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February 2021

The 5th P of Marketing – Pivot (or in this case, Pandemic)

February 25 @ 12:00 pm - 1:00 pm

How Marketing Communications Teams are Navigating the Ultimate Test Thursday, February 25, 12 to 1 p.m. EST, Zoom To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy.   Join Canadian Tire’s AVP of External Communications, Stephanie Nadalin,…

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March 2021

RECORDING: Keep Calm & Respond: COVID-19 Lessons from Senior Communicators

March 1

RECORDED on Tuesday, September 15, 2020, 9 to 10:30 a.m. EDT Originally presented on September 15, a breakfast webinar on crisis communications during the era of COVID-19! Four of Toronto’s leading communicators shared their lessons on staying prepared and how they’re planning for what’s next. Featuring: Brad Ross, Chief Communications Officer, City of Toronto Gillian Howard, Vice President, Public Affairs and Communications, University Health Network Sophie Nadeau, National Media Lead & Executive Media Trainer, Edelman Jackie DeSouza, Director, Corporate Communications,…

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RECORDING: Planning for 2021: Influencer Marketing Trends Webinar

March 1

On November 10th, IABC/Toronto hosted a webinar along with Veritas Communications with four seasoned influencers on the changes they’ve seen in a post pandemic world and the trends they expect to see in 2021. Featuring:  The session was moderated by Krista Webster, President & CEO, Veritas Communications and the panelists included: Afiya Francisco, Style Advisor Karl Conrad, Tech Vlogger Malcolm Walker-Hendrix, Fashion Vlogger Torri Webster, Creative Consultant / Content Creator Members can access the recording here Non-members access the recording…

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RECORDING: IABC/Toronto 2021 OVATION Award writing workshop

March 1 @ 8:00 am - 5:00 pm

Recorded on Wednesday, January 13, 2021, from 12 to 1:30 p.m. EST In a year like no other, communicators worldwide are rising up to the challenges of 2020 with creativity, inclusivity and resilience. As the 2021 IABC/Toronto OVATION Awards approaches, how will you showcase your impact? IABC/Toronto’s award writing workshop features expert communicators who are past winners or judges of the IABC/Toronto OVATION Awards. For those planning to submit work to the 2021 IABC/Toronto OVATION Awards, you’ll learn how to…

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