May 2018: Communications in the 2020s
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2020s: Communicating in a decade of promise and perilBY JESS BARIA | jess.bbaria@gmail.com The 2020s will be a time of great paradox, offering promise and peril in equal measure. Astute communicators can hardly afford a “let’s go with the flow” approach. Rather, with foresight, anticipation and preparation, we work to understand the good, the bad and the ugly — dimensions we are likely to grapple with as the new decade unfolds.
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Marcom: A glimpse into the department’s structure and functionBY RACHEL BALDACCHINO | rbaldacc@yahoo.ca This article is the second in a series of two written exclusively for “Communicator”. Read the first instalment here. Earlier, we talked about how marcom departments are structured and the evolution of the marketing mix. Now, let’s delve into the role of marcom. The department’s role will differ according to the organization and its size, but there are certain commonalities:
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The democratization of influenceBY SARAH IRENE HANEY | sarahirene.haney@raymondjames. The article is the second in a two-part series about influencer marketing. Read the first instalment here. Social media has shifted the power of influence from institutions to the masses. It has been the catalyst in the democratization of relationships, connections and information through consumer networks. Through social platforms, consumers can now give direct and instant feedback to brands about their products and services.
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Communication ToolsFive must-have Chrome extensions for busy communications professionalsBY MATTHEW COLLIS | matthewdcollis@gmail.com If you’re like me, you use Google Chrome for its speed, simplicity and the array of free extensions you can add from the Chrome web store. And if you’re not using Chrome, you should. As a busy communications professional, there are five Chrome extensions I use to help me have a more productive and efficient day, accomplishing more than I normally would, in less time.
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From the webFeaturing content from members’ blog posts, LinkedIn articles and video channels.Technology is the future, but communications must remain humanBY KENNETH EVANS | kevans@apexpr.com It’s been a favourite mantra of the Silicon Valley and entrepreneurs globally that mistakes should be embraced and that failure leads to new epiphanies. I could not agree more. Anticipating mistakes and owning them when they happen not only delivers potent operational lessons, it’s a powerful way to inoculate brand reputation.
How to become an outstanding communications practitionerBY SHEELAGH CAYGILL | @Sheelagh_c The IABC Master Communicator designation is the association’s highest honour in Canada. It recognizes outstanding Canadian communication professionals whose career achievements have raised the standards of organizational communication in Canada. Criteria include thought leadership, teaching and writing in communications, services, and leadership in IABC, and overall contributions to the profession.
Don’t play cards in your weakest suitBY STEPHEN WELCH | @stephenwelch11 My fellow communicators: I passionately believe that a case for “proving ROI” can be created. But I also believe that trying to do so is like trying to win a card trick with the 2 of Spades when – in the meantime – you have a strong set of Hearts.
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