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Discussing new insights to navigate the changing Canadian health & media ecosystem

May 22 @ 12:00 pm - 1:00 pm

On a white background, the text reads, ”Discussing new insights to navigate the changing Canadian health and media ecosystem. May 22, Noon, Zoom. Fee: IABC/CPRS Members: $25, Non-Members: $30. Register Today”. On the right are photos of the speakers with their names and designations as follows, ”Sophie Nadeau, Vice President, CMA Media. David Coletto, Founder, Chair & CEO, Abacus Data). On the top right are logos of CPRS and IABC/TO.

Wednesday, May 22, 2024, 12 to 1 p.m. ET (English only) on Zoom

IABC Toronto and CPRS Toronto invite you to join the Canadian Medical Association (CMA) for an engaging discussion on the evolving media landscape and the profound influence of social media disruption on the distribution of high-quality health information.

Health communicators are experiencing a systemic change in the way Canadians receive and interact with information about health care and the health system, including a rise in health-related misinformation.

The Canadian Medical Association (CMA), in collaboration with Abacus Data, is working to understand the impact of this pervasive shift – and to finding solutions to inform what communicators can do about it.

The event will feature Abacus Data CEO David Coletto who will take us all through the results followed by a panel of health care communication experts, including CMA Media Vice-President, Sophie Nadeau.

David Coletto is founder, Chair & CEO of Abacus Data a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry, David founded Abacus 13 years ago and since then David has become one of Canada’s most respected social researchers regularly commenting on politics, the labour market, and consumer behaviour.

He earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University.

He is the host and producer of inFocus with David Coletto a podcast that explores the intersection of public opinion, politics, public policy, and consumer behaviour.

He’s a foodie, cyclist, and an avid traveler

Sophie Nadeau is the Vice-President of CMA Media, an initiative of the Canadian Medical Association, working to support, create, and promote trusted health system context and solutions in the Canadian media ecosystem. With more than 25 years of experience in media and communications, her work navigating newsrooms, boardrooms and the complicated world

of storytelling and strategic communications has fueled her media expertise and her passion to advocate for a healthy information environment.

With stints in political journalism, public sector communications, six years advising U.S. State Department diplomats under the Obama Administration and nearly a decade in corporate communications supporting Canada’s top businesses and leaders, her unique professional path offers her a rich education in the complexities of story, power, influence, and audience behaviour through the lens of the Canadian media ecosystem.

Sophie’s an avid writer, walker, and photographer. She’s also a mom to a 12-year-old daughter who ensures she’s always plugged into the best memes and earworm-worthy TikTok music.


  • $25: IABC and CPRS members ($28.25 with HST)
  • $30: Non-members ($33.90 with HST)

Register here


May 22
12:00 pm - 1:00 pm
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