By Irene Alifanova, Editor in Chief for Communicator | irenedjinn@gmail.com
It’s hard to believe that only a month ago we welcomed 2021, hoping to close the book on the challenges of 2020 and start anew. Yet, a lot of our communities are still dealing with the immediate effects of the global COVID-19 pandemic, and, as professional communicators, we continue to support our organizations navigating through these uncertain times.
While there is no rulebook (yet) on how to best communicate with your audience during a global health crisis, many of us had to rise up and, through trial and error, develop our own set of go-to tactics and best practices to inspire trust and keep our audiences informed and engaged. In this edition of the Communicator – “Communicating in the age of COVID-19,” we share our learnings.
Rachel Baldacchino offers best practice tips for communicating externally with your customers / clients during a global pandemic in: “Unmasking Best Practices for COVID-19 External Communications.”
Elizabeth Williams highlights how communicators can help keep the workplace culture alive during these uncertain times with the help of stories in: “Your organization’s stories matter now more than ever.”
Candice O’Grady shares the best practices Toronto District School Board developed to ensure their communications strike a reasonable and consistent balance between transparency and privacy in: “Lessons from Toronto’s Public Schools in Times of COVID-19.”
Mahak Dutta discusses how communicators can help organizations keep their current and prospective employees engaged while working apart in: “Looking beyond how we communicate in a remote work environment.”
Finally, Matthew Collis reminds us of the universal tactics to keep in a communicator’s arsenal at any time in: “6 Tips to Engage Your Audience.”
Irene Alifanova, Editor in Chief for Communicator
By Michael Ogoso Michael Ogoso examines today’s fast-paced and politically charged environment, effective crisis communication strategies are vital for maintaining transparency and credibility; this article offers practical insights and real-world […] By Linda Bicho-Vachon Linda Bicho-Vachon examines what occurs after a whistleblower’s complaint about the safety of Boeing’s 787 Dreamliner, the company must regain both public and employee trust, emphasizing authentic, […] By Chantell Crawford Chantell Crawford reminds us that as technology evolves, the way people obtain information and communicate has transformed, with social media and cell phones providing instant access to […] By: Caterina Valentino The question isn’t if there’ll be another crisis. The question is how long until the next crisis. Communicators, now’s the time to nudge your organization’s culture to […] Letter from the Editor Hello, and thank you for taking the time to read our newest issue of Communicator, where we explore a topic that is critical for any organization […]Return to the Winter 2021 Issue of Communicator
READ MORE
Politics of Crisis
Building Organizational Trust From Within
How does misinformation spread and what can we do about it to stop a crisis before it starts
Emergency Management Planning: Building trust before the crisis
Crisis Communications