Supervisor, Marketing & Communications
Caroline is an award-winning marketing communications professional and has held various marketing and communication roles in the private and public sectors. These include: ICG KeepRite Inc., St Hubert Restaurants Ltd., The Cadillac Fairview Corporation Ltd., and currently The Regional Municipality of York, as Supervisor of Marketing and Communications for Transportation Services.
Caroline is passionate about marketing and creating strategies to increase awareness and affect behavioural change. As a big picture thinker she is a highly skilled listener and communicator who assesses business needs, develops key messages and conveys information with clarity. Caroline recognizes the importance of partnerships, having built long-term relationships that led to highly successful outcomes. “I’ve invested a lot of time in building partnerships across all levels. This has been instrumental in helping develop strategic communications that effectively reach target audiences.”
Caroline joined IABC in 2016 and over the years she’s attended events and volunteered as a judge for the OVATION awards and other industry awards. She’s enjoyed being an active IABC member and shared, “As an IABC member and judge, I’ve had the opportunity to see excellent campaigns from some very talented communicators. I have also met some interesting communicators at the events with lots of different perspectives from various industries.”
Be sure to connect with Caroline on LinkedIn:https://www.linkedin.com/in/caroline-berryman
Leave a Reply