By Felicia Empey, Editor in Chief for Communicator | f.empey@gmail.com
I’m sure by now you, like me, are a little tired of the phrase “the new normal.” But to deny what is happening in regards to COVID-19 and how it has changed the communications landscape would be foolish. It’s been a time of uncertainty and adaptation, and communications are becoming more central and critical to navigating all these changes.
I have participated in many webinars and events, including the IABC/Toronto 2020 OVATION Awards, which was a great mix of celebration and connecting with award winners, judges and volunteers in mini-breakout sessions. I also have been on the other side hosting a large-scale event, that in-person would have been over 550 attendees, but instead was migrated to Zoom. Microsoft Team video calls, virtual bingo games, and an increase of screen time are things I never thought would become so dominant in my working life.
But learning to adapt and create new ways of being is a good exercise, and sometimes it takes what was routine to come grinding to a halt to reflect and re-envision how we would like things to either start, stop or continue.
In this issue of the Communicator, we are looking at “Technology and trends” — specifically how communications professionals have adapted their practice amidst the COVID-19 pandemic.
Sabrina Lavi shares her astute insights in “Communicating in the age of COVID: Technology and trends shaping our industry.”
In “Rethinking your corporate events during COVID-19,” Angela Colon explores finding the right medium for your message and audience.
Finally, Matthew Collis offers ways to “Boost your communications results with these 5 creative tools.”
I hope you are well and that this issue of the Communicator finds you in good health!
Felicia Empey
Editor in Chief, Communicator
Felicia Empey, Editor in Chief for Communicator
Return to the Summer 2020 Issue of Communicator
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