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March 2022

RECORDING: The 5th P of Marketing – Pivot (or in this case, Pandemic)

March 1, 2022 @ 8:00 am - 11:30 pm

How Marketing Communications Teams are Navigating the Ultimate Test RECORDED on Thursday, February 25 To keep pace in the ever-changing consumer landscape, businesses in Canada have a difficult task at hand when it comes to engaging with customers.  In retail specifically, winning requires retailers to take an adaptive, dynamic, and dexterous approach that puts the customer at the centre…especially when it comes to their marketing communications strategy. Join Canadian Tire’s AVP of External Communications, Stephanie Nadalin, and Irene Daley, AVP…

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April 2022

RECORDING: Communicator of the Year (COTY)

April 30, 2022 @ 8:00 am - 5:00 pm

RECORDED on Tuesday, March 30, 2021 Founder and Chairman of the BlackNorth Initiative and Founder and Executive Chairman of Kingsdale Advisors, Wes Hall. IABC/Toronto is delighted to award Wes the prestigious 2020 Communicator of the Year (COTY) Award because he has demonstrated visionary leadership and communications excellence through his efforts to address anti-Black racism in Canada. Wes formally received the award at the Communicator of the Year Virtual Fireside Chat – hosted by leading Rogers media personality Donnovan Bennett of Sportsnet – where Dr.…

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RECORDING: Power Panel: Trends, Perspectives & Insights from Industry Leaders

April 30, 2022 @ 8:00 am - 5:00 pm

On Thursday April 22, IABC/Toronto hosted a webinar with four seasoned panelists moderated by Jacqui d’Eon, ABC, MC, Principal at JAD’E Communications. The experienced panelists included Greg Power, CEO, Weber Shandwick Canada and President, Weber Shandwick North, Judy Lewis, Co-Founder and Partner, Strategic Objectives and Marie-Lauren Gregoire Drummond, SCMP, National Director Marketing & Communications, Big Brothers, Big Sisters of Canada. These “Power Panelists” shared their perspectives, insights and thoughts on trends in the communications industry, with a focus on new…

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May 2022

RECORDING: The road to becoming an authentic LGBTQQIP2SAA ally

May 11, 2022 @ 8:00 am - 5:00 pm

An interactive workshop recorded on Tuesday, May 11, 2021 Diversity and inclusion is a journey, not a destination. Many organizations are taking steps forward to become more diverse, inclusive and create a sense of belonging in their culture. But these efforts must also include trans, intersex, non-binary and Two-Spirit individuals, because: 1. Organizations need to seek diverse perspectives to better represent their gender and sexually diverse staff, customers and audiences. 2. They are overlooking valuable talent and thinking based on…

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