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RECORDING – Becoming a Unicorn: how to make yourself a category of one

February 1 @ 8:00 am - November 30 @ 5:00 pm

Recorded on January 30, 2024

A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love.

Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special.

• Discover what makes you a one-of-a-kind

• Get known and recognized as a specialist rather than a generalist

• Learn how “niching-down” will help you relate to your prospects

• Understand how to create more relevant storytelling

• Gain clarity on why people buy

We also hear from PIC member Arlene Amitirigala of TrulyArlene, who shares how she put Greg’s transformative advice into action.


• $15 for members ($16.95 with HST)

• $35 for non-members ($39.55 with HST)

Register here


February 1 @ 8:00 am
November 30 @ 5:00 pm
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