Director, Communications & Events, iA Wealth
With over 20 years of experience in financial services marketing and communication, Lianne has experience in all aspects of the investment industry – back office, manufacturing and distribution.
Known for driving engagement through communication, Lianne has held progressively senior roles at Sentry Investments, BMO Nesbitt Burns and IFDS Canada. Currently with iA Wealth, Lianne develops multi-channel advisor communication strategies, fosters employee engagement and builds world-class corporate events. A catalyst for change, Lianne understands the importance – and impact – that communications can have on corporate strategy and business results.
In 2015, Lianne joined IABC. “I enjoy the relationships and sharing ideas with like-minded communications peers. Membership offers an invaluable connection to our profession and provides learning and best practices opportunities which help advance one’s knowledge and career”.
A passionate volunteer who has led the growth and success of various non-profit organizations, including the Canadian Cancer Society, and the Burlington Women’s Basketball League. Recently, Lianne utilized her marketing and communications experience to increase a local softball league engagement through consistent communications, community marketing and a new website leading to a 30% increase in registration.
LinkedIn – www.linkedin.com/in/liannebarone
Twittter – @liannebarone