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January 2023
RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion
When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate ourselves against, at face value, without considering whether they might be flawed and distorted. Catherine Fisette, ABC, a senior communication and marketing professional, poses the…
Find out more »October 2023
RECORDING: Power of AI-Driven Communications for Strategic Success
Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers, and will be…
Find out more »December 2023
Event Recording Bundles: Change/Crisis Communications, PIC, IDEA and Tech in Communications
Bundle # 1: Change/Crisis Communications Keep Calm & Respond: COVID-19 Lessons from Senior Communicators Strategic Planning: Gearing up for a Post Pandemic World The Changing Media Landscape Fees: $15: IABC member rate ($16.95 with HST) $30: Non-members ($33.90 with HST) ACCESS THE BUNDLE HERE Bundle # 2: Professional Independent Communicators The 5th P of Marketing - Pivot (or in this case, Pandemic Power Panel: Trends, Perspectives & Insights from Industry Leaders Enhancing your hiring strategy to attract next gen talent…
Find out more »IABC/TO’s Holiday Social
Come celebrate the magic of the season at the IABC/TO’s Holiday Social! Tuesday, December 12, 6 to 9 p.m. ContactMonkey Office, 3rd floor, 200 Adelaide St West. Connect with industry peers, expand your circle, and make joyful memories. Immerse yourself in the holiday magic with exciting door prizes, delectable treats, and festive drinks. Spread the word, bring your friends and colleagues, and network with your peers. Whether you're a seasoned professional, in the early stages of your career, or simply…
Find out more »January 2024
PIC Presents – Becoming a Unicorn: how to make yourself a category of one
Tuesday, January 30, 2024, 4:30 to 6 p.m. on Zoom Join us on Tuesday, January 30 for a masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a "category of one" so you can get known and recognized for something special. • Discover what makes you a one-of-a-kind • Get known…
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