RECORDING – Becoming a Unicorn: how to make yourself a category of one

Recorded on January 30, 2024 A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized […]

RECORDING: The art of business development: Proven strategies for indie communicators

Recorded on Tuesday, March 19, 2024 Business development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building, growing, and maintaining a thriving freelance communications practice. Learn how to […]

RECORDING: Discussing new insights to navigate the changing Canadian health & media ecosystem

Recorded on Wednesday, May 22, 2024 IABC Toronto and CPRS Toronto host the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information. Health communicators are experiencing a systemic change in the way Canadians receive and interact […]

RECORDING – PIC Presents: AI for Indies

Recorded on October 1, 2024 Unleash the power of artificial intelligence with communications expert Lisa Gibson, founder of Ignite Communications and former chief of staff and head of communications for Microsoft Canada. In this interactive session, Lisa takes us through: • AI tools and use cases for independent communicators • The art of the prompt […]

Connecting with Everyone: AODA Compliance for Professional Communicators

Tuesday, December 3, 12 to 1 p.m. ET, Zoom Effective communication is inclusive communication. With the Accessibility for Ontarians with Disabilities Act (AODA) coming into full effect on January 1, 2025, now is the time for us to act. As professional communicators, ensuring that your messages reach everyone, regardless of ability, is a legal obligation […]