RECORDED October 26, 2021 The media landscape has changed dramatically since the onset of the pandemic. What are the new trends and opportunities for communications professionals? What are some repeatable strategies you can use to cut through the noise and stand out? Hear from Toronto’s leading media experts on what they've learned from the onset of […]
RECORDED on Wednesday, November 24 Approximately 75 minutes Want to submit an entry to the 2022 IABC/Toronto OVATION Awards? Get tips and insights on how to write and compile an outstanding award from expert speakers. Featuring: Maliha Aqueel, PMP, SCMP, MC, is Canada's 61st Master Communicator. She is the Director of Global Communications & Digital […]
Recorded on Wednesday, January 19 With the “great resignation” taking place finding innovative and affordable talent can be a struggle. Learn how you can fund and leverage student communicators in your organization. This session will help business communicators attract, engage and hire the next generation of talent. Waterloo has Canada’s largest co-op program and is […]
RECORDED ON: Friday, February 4, 2022 Dr. Eileen de Villa and our esteemed panel of healthcare communicators provided exceptional industry insights. Craig DuHamel, Vice President Communications, Sunnybrook Health Sciences Centre Craig is a proud member of Sunnybrook’s award-winning communications team. Since announcing the first COVID patient in Canada in January 2020, the team has been busy sharing […]
Recorded on March 8, 2022 On the occasion of International Women’s Day on March 8, IABC/Toronto hosted a webinar with five experts to explore various ways for communications professionals to break the bias in the workplace. Michael Blackburn, Executive Vice President, IABC/Toronto, introduced the session, which was moderated by Mark John Stewart, Managing Director, Wentworth […]
Recorded on April 27, 2022 If the pandemic has taught us anything, it is how to be strategic and agile communicators when approaching the constantly evolving trends, cultural shifts and ways of working. Communicators play a vital role within an organization. They are responsible for building on the innovative strategies and tactics that helped businesses […]
The importance of inclusion, diversity and equity in communications has been brought to the forefront of conversations in the past few years. However, the concept of accessible communications still seems to be an afterthought. We as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing […]
When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate […]
Recorded on February 27, 2023 On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will […]
How a Proactive Approach Benefits Your Whole Enterprise Recorded on Wednesday, April 19 IABC/Toronto and Mollee Jakubisin, Associate Director of Client Relations for Cision Global Insights, discuss the key role of media monitoring as an effective strategy to manage issues through early detection, rapid response and stakeholder alignment. Mollee Jakubisin works with several Fortune 500 companies […]