Yasmine El Shefai, MBA SCMPⓇ (She/Her)
Yasmine El Shafei is a dynamic business strategist, seasoned executive coach, and distinguished strategic communication management professional with over 15 years of invaluable experience. Specializing in research, marketing communications, and Public Relations, Yasmine has been instrumental in guiding businesses toward enhanced growth strategies, positioning, and unlocking their full potential.
Currently serving as the Vice President for Strategy and Business Development at Multiplier Consultancy, Yasmine plays a pivotal role in shaping the company’s direction, fostering growth opportunities, and crafting strategies that propel organizational success. Simultaneously, she holds the esteemed position of Vice President of Programs at the International Association of Business Communicators (IABC/TO), showcasing her commitment to professional development and mentorship within the industry.
A passionate advocate for utilizing communication strategies to ignite business potential, Yasmine has successfully coached numerous CEOs and business leaders on a wide array of topics, including strategic management and personal branding. Her proficiency extends to areas such as corporate social responsibility and crisis management, where she excels in facilitating organizational transformation through leadership development initiatives.
Certified as a solutions-focused coach, Yasmine is dedicated to empowering businesses to achieve their goals and realize their vision. With a keen focus on results-driven approaches and a genuine desire to see her clients succeed, she continues to make indelible contributions to the realms of business strategy, executive coaching, and strategic communication management.