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February 2024
RECORDING – Becoming a Unicorn: how to make yourself a category of one
Recorded on January 30, 2024 A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. • Discover what makes you a one-of-a-kind • Get known and recognized as a specialist rather than a generalist • Learn how…
Find out more »March 2024
RECORDING: The art of business development: Proven strategies for indie communicators
Recorded on Tuesday, March 19, 2024 Business development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building, growing, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business, unlikely places to find new clients, how to find more of your dream clients, and ways you can build…
Find out more »May 2024
IABC/Toronto’s Professional Independent Communicators presents: Pricing Secrets from the Pros, Part 2!
Tuesday, May 14, 4:30 to 6 p.m. ET, on Zoom Pricing is always a tricky question for independents. Last year’s PIC pricing panel surfaced many insights and ideas, and the group was eager to come back to the topic and dig deeper. On Tuesday, May 14, join panellists Trish Tervit and Alix Edmiston and moderator Catharine Heddle as we talk more about this important topic: • How to structure different types of work (recurring/retainer, hourly, flat-rate, value-based) • How to…
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