By Irene Alifanova, Editor in Chief for Communicator | irenedjinn@gmail.com
It’s hard to believe that only a month ago we welcomed 2021, hoping to close the book on the challenges of 2020 and start anew. Yet, a lot of our communities are still dealing with the immediate effects of the global COVID-19 pandemic, and, as professional communicators, we continue to support our organizations navigating through these uncertain times.
While there is no rulebook (yet) on how to best communicate with your audience during a global health crisis, many of us had to rise up and, through trial and error, develop our own set of go-to tactics and best practices to inspire trust and keep our audiences informed and engaged. In this edition of the Communicator – “Communicating in the age of COVID-19,” we share our learnings.
Rachel Baldacchino offers best practice tips for communicating externally with your customers / clients during a global pandemic in: “Unmasking Best Practices for COVID-19 External Communications.”
Elizabeth Williams highlights how communicators can help keep the workplace culture alive during these uncertain times with the help of stories in: “Your organization’s stories matter now more than ever.”
Candice O’Grady shares the best practices Toronto District School Board developed to ensure their communications strike a reasonable and consistent balance between transparency and privacy in: “Lessons from Toronto’s Public Schools in Times of COVID-19.”
Mahak Dutta discusses how communicators can help organizations keep their current and prospective employees engaged while working apart in: “Looking beyond how we communicate in a remote work environment.”
Finally, Matthew Collis reminds us of the universal tactics to keep in a communicator’s arsenal at any time in: “6 Tips to Engage Your Audience.”
Irene Alifanova, Editor in Chief for Communicator
Return to the Winter 2021 Issue of Communicator
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