Sarah Twomey, MCM (She/Her)
I’m a talented bilingual (EN/FR) communications professional, problem-solver, initiator, a trusted advisor and natural collaborator. I’m passionate about telling stories that bring organizations closer to their audiences. While I love connecting through external communications, I also enjoy creating links with internal audiences. I’m happy working in teams or solo projects. My professional experience includes the financial industry, municipal government, non-profit organizations, education and professional associations.
#PublicRelations #MediaRelations #Storytelling #MarCom #SocialMedia #ExperientialMarketing
Career Highlights:
• Published Scholar: Investor Relations as an Intermediary of Financial Literacy in Canada, Scholar’s Press, Latvia. ISBN: 978-620-2-31047-5
• Researched, wrote and edited personal financial articles that were published over 5000 times resulting in a cumulative reach of 57 million impressions or $6 million advertising equivalency, representing 75% of total media coverage outside Quebec
• Designed and executed media relations strategy without a budget for a Toronto-based financial advisor during the 2014 RSP season, garnering 1.8 million impressions, which included print, radio and TV
• Increased followers of corporate social communities: Facebook 356%, Twitter 26% and LinkedIn 46%
Areas of Expertise:
Content Marketing (CMS) | Crisis and Issues Management | Executive Consulting/Coaching | Media Public Relations | People Management and Training | Program Measurement | Project Management (Sharepoint) | Research and Analysis | Social Media/eMarketing: Instagram, Facebook, Twitter, LinkedIn, YouTube, MailChimp, Hootsuite, Google Analytics, SEO, Video Editing (Open Shot) | Strategic Communications