RECORDING – Becoming a Unicorn: how to make yourself a category of one
February 1 @ 8:00 am - November 30 @ 5:00 pm
Recorded on January 30, 2024
A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love.
Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special.
• Discover what makes you a one-of-a-kind
• Get known and recognized as a specialist rather than a generalist
• Learn how “niching-down” will help you relate to your prospects
• Understand how to create more relevant storytelling
• Gain clarity on why people buy
We also hear from PIC member Arlene Amitirigala of TrulyArlene, who shares how she put Greg’s transformative advice into action.
Fees:
• $15 for members ($16.95 with HST)
• $35 for non-members ($39.55 with HST)