Senior Communications Manager, Technology Strategy and Business Transformation, TELUS
A member of IABC/Toronto for more than 15 years, Anne Locke discovered the benefits of belonging early on thanks to networking and educational opportunities.
As she progressed in her career, IABC provided opportunities to mentor, engage with the community as an awards judge both locally and on a global level, and study communications as a professional discipline.
“Studying for my accreditation has been one of the most rewarding experiences in my career,” said Locke. “It helped me to expand my knowledge in the field, become a better leader and appreciate the power of what communications can do.”
After graduating from the London School of Economics and Political Sciences with a degree in International Relations, she completed her postgraduate Public Relations certificate at Humber. Progressing through agency ranks for the first decade of her career, she then took the leap in-house to lead complex integrated communications programs that foster trust.
“As a profession, what we do and how we do it has never been more important. We’re living in the post-truth era, where society is increasingly skeptical and swayed by misinformation. We need to consider every touchpoint with audiences to build truly meaningful relationships because without trust, everyone loses. As communicators, that should be our first priority.”