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Video Storytelling Workshop

September 27, 2016 @ 6:00 pm - 8:30 pm

Tuesday, September 27, 6 to 8:30 p.m., Doubletree by Hilton Toronto, Victoria Room, 108 Chestnut St., Toronto

Award-winning independent writer, director and producer James Hyslop launches this entertaining, hands-on 90-minute session with a presentation of various corporate videos. Then James discusses the process to determine:

  • • what is the story
  • • how to tell it
  • • who tells it
  • • costs and budgeting
  • • shooting and editing

A 60-minute workshop follows, where participants break into groups of four to five, with each group assigned a specific scenario, for example crisis management, a product launch, corporate image, a cause or CSR initiative, etc. Groups will have approximately 15 minutes to determine what the story is, how they will tell the story and who will tell it. Then each group will present their stories to James for feedback, group discussion and dialogue.

This session will be followed by general Q&A, plus time for networking and informal discussion.

Intended for mid- to senior-level communication, marketing and PR professionals.

CMPs: This session may qualify for up to five points of professional development.

Presenter: James Hyslop

James Hyslop, an award-winning director and producer of many film and television projects over the past 15 years, is the executive producer of Alibi Entertainment.  From episodes airing on Food Network Canada, The Cooking Channel, Food Network USA and History Channel to multiple documentary series chronicling men and women who fought during WWII, James writes, directs and produces all manner of projects.   In addition to broadcast work, James has created TV commercials and advertising campaigns for brands such as Volkswagen, Sony, Honda, Walmart and Nabisco. He has lived and worked in North America, Europe, South America, Asia and Africa and his work has aired in more than 100 countries.

Registration fees (include admission, refreshments, workshop and networking)

  • • $50: IABC member early bird member rate by September 12 ($56.50 with HST)
  • • $58: IABC member rate after September 12  ($65.54 with HST)
  • • $88: Non-member rate: ($99.44 with HST)


  • • 6 to 6:30 p.m.: Registration and networking
  • • 6:30 to 8 p.m.: Presentation and workshop
  • • 8 to 8:30 p.m.: Informal discussion and networking





September 27, 2016
6:00 pm - 8:30 pm
Event Category:




Doubletree by Hilton Toronto
108 Chestnut St, 2nd Fl, Victoria Room
Toronto, ON Canada
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