The importance of inclusion, diversity and equity in communications has been brought to the forefront of conversations in the past few years. However, the concept of accessible communications still seems to be an afterthought. We as professional communicators must ensure we’re incorporating accessibility in every element of what we do to ensure we’re not missing […]
Thursday, November 17, 2022, 5:30 to 7 p.m. EST Dictionary.com defines an “epic fail” as a “spectacularly embarrassing or humorous mistake, humiliating situation, etc., that is subject to ridicule and given a greatly exaggerated importance.” From childhood, we are taught to see “failure” as something negative. When we “fail” at something, we tend to feel […]
When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to select measurements based on the data we know, understand, and can access readily. And we take data points to evaluate […]
As seen at the 2022 IABC World Conference in NYC Wednesday, January 11, 2023, Noon to 1 p.m. on Zoom When dealing with measurements, professional communicators, marketing and PR pros often find themselves in a house of mirrors: a maze with multiple, very small aisles and wall-to-wall mirrors meant to be deceiving. We tend to […]
Presented by the Senior Communicators Circle Monday, January 16, 2023, 5:30 to 7 p.m. ET James Scongack, Chief Development Officer and Executive Vice President, Operational Services, Bruce Power James Scongack has worn many hats in his tenure at Bruce Power including vice-president of corporate affairs & environment with responsibility for media/investor relations, external/employee communications, community […]
Thursday, February 2, 2023, 6:30 to 8 p.m. on Zoom In 2020, following the murder of George Floyd, organizations across North America made commitments to increase the diversity of their workforce, create more inclusive environments and help combat anti-Black racism. While some companies have made significant strides towards these promises, in general, the changes have […]
Are you ready for the future of measurement? Monday February 27, 2023 | Noon to 1:00 PM | Zoom On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There […]
Tuesday, February 28, 7 to 8:30 p.m. Featuring: Mubashira Nusrat Farooqi (she/her) This month the SCC will welcome our special guest, Mubashira Nusrat Farooqi. A celebrated and award-winning communicator, Mubashira will graciously share her insights with us as well as her passion for diversity, equity and inclusion (DEI) initiatives. As a successful and celebrated woman […]
Recorded on February 27, 2023 On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will […]
Wednesday, April 5 | Noon to 1.p.m. via Zoom | FREE admission Join Chris Lee, Vice President of Communications at Gallagher, as he discusses some of this year’s emerging themes and how communication professionals can action these important takeaways. Three Session Takeaways: • Explore how communication influences culture and belonging – and impacts the way […]