By Cassandra Cleveland
As a new mom and communications professional, returning to work after maternity leave brought a wave of mixed emotions. The excitement of rejoining the professional realm was tempered by the realization that the communications landscape had evolved during my time away, leaving me with a potential knowledge gap. Determined to bridge this divide, I embarked on an upskilling journey to enrich my personal and professional growth.
Embracing change through learning
Returning to work after an extended leave, I quickly understood the importance of staying current with industry trends and best practices. My time away from the fast-paced communications environment highlighted the need for continuous learning. In response, I took proactive steps to immerse myself in the latest best practices and strategies by joining the International Association of Business Communicators (IABC).
The power of networking and volunteering
Joining IABC has offered me access to a wealth of resources and provided a platform to connect with thought leaders in the communications industry. Networking has become a key component of my upskilling journey, allowing me to exchange ideas, gain insights and forge valuable connections with professionals who share similar experiences. Volunteering for the IABC Toronto chapter has amplified this networking effect, creating opportunities for collaboration and mentorship and allowing me to put my knowledge into practice outside of my daily work.
Balancing parenthood and professional development
One of the challenges faced by many new moms returning to work is finding a balance between family responsibilities and career aspirations. Upskilling through IABC has proved to be a flexible and accommodating opportunity. Online courses, webinars and industry events offer the convenience of learning at your own pace, fitting seamlessly into the demands of parenthood. This adaptability has allowed me to stay connected to industry developments without compromising my commitment to my family.
Revitalizing confidence and competence
Upskilling through IABC has bolstered my confidence and reignited my sense of professional competence. As I continue to absorb the latest tools, technologies and strategies, I feel better equipped to navigate the evolving communications landscape. My new knowledge and skills have translated into enhanced performance at work, enabling me to contribute more effectively to my role in communications.
A holistic approach to personal and professional growth
My upskilling journey has had impacts beyond the professional sphere. It has become a holistic endeavour, contributing to my personal growth. The ability to balance parenthood, a career, and continuous learning has instilled in me a sense of resilience and adaptability that will prove invaluable in all aspects of my life.
My experience as a new mom returning to work after maternity leave has underscored the transformative power of upskilling. Through active participation in organizations like IABC, networking with industry leaders and embracing flexible learning opportunities, I’ve found ways to close the knowledge gap and emerge as a more confident and capable communications professional. I have seen the benefits of upskilling extend beyond the workplace, fostering a journey of lifelong learning and personal development. I recommend anyone returning to work after an extended leave – parental or otherwise – take advantage of opportunities like those offered through IABC.
About the Author
Cassandra Cleveland is an award-winning communications professional with a passion for storytelling. With over a decade of communications experience, Cassandra has embraced unique opportunities within local government, arts, education and broadcasting organizations. Cassandra has worked in corporate communications, public relations, marketing and advertising, media relations and digital media. She holds an Honours Bachelor of Applied Arts in Media Studies and a Diploma in Media Communications with Specialization in Public Relations.
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