For the last week of our Awards Month, we’re honouring our six Awards of Distinction champs. These teams represent the importance in collaborative communications practices in planning, and implementation of campaigns and programs. Everyone worked together, took a shot, and they scored a victory. Since we couldn’t celebrate together, we’re profiling their great communications work, the best way we can: through digital communications!
In our Large Agency of the Year category, we’re honouring the champions of Weber Shandwick!
Weber Shandwick has won this category for the fourth time in a row and took home 11 #OVATION20 wins this year. Headquartered in Toronto, Weber Shandwick is a leading global communications and marketing solutions firm with services across the country. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management; using proprietary social, digital and analytics methodologies.
To reach and communicate, Weber Shandwick won the following #OVATION20 wins. We’ve included a few highlights and best practices on these championship campaigns:
– Media Relations with budget greater than $100K – Award of Excellence: Focusing on Always-on McDelivery Moments helped this champ drive interest in the innovative delivery service.
– Weber Shandwick clearly identified the communications opportunity that matched the client’s business need. That resulted in these wins for internal support with McDonald’s Classics Remastered Campaign as well as McDonald’s Year of Amplification Campaign.
- Internal Communication – Award of Excellence
- Internal Communication – Award of Merit
– Marketing Communication, Award of Merit – Weber Shandwick leveraged cookie decorating in December, which gave them a relevant angle for the RMHC’s National Cookie Day McDonald’s campaign.
– Community Relations, Award of Merit – Weber Shandwick experimented with new tools appropriately to help them reach goals for their Chevrolet Good Deeds Cup.
– Corporate Social Responsibility, Award of Excellence – Weber Shandwick aligned CSR activities across multiple channels for its campaign for McHappy Day.
– Social Media Programs, Award of Merit – Weber Shandwick made sure to measure results and adjust as needed. This champ followed this best practice with Canadian Tire, and it’s Own the Water campaign.
– Special Events, Award of Excellence – Weber Shandwick collaborated with partners to make creative pairings for their planning and execution of The Christmas House for Canadian Tire’s 2019 holiday campaign.
– Marketing Communication, Award of Excellence – Weber Shandwick used a breadth of research to shape the strategy when this champ executed a fully integrated, earned and paid campaign for Air Canada.
– Marketing Communication, Award of Merit – Weber Shandwick tapped into the emerging trend of Palentine’s Day to celebrate the launch of the Cadbury Dairy Milk Oreo Bar. This trend helped explain how the two brands were coming together for a new candy bar – celebrating with customizable songs, dubbed Pallads! This work also won an #OVATION20 Award of Merit in Audio/Visual.
To read more from our winning entries, stay tuned for the release of our 2020 winning entries book in the coming month. This booklet is FREE for all members or available for purchase to non-members.
Awards of Distinction are determined by adding points from awards won: three points per Award of Excellence and one per Award of Merit.