In 2020, IABC/Toronto made Inclusion, Diversity, Equity and Accessibility (IDEA) a focus for our association. The IDEA Committee ensures our association continues to evolve the conversation and meet the needs of our members. The IDEA Committee is led by the Vice President of IDEA, with the support of two co-chairs, and four directors of the following portfolios:
- Communications: Gather and share IDEA-related communication resources and content.
- Advocacy & Collaboration: Outreach to external organizations to attract and build relationships with diverse communicators.
- Events: Create IDEA-related events and resources.
- Affinity Groups: Develop and establish affinity groups (aka employee resource groups) as a space for diverse communicators.
Pamela Bishop-Byers, Co-chairperson, IDEA Committee 2022-2023
Strategic Communicator, Culture-First Ambassador & Social Impact Advocate.
Passionate about creating space for and amplifying diverse voices. Pamela is a Strategic Communications Manager with Nuclear Waste Management.
Co-chairperson, IDEA Committee 2022-2023
Matthew Collis, Director of Events, IDEA Committee 2022-2023
Senior Communications Professional. Relationship Builder. Passionate about diversity and inclusion, technology/ digital, and health
Loretta Lam, Director of Advocacy & Collaboration, IDEA Committee 2022-2023 Lorette is chief strategist of award-winning diversity marketing and communication agency Focus Communications Inc., with more than 25 years of international experience in diversity strategies, marketing communications, and cultural training. She pioneered 360 Multicultural Marketing and instigated the first annual multicultural marketing editorial report and award event in Canada.
Joyce Wu, Director of Affinity Groups, IDEA Committee 2021-2023
Currently located in the West Coast (Vancouver), Joyce is exploring the city for opportunities to build on her project management and event skills. She is passionate about staff engagement initiatives and community building.
Neema Amadala, Director of Communications, IDEA Committee 2022-2023
Neema is a community-focused communicator and marketer. She is excited to create a more equitable, inclusive, and just world for all. Sustainable Development Goals supporter!