrote about Canada’s financial services sector and interviewed the industry’s most prominent CEOs\, C-Suite executives\, policymakers\, and government officials. Sean currently leads Manulife’s Global External Communications team\, which includes the company’s media relations\, social media and reputation management activities. In the past decade\, Sean has also moderated events from Bloomberg News and A.M. Best Co.\, appeared on various podcasts\, and as a panellist for Business Wire and the Gramercy Forum. \n  \nFees: \n$10: IABC Member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/15860/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/09/The-Changing-Media-Landscape_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20211026T120000 DTEND;TZID=America/Toronto:20211026T130000 DTSTAMP:20211027T164200Z CREATED:20210915T153731Z LAST-MODIFIED:20211027T164200Z UID:15615-1635249600-1635253200@toronto.iabc.to SUMMARY:The Changing Media Landscape: Key Trends and Opportunities in 2022 DESCRIPTION:Tuesday\, October 26\, 12 to 1 p.m. EST \nLIVE Virtual Event \nThe media landscape has changed dramatically since the onset of the pandemic. What are the new trends and opportunities for communications professionals? \nWhat are some repeatable strategies you can use to cut through the noise and stand out? Hear from Toronto’s leading media experts on what they’ve learned from the onset of the pandemic. \nModerator: \nDaniel Tisch\, APR\, FCPRS\, President & CEO at Argyle | Engagement\, communication & reputation advisors \nCEO and owner of one of Canada’s largest and fastest-growing communications consulting firms\, with more than 125 full-time employees in eight North American cities. Specialties: Corporate communications\, financial communications\, digital consumer marketing\, public affairs\, executive coaching\, public engagement and reputation management. Fellow of the Canadian Public Relations Society. Argyle was named Global Mid-Sized Agency of the Year in 2017 and 2018 by the International Association of Business Communicators; one of Canada’s Top Growing Companies in 2019 and 2020 by the Globe & Mail; and Canadian Agency of the Year in 2020 by PRovoke Media\, the leading analyst covering the global PR industry. \n\nFeatured Speakers:\n\nSophie Nadeau\, Vice President\, Reputation\, Executive Training & National Media Lead\, Edelman \nSophie Nadeau has 25 years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and strategic communications. A former journalist with experience in some of Canada’s top newsrooms\, Sophie heads Edelman’s national media team and leads strategic media counsel for clients. As a leader on Edelman Canada’s Reputation team\, she has counselled more than 100 companies and organizations from every sector on a range of complex issues. From 2009-2014\, she worked for the U.S. State Department at the U.S. Embassy in Ottawa\, helping Americans connect with Canadians on matters of policy\, diplomacy\, and international affairs. \n  \nWojtek Dabrowski\, Managing Partner\, Provident Communications \nWojtek is an expert-level communications leader with a proven track record of protecting and enhancing global brands and delivering sound strategic communications counsel to senior executives. He has been the Managing Partner for Provident Communications Inc. since he launched it in 2016. Before that\, Wojtek has held senior leadership positions in the communications teams of Manulife\, RBC and TD Bank Group. Before embarking on a career in corporate communications\, Wojtek spent 10 years as a daily business journalist\, covering various sectors for Thomson Reuters\, the Financial Post and The Canadian Press. \n  \nShabnum Durrani\, Head\, Corporate Communications\, TTC \nShabnum Durrani is the Head of Corporate Communications with the TTC\, where she oversees all internal and external communications for the organization. She joined the TTC after almost a decade in the healthcare sector in various leadership roles in public affairs and communications. Shabnum began her career as a lawyer and has experience in multiple areas including poverty and health law. She has also served as a senior policy advisor to several Cabinet Ministers at Queen’s Park. \n  \n Sean B. Pasternak\, AVP\, Global Communications\, Manulife \nSean Pasternak began his career in journalism as a reporter and editor for several community publications and had a 14-year stint with Bloomberg News. He wrote about Canada’s financial services sector and interviewed the industry’s most prominent CEOs\, C-Suite executives\, policymakers\, and government officials. Sean currently leads Manulife’s Global External Communications team\, which includes the company’s media relations\, social media and reputation management activities. In the past decade\, Sean has also moderated events from Bloomberg News and A.M. Best Co.\, appeared on various podcasts\, and as a panellist for Business Wire and the Gramercy Forum. \n  \nFees: \n$15: IABC member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom event. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/the-changing-media-landscape-key-trends-and-opportunities-in-2022/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/09/The-Changing-Media-Landscape_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T233000 DTSTAMP:20210806T134819Z CREATED:20210301T223949Z LAST-MODIFIED:20210806T134819Z UID:14459-1625126400-1625182200@toronto.iabc.to SUMMARY:RECORDING: The 5th P of Marketing – Pivot (or in this case\, Pandemic) DESCRIPTION:How Marketing Communications Teams are Navigating the Ultimate Test \nRECORDED on Thursday\, February 25 \nTo keep pace in the ever-changing consumer landscape\, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically\, winning requires retailers to take an adaptive\, dynamic\, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy. \nJoin Canadian Tire’s AVP of External Communications\, Stephanie Nadalin\, and Irene Daley\, AVP of Strategic Marketing\, as they talk about the pace of change – not only keeping up\, but how to break through and win with customers\, even in a global pandemic. \nFees: \nFree: IABC Member rate \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-the-5th-p-of-marketing-pivot-or-in-this-case-pandemic/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/IABC_The_5th_P_1500x535_D2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T170000 DTSTAMP:20210806T134918Z CREATED:20210520T201537Z LAST-MODIFIED:20210806T134918Z UID:15144-1625126400-1625158800@toronto.iabc.to SUMMARY:RECORDING: The road to becoming an authentic LGBTQQIP2SAA ally DESCRIPTION:An interactive workshop recorded on Tuesday\, May 11\, 2021 \nDiversity and inclusion is a journey\, not a destination. Many organizations are taking steps forward to become more diverse\, inclusive and create a sense of belonging in their culture. But these efforts must also include trans\, intersex\, non-binary and Two-Spirit individuals\, because: \n\n1. Organizations need to seek diverse perspectives to better represent their gender and sexually diverse staff\, customers and audiences.\n2. They are overlooking valuable talent and thinking based on lived experiences.\n3. They should have ambitions to reflect the world we all share to create spaces where everyone is welcome and celebrated.\n\nTo become a more diverse industry\, it is important to first improve understanding about how to be inclusive to trans\, non-binary and two-spirit professionals\, and become an authentic ally now. \nJoin IABC/Toronto for an interactive workshop with Virgin Mariana Cortes and Angel Glady\, two advocates and educators in the lesbian\, gay\, bisexual\, transgender\, questioning\, queer\, intersex\, pansexual\, two-spirit\, androgynous and asexual (LGBTQQIP2SAA) community\, who bring immense expertise\, knowledge and wisdom as trans women to this engaging workshop. \nThe interactive workshop includes the following elements: \n\n• Definitions in the context of the gender and sexual spectrum\n• The problem with heteronormative language norms\n• Human rights laws\n• HR protocols\n• Scenarios\n• Ally boot camp\n\nFees: \n$10: IABC member rate ($11.30 with HST)\n$15: non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nAngel Glady (She/her): Angel Glady is a Toronto-based trans woman activist and educator born and raised in Tamil Nadu\, India. She is the first trans woman who went to University of Madras to do an M.A Mass Communication. She is a theatre activist and she feels arts is the best tool to make a revolution in the straight cis normative binary world. \nShe worked with French theatre group ‘clowns without border’ and a South Korean theatre group called ‘TUIDA’. She acted in many Tamil movies. She was the co-founder of a trans theatre group called Panmai theatre in Chennai India and she worked with Trans Plus Canada as a project research assistant. \n  \nVirgen Mariana Cortes (She/her/they/them): Virgen is an empowered Colombian Trans woman living in Toronto as an LGBTQQIP2SAA educator and activist. She advocates for the rights of those who find themselves marginalized and vulnerable and creates awareness about social issues and justice. She works in social services and community based programs and is currently enrolled in a social service worker college program. She is really passionate when it comes to support and advocacy. She also loves the fashion world\, being a good friend and connecting with folks. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-the-road-to-becoming-an-authentic-lgbtqqip2saa-ally/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/04/LGBTQ2S-D3_web_twitter-in-feed.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T170000 DTSTAMP:20210806T134954Z CREATED:20210423T193530Z LAST-MODIFIED:20210806T134954Z UID:14826-1625126400-1625158800@toronto.iabc.to SUMMARY:RECORDING: Power Panel: Trends\, Perspectives & Insights from Industry Leaders DESCRIPTION:On Thursday April 22\, IABC/Toronto hosted a webinar with four seasoned panelists moderated by Jacqui d’Eon\, ABC\, MC\, Principal at JAD’E Communications. The experienced panelists included Greg Power\, CEO\, Weber Shandwick Canada and President\, Weber Shandwick North\, Judy Lewis\, Co-Founder and Partner\, Strategic Objectives and Marie-Lauren Gregoire Drummond\, SCMP\, National Director Marketing & Communications\, Big Brothers\, Big Sisters of Canada. These “Power Panelists” shared their perspectives\, insights and thoughts on trends in the communications industry\, with a focus on new ways of working during the global pandemic. \nFees: \n$10: IABC member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-power-panel-trends-perspectives-insights-from-industry-leaders/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/03/Power-Panel_web_twitter-in-feed.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210701T080000 DTEND;TZID=America/Toronto:20210701T170000 DTSTAMP:20210806T135024Z CREATED:20210412T185400Z LAST-MODIFIED:20210806T135024Z UID:14728-1625126400-1625158800@toronto.iabc.to SUMMARY:RECORDING: Communicator of the Year (COTY) DESCRIPTION:RECORDED on Tuesday\, March 30\, 2021 \nFounder and Chairman of the BlackNorth Initiative and Founder and Executive Chairman of Kingsdale Advisors\, Wes Hall. \nIABC/Toronto is delighted to award Wes the prestigious 2020 Communicator of the Year (COTY) Award because he has demonstrated visionary leadership and communications excellence through his efforts to address anti-Black racism in Canada. \nWes formally received the award at the Communicator of the Year Virtual Fireside Chat – hosted by leading Rogers media personality Donnovan Bennett of Sportsnet – where Dr. Hall discussed the importance of communications in his success\, some tactics that organizational leaders can implement to tackle anti-Black systemic racism in Canada\, and how we can be change agents within our own organizations and communities. \nFees: \n$10: IABC member rate ($11.30 with HST) \n$15: Non-member rate ($16.95 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-communicator-of-the-year-coty/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/01/1500-x-535px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210526T180000 DTEND;TZID=America/Toronto:20210526T210000 DTSTAMP:20210527T145003Z CREATED:20210427T145933Z LAST-MODIFIED:20210527T145003Z UID:14850-1622052000-1622062800@toronto.iabc.to SUMMARY:2021 IABC/Toronto OVATION Awards DESCRIPTION:Don’t miss the big night! \nWednesday\, May 26\,  6 to 9 p.m. EDT \nFor 36 years\, the prestigious OVATION Awards has celebrated excellence in communications in the Greater Toronto Area. \nThe year 2020 was challenging and changed everything. There were world-changing developments at every turn\, political shifts\, waves of social change and a global pandemic. Communicators rose to the challenge. \nWith more than 200 entries submitted\, we are proud to celebrate the award winners whose work has been evaluated against the global standard of the communications profession using  IABC’s Global Seven-Point Scale of Excellence.  \n \nJoin the largest IABC chapter worldwide on May 26 from 6 to 9 PM for the 2021 IABC/Toronto OVATION Awards – live-to-air from Arcadian Court on the Chime Live event app as we celebrate the outstanding achievements of our peers. \nHosted by: \n \n  \n  \n  \n  \n  \n  \nLainey Lui\nFounder\, @LaineyGossip and Television Personality \nTune in to find out who wins the coveted Best of the Best Judges’ Choice Award and the Awards of Distinction:\n \n\n• Boutique Agency of the Year\n• Small Agency of the Year\n• Mid-Size Agency of the Year\n• Large Agency of the Year\n• Communication Department of the Year\n• Not-for-Profit Communication Department of the Year \n\nNetwork with your colleagues\, make new contacts and catch up with old friends in our dynamic self-guided networking lounge.  \nGet a front row seat to the best and most innovative work in the Greater Toronto Area.   \nYou won’t want to miss out. \nIndividual tickets: \n\n• $25: IABC member rate ($28.25 with HST)\n• $50: Non-member rate ($56.50 with HST)\n\nGroup tickets – ENJOY DISCOUNTED RATES!  \n\n5 tickets\n\n\n• $110: IABC member rate ($124.30 with HST)\n\n• Each additional ticket is $25 ($28.25 with HST)\n\n\n• $225: Non-member rate ($254.25 with HST)\n\n• Each additional ticket is $50 ($56.50 with HST)\n\n\n\n\n10 tickets\n\n• $215: IABC member rate ($242.95 with HST)\n\n• Each additional ticket is $25 ($28.25 with HST)\n\n\n• $425: Non-member rate ($480.25 with HST)\n\n• Each additional ticket is $50 ($56.50 with HST)\n\n\n\n\n\n \nTo provide an inclusive experience for all viewers\, this event will be closed captioned. ASL interpretation also available. \n  \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \n2021 Sponsors\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/2021-iabc-toronto-ovation-awards/ CATEGORIES:Networking,Professional Development,Slider ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/04/BuyTickets_WebBanner_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210511T120000 DTEND;TZID=America/Toronto:20210511T130000 DTSTAMP:20210517T133604Z CREATED:20210409T195510Z LAST-MODIFIED:20210517T133604Z UID:14690-1620734400-1620738000@toronto.iabc.to SUMMARY:The road to becoming an authentic LGBTQQIP2SAA ally DESCRIPTION:An interactive workshop on Tuesday\, May 11\, 2021\, from 12 to 1 p.m. EDT \nDiversity and inclusion is a journey\, not a destination. Many organizations are taking steps forward to become more diverse\, inclusive and create a sense of belonging in their culture. But these efforts must also include trans\, intersex\, non-binary and Two-Spirit individuals\, because: \n\n1. Organizations need to seek diverse perspectives to better represent their gender and sexually diverse staff\, customers and audiences.\n2. They are overlooking valuable talent and thinking based on lived experiences.\n3. They should have ambitions to reflect the world we all share to create spaces where everyone is welcome and celebrated.\n\nTo become a more diverse industry\, it is important to first improve understanding about how to be inclusive to trans\, non-binary and two-spirit professionals\, and become an authentic ally now. \nJoin IABC/Toronto for an interactive workshop with Virgin Mariana Cortes and Angel Glady\, two advocates and educators in the lesbian\, gay\, bisexual\, transgender\, questioning\, queer\, intersex\, pansexual\, two-spirit\, androgynous and asexual (LGBTQQIP2SAA) community\, who bring immense expertise\, knowledge and wisdom as trans women to this engaging workshop. \nThe interactive workshop includes the following elements: \n\n• Definitions in the context of the gender and sexual spectrum\n• The problem with heteronormative language norms\n• Human rights laws\n• HR protocols\n• Scenarios\n• Ally boot camp\n\nFees: \n$15: IABC member rate ($16.95 with HST)\n$25: non-member rate ($28.25 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a virtual event. A link to access the event will be provided to all registrants closer to the event date. Attendees are invited to add their preferred pronouns to the end of their Zoom name. For example: (They/Them) (She/Her) (He/Him) \nAngel Glady (She/her): Angel Glady is a Toronto-based trans woman activist and educator born and raised in Tamil Nadu\, India. She is the first trans woman who went to University of Madras to do an M.A Mass Communication. She is a theatre activist and she feels arts is the best tool to make a revolution in the straight cis normative binary world. \nShe worked with French theatre group ‘clowns without border’ and a South Korean theatre group called ‘TUIDA’. She acted in many Tamil movies. She was the co-founder of a trans theatre group called Panmai theatre in Chennai India and she worked with Trans Plus Canada as a project research assistant. \n  \nVirgen Mariana Cortes (She/her/they/them): Virgen is an empowered Colombian Trans woman living in Toronto as an LGBTQQIP2SAA educator and activist. She advocates for the rights of those who find themselves marginalized and vulnerable and creates awareness about social issues and justice. She works in social services and community based programs and is currently enrolled in a social service worker college program. She is really passionate when it comes to support and advocacy. She also loves the fashion world\, being a good friend and connecting with folks. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/the-road-to-becoming-an-authentic-lgbtqqip2saa-ally/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2021/04/LGBTQ2S-D3_web_1500x535.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210324T173000 DTEND;TZID=America/Toronto:20210324T183000 DTSTAMP:20210315T135401Z CREATED:20210226T201630Z LAST-MODIFIED:20210315T135401Z UID:14439-1616607000-1616610600@toronto.iabc.to SUMMARY:NEW: Innovations in communications and relationship marketing: The JourneyWoman story DESCRIPTION:Wednesday\, March 24\, 2021\, 5:30 to 6:30 p.m. EST \nSuccessful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar\, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership of established online magazine and travellers network JourneyWoman. \nIn this session\, Carolyn will discuss: \n\n• Assessing and preserving the legacy of the JourneyWoman brand\n• Using innovative communication strategies to build new relationships with an established and loyal target audience\n• Evolving an online brand by offering new services\, including virtual events\n• Learning from mistakes made along the way.\n\nFees: \nFree: IABC member rate \n$20: Non-member rate ($22.60 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the start time. \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/new-innovations-in-communications-and-relationship-marketing-the-journeywoman-story/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2021/02/PIC_PD_March2021_v3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210301T070000 DTEND;TZID=America/Toronto:20210301T160000 DTSTAMP:20210115T213902Z CREATED:20210115T212340Z LAST-MODIFIED:20210115T213902Z UID:14104-1614582000-1614614400@toronto.iabc.to SUMMARY:RECORDING: IABC/Toronto 2021 OVATION Award writing workshop DESCRIPTION:Recorded on Wednesday\, January 13\, 2021\, from 12 to 1:30 p.m. EST \nIn a year like no other\, communicators worldwide are rising up to the challenges of 2020 with creativity\, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches\, how will you showcase your impact? \nIABC/Toronto’s award writing workshop features expert communicators who are past winners or judges of the IABC/Toronto OVATION Awards. For those planning to submit work to the 2021 IABC/Toronto OVATION Awards\, you’ll learn how to write and compile an outstanding award. Get tips from the speakers hailing from various backgrounds on how to position your application for success\, gain insight into the adjudication process\, and better communicate the effectiveness of your work.  \nSpeakers:  \nCyrus Mavalwala\, (ABC)\, (MC)\, Founding Partner\, Advantis Communications Inc. \nSylvia Link\, (MC)\,(ABC)\, (APR)®\, Director of Marketing and Communications\, RTOERO \nCrystal Moss\, Manager\, Communications and Special Projects\, The Regional Municipality of York \nFees: \n\nFree: IABC members\n$15: Non-member rate ($16.95 with HST)\n\nMEMBERS ACCESS HERE \nNON-MEMBERS REGISTER HERE \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-iabc-toronto-2021-ovation-award-writing-workshop/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/PDEvent_eLert_800x600.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20210228 DTEND;VALUE=DATE:20210302 DTSTAMP:20201223T202138Z CREATED:20201120T175337Z LAST-MODIFIED:20201223T202138Z UID:13670-1614553200-1614639599@toronto.iabc.to SUMMARY:RECORDING: Planning for 2021: Influencer Marketing Trends Webinar DESCRIPTION:On November 10th\, IABC/Toronto hosted a webinar along with Veritas Communications with four seasoned influencers on the changes they’ve seen in a post pandemic world and the trends they expect to see in 2021. \nFeaturing:  \nThe session was moderated by Krista Webster\, President & CEO\, Veritas Communications and the panelists included: \n\nAfiya Francisco\, Style Advisor\nKarl Conrad\, Tech Vlogger\nMalcolm Walker-Hendrix\, Fashion Vlogger\nTorri Webster\, Creative Consultant / Content Creator\n\nMembers can access the recording here \nNon-members access the recording here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-planning-for-2021-influencer-marketing-trends-webinar/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/09/IABC-Planning-for-2021_1500x535-V2.jpg END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20210228 DTEND;VALUE=DATE:20210302 DTSTAMP:20201223T202331Z CREATED:20200923T145306Z LAST-MODIFIED:20201223T202331Z UID:13262-1614553200-1614639599@toronto.iabc.to SUMMARY:RECORDING: Keep Calm & Respond: COVID-19 Lessons from Senior Communicators DESCRIPTION:RECORDED on Tuesday\, September 15\, 2020\, 9 to 10:30 a.m. EDT \nOriginally presented on September 15\, a breakfast webinar on crisis communications during the era of COVID-19! Four of Toronto’s leading communicators shared their lessons on staying prepared and how they’re planning for what’s next. \nFeaturing: \n\nBrad Ross\, Chief Communications Officer\, City of Toronto\nGillian Howard\, Vice President\, Public Affairs and Communications\, University Health Network\nSophie Nadeau\, National Media Lead & Executive Media Trainer\, Edelman\nJackie DeSouza\, Director\, Corporate Communications\, Ontario Power Generation\n\nMembers can access the recording here \nNon-members can purchase access here \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/recording-keep-calm-respond-covid-19-lessons-from-senior-communicators/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/07/half-page-horizontal-half-page-horizontal-8.97w-x-9.928h-V1-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210225T110000 DTEND;TZID=America/Toronto:20210225T120000 DTSTAMP:20210104T190733Z CREATED:20201216T223611Z LAST-MODIFIED:20210104T190733Z UID:13986-1614250800-1614254400@toronto.iabc.to SUMMARY:The 5th P of Marketing - Pivot (or in this case\, Pandemic) DESCRIPTION:How Marketing Communications Teams are Navigating the Ultimate Test \nThursday\, February 25\, 12 to 1 p.m. EST\, Zoom \nTo keep pace in the ever-changing consumer landscape\, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically\, winning requires retailers to take an adaptive\, dynamic\, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy.   \nJoin Canadian Tire’s AVP of External Communications\, Stephanie Nadalin\, and Irene Daley\, AVP of Strategic Marketing\, as they talk about the pace of change – not only keeping up\, but how to break through and win with customers\, even in a global pandemic. \nFees: \n$15: IABC Member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. We encourage all registrants to check their spam folder and test the link well in advance of the event start time. \nFeaturing: \nStephanie Nadalin\, Associate Vice President\, External Communications\, Canadian Tire Corporation \nWith her career spanning politics and government to global agency work and now leading external communications for one of Canada’s most iconic retail brands\, Stephanie Nadalin has run the gamut of proactive\, reactive\, strategic and marketing communications challenges. In March of 2020\, many Canadian Tire stores were suddenly closed to customers as part of the public health emergency orders issued by provinces scrambling to stop the spread of COVID-19. Stephanie will tell the story of Canadian Tire’s cross-country pivot\, with communications at the hub of the rotation as the company had to adapt to a new and unprecedented reality\, while still trying to serve its customers and supply their needs. \n  \nIrene Daley\, Associate Vice President\, Strategic Marketing\, Canadian Tire Corporation \nAs AVP\, Strategic Marketing at Canadian Tire Corporation\, Irene is responsible for leading one of Canada’s most iconic brands. Tasked with not just maintaining brand love for a nearly century-old retailer\, Irene endeavours to contemporize and grow the Canadian Tire brand. Irene leads her team to evolve Canada’s Store marketing campaigns\, with results recognized and awarded both at the national and international level with multiple Effies\, Cassies and CMAs. \nWhen Canadians were faced with a global pandemic\, the Canadian Tire team knew that their brand needed to maintain its role of being there for Canadians\, whatever the situation. Whether it was during lockdowns\, while stores were closed or when numbers started to flatten\, stores were there to serve their communities with essential products and safe shopping options. Our brand purpose to equip Canadians for the jobs and joys of life in Canada\, became the guiding light for everything. While life in Canada continues to change\, Canadian Tire will continue to adapt to help Canadians continue to make the most of their lives at home. \nIrene is based in Toronto and is also a member of the CMA’s Ethics and Standards Committee. Prior to Canadian Tire\, Irene spent 17 years in Retail and CPG marketing leading iconic global brands like Oreo\, Ritz\, What’s Cooking and Kraft Dinner at Kraft Heinz. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/the-5th-p-of-marketing-pivot-or-in-this-case-pandemic/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/IABC_The_5th_P_1200x628_D3.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210119T163000 DTEND;TZID=America/Toronto:20210119T173000 DTSTAMP:20201207T161045Z CREATED:20201130T201757Z LAST-MODIFIED:20201207T161045Z UID:13731-1611073800-1611077400@toronto.iabc.to SUMMARY:PIC Presents: Attract Clients with DIY Video for LinkedIn DESCRIPTION:Hands-on session with corporate video producer Vanessa Holding \nTuesday\, January 19\, 5:30 to 6:30 p.m. \nWe all know that video is the best way to boost engagement online\, generating more comments\, likes and shares than any other content format. But did you know that you can use your phone to create quality\, compelling videos to post on LinkedIn and your other social platforms? \nIf you’re looking for a way to raise your profile or simply join in the conversation\, DIY videos offer a great option to spark a discussion\, share news or promote a cause. In this one-hour webinar\, corporate video producer Vanessa Holding will teach us how to create our own videos for LinkedIn\, sharing technical advice as well as suggestions on drafting video content. \nYou’ll learn: \n\n\n• content ideas and formula for your scripts\n• technical tips for filming on a smartphone\n• how to get attention for your videos\n\n\nVanessa will also walk participants though her own content template\, that she uses to develop video content that really resonates with LinkedIn audiences. \nFeaturing: \nVanessa is a Corporate Video Producer and Video Coach who helps businesses stay top-of-mind and attract more clients with the power of video. Over the past five years she’s led her award-winning production company Arc + Crown Media to help clients get across their important information in a way that gets attention and compels action. She’s more recently focused her attention on helping independents and small business owners create their own video content to attract prospects and stay top-of-mind on the increasingly important LinkedIn platform. \n  \n  \nFees: \nFree: IABC member rate \n$20: Non-member rate ($22.60 with HST) \nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be provided to all registrants in your registration confirmation email. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-attract-clients-with-diy-video-for-linkedin/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/11/PIC_PD_Jan-19-Vanessa-Holding.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20210113T110000 DTEND;TZID=America/Toronto:20210113T123000 DTSTAMP:20210111T171320Z CREATED:20201202T203843Z LAST-MODIFIED:20210111T171320Z UID:13769-1610535600-1610541000@toronto.iabc.to SUMMARY:IABC/Toronto OVATION award writing workshop DESCRIPTION:Get insight and tips from four expert speakers on how to position your IABC/Toronto OVATION for success!\nA virtual professional development workshop on Wednesday\, January 13\, 2021\, from 12 to 1:30 p.m. \nIn a year like no other\, communicators worldwide are rising up to the challenges of 2020 with creativity\, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches\, how will you showcase your impact? \nIABC/Toronto’s award writing workshop features expert communicators who are past winners or judges of the IABC/Toronto OVATION Awards. For those planning to submit work to the 2021 IABC/Toronto OVATION Awards\, you’ll learn how to write and compile an outstanding award. Get tips from the speakers hailing from various backgrounds on how to position your application for success\, gain insight into the adjudication process\, and better communicate the effectiveness of your work.  \nThe writing workshop will cover a range of topics in submitting an entry\, such as:\n\n• Understanding IABC global judging criteria \n• Setting up your business need \n• Setting SMART goals and objectives\n• Identifying common mistakes\n• Proactive planning to avoid late deadlines\n• Leveling up your submission\, with ideas of how to enter the IABC Gold Quill Awards and IABC Canada Silver Leaf Awards.\n\nThe perfect opportunity to ask questions\, gain insight and learn from the best! \n\nRegister now! \nFees: \n\n• Free: IABC members\n• $15: Non-member rate ($16.95 with HST)\n\nMEMBERS REGISTER HERE \nNON-MEMBERS REGISTER HERE \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. We encourage all registrants to check their spam folder and test the link well in advance of the event start time. \n\nSpeakers: \nCyrus Mavalwala\, (ABC)\, (MC)\, Founding Partner\, Advantis Communications Inc.  \nCyrus Mavalwala\, ABC\, MC is a sought-after digital communication strategist\, trainer and keynote speaker who helps organizations achieve business results. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of 60 people in Canada who have been awarded IABC Canada’s highest honour and lifetime achievement designation\, Master Communicator.  \nAfter years at global PR agencies\, Cyrus founded Advantis Communications in 2002 where he leads a team dedicated to building digital communication and marketing capacity for clients in Canada and the US. The Advantis team integrates social media\, video and digital communication strategies and tactics that support communication objectives for municipalities\, associations and corporations.  \nTwitter: @CyrusMavalwala or on Advantis Communications’ website: www.advantiscomm.com  \nSylvia Link\, (MC)\,(ABC)\, (APR)®\, Director of Marketing and Communications\, RTOERO \nSylvia Link\, MC\, ABC\, APR is an award-winning accredited\, senior communicator with experience in non-profit\, government\, education\, child care and health care sectors. Sylvia is director of marketing and communications for RTOERO\, a non-profit member organization of 81\,000+ education sector workers and retirees across Canada.  \nSylvia holds professional accreditations through the International Association of Business Communicators (IABC) and the Public Relations Universal Accreditation Board. In 2015\, she received the lifetime professional designation of Master Communicator from IABC Canada. She is currently a member of the international IABC Awards Committee.  \nSylvia is the recipient of numerous professional awards\, including:  \n\n• Gold Quill\, Silver Leaf and OVATION Awards of Excellence\, IABC\n• Non-Profit PR Department of the Year 2020\, IABC/Toronto\n• Platinum PR Award\, PR News\n• Gold Medallion\, National School Public Relations Association \n• Cicero Speechwriting Award for Best Public Policy Speech \n• Bronze Anvil\, Public Relations Society of America\n\nTwitter: @SylviaLink \nCrystal Moss\, Manager\, Communications and Special Projects\, The Regional Municipality of York  \nCrystal Moss is the Manager of Communications & Special Projects for The Regional Municipality of York\, an upper tier municipality located just north of the City of Toronto and comprised of nearly 1.2 million residents. A seasoned communicator\, Crystal has 18 years of experience leading the development and implementation of strategic communications plans. She is also an experienced communications advisor to senior public sector leaders within the municipal\, regional and provincial governments. \nCrystal has achieved a Masters Certificate in Municipal Management\, a postgraduate Certificate in Corporate Communication and a Bachelor of Fine Arts Honours Degree. Her areas of specialty include strategic communications planning\, branding\, employee engagement\, executive communications\, corporate philanthropy\, art direction and creative writing. \nTogether with her team\, Crystal has been recognized with more than 10 local\, national and global IABC awards\, most often at the excellence level. In addition\, York Region has been the year-after-year recipient of the distinguished IABC Communications Department of the Year award at both the local and global levels. An IABC member since 2002\, Crystal has served as a judge for the IABC/Toronto OVATION Awards since 2018. \nTwitter: @CrystalMoss \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-toronto-ovation-award-writing-workshop/ CATEGORIES:Professional Development,webinar ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/12/PDEvent_eLert_800x600.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201110T110000 DTEND;TZID=America/Toronto:20201110T120000 DTSTAMP:20201111T162451Z CREATED:20200925T180847Z LAST-MODIFIED:20201111T162451Z UID:13290-1605006000-1605009600@toronto.iabc.to SUMMARY:Planning for 2021: Influencer Marketing Trends DESCRIPTION:Tuesday\, November 10\, 12 to 1 p.m. EST \nRecent developments brought on by COVID-19 and the Black Lives Matter movement have forever changed the face of influencer marketing. What trends will we see in 2021 and how can you leverage these in your communications strategies? Join our upcoming webinar to learn about the top trends in influencer marketing. Tickets available now. \nFeaturing: \nKrista Webster\, President & CEO\, Veritas Communications \nNamed one of US PR Week’s Top 40 Under 40\, Krista Webster brings more than 20 years of public relations\, social media and influencer marketing experience\, working with blue chip clients in the US\, Canada\, Europe and Asia to her role as President & CEO of Veritas Communications. A self-professed change agent\, Webster is always looking for ways to push the envelope creatively and strategically\, consistently striving to innovate ahead of the curve. In 2019\, Webster expanded the Veritas family to include performance driven influencer co-creation and digital content hub Meat & Produce (M&P) as a means to strategically bring influencers more fully to the table and fill a gap she identified in the market. \nCredited with managing 30+ million in client portfolios on both sides of the border by her late twenties\, Webster attributes her accelerated success to a strong focus on integration between media channels and with agencies from other disciplines. She believes wholeheartedly that the best ideas are media agnostic. The channels you employ – earned\, owned or paid – are secondary to the power of an idea that truly transcends and breaks through. \nIn addition to the business of PR\, Webster also makes it her business to look for ways to give back philanthropically through work and play. Veritas continues to be committed to pro-bono service for several global charities\, in addition to helping build award-winning Corporate Social Responsibility programs for key clients. In fact\, she was the winner of the first-ever Cannes PR Lion in 2009 for her cause work on P&G’s Global Campaign that supported the education of girls in Africa called “Protecting Futures.” \nMalcolm Walker-Hendrix\, Fashion Vlogger \nBorn and raised in the Nation’s Capital\, a digital creator with an affinity for men’s streetwear and sneakers. Bringing you into his world by showcasing his latest sneaker pickups\, vacations and personal style through both his Instagram and YouTube channels. \n  \n  \n  \n  \nTorri Webster\, Creative Consultant / Content Creator \nTorri Webster is a Toronto based beauty and lifestyle content creator with an audience of over 350\,000+ online\, with a fresh take on Canadian trends. With over 10 years spent in the Entertainment industry\, Torri has worked on countless television shows and now manages her social media content and channels. Torri’s latest venture is a co-owned podcast called Poddy Talk\, signed with the Bell Media network. Weekly episodes air every Wednesday – giving Torri another way to connect with her online audience. \n  \n  \nKarl Conrad\, Tech Vlogger \nKarl Conrad is a lifestyle technology content creator based in Toronto. What started as a hobby\, creating posts with a point and shoot camera with no knowledge in video production or editing\, has grown into a thriving social media channel and global community with more than 750K followers. Karl has worked with the largest tech brands in the world\, including Apple\, Samsung\, LG\, Sony\, Porsche\, and Tesla. Prior to his career as a tech influencer\, he played professional soccer in the Netherlands for several years and has completed his Masters at the University of Toronto in Health Informatics. \n  \n  \nAfiya Francisco\, Style Advisor  \nAfiya Francisco is a mom of two boys\, Felix and Desmond (Desi) and recognized Style Advisor\, television and fashion personality\, speaker\, and brand ambassador. In combination with her site\, The Style House\, Afiya’s multimedia platform helps women approach their personal style with confidence\, simplicity & joy. \n  \n  \n  \nFees: \n$15: IABC Member rate ($16.95 with HST) \n$30: Non-member rate ($33.90 with HST) \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the event start time. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/planning-for-2021-influencer-marketing-trends/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/09/IABC-Planning-for-2021_1500x535-V2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20201015T183000 DTEND;TZID=America/Toronto:20201015T193000 DTSTAMP:20200928T180500Z CREATED:20200911T125949Z LAST-MODIFIED:20200928T180500Z UID:13209-1602786600-1602790200@toronto.iabc.to SUMMARY:PIC Presents: Creative and Inventive Ways to Market During a Pandemic DESCRIPTION:Learn how to effectively adjust your marketing strategy to meet the changing priorities and behaviours of customers and clients during these unprecedented times. \nThursday\, October 15\, 6:30 to 7:30 p.m. EST \nThe restrictions in place to help curb the spread of the COVID-19 pandemic have contributed to significant behavioural and lifestyle changes throughout our country and world. How does this alter our marketing strategies? \nHow does the social and economic upheaval of this global pandemic change the content or tone of our messages/marketing content? \nPopular IABC – PIC presenter Alison Garwood Jones will examine these questions and explore the creative marketing tactics that can help independent communicators today. \nA Toronto-based writer\, illustrator\, and University of Toronto (SCS) instructor\, Garwood-Jones has been freelancing since 2007. Through two economic crashes and one global pandemic she has taught herself to adapt to change and to carefully choose and market only the skills that best meet the moment. \n  \nFees: \nFree to IABC members \n$20: Non-member rate ($22.60 with HST) \nThis seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications. \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/pic-presents-creative-and-inventive-ways-to-market-during-a-pandemic/ CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/09/PIC_PD_Oct15_v3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200915T090000 DTEND;TZID=America/Toronto:20200915T103000 DTSTAMP:20200915T205715Z CREATED:20200731T135508Z LAST-MODIFIED:20200915T205715Z UID:12954-1600160400-1600165800@toronto.iabc.to SUMMARY:Keep calm & respond: lessons on COVID-19 from senior communicators DESCRIPTION:Lessons from top leaders on managing crisis communications during COVID-19. \nA virtual breakfast event on Tuesday\, September 15\, 2020\, from 9 to 10:30 a.m. EDT.\nZoom webinar hosted by IABC/Toronto President\, Russell Baker \nFREE to IABC Members\n$15: Non-member rate ($16.95 with HST) \nThe COVID-19 pandemic has sparked a renewed interest in how to manage communications during a crisis. \nJoin IABC/Toronto and fellow communicators for a virtual breakfast session with four of Toronto’s leading senior communicators. Learn from those on the frontlines how to manage crises from everyday communications to large scale crisis events\, stay prepared and effectively communicate important information to key audiences. \nFeatured Speakers: \nGillian Howard\, Vice President\, Public Affairs & Communications\, University Health Network \nWith more than 30 years in communications\, Gillian Howard has led portfolios at Famous Players Theatres\, the Ontario Cancer Institute/Princess Margaret Hospital\, McMaster University and St. Michael’s Hospital. Gillian now manages public affairs and communications at UHN\, a health care and medical research organization at Toronto General Hospital\, Toronto Western Hospital\, Princess Margaret Cancer Centre\, Toronto Rehabilitation Institute and The Michener Institute of Education. She holds degrees from York University\, the University of Toronto and Ryerson University. \n  \nSophie Nadeau\, National Media Lead & Executive Media Trainer\, Edelman \nSophie Nadeau is a fluently bilingual media expert with over 20 years of experience in newsrooms and boardrooms navigating the complicated world of storytelling and public relations. She heads Edelman’s skilled national media team and leads strategic media counsel for key clients\, specializing in complex narrative challenges and executive media training. Sophie holds a master’s degree in communications (with honours) from the University of Ottawa (Ontario) as well as a bachelor’s degree in journalism and communications from the University of Regina (Saskatchewan). \nBrad Ross\, Chief Communications Officer\,  City of Toronto \nBrad Ross has been Chief Communications Officer for the City of Toronto since January 2019\, when he returned to the City after 11 years with the Toronto Transit Commission as its Executive Director of Corporate Communications. Prior to joining the TTC\, he was Manager of Issues Management and Media Relations for the City of Toronto. Brad’s expertise ranges from social media to media relations\, issues management to crisis planning and response\, video production to employee engagement to leadership communications. Brad is on the front lines of public communications\, supporting his team\, peers and leaders with agile communications that are accessible\, accountable and transparent.  \n  \nJackie DeSouza\, Director\, Corporate Communications\, Ontario Power Generation \nJackie DeSouza joined Ontario Power Generation (OPG) as Director\, Corporate Communications in July 2018. As part of the Corporate Affairs team\, she is responsible for leading and implementing a robust communications program including media relations\, issues management and internal communications. Prior to joining OPG\, Jackie spent nearly eight years as Director\, Strategic Communications at the City of Toronto. She has also held senior communications and marketing roles at Mount Sinai Hospital\, the Canadian Olympic Committee and the Ontario Public Service\, and started her career many years ago as a journalist. \n  \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/keep-calm-respond-lessons-on-covid-19-from-senior-communicators/ CATEGORIES:Professional Development END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200622T120000 DTEND;TZID=America/Toronto:20200622T133000 DTSTAMP:20200910T195013Z CREATED:20200511T162016Z LAST-MODIFIED:20200910T195013Z UID:12404-1592827200-1592832600@toronto.iabc.to SUMMARY:Webinar: We are all humans first DESCRIPTION:Monday\, June 22\, 2020\, 12 to 1:30 p.m.\, EDT\, Zoom \nIn a brave new world of identity politics\, fragmented media\, and now layer on virtual workspaces and social distancing; savvy consumers with immediate access and power to communicate directly with brands using myriad channels\, marketers and their brands can no longer afford cultural gaffes. Moving beyond political correctness\, representation matters now more than ever before; society is on the verge of a seismic shift in power and influence where diversity and inclusion is the new normal. In this session you will learn about IDEA (inclusion\, diversity\, equity\, accessibility) terminology and definitions\, gain insights and tried and tested ideas to bring back from organizations that are championing diversity and inclusion in the marketing industry. Regardless of your own privilege we are all Humans first! \nFocus: marketing and communications through a diversity\, equity and inclusion lens \nPresenter: Jefferson Darrell \nJefferson Darrell is an accomplished marketing communications and change management professional with more than 15 years of brand strategy expertise\, generating earned and owned media using both traditional and digital channels. \nIn the DEI (diversity\, equity\, inclusion) space\, Jefferson was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and he represented the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC). \nJefferson has delivered numerous presentations and keynote addresses about the importance of DEI including: a presentation at the inaugural IDEA (Inclusivity\, Diversity and Equity in Advertising) Summit for the Institute of Communications Agencies (ICA) and “Woke Marketing: Rainbow Edition” for Pride at Work Canada. \nJefferson earned a Bachelor of Applied Science Degree in Chemical Engineering from the University of Waterloo\, a Public Relations Honours Certificate from Humber College\, and is a change management\, leadership and inclusion graduate from Centennial College and the Canadian Centre for Diversity & Inclusion (CCDI) and working towards the Canadian Certified Inclusion Professional (CCIP™) designation. \n  \nBreakfast Culture: About Us \n“Culture eats strategy for breakfast.” \nThe famous quote from legendary management consultant and writer Peter Drucker. \nMany companies invest heavily in their strategic and business plans\, including their marketing and communications\, only to have them fail resulting in negative publicity\, a reduction in sales\, or worse their stock plummets. \nWhy? Their corporate culture either hinders or doesn’t align with management’s vision. \nBREAKFAST CULTURE is a boutique agency delivering big agency experience. We work at the intersection of marketing communications with diversity\, equity\, inclusion (DEI). We help organizations achieve their strategic goals and generate revenue on two fronts: externally with strategies that incorporate DEI thinking with what we call Woke Marketing and internally by helping them cultivate diverse and inclusive workplace cultures where everyone feels that they can perform to the best of their abilities\, resulting in peak performance and improved business results. \nLearn more about our comprehensive suite of services at BreakfastCulture.org. \nFree to all! \nREGISTER NOW \nNote: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/we-are-all-humans-first-a-virtual-webinar/ CATEGORIES:Professional Development END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200520T120000 DTEND;TZID=America/Toronto:20200520T133000 DTSTAMP:20200910T195014Z CREATED:20200428T135348Z LAST-MODIFIED:20200910T195014Z UID:12204-1589976000-1589981400@toronto.iabc.to SUMMARY:Optimizing your LinkedIn profile: How to build an “All Star” presence DESCRIPTION:Wednesday\, May 20\, 2020\, 12 to 1:30 p.m. EDT\, Zoom \nIn a new COVID-19 world where organizations and individuals are relying on their digital brand more than ever\, this webinar will show you how to build an “all-star” presence that will stand out on LinkedIn. According to LinkedIn\, all-star profiles receive 40 times more opportunities than ones that are missing key elements. \nBuilding your all-star profile will ensure you are showcasing your personal brand in the best possible light. If you are responsible for your organization’s brand\, having a powerful presence is important for your employees as well\, especially your executive team and business development staff. Your collective efforts will help keep your corporate brand strong and relevant during these challenging times. \nKey topics include: \n• The anatomy of an all-star LinkedIn profile \n• Practical tips on how to become more active on LinkedIn so you are top of mind for new business or career opportunities \n• Strategies for reconnecting with people in your network who you have not engaged with in years \n• Recommendations on how to create new connections that will open the door to new opportunities \n• Guidance on how to engage employees as brand ambassadors of your organization on LinkedIn. According to Forbes\, employees can extend a company’s brand reach on social media by over 500 per cent. \nPresenter: Sabita Singh ABC \nSabita Singh is the President of Trivetta Consulting Inc. Prior to forming her social media company in 2018\, she led digital functions for organizations including KPMG Canada\, AstraZeneca Canada and Sun Life Financial. \nAfter recognizing the power of LinkedIn at KPMG\, Sabita shows professionals how to use LinkedIn to attract new career and business opportunities. Sabita also works with organizations to show them how to engage their employees as company ambassadors to strengthen their social media presence. \nSabita is an Accredited Business Communicator who began her career in Corporate Communications. She has been an active member of IABC for 30 years\, serving on local and international boards. As a judge for Ovation\, Silver Leaf and Gold Quill awards programs\, she has enjoyed connecting with fellow communicators to recognize the best work in the industry. \nYou can learn more about Sabita on her LinkedIn profile. Be sure to connect with her as well! \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/optimizing-your-linkedin-profile-how-to-build-an-all-star-presence/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/04/optimizing-your-linkedin-profile-600x400-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200421T120000 DTEND;TZID=America/Toronto:20200421T133000 DTSTAMP:20200910T195014Z CREATED:20200406T210018Z LAST-MODIFIED:20200910T195014Z UID:12095-1587470400-1587475800@toronto.iabc.to SUMMARY:Are you saying the same thing as everyone else? How to get creative with your communication DESCRIPTION:Tuesday\, April 21\, 2020\, 12 to 1:30 p.m. EDT\, Zoom \nYes it’s very important to be communicating right now with customers and internal teams\, but how many emails have you received that say “We’re here for you.” It’s all starting to feel overdone and inauthentic. We’re going to lay out what innovative companies are doing right now\, so you can walk away with ideas that you can apply to your own communication needs. \nPresenters: \nVannesa Holding: Having grown up on-set\, Vanessa Holding has always been fascinated by the power of video. Now her award-winning company helps corporate communicators\, marketers\, and learning & development professionals get across their important\, complex\, and sometimes dull content in a way that gets attention and compels action. \nRhonda Page: Rhonda Page works with creative agencies and entrepreneurial companies to help them BE different in everything they do so that they can actually say they are different\, mean it and experience exponential growth. She is an International Speaker\, Published Author\, Coach\, and Business Consultant with over 25 years of experience building global brands for companies like Kraft and Coca Cola. \nFees: \nFREE to IABC/Toronto members \n$25: Non-member rate ($28.25 with HST) \nA link will be sent to all registrants the day of the event. \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/are-you-saying-the-same-thing-as-everyone-else-how-to-get-creative-with-your-communication/ CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/04/2020-get-creative-with-your-communication_600-x-400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200407T070000 DTEND;TZID=America/Toronto:20200407T090000 DTSTAMP:20200910T195014Z CREATED:20200215T172556Z LAST-MODIFIED:20200910T195014Z UID:11563-1586242800-1586250000@toronto.iabc.to SUMMARY:This Event has been cancelled. Crisis Communications: The Good\, the bad\, and the truly ugly DESCRIPTION:Learning from recent crisis case studies \nTuesday\, April 7\, 2020\, 7 to 9 a.m.\, Ryerson University\, International Living Learning Centre\, International Room\, 240 Jarvis St\, Toronto\, ON \n“It’s fine to celebrate success but it is more important to heed the lessons of failure” says Bill Gates. So learning from good and bad case studies is critical to good crisis preparedness and will help organisations avoid repeating the same mistakes. In this session\, Caroline Sapriel\, Managing Partner of CS&A International\, a specialist risk and crisis management consultancy\, will highlight crisis communication best practice via several international good and bad case studies. \nFeaturing: Caroline Sapriel is the founder and Managing Partner of CS&A\, a specialist risk and crisis and business continuity management consulting firm operating in Europe\, Asia and North America servicing clients across industry sectors globally. With over 25 years’ experience in risk and crisis management\, Caroline is recognized as a leader in her profession and acknowledged for her ability to provide customized\, results-driven counsel at the highest level. Caroline is an accomplished speaker\, trainer\, facilitator and coach in risk\, issues and crisis management. \nCaroline has been a member of IABC since 1987 where she has served on chapter boards and more recently was a founding member of its global ethics committee. She has spoken at several world and regional conferences on the subject of crisis management. In 2011\, she received a Gold Quill Award from IABC for her firm’s 10 Commandments of Crisis Management. She has authored many articles on the subject of crisis management as well as two books: Crisis Management – Tales From the Front Line\, and 25 Years of Crises in Review: The Good\, The Bad and The Truly Ugly. \nRegistration fees: \n$45: IABC member early bird rate if you register on or before March 15 ($50.85 with HST) \n$55: IABC member rate on or after March 16 ($62.15 with HST) \n$30: IABC student/student transition member rate ($33.90 with HST) \n$55: Non-member early bird rate if you register on or before March 15 ($62.15 with HST) \n$65: Non-member rate on or after March 16 ($73.45 with HST) \n  \n7:00 – 7:30 a.m.  Registration and networking \n7:30 – 8:30 a.m.  Presentation \n8:30 – 9 a.m.   Q&A \nREGISTER NOW \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/crisis-communications-for-the-toronto-communicator/ LOCATION:Ryerson University\, International Living Learning Centre\, International Room\, 240 Jarvis St\, Toronto\, ON\, Canada CATEGORIES:Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2020/02/Untitled-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200326T140000 DTEND;TZID=America/Toronto:20200326T190000 DTSTAMP:20200910T195014Z CREATED:20200103T185922Z LAST-MODIFIED:20200910T195014Z UID:11052-1585231200-1585249200@toronto.iabc.to SUMMARY:CANCELLED: IABC/Toronto Top Six in the 6ix DESCRIPTION:Health and safety is our utmost importance\, and in accordance with public health recommendations\, IABC/Toronto has made the tough decision to cancel the “Top Six in the 6ix” half-day conference in October\, and instead work towards hosting educational sessions in a virtual format over the coming year. Please stay tuned as we continue to plan our professional development programming for the year.  \nSix unique panels and speakers on topics specifically for communicators in the 6ix \nWhat: \nJoin your fellow communications industry professionals for an afternoon of professional development focused on six key areas that matter most to Toronto’s communicators. \nWe’ll be exploring current and emerging trends from leaders in AI\, branding\, social influencers\, women in media and digital transformation – plus a speech from IABC/Toronto’s Communicator of the Year. Each session will include an opportunity for questions and the conference will conclude with a cocktail networking reception. \n\n\n\n2 to 6 p.m.\nSpeakers & Panel Discussions: Descriptions below\n\n\n6 to 7 p.m.\nNetworking Cocktail Reception\n\n\n\nNote: This seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Attendees will be eligible for one point per hour of attendance (max. of 4 hours\, as the cocktail reception is not eligible). Learn more about these certifications \n2:00 p.m. – 2:20 p.m.: Registration \nSnacks and refreshments  \n2:20 p.m. – 2:25 p.m.: Welcome Address by IABC/Toronto  \n2:25 p.m. – 2:30 p.m.: IABC/Toronto Communicator of the Year Award Presentation \n2:30 p.m. – 3:00 p.m.: Speaker: IABC/Toronto’s Communicator of the Year – Jodi Kovitz\, CEO and Founder of #movethedial \nIABC/Toronto’s Communicator of the Year (COTY) award recognizes a Greater Toronto Area communications professional whose demonstrated leadership and communications skills drive business results\, or have had a substantially positive influence on the community.  (IABC)/Toronto has selected Jodi Kovitz\, the CEO and Founder of #movethedial\, as its Communicator of the Year (COTY) for 2019. \nJodi will discuss how the experience of turning an idea into a globally recognized movement and brand reinforced her belief that we can achieve the unachievable. She will share how we can go out of our way to build genuine and generous relationships with people who are willing to connect with and support us. A book signing of Jodi’s book\, “Go Out of Your Way: How One Small Act Can Move the Dial in Business and Life” will follow the talk. Read more… \n3:00 p.m. – 3:30 p.m.: Panel Discussion: The Future is Now \nThere is no doubt that\, in recent years\, Toronto has become a hotspot for artificial intelligence.  The top minds in AI research and development have been flocking to the city\, with hubs and tech start-ups popping up at a rapid pace. \nAs this relatively new technology continues to transform our everyday lives\, what are the emerging trends? How will they influence and shape our roles as communications professionals? What does the ever-growing prevalence of AI in Toronto mean for the future of our city? \nOur panel will discuss these questions and more to deepen our understanding of AI for both our professional and personal lives. \nPanelists: \nCatherine Riddell\, Vice-President\, Strategic Communications\, CIFAR \nLisa Gibson\, Head of Communications\, Microsoft \nEirene Seiradaki PhD\, Director\, Research Partnerships at Borealis AI \nModerator: \nEric Huang\, Founder & CEO\, Advanced Analytics and Research Labs \nRead more… \n3:30 p.m. – 3:45 p.m.:  Breakout Session Part 1: TGIM – Thank God It’s Monday \nHosted by: Barbara Morris-Blake\, Founding Partner of Elevate Organizations \n3:45 p.m. – 4:15 p.m.: Speaker: The Power of PR \nTo keep pace in the ever-changing consumer landscape\, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically\, winning requires retailers to take an adaptive\, dynamic and dexterous approach…especially when it comes to their communications strategy.  Join Canadian Tire’s AVP of Communications\, Stephanie Nadalin\, as she talks about the pace of change – not only keeping up\, but how to break through and win. \nStephanie Nadalin\, Associate Vice President\, Communications\, Canadian Tire Corporation \nRead more… \n4:15 p.m. – 4:45 p.m.: Panel Discussion: Doing it for the ’Gram \nThe last decade gave us the rise of digital and social media and arguably the most notable movement to come from this – influencers. Integrated communications plans pivoted to include influencer strategies and all major brands quickly jumped on board to work with influencers for their authentic voice and personal approach to content creation. \nBut what does the future of the influencer landscape hold? Is the influencer trend sustainable into the 2020s and beyond? Our panel of industry experts will offer unique insights from various perspectives to discuss what’s next for influencers and share key tips for communicators to continue to work with influencers through the next decade. \nPanelists: \nSara Koonar\, Co-Founder & President\, Platform Media & Management Inc. \nMatt Benfield\, Lifestyle Content Creator @mr.benfield \nCarly Ostroff\, Fashion & Beauty Writer \nModerator: \nNina Kalos\, Executive Vice President & General Manager\, Veritas Communications \nRead more… \n4:45 p.m. – 5:00 p.m.:  Breakout Session Part 2: TGIM – Thank God It’s Monday \nHosted by: Barbara Morris-Blake\, Founding Partner of Elevate Organizations \n5:00 p.m. – 5:30 p.m.: Panel Discussion: New Voices \nThe last decade brought a women’s movement – what’s been called the fourth wave of feminism – and\, with that\, a heightened focus on female empowerment and achieving gender balance. \nWhile conversations are being had and changes are being seen\, the representation of women in Canadian media remains a challenge. Women continue to be underrepresented and underutilized\, particularly as expert sources\, in the media. \nIn 2018\, Bloomberg launched New Voices initiative\, which aims to build the definitive global database of women newsmakers in business and finance. The initiative recognizes the importance of raising the voices of women by providing media training for women and other diverse executives to boost their presence on Bloomberg’s broadcast airwaves. \nThis panel brings together the local leaders and success stories of the New Voices initiative to discuss how they are surfacing the issues and working to break down barriers that affect women in media. \nPanelists: \nCaroline Verboon\, Senior Vice President\, Cohn & Wolfe Canada\, Media Trainer\, New Voices Initiative \nSandra Mergulhão\, Executive Producer\, Bloomberg TV\, Champion\, New Voices Initiative \nMithra Warrier\, U.S. Head of Prime Brokerage Sales\, TD Securities\, Trainee\, New Voices Initiative \nRosalie Wyonch\, Policy Analyst\, C.D. Howe Institute\, Trainee\, New Voices Initiative \nModerator: \nRohini Mukherji\, Vice-President\, Integrated Communications\, APEX PR \nRead more… \n5:30 p.m. – 6:00 p.m.: Speaker: (Un)common Sense \nHow does design thinking and digital technology impact our roles as communicators and how can we keep up with the ever evolving trends in this space? Jon Finklestein will discuss how\, in the age of disruption\, (un)common sense goes a long way to make a big impact in an environment of unprecedented noise and competition. \nJon Finklestein\, Executive Creative Director\, PwC Canada \nRead more… \n6:00 p.m. – 6:05 p.m.: Closing Remarks from IABC/Toronto \n6:05 p.m. – 7:00 p.m.: Networking Cocktail Reception  \nBar service and light hors d’oeuvres  \nRegistration Fees: \n\n$250: IABC member rate (282.50 with HST)\n$100: IABC student and transitional member rate ($113 with HST)\n$350: Non-member rate ($395.50 with HST)\n$200: Student non-member rate ($226 with HST)\n\nFor groups of 8 or more\, please contact toronto-info@iabc.to with the subject line ‘Top Six in the 6ix Conference Group Purchase’ for available group rates. \nFor sponsorship inquiries\, please contact Cory Fisher\, Toronto-pd@iabc.to\, 416-854-2598 \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/iabc-toronto-top-six-in-the-6ix/ LOCATION:The Broadview Hotel\, Lincoln Hall\, 2nd Floor 106 Broadview Avenue\, Toronto\, ON\, M4M 2G1 CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2020/01/TOP6-V5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20200318T110000 DTEND;TZID=America/Toronto:20200318T130000 DTSTAMP:20200910T195014Z CREATED:20200313T190411Z LAST-MODIFIED:20200910T195014Z UID:11747-1584529200-1584536400@toronto.iabc.to SUMMARY:PRACTICE YOUR CRISIS RESPONSE: PARTICIPATE IN A VIRTUAL WORKSHOP NOW DESCRIPTION:Wednesday\, March 18th\, 2020\, 11 a.m. to 1 p.m.  \nThe global experts at CS&A International want to help you navigate through the COVID-19 storm. \nThis live\, interactive\, virtual session will help you anticipate escalations and define mitigation strategies to hold and stay the course through this crisis. \nCS&A’s team has been assisting organizations in regions that have been heavily affected from the start\, as well as those that only now prove more vulnerable than initially anticipated. The COVID-19 storm will pass\, but CS&A can help in these challenging times. \n“It was a great experience participating in the workshop provided by CS&A International’s experts who shared useful insights and led an interactive discussion with representatives from various international companies in Belgium. The remote video format was a perfect solution for participants located across the country and proved to be very effective – something we’ll certainly repeat at AmCham Belgium.” comments Alexandra Trandafir – Communications & Community Manager\, AmCham Belgium\, on the recent workshop conducted on March 10\, 2020. \nSpaces are limited and will build on IABC/International’s latest COVID-19 Catalyst article: https://www.iabc.com/navigating-through-the-covid-19-storm/ \nREGISTER NOW \nRegistration fee: \n$15: All members and non-members \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/practice-your-crisis-response-participate-in-a-virtual-workshop-now/ CATEGORIES:Professional Development END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20191125T070000 DTEND;TZID=America/Toronto:20191127T150000 DTSTAMP:20200910T195015Z CREATED:20191022T174006Z LAST-MODIFIED:20200910T195015Z UID:10749-1574665200-1574866800@toronto.iabc.to SUMMARY:2ND ANNUAL STRATEGIC INTERNAL COMMUNICATION CONFERENCE DESCRIPTION:  \nThe only conference of its kind in Canada\, designed specifically for the internal communicator! \nTaking place at the Courtyard Marriott Toronto\, 675 Yonge Street\, November 25 – 27\, 2019 the Strategic Internal Communication Conference is pleased to offer an exclusive discount for IABC Toronto members. \nRegister using code IABCTO2019 to receive a 10% discount. \nJoin us for this full two-day conference\, tradeshow\, networking event and post workshops\, featuring keynote sessions by: \n• Reid Blackman\, Founder & CEO\, Virtue \n• Sonia Fiorenza\, VP\, Comms & Engagement Strategies\, SocialChorus \n• Mike Klein\, Managing Director\, Brand Heroes Inc \n• Cyrus Mavalwala\, ABC\, MC\, Founding Partner\, Advantis Communications \nPlus\, real world\, interactive and content rich presentations from experts in the field and across Canada: \n• City of Mississauga \n• McDonald’s Restaurants of Canada Limited \n• Capital One Canada \n• PepsiCo Foods Canada \nDiscover more about all 11 sessions\, both workshops and the keynotes here. \nFor more information on the member discount\, please contact toronto-marketing@iabc.to. \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/2nd-annual-strategic-internal-communication-conference/ LOCATION:Courtyard Marriott Toronto\, 675 Yonge Street\, Toronto\, Canada CATEGORIES:Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2019/10/strategic-conference-graphic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20190423T180000 DTEND;TZID=America/Toronto:20190423T203000 DTSTAMP:20200910T195230Z CREATED:20190314T205106Z LAST-MODIFIED:20200910T195230Z UID:9471-1556042400-1556051400@toronto.iabc.to SUMMARY:Communicating for the future: An introduction to Artificial Intelligence (AI) for professional communicators DESCRIPTION:Join us as we showcase the impact of Artificial Intelligence (AI) on the practice of communications. \nIn this session you will hear from Linda Andross\, ABC\, MC\, Managing Partner of APEX PR and Martin Waxman\, MCM\, APR\, President\, Martin Waxman Communications\, about their experience with using AI in communications. \nJoin the conversation and learn: \n• What AI is and how we are currently using it – how do communicators own the “explainer” role\n• How AI will be defining our roles in communication\n• How AI is pushing innovation in communications\n• Examples of how organizations are implementing AI in their communications functions \nAgenda \n• 6 p.m. Registration and networking with light refreshments available\n• 6:30 p.m. Presentation\n• 7:30 p.m. Q&A session with audience\n• 8 p.m. Networking\n• 8:30 p.m. Adjourn \nRegistration fees: \n• $20: IABC student/student transition member rate ($22.60 with HST)\n• $40: IABC member rate ($45.20 with HST)\n• $50: Non-member rate ($56.50 with HST) \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/communicating-for-the-future-an-introduction-to-ai-for-professional-communicators/ LOCATION:FCP Gallery\, 100 King St W (entrance near Cactus Club)\, Toronto\, ON\, M5X 1A9\, Canada CATEGORIES:Networking,Professional Development ATTACH;FMTTYPE=image/png:https://toronto.iabc.to/wp-content/uploads/2019/03/PD-AI-Event-slider.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20190411T183000 DTEND;TZID=America/Toronto:20190411T210000 DTSTAMP:20200910T195230Z CREATED:20190213T212200Z LAST-MODIFIED:20200910T195230Z UID:9190-1555007400-1555016400@toronto.iabc.to SUMMARY:How to outsource and expand your communication business DESCRIPTION:Are you ready to take on larger or more financially lucrative work in your communications practice\, but concerned about your ability to manage such projects? \nA great option exists between hiring staff and keeping your practice small. Working with subcontractors to get the skills or support you need for larger projects is an ideal way to grow your business at a pace you can manage. \nJoin IABC/Toronto’s Professional Independent Communicators (PIC) to learn how a panel of accomplished communicators have been able to expand their business through outsourcing. \nAbout our speakers: \nJodi Echakowitz is CEO of Boulevard PR\, the public relations agency she founded in 2001 to help startups\, emerging growth companies and VC firms focused on tech achieve their goals. Under her leadership\, Boulevard has grown consistently through referral\, is recognized as one of the top B2B tech-focused agencies and is valued as a strategic partner by clients throughout North America. \nCyrus Mavalwala\, ABC\, MC\, is a communication strategist\, trainer and speaker who has been helping organizations achieve business results for more than two decades. He earned international accreditation as an IABC Accredited Business Communicator in 2009 and is one of 60 people in Canada who have been awarded IABC Canada’s highest honour and lifetime achievement designation\, Master Communicator. Cyrus is founder of Advantis Communications\, a boutique communication agency focused on content strategy\, creation and activation. \nCarolyn Camilleri has been an editor\, writer\, and copywriter since 1996. Her portfolio runs from magazine writing and editing (including launching several publications and a long list of articles for consumer and trade magazines) to corporate copywriting\, annual reports\, proposals\, white papers\, promotional materials\, ghostwriting\, social media\, and websites. Over the years\, she has worked in a variety of ways\, including as an in-house employee\, on contract\, and as part of three collaborative groups. \nRegistration fees: \n• $20: IABC member rate ($22.60 with HST)\n• $30: Non-member rate ($33.90 with HST) \n \n \n \n Facebook Twitter Linkedin Email URL:https://toronto.iabc.to/event/how-to-outsource-and-expand-your-communication-business-2/ LOCATION:Central YMCA\, 20 Grosvenor St.\, Toronto\, ON\, M4Y 2V5\, Canada CATEGORIES:PIC,Professional Development ATTACH;FMTTYPE=image/jpeg:https://toronto.iabc.to/wp-content/uploads/2019/02/IABC-PIC-April11-Seminar.jpg END:VEVENT END:VCALENDAR