March 2026: AI in CommunicationsIn this special edition, we revisit the conversation sparked at IABC/Toronto’s January event on “AI in Communications,” featuring the Chief of Staff at CBC, and communications leaders from Microsoft Canada and the City of Mississauga. Their perspectives on transparency, authenticity and trust anchor this issue as we examine how artificial intelligence is reshaping the role of communicators in a rapidly changing landscape. |
Is AI a Threat to Professional Communicators?By Amie Silverwood, SCMP “Our jobs are safe. But they aren’t static.” Amie Silverwood, SCMP, moderated the panel discussion at IABC/Toronto’s recent AI in Communications event. In this article, she shares her takeaways, and discusses the irreplaceable strengths professional communicators bring, the trend towards authenticity and how to use artificial intelligence (AI) responsibly. |
Truth and TrustBy Kenny Yum The CBC’s Chief of Staff and Strategy, Kenny Yum discusses how AI is being used in newsrooms today and how to use it as a tool without undermining truth and public trust. |
The Reports of the Death of Communications are Greatly ExaggeratedBy Rob Trewartha “Now, more than ever before, there is a critical need for effective, strategic communications professionals.” Rob Trewartha discusses the unique skills communications professionals have that AI can’t replace, and how they can thrive in the AI age. |
Training for the AI Era: What Communicators Can Learn from the OlympicsBy Veronica Langvee Veronica Langvee writes about the “moment communicators find themselves in today,” and the need to develop a “Frontier Mindset,” while using artificial intelligence (AI) intentionally and where it can add value, while maintaining the essential strengths humans bring. |
