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March 2021

Student Communicator of the Year Award Writing Workshop

March 23 @ 5:00 pm - 6:30 pm

Tuesday, March 23, 5 to 6:30 p.m. EST, Zoom On January 26th, 2021, students and recent graduates from across Toronto attended the Student Communicators Circle's (SCC) A.M.A. session with IABC/Toronto president, Russell Baker. From learning about Russell's journey to hearing about the benefits of volunteering from Dan LeBaron, VP of volunteering, students were able to fully engage our speakers with questions about how to launch their careers in public relations and communications, what challenges may lay ahead and how they can best tackle them. The next SCC event…

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NEW: Innovations in communications and relationship marketing: The JourneyWoman story

March 24 @ 5:30 pm - 6:30 pm

Wednesday, March 24, 2021, 5:30 to 6:30 p.m. EST Successful brands use communications that can evoke emotion and resonate with the needs and desires of their target audiences. In this seminar, former IABC Ottawa board member Carolyn Ray details how her PR and marketing communications career led to an entrepreneurship path and the eventual ownership of established online magazine and travellers network JourneyWoman. In this session, Carolyn will discuss: Assessing and preserving the legacy of the JourneyWoman brand Using innovative…

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Communicator of the Year (COTY)

March 30 @ 9:00 am - 10:30 am

Tuesday, March 30, 2021, 9 to 10:30 a.m. ET And our IABC/Toronto Communicator of the Year is… Founder and Chairman of the BlackNorth Initiative and Founder and Executive Chairman of Kingsdale Advisors, Wes Hall. IABC/Toronto is delighted to award Wes the prestigious 2020 Communicator of the Year (COTY) Award because he has demonstrated visionary leadership and communications excellence through his efforts to address anti-Black racism in Canada. In June 2020, Wes founded the BlackNorth Initiative, whose mission is to end…

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March 2022

RECORDING: The 5th P of Marketing – Pivot (or in this case, Pandemic)

March 1, 2022 @ 8:00 am - 11:30 pm

How Marketing Communications Teams are Navigating the Ultimate Test RECORDED on Thursday, February 25 To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy. Join Canadian Tire’s AVP of External Communications, Stephanie Nadalin, and Irene Daley, AVP…

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