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October 6, 2020

Member Spotlight: Talha Wasti

Director, Communications

Talha Wasti is a corporate communications professional who loves distilling complex data into effortless writing for the masses. Talha is a proponent of simple language communications because as a communicator, he believes that information should be comprehensible and accessible by all.

As someone who has worked in small teams for most of his career, Talha’s experience spans media relations, internal communications, social media, issues management and comprehensive strategy. Talha cut his communications teeth at Proof, where he supported corporate and finance clients. He then migrated over to CBRE, where he was brought onboard to build the company’s Canadian communications function from scratch. Talha was progressively promoted to lead CBRE’s Canadian communications team in 2018. As a result, he led the company to its best year of media activity in company history. Talha then joined Oxford Properties where he supported global media relations for the company’s $60 billion real estate portfolio and transformed the company’s President into a LinkedIn micro-influencer.

Talha recently joined Narcity Media as its Director of Communications, and is charged with developing the company’s communications function from the ground up and assembling a team to grow its brand as the premier millennial and Gen Z publication in North America.

Talha joined IABC to become involved with a vibrant and creative community, and make connections with a global network of communicators. Talha’s greatest strength is relationship building. He loves to meet new people and encourages like-minded communications professionals to connect with him on LinkedIn: https://www.linkedin.com/in/talhawasti/.

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