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Power of AI-Driven Communications for Strategic Success

September 26, 2023 @ 12:00 pm - 1:00 pm

On a dark background, the text reads,“Join our webinar. Power of AI-Driven Communications for Strategic Success. Tuesday, September 26, 2023 from noon to 1 PM EST. Speakers Sharon Aschaiek, Higher Ed Communications and Dan Browne, University of Toronto.” On the bottom right is an illustration of a chip with the words AI embedded on it and several nodes coming out of it. On the top right, is a white logo of IABC/Toronto.

Tuesday, September 26, 12 to 1 p.m. ET, Zoom

ChatGPT has emerged as a game-changing technology for professional communications.

The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials.

Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers, and will be able to contribute more value to their organizations or clients.

To understand how AI chatbots work and the role they can play in modern communications, join Sharon Aschaiek and Dan Browne for a webinar on:

  • What you should know about the generative AI technology underpinning ChatGPT and similar large language model tools
  • How generative AI chatbots are reshaping communication practices, with real-world examples
  • The main ways AI chatbots can support a diverse range of your communication activities
  • The limitations and risks of this technology, and how to avoid them

Sharon Aschaiek leads Higher Ed Communications, which helps post-secondary schools promote their achievements, engage with key stakeholders and pursue growth opportunities.

In business since 2004, Sharon provides universities and colleges with communication advising, writing, editing and project management services for content projects such as newsletters, alumni magazines, blogs, websites, speeches and annual reports. She uses her conversational writing style to tell clear, concise and compelling stories about research breakthroughs, innovative programs, new facilities and accomplished alumni. Sharon helps create communication materials for stakeholder audiences such as prospective and current students, alumni, faculty and staff, industry partners and government agencies.

Sharon also writes about higher education issues, trends and innovations for media publications.

Dan Browne is a media creator and communications specialist working at the University of Toronto’s Schwartz Reisman Institute for Technology and Society, which develops integrative research and solutions to help ensure that advanced technology makes the world a better place.

Dan provides consultation and training to a wide range of stakeholders on how generative AI tools are transforming the landscape of communications, as well as the opportunities, challenges and risks associated with AI innovation.

Dan’s writings have appeared in several journals and edited anthologies, and he is also an award-winning media artist who has presented his films and videos at more than 120 festivals, cinemas and galleries internationally.

Dan holds a PhD in Communication and Culture from York and Toronto Metropolitan universities, where his research exploring the cultural impacts of technology was supported by a doctoral scholarship from the Social Sciences and Humanities Research Council.

Register here


September 26, 2023
12:00 pm - 1:00 pm
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