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February 2022

RECORDING: IABC/Toronto’s 2021 Communicator of the Year

February 7, 2022 @ 8:00 am - January 31, 2023 @ 5:00 pm

RECORDED ON: Friday, February 4, 2022 Dr. Eileen de Villa and our esteemed panel of healthcare communicators provided exceptional industry insights. Craig DuHamel, Vice President Communications, Sunnybrook Health Sciences Centre Craig is a proud member of Sunnybrook’s award-winning communications team. Since announcing the first COVID patient in Canada in January 2020, the team has been busy sharing information with staff and the community and working with media and other stakeholders to help keep everyone informed and educated about COVID-19. Craig has been with…

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March 2022

RECORDING: International Women’s Day 2022 – Break the Bias in Communications

March 18, 2022 @ 8:00 am - March 1, 2023 @ 12:00 pm

Recorded on March 8, 2022 On the occasion of International Women’s Day on March 8, IABC/Toronto hosted a webinar with five experts to explore various ways for communications professionals to break the bias in the workplace. Michael Blackburn, Executive Vice President, IABC/Toronto, introduced the session, which was moderated by Mark John Stewart, Managing Director, Wentworth Strategy Group and Instructor, Strategic Management, McMaster-Syracuse Master of Communications Management Program. Panelists included: Krista Henry, Communications Specialist at University of Waterloo and Chair of…

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April 2022

RECORDING: Strategic Planning: Gearing up for a Post Pandemic World

April 29, 2022 @ 8:00 am - April 28, 2023 @ 5:00 pm

Recorded on April 27, 2022 If the pandemic has taught us anything, it is how to be strategic and agile communicators when approaching the constantly evolving trends, cultural shifts and ways of working. Communicators play a vital role within an organization. They are responsible for building on the innovative strategies and tactics that helped businesses navigate such complexities and accelerate change to meet business goals. Featured Speakers: Lisa Gibson, Head of Communications, Microsoft Canada Sheri Morgan, Head of Communications, PepsiCo Foods…

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November 2022

RECORDING: Putting the “A” in IDEA: Accessible Communications for PR & Comms Pros

November 14, 2022 @ 8:00 am - November 30, 2023 @ 5:00 pm

The importance of inclusion, diversity and equity in communications has been brought to the forefront of conversations in the past few years. However, the concept of accessible communications still seems to be an afterthought. We as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing out on the 15% of the population who identify as having a disability. It’s time we think about inclusion, diversity, equity and accessibility (IDEA) when we’re working…

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January 2023

RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion

January 11, 2023 @ 8:00 am - January 11, 2024 @ 5:00 pm

When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate ourselves against, at face value, without considering whether they might be flawed and distorted. Catherine Fisette, ABC, a senior communication and marketing professional, poses the…

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February 2023

PIC presents: Beyond the boardroom – Creating a culture of conscious collaboration

February 2 @ 6:30 pm - 8:00 pm

Thursday, February 2, 2023, 6:30 to 8 p.m. on Zoom In 2020, following the murder of George Floyd, organizations across North America made commitments to increase the diversity of their workforce, create more inclusive environments and help combat anti-Black racism. While some companies have made significant strides towards these promises, in general, the changes have been incremental at best. In recognition of Black History Month, IABC/Toronto’s Professional Independent Communicators will host a panel discussion to explore how communication professionals –…

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IABC/Toronto 2022 Communicator of the Year (COTY)

February 15 @ 12:00 pm - 1:15 pm

Celebrate Jesse Wente: BMO Communicator of the Year for 2022 Wednesday, February 15, 2023 | Noon to 1:15 p.m. EST | Zoom Join IABC/Toronto live-to-air as we honour Jesse Wente, Ojibwe writer, broadcaster, public speaker, activist, curator and best-selling author with the BMO Communicator of the Year award for 2022. Wente has spent 25 years making space for Indigenous storytellers, highlighting issues facing the community and championing the work of Indigenous artists. He is best known for his work as…

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Next Generation Analytics: Get Ready to Rock Google Analytics 4!

February 27 @ 12:00 pm - 1:00 pm

Are you ready for the future of measurement?  Monday February 27, 2023 | Noon to 1:00 PM | Zoom On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that…

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