By Andrea Walasek
Dear Readers,
It is a pleasure to introduce myself as the Editor-in-Chief of IABC/Toronto’s Communicator publication for 2023-2024. As a dedicated professional who has worked in Public Relations for over 19 years and a proud volunteer with IABC/Toronto, I am happy to bring you the Winter 2024 issue, focused on a topic that holds immense potential for all of us: upskilling.
In our field, staying ahead of the curve is essential as we shift and adapt to new communications methods, and try to anticipate what will be the next big trend. In the ever-evolving world of communication, staying ahead is not only an advantage; it’s a necessity. Whether you are a seasoned expert or just starting your journey in the field, it is my hope that the insights shared in this edition offer invaluable perspectives while inspiring new possibilities.
I encourage each of you to embrace the pursuit of lifelong learning and consider the transformative power of upskilling. This shared commitment to lifelong learning ensures that our voices will continue to resonate both here in the GTA and around the world.
As always, if you would like to share any feedback on this issue, or if you have a great idea to contribute to a future article, please reach out our team at toronto-communications@iabc.
Warm regards,
Andrea Walasek
Editor-in-Chief
Communicator
By Michael Ogoso Michael Ogoso examines today’s fast-paced and politically charged environment, effective crisis communication strategies are vital for maintaining transparency and credibility; this article offers practical insights and real-world […] By Linda Bicho-Vachon Linda Bicho-Vachon examines what occurs after a whistleblower’s complaint about the safety of Boeing’s 787 Dreamliner, the company must regain both public and employee trust, emphasizing authentic, […] By Chantell Crawford Chantell Crawford reminds us that as technology evolves, the way people obtain information and communicate has transformed, with social media and cell phones providing instant access to […] By: Caterina Valentino The question isn’t if there’ll be another crisis. The question is how long until the next crisis. Communicators, now’s the time to nudge your organization’s culture to […] Letter from the Editor Hello, and thank you for taking the time to read our newest issue of Communicator, where we explore a topic that is critical for any organization […]Return to the Winter 2024 Issue of Communicator
READ MORE
Politics of Crisis
Building Organizational Trust From Within
How does misinformation spread and what can we do about it to stop a crisis before it starts
Emergency Management Planning: Building trust before the crisis
Crisis Communications