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Planning for 2021: Influencer Marketing Trends
November 10, 2020 @ 12:00 pm - 1:00 pm
Tuesday, November 10, 12 to 1 p.m. EST
Recent developments brought on by COVID-19 and the Black Lives Matter movement have forever changed the face of influencer marketing. What trends will we see in 2021 and how can you leverage these in your communications strategies? Join our upcoming webinar to learn about the top trends in influencer marketing. Tickets available now.
Krista Webster, President & CEO, Veritas Communications
Named one of US PR Week’s Top 40 Under 40, Krista Webster brings more than 20 years of public relations, social media and influencer marketing experience, working with blue chip clients in the US, Canada, Europe and Asia to her role as President & CEO of Veritas Communications. A self-professed change agent, Webster is always looking for ways to push the envelope creatively and strategically, consistently striving to innovate ahead of the curve. In 2019, Webster expanded the Veritas family to include performance driven influencer co-creation and digital content hub Meat & Produce (M&P) as a means to strategically bring influencers more fully to the table and fill a gap she identified in the market.
Credited with managing 30+ million in client portfolios on both sides of the border by her late twenties, Webster attributes her accelerated success to a strong focus on integration between media channels and with agencies from other disciplines. She believes wholeheartedly that the best ideas are media agnostic. The channels you employ – earned, owned or paid – are secondary to the power of an idea that truly transcends and breaks through.
In addition to the business of PR, Webster also makes it her business to look for ways to give back philanthropically through work and play. Veritas continues to be committed to pro-bono service for several global charities, in addition to helping build award-winning Corporate Social Responsibility programs for key clients. In fact, she was the winner of the first-ever Cannes PR Lion in 2009 for her cause work on P&G’s Global Campaign that supported the education of girls in Africa called “Protecting Futures.”
Malcolm Walker-Hendrix, Fashion Vlogger
Born and raised in the Nation’s Capital, a digital creator with an affinity for men’s streetwear and sneakers. Bringing you into his world by showcasing his latest sneaker pickups, vacations and personal style through both his Instagram and YouTube channels.
Torri Webster, Creative Consultant / Content Creator
Torri Webster is a Toronto based beauty and lifestyle content creator with an audience of over 350,000+ online, with a fresh take on Canadian trends. With over 10 years spent in the Entertainment industry, Torri has worked on countless television shows and now manages her social media content and channels. Torri’s latest venture is a co-owned podcast called Poddy Talk, signed with the Bell Media network. Weekly episodes air every Wednesday – giving Torri another way to connect with her online audience.
Karl Conrad, Tech Vlogger
Karl Conrad is a lifestyle technology content creator based in Toronto. What started as a hobby, creating posts with a point and shoot camera with no knowledge in video production or editing, has grown into a thriving social media channel and global community with more than 750K followers. Karl has worked with the largest tech brands in the world, including Apple, Samsung, LG, Sony, Porsche, and Tesla. Prior to his career as a tech influencer, he played professional soccer in the Netherlands for several years and has completed his Masters at the University of Toronto in Health Informatics.
Afiya Francisco, Style Advisor
Afiya Francisco is a mom of two boys, Felix and Desmond (Desi) and recognized Style Advisor, television and fashion personality, speaker, and brand ambassador. In combination with her site, The Style House, Afiya’s multimedia platform helps women approach their personal style with confidence, simplicity & joy.
$15: IABC Member rate ($16.95 with HST)
$30: Non-member rate ($33.90 with HST)
Note: This is a Zoom meeting. A link will be sent to all registrants the morning of the event. Please check your spam folder and test the link well in advance of the event start time.