Letter from the Editor
Welcome to the June 2025 edition of IABC/Toronto’s Communicator which focuses on transparency.
As communicators, we walk a tightrope when tasked with drafting messaging that is truthful and open without creating doubt and fear. With more companies using artificial intelligence (AI) in their daily operations, the need for transparency is even greater.
In this issue, our contributors explore the topic of transparency from various perspectives. We explain why it’s important for corporations to disclose when they’re using AI and offer ways to build confidence in AI amid safety and security concerns. We look at how companies can stay connected with customers by making communications more accessible and learn how to balance legal considerations when creating a crisis communications plan.
As AI continues to evolve, we examine the changing role of communicators. Whether you’re new to the industry, or a seasoned professional, understanding the best uses of AI will set you apart from those who have yet to adopt this technology.
Finally, an article by Nathalie Noël, IABC/Toronto’s Vice President of Data Analytics & Brand Management, provides results from the member survey conducted last fall. It reminded me of the benefits of belonging to an association of professionals like IABC.
In the spirit of transparency, you’ll see a statement at the end of each article that discloses where AI was used. To me, this is a sign of greater acceptance of this emerging technology.
Despite all the ways AI can help with the writing, researching or fact checking, I still find joy in the creative process and getting my words on to the page.
I’d like to thank the writers of this issue and all those who volunteer for IABC/Toronto. Special thanks to LeeAnn Acton, IABC/Toronto’s VP of Communications for her leadership and support.
Do you have any comments, questions or suggestions for future articles? Do you have a perspective you’d like to share? We’d love to receive your submission. Please drop me a line at toronto-editor@iabc.to.
Enjoy this issue and all that the summer has to offer.
Regards
Linda Bicho-Vachon
Editor-in-Chief, IABC/Toronto Communicator
*AI was used minimally to assist with editing and refining portions of this article
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From Search to Synthesis: Answer Engine Optimization in the AI Age
A Communicator’s Guide to the Tech Industry
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