Yasmine El Shafei, SCMP (She/Her)
Yasmine El Shafei is Vice President, Strategy and Business Development at Multiplier Consultancy. A strategic communications leader, business consultant, and executive coach, she brings extensive experience helping organizations navigate growth, transformation, stakeholder engagement, and reputation management.
Passionate about the communications profession and the development of future leaders, Yasmine has dedicated her career to connecting strategy, storytelling, and business impact. Through her work across the corporate, nonprofit, and public sectors, she has supported organizations in strengthening trust, building meaningful connections, and driving sustainable growth.
As President of IABC/Toronto, Yasmine is focused on strengthening the member experience, expanding opportunities for professional learning and development, and helping communications professionals navigate the opportunities and challenges presented by emerging technologies, including AI. She is committed to fostering an engaged and inclusive community that connects, develops, and empowers communicators at every stage of their careers while elevating thought leadership and preparing members for the evolving future of the profession.