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October 2023

RECORDING: Power of AI-Driven Communications for Strategic Success

October 4, 2023 @ 8:00 am - October 1, 2024 @ 5:00 pm
On a dark background, the text reads,“Join our webinar. Power of AI-Driven Communications for Strategic Success. Tuesday, September 26, 2023 from noon to 1 PM EST. Speakers Sharon Aschaiek, Higher Ed Communications and Dan Browne, University of Toronto.” On the bottom right is an illustration of a chip with the words AI embedded on it and several nodes coming out of it. On the top right, is a white logo of IABC/Toronto.

Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers, and will be…

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December 2023

Event Recording Bundles: Change/Crisis Communications, PIC, IDEA and Tech in Communications

December 7, 2023 @ 8:00 am - December 12, 2024 @ 5:00 pm

Bundle # 1: Change/Crisis Communications Keep Calm & Respond: COVID-19 Lessons from Senior Communicators Strategic Planning: Gearing up for a Post Pandemic World The Changing Media Landscape Fees: • $15: IABC member rate ($16.95 with HST) • $30: Non-members ($33.90 with HST) ACCESS THE BUNDLE HERE Bundle # 2: Professional Independent Communicators The 5th P of Marketing - Pivot (or in this case, Pandemic Power Panel: Trends, Perspectives & Insights from Industry Leaders Enhancing your hiring strategy to attract next…

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February 2024

RECORDING – Becoming a Unicorn: how to make yourself a category of one

February 1 @ 8:00 am - November 30 @ 5:00 pm

Recorded on January 30, 2024 A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. • Discover what makes you a one-of-a-kind • Get known and recognized as a specialist rather than a generalist • Learn how…

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March 2024

RECORDING: The art of business development: Proven strategies for indie communicators

March 22, 2024 @ 8:00 am - March 31, 2025 @ 5:00 pm

Recorded on Tuesday, March 19, 2024 Business development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building, growing, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business, unlikely places to find new clients, how to find more of your dream clients, and ways you can build…

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May 2024

#FindYourPossible Career Expo x OVATION Awards Celebration

May 9 @ 2:00 pm - 9:00 pm
Hart House, The Great Hall, 7 Hart House Circle – University of Toronto St. George, 7 Hart House Circle
Toronto, Ontario Canada
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Join us on May 9 at Hart House – University of Toronto to upskill, network and celebrate. May 9, 2024 - 2:00 pm to 9:00 pm  Location: The Great Hall - Hart House, 7 Hart House Circle - University of Toronto St. George The #FindYourPossible Career Advancement Expo precedes the OVATION Awards Celebration, offering a unique blend of networking and professional growth, catering to communicators at all career stages. It is an event that connects like-minded professionals, featuring inspirational and…

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IABC/Toronto’s Professional Independent Communicators presents: Pricing Secrets from the Pros, Part 2!

May 14 @ 4:30 pm - 6:00 pm
The copy reads: “Pricing Secrets from the Pros, Part 2. Tuesday, May 14. 4:30 p.m. - 6:00 p.m. via Zoom.” The word pricing appears on an old-fashioned cardboard price tag with a string. The graphic contains the Professional Independent Communicators’ 25th anniversary logo and IABC Toronto’s logo.

Tuesday, May 14, 4:30 to 6 p.m. ET, on Zoom Pricing is always a tricky question for independents. Last year’s PIC pricing panel surfaced many insights and ideas, and the group was eager to come back to the topic and dig deeper. On Tuesday, May 14, join panellists Trish Tervit and Alix Edmiston and moderator Catharine Heddle as we talk more about this important topic: • How to structure different types of work (recurring/retainer, hourly, flat-rate, value-based) • How to…

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