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January 2, 2020

Member Spotlight: Catherine White

Catherine White

Manager, Global Brand, KPMG International

Catherine is an award-winning marketing communications professional and has held various marketing and communication roles at B2B professional services companies, including Sun Life, Ministry of Innovation & Research, Cushman & Wakefield, and most recently KPMG, as their Global Brand Manager.

As a communicator, she thinks in terms of opportunities and really enjoys collaborating with stakeholders to uncover and solve their business needs.  She takes an integrative approach to communications, pulling from various fields to build successful programs.  As Catherine noted, “In a world of constant change, you never know where you’ll find the next great idea. When building programs, I’ll “steal” ideas from communications, marketing, learning & development and human resources.”

Catherine joined IABC in 1999, and over the years she’s volunteered as judge, mentor and attended numerous events.  “As an IABC member, I’ve had the opportunity to meet so many smart, dedicated and inspiring professionals.  I’m looking forward to expanding my IABC network at the upcoming Senior Communicators Circle,” said Catherine.

When she’s not working, Catherine is pursuing her Master of Interdisciplinary Studies at Royal Roads University.  Her thesis is focused on exploring how B2B service companies can build trust to drive brand equity.

LinkedIn: http://ca.linkedin.com/in/catherinejwhite

Twitter: @CatherineJWhite

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Upcoming Events

  1. RECORDING: Putting the “A” in IDEA: Accessible Communications for PR & Comms Pros

    November 14, 2022 @ 8:00 am - November 30, 2023 @ 5:00 pm
  2. RECORDING: Challenging Communication Metrics: An Act of Humanistic Rebellion

    January 11, 2023 @ 8:00 am - January 11, 2024 @ 5:00 pm
  3. IABC/Toronto’s Virtual Annual General Meeting

    June 22 @ 12:00 pm - 1:00 pm

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IABC/Toronto
189 Queen St E, Suite 1
Toronto, ON M5A 1S2
Tel: 416-968-0264
Fax: 416-968-6818
Email: toronto-info@iabc.to
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