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January 2023

RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion

January 11, 2023 @ 8:00 am - January 11, 2024 @ 5:00 pm

When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate ourselves against, at face value, without considering whether they might be flawed and distorted. Catherine Fisette, ABC, a senior communication and marketing professional, poses the…

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October 2023

RECORDING: Power of AI-Driven Communications for Strategic Success

October 4, 2023 @ 8:00 am - October 1, 2024 @ 5:00 pm
On a dark background, the text reads,“Join our webinar. Power of AI-Driven Communications for Strategic Success. Tuesday, September 26, 2023 from noon to 1 PM EST. Speakers Sharon Aschaiek, Higher Ed Communications and Dan Browne, University of Toronto.” On the bottom right is an illustration of a chip with the words AI embedded on it and several nodes coming out of it. On the top right, is a white logo of IABC/Toronto.

Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers, and will be…

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December 2023

Event Recording Bundles: Change/Crisis Communications, PIC, IDEA and Tech in Communications

December 7, 2023 @ 8:00 am - December 12, 2024 @ 5:00 pm

Bundle # 1: Change/Crisis Communications Keep Calm & Respond: COVID-19 Lessons from Senior Communicators Strategic Planning: Gearing up for a Post Pandemic World The Changing Media Landscape Fees: $15: IABC member rate ($16.95 with HST) $30: Non-members ($33.90 with HST) ACCESS THE BUNDLE HERE Bundle # 2: Professional Independent Communicators The 5th P of Marketing - Pivot (or in this case, Pandemic Power Panel: Trends, Perspectives & Insights from Industry Leaders Enhancing your hiring strategy to attract next gen talent…

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IABC/TO’s Holiday Social

December 12 @ 6:00 pm - 9:00 pm
200 Adelaide St. West, 200 Adelaide St. West + Google Map

Come celebrate the magic of the season at the IABC/TO’s Holiday Social! Tuesday, December 12, 6 to 9 p.m. ContactMonkey Office, 3rd floor, 200 Adelaide St West. Connect with industry peers, expand your circle, and make joyful memories. Immerse yourself in the holiday magic with exciting door prizes, delectable treats, and festive drinks. Spread the word, bring your friends and colleagues, and network with your peers. Whether you're a seasoned professional, in the early stages of your career, or simply…

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January 2024

PIC Presents – Becoming a Unicorn: how to make yourself a category of one

January 30, 2024 @ 4:30 pm - 6:00 pm

Tuesday, January 30, 2024, 4:30 to 6 p.m. on Zoom Join us on Tuesday, January 30 for a masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a "category of one" so you can get known and recognized for something special. • Discover what makes you a one-of-a-kind • Get known…

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